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As the job title suggests, the primary duty of a marketing program manager is to develop, implement, and oversee the marketing programs of their company. They also develop pricing strategies in collaboration with sales and advertising teams. Furthermore, they frequently conduct market research to ensure that the company is in line with current trends.
In addition to these duties, a marketing program manager is also typically responsible for analyzing campaign results, maintaining database segmentation for the marketing department, identifying rooms for improvement in marketing campaigns, and overseeing various marketing initiatives.
If you are interested in becoming a marketing program manager, the best way to start is by acquiring a degree in marketing, business, communication, or other related fields. However, a degree in marketing is the most ideal. Apart from that, you must have work experience in the marketing industry, ideally in a supervisory role as well.
Another motivator to become a marketing program manager is the salary, which averages around $92,000 per year. There are also plenty of opportunities for this job since almost every company needs one.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Avg. Salary $86,807
Avg. Salary $59,228
Growth Rate 10%
Growth Rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 61.35%
male 38.65%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
Skills | Percentages |
---|---|
Digital Marketing | 13.75% |
Project Management | 6.65% |
Marketing Campaigns | 5.98% |
B2B Marketing | 5.08% |
Integrated Marketing | 5.01% |
When your background is strong enough, you can start writing your marketing program manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing program manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Now it's time to start searching for a marketing program manager job. Consider the tips below for a successful job search:
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The average Marketing Program Manager salary in the United States is $86,807 per year or $42 per hour. Marketing program manager salaries range between $64,000 and $116,000 per year.
What Am I Worth?
Project concept, execution - meeting business and Customer expectations.
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Autonomy, relationship biolding
Meetings needs of all parties can be difficult but good negotiation helps!