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Become A Marketing Program Manager

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Working As A Marketing Program Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $96,179

    Average Salary

What Does A Marketing Program Manager Do At Autozone

* Work closely with and support the Marketing Manager, Loyalty.
* Lead direct mail related project initiatives through collaboration with AutoZone, agency and vendor teams
* Manage project timelines and deliverables to ensure that key project milestones are met, and that required teams are engaged as needed to maintain agreed upon project schedule
* Execute strategic and tactical plans coordinated among cross-functional teams to deliver cohesive, omni-channel loyalty campaigns
* Work cross-functionally among AutoZone, agency and vendor teams as a single touch point on all Loyalty/Mobile App project knowledge
* Engage with Ecomm, Commercial and Marketing teams as needed to develop go-to-market strategies for projects which are collaborative, and which meet the needs of all stakeholder departments
* Obtain legal and financial approval for loyalty related projects and programs
* Interact with pricing and operations as needed to ensure seamless execution of promotional offers
* Acting as project manager to develop additional loyalty and mobile app channels/opportunities to drive sales.
* Develop regional and seasonal marketing plans to position our brand against the competition
* Supervisory Responsibility:
* This position has no supervisory responsibility

What Does A Marketing Program Manager Do At Wells Fargo

* Single Point of contact for OC Marketing and “front door” to IM COE teams
* Lead translation of business and marketing strategies into cross-touch-point communication plans - evaluate marketing strategy and translate into communication plans (i.e. translate offer strategy into communication plans, write communications strategy, present Strategy Assignment Briefs)
* Lead and project manage marketing campaign creative and timelines - partnering with COEs, ad agency and OC marketing to review & align on creative and campaign timelines
* Effectively manage relationships with OC (Marketing Strategists) and COE teams – influencing to reach consensus on marketing communications plan
* Infuse the client mindset into the end-to-end messaging to customers to drive marketing effectiveness and relevance
* Partner with Legal & Compliance to balance regulatory content requirements with delivering compelling marketing communications
* Consults with OC and COE on new marketing projects/ideas
* Partner with OC (Marketing Strategists) to align on product messaging strategy and ensure campaign managers execute messaging in credit card acquisition campaigns
* The mission of Wells Fargo Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholder’s that reflects our commitment to our customers and their needs and to driving key business and stakeholder outcomes.
* In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo’s business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.
* Learn more about /Wells Fargo

What Does A Marketing Program Manager Do At Microsoft Corporation

* Act as the primary readiness lead on the OneGDC team across Cloud
* Enterprise, Dynamics, Windows and Office business groups
* Build upon and optimize existing readiness cadence for Global Engagement Programs as well as anticipating and driving advanced planning for net new readiness and training with sellers
* Partner with Inside Sales Learning
* Development team to execute and land readiness programs across each market and advise on appropriate delivery methods and channels
* Ensure alignment across stakeholder groups globally, including regional operations, Inside Sales Corp and Inside Sales center managers
* Design and enhance bill of materials (BOM) for OneGDC readiness and develop standard practices across teams for execution of these materials
* Land global standards through Inside Sales training and readiness engines, including sourcing and leveraging existing field readiness materials to adapt for this channel
* Own feedback loop with our Regional Sales Center and work closely with Regional Manager to review readiness consumption metrics and training feedback in order to optimize content and ensure parity among centers and roles
* Drive local area coordination of market specific readiness into sales centers

What Does A Marketing Program Manager Do At The Creative Group

* Responsible for the flawless execution of marketing campaigns across multiple channels: email, web, onsite and through third party media.
* Drive cross-functional stakeholder conversations, timelines, and deliverables.
* Facilitate, coordinate and project manage cross-functional stakeholder tasks and activities.
* Collaborate with cross-functional team members to ensure accuracy of project tasks, on time completion, and drive resolution of issues and constraints.
* Team liaison to cross functional execution stakeholders (Database Marketing, Channel Mangers, Analytics, Marketing Managers, Product Managers, Creative Team/Agencies, Web Dev, etc.) Support Regional Marketing team with the right information, collateral and assets to effectively develop and execute cross-channel consumer marketing initiatives.
* Identify potential issues and develop risk mitigation strategies.
* Resolve problems, planning issues, and project changes/challenges.
* Escalate unresolved issues requiring senior management attention Develop master project schedules and ensure stakeholders have visibility to cross-channel program milestones.
* Ensure that creative assets are delivered to cross-functional teams on time and to specifications and monitor progress of delivered assets through legal approval, handoff, QA and launch

What Does A Marketing Program Manager Do At Randstad

* Research market conditions to determine how best to bring a product or service to market.
* Work with Product Managers and other key stakeholders in leading the development of comprehensive commercialization strategies, and executing on those initiatives.
* Create quantitative and qualitative reports measuring adoption, utilization and effectiveness of deliverables.
* Responsible for gathering information on competitors and methods of marketing and distribution.
* Formulate, coordinate, execute and evaluate marketing activities to promote products and services, working with internal and external stakeholders and vendors.
* Negotiate with vendors and distributors to manage distribution and utilization of marketing materials

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How To Become A Marketing Program Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Program Manager jobs

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Marketing Program Manager Career Paths

