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Marketing professor skills for your resume and career

Updated January 8, 2025

1 min read

Quoted expert

Fabio Lanza

Below we've compiled a list of the most critical marketing professor skills. We ranked the top skills for marketing professors based on the percentage of resumes they appeared on. For example, 22.4% of marketing professor resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing professor needs to be successful in the workplace.

13 marketing professor skills for your resume and career

1. Digital Marketing

Here's how marketing professors use digital marketing:

Program has recently been accepted by Coursera and will be part of their digital marketing offerings.

2. Marketing Analytics

Here's how marketing professors use marketing analytics:

Developed marketing analytics degree creating curriculum for seven new courses; managing and new market research survey course.
Asked to teach undergraduate Marketing Analytics in the Spring 2013 semester.

3. Organizational Behavior

Here's how marketing professors use organizational behavior:

Graduate courses offered included Organizational Behavior, Management Systems, Marketing Management, Marketing Research, Business Strategy and Policy.
Design and Deliver Applied Behavioral Science curriculum such as Leadership, Communication, Organizational Behavior, and Adult Development and Growth

4. Business Management

Business management refers to a subject where coordination of all spheres of an organization's operations by planning comes into existence. It majorly concerns with issues about income and other factors such as the profitability of the business.

Here's how marketing professors use business management:

Demonstrated relevant and current subject-matter expertise, and helped students connect ideas related to Information Systems Management and Business Management concepts.
Provide education in several business management categories and manage course instruction to facilitate a meaningful learning experience for adult distance learners.

5. Entrepreneurship

Here's how marketing professors use entrepreneurship:

Developed market potential model for new technology entrepreneurship concentration.
Facilitated class instruction on teacher entrepreneurship, mentoring, and leadership principals to business and education students.

6. Blackboard

Blackboard Learn is a web-based learning management system or virtual learning environment that provides information management for courses and learning materials. It is a scalable software with a customizable open architecture and strong security authentication protocols. Blackboard Learn is used by various Universities around the world to provide course management for their students.

Here's how marketing professors use blackboard:

Utilized Blackboard in all courses including On-line Course Delivery.
Designed and delivered interactive coursework through various instructional software, including activities through Blackboard and eCollege.

7. Business Administration

Business administration is the management of a commercial firm. It incorporates all aspects of supervising and overseeing business operations. Considering the leadership and management perspective it unfolds into the fields of accounting, finance, quality assurance, data analysis, sales, information-technology management building administration, design, development, project management, research and development, and marketing.

Here's how marketing professors use business administration:

Teach Marketing, Management and the Freshmen Seminars to the Business Administration students of the diurnal and nocturnal program.
Reported to the Department Chair of Business Administration.

8. Course Materials

Here's how marketing professors use course materials:

Prepared course material, class lectures, and assignments to engage 28 undergraduate students twice a week during the fall semester.
Instruct MKT312 - Buyer Behavior Develop and present course material drawing upon over ten years of marketing experience

9. Human Resource Management

Here's how marketing professors use human resource management:

Published books of Finance Management and human resource management
Published a Finance Management and human resource management

10. Syllabus

Here's how marketing professors use syllabus:

Developed instructional strategies, objectives, test, and assessment parameters in line with the latest syllabus and instructional objectives.
Created syllabus, assignments, and exams for the course.

11. Economics

Here's how marketing professors use economics:

Carry out independent and collaborative research on Macroeconomics, Development Economics, Education Economics and present research papers in professional conferences.
Instructed various business courses including:* Principles of Business Management* International Business* Economics* Strategic Management (Capstone Course)

12. International Business

International Business refers to any company or trade that occurs outside of the United States. International businesses may have branches of their corporations in the United States but are based in a foreign country. However, international business may also refer to the trading of goods or services between two different countries.

Here's how marketing professors use international business:

Lectured on marketing topics and international business.
Developed curriculum for online courses in Business Ethics, International Business, and results based learning for introduction to business management.

13. Course Curriculum

Here's how marketing professors use course curriculum:

Developed course curriculum for COM001 Survey of Mass Communication.-Lectured college students weekly.-Assigned and graded work to develop students' communication skills.
Delivered informative lectures, oversaw hands-on laboratory practicums, and created in-depth course curriculum and lecture materials for all classes.

What skills help Marketing Professors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What marketing professor skills would you recommend for someone trying to advance their career?

Fabio Lanza

Professor, Ashford University

To put it bluntly, if you want to make money, this is really not the career for you.

Do you want to know more?

List of marketing professor skills to add to your resume

The most important skills for a marketing professor resume and required skills for a marketing professor to have include:

Digital Marketing
Marketing Analytics
Organizational Behavior
Business Management
Entrepreneurship

Blackboard
Business Administration
Course Materials
Human Resource Management
Syllabus

Economics
International Business
Course Curriculum

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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