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Become A Marketing Program Coordinator

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Working As A Marketing Program Coordinator

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $42,000

    Average Salary

What Does A Marketing Program Coordinator Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Program Coordinator

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Average Length of Employment
Top Careers Before Marketing Program Coordinator
Internship 9.1%
Instructor 3.3%
Top Careers After Marketing Program Coordinator
Owner 4.3%
Director 3.6%

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Top Skills for A Marketing Program Coordinator

  1. Company Website
  2. Special Events
  3. Email
You can check out examples of real life uses of top skills on resumes here:
  • Designed and coordinated special events including display, catering and activities.
  • Fostered a robust, sustainable database of 58,000 email subscribers to translate business objectives into effective targeted marketing campaigns.
  • Streamlined online conference and training information and registration by developing and implementing an improved conference calendar web page.
  • Coordinated social media efforts for both brands via Twitter and Facebook, with a growth rate of over 300%.
  • Promoted activities via increased media coverage via press releases and photo opportunities.

Marketing Program Coordinator Demographics

Gender

Female

64.4%

Male

26.3%

Unknown

9.2%
Ethnicity

White

62.3%

Hispanic or Latino

15.7%

Black or African American

10.4%

Asian

8.1%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

43.2%

Chinese

6.8%

Russian

6.8%

Mandarin

6.8%

Portuguese

4.5%

Japanese

4.5%

French

4.5%

Arabic

4.5%

Korean

4.5%

German

2.3%

Vietnamese

2.3%

Czech

2.3%

Cantonese

2.3%

Slovak

2.3%

Sinhala

2.3%
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Marketing Program Coordinator Education

Schools

University of Phoenix

10.6%

University of Houston

7.7%

New York University

5.8%

San Jose State University

5.8%

Pennsylvania State University

5.8%

University of Texas at Austin

5.8%

Southern New Hampshire University

5.8%

San Diego State University

4.8%

Northeastern University

4.8%

University of Arizona

4.8%

University of San Francisco

3.8%

National University

3.8%

Boston College

3.8%

Michigan State University

3.8%

University of Washington

3.8%

Ohio State University

3.8%

George Mason University

3.8%

University of Central Florida

3.8%

University of Wisconsin - Milwaukee

3.8%

Florida International University

3.8%
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Majors

Business

29.1%

Marketing

20.2%

Communication

7.6%

Public Relations

6.5%

Management

4.3%

English

3.5%

Psychology

3.5%

Sociology

2.6%

Education

2.4%

Political Science

2.4%

Graphic Design

2.2%

Advertising

2.2%

Fine Arts

2.0%

Kinesiology

2.0%

Writing

1.7%

Hospitality Management

1.7%

Criminal Justice

1.5%

Finance

1.5%

Human Resources Management

1.5%

Audiovisual Communications Technologies

1.5%
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Degrees

Bachelors

56.8%

Masters

27.2%

Other

7.8%

Certificate

4.0%

Associate

3.0%

Doctorate

1.2%
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