Marketing Program Manager
Senior Project Manager Vice President, Business Development
Chief Marketing Officer
10 Yearsyrs
Senior Project Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Manager General Manager
Director Of Sales
10 Yearsyrs
Marketing Director Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Senior Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
General Manager Business Developer
Director, Strategic Accounts
13 Yearsyrs
Senior Manager Of Marketing Director Of Digital Marketing
E-Commerce Director
8 Yearsyrs
Brand Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Business Development Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Senior Product Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Manager Senior Product Manager
Marketing Director
7 Yearsyrs
Business Development Manager Marketing Consultant
Marketing Manager
6 Yearsyrs
Event Manager Account Supervisor
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Director Of Sales And Marketing Regional Sales Director
Sales Vice President
9 Yearsyrs
Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
General Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
Office Manager Account Manager
Territory Account Manager
8 Yearsyrs
Business Developer Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Senior Manager Of Marketing Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Marketing Program Manager Demographics


  • Female

  • Male

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Mandarin

  • German

  • Chinese

  • Portuguese

  • Japanese

  • Cantonese

  • Arabic

  • Dutch

  • Russian

  • Italian

  • Swahili

  • Vietnamese

  • Hungarian

  • Turkish

  • Carrier

  • Persian

  • Korean

  • Hebrew

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Marketing Program Manager

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Marketing Program Manager Education

Marketing Program Manager

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Real Marketing Program Manager Salaries

Job Title Company Location Start Date Salary
Marketing Programs Manager 2 Symantec Corporation Mountain View, CA Aug 12, 2015 $141,820
Marketing Program Manager Medtronic, Inc. Sunnyvale, CA Sep 26, 2011 $130,735
Marketing Program Manager Nokia Inc. Sunnyvale, CA Oct 01, 2013 $126,287
Marketing Program Manager Applied Materials, Inc. Santa Clara, CA Nov 06, 2013 $123,002 -
Manager, Marketing Programs 2 Bill Me Later, Inc. Timonium, MD May 16, 2014 $122,400
Marketing Program Manager Bloomberg, LP New York, NY Sep 01, 2014 $118,500
Marketing Program Manager Bloomberg, LP New York, NY Sep 15, 2013 $118,500
Marketing Program Manager Bloomberg, LP New York, NY Jan 01, 2014 $118,500
Manager, Marketing Programs 1 Paypal, Inc. San Jose, CA Mar 31, 2016 $118,000
Marketing Program Manager Bloomberg, LP New York, NY Jan 23, 2012 $115,000
Marketing Programs Manager, Latin America Apple Inc. Cupertino, CA Aug 06, 2014 $115,000 -
Marketing Program Manager Nokia Inc. Mountain View, CA Oct 01, 2010 $115,000
Marketing Programs Manager, Latin America Illumina San Diego, CA Jun 14, 2016 $114,629 -
Music and Entertainment Marketing Programs Manager Apple Inc. Cupertino, CA Sep 28, 2010 $110,005
Manager, Marketing Programs 1 Paypal, Inc. San Jose, CA Aug 03, 2016 $110,000
Channel Marketing Program Manager Ca, Inc. Santa Clara, CA Aug 06, 2013 $106,933
Music and Entertainment Marketing Programs Manager Apple Inc. Cupertino, CA Sep 07, 2010 $106,080
Digital Marketing Programs Manager ROI DNA, Inc. San Francisco, CA May 13, 2015 $106,000 -
Marketing Program Manager ASUS Computer International Fremont, CA May 12, 2016 $101,795
Manager, Customer Marketing Programs Paradigm Geophysical Corporation Houston, TX Dec 01, 2010 $100,734 -
Product Marketing Program Manager Vidyo Inc. Hackensack, NJ Oct 15, 2012 $90,000
Integrated Marketing Programs Manager Applied Materials, Inc. Santa Clara, CA Nov 29, 2009 $87,298 -
Global Marketing Program Manager Agilent Technologies, Inc. Santa Clara, CA Oct 01, 2012 $85,000
Digital Marketing Program Manager Abbott Laboratories Parkersburg, IL Jan 02, 2012 $85,000
Marketing Program Manager Blackhawk Network, Inc. Pleasanton, CA Sep 01, 2015 $81,000
Marketing Specialist Program Manager, World Tours Sap Global Marketing, Inc. New York, NY Sep 06, 2011 $78,700 -
Marketing Programs Manager Illumina, Inc. San Diego, CA May 25, 2015 $77,730 -
Marketing Program Manager Eucon of North America, LLC Atlanta, GA Aug 20, 2014 $76,419

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Top Skills for A Marketing Program Manager


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Top Marketing Program Manager Skills

  1. Web Content
  2. Strategy
  3. New Product Launches
You can check out examples of real life uses of top skills on resumes here:
  • Led web content strategy and development, branding, and campaign implementation for RF/Wireless & Power Management distributor.
  • Defined and managed the customer contact strategy for national distributors and the acquisition strategy for new distributor members
  • Created and executed strategic marketing plans for new product launches, promotional campaigns, training events and seminars.
  • Implemented new processes for providing current and prospective customers a rich and efficient online experience.
  • Created and implemented new Quality Assurance process for rolling out email campaigns during onboarding process for the company.

Top Marketing Program Manager Employers

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