If done right, marketing can help a business grow its audience and increase sales through brand awareness. That is why many companies hire marketing program coordinators to develop and execute their marketing strategies.
Marketing program coordinators are involved in all of an organization's marketing campaigns, including print, broadcast, and digital advertising. They design campaigns, monitor their success, and use SEO and basic coding to improve a company's digital platforms. However, their coordination work is more important than any individual campaign. A marketing program coordinator makes sure that the brand's voice is cohesive throughout their advertising.
To coordinate all of a company's marketing, a marketing program coordinator needs to have lots of marketing experience and knowledge of many different kinds of advertising. Many start their careers by earning a bachelor's degree in marketing, then working in marketing for a few years before reaching the position of marketing program coordinator.
There is more than meets the eye when it comes to being a marketing program coordinator. For example, did you know that they make an average of $24.83 an hour? That's $51,638 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing program coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a marketing program coordinator, we found that a lot of resumes listed 9.0% of marketing program coordinators included online, while 8.3% of resumes included company website, and 7.6% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing program coordinator job title. But what industry to start with? Most marketing program coordinators actually find jobs in the technology and manufacturing industries.
If you're interested in becoming a marketing program coordinator, one of the first things to consider is how much education you need. We've determined that 60.5% of marketing program coordinators have a bachelor's degree. In terms of higher education levels, we found that 27.7% of marketing program coordinators have master's degrees. Even though most marketing program coordinators have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing program coordinator. When we researched the most common majors for a marketing program coordinator, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing program coordinator resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing program coordinator. In fact, many marketing program coordinator jobs require experience in a role such as marketing internship. Meanwhile, many marketing program coordinators also have previous career experience in roles such as marketing coordinator or internship.