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What is a marketing program manager and how to become one

Updated January 8, 2025
4 min read
Quoted Experts
Zachary Johnson Ph.D.,
Meaghan Goodman Ph.D.
introduction image

As the job title suggests, the primary duty of a marketing program manager is to develop, implement, and oversee the marketing programs of their company. They also develop pricing strategies in collaboration with sales and advertising teams. Furthermore, they frequently conduct market research to ensure that the company is in line with current trends.

In addition to these duties, a marketing program manager is also typically responsible for analyzing campaign results, maintaining database segmentation for the marketing department, identifying rooms for improvement in marketing campaigns, and overseeing various marketing initiatives.

If you are interested in becoming a marketing program manager, the best way to start is by acquiring a degree in marketing, business, communication, or other related fields. However, a degree in marketing is the most ideal. Apart from that, you must have work experience in the marketing industry, ideally in a supervisory role as well.

Another motivator to become a marketing program manager is the salary, which averages around $92,000 per year. There are also plenty of opportunities for this job since almost every company needs one.

What general advice would you give to a Marketing Program Manager?

Zachary Johnson Ph.D.Zachary Johnson Ph.D. LinkedIn Profile

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

Aspects of marketing are changing, sometimes so quickly that it seems like the world transformed overnight. This can be overwhelming, particularly if we lose sight of what has remained the same. Marketing is about value. And the orientation toward value that defines the discipline of marketing remains the same when technologies disrupt industries or consumption patterns. The communication goals are similarly agnostic to communication channels, whether they are newspaper, television, Facebook, TikTok, or, more commonly, a planned media integration. The tools will always change, but the goals will remain constant.
ScoreMarketing Program ManagerUS Average
Salary
6.8

Avg. Salary $86,807

Avg. Salary $59,228

Stability Level
7.5

Growth Rate 10%

Growth Rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 61.35%

male 38.65%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress Level
7.5

Stress level is high

7.1 - high

Complexity Level
9.0

Complexity Level is advanced

7 - challenging

Work Life Balance
3.5

Work Life balance is poor

6.4 - fair

Marketing Program Manager career paths

Key steps to become a marketing program manager

  1. Explore marketing program manager education requirements

    Most common marketing program manager degrees

    Bachelor's

    78.4 %

    Master's

    14.9 %

    Associate

    4.7 %
  2. Start to develop specific marketing program manager skills

    SkillsPercentages
    Digital Marketing13.75%
    Project Management6.65%
    Marketing Campaigns5.98%
    B2B Marketing5.08%
    Integrated Marketing5.01%
  3. Complete relevant marketing program manager training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing program managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing program manager based on U.S. Bureau of Labor Statistics data and data from real marketing program manager resumes.
  4. Research marketing program manager duties and responsibilities

    • Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
    • Manage RFP solicitation and response process.
    • Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
    • Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
  5. Prepare your marketing program manager resume

    When your background is strong enough, you can start writing your marketing program manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing program manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Marketing Program Manager Resume templates

    Build a professional Marketing Program Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Marketing Program Manager resume.
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  6. Apply for marketing program manager jobs

    Now it's time to start searching for a marketing program manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Marketing Program Manager Job

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Average marketing program manager salary

The average Marketing Program Manager salary in the United States is $86,807 per year or $42 per hour. Marketing program manager salaries range between $64,000 and $116,000 per year.

Average Marketing Program Manager Salary
$86,807 Yearly
$41.73 hourly

What Am I Worth?

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How do marketing program managers rate their job?

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Marketing Program Manager reviews

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A zippia user wrote a review on Mar 2020
Pros

Project concept, execution - meeting business and Customer expectations.


profile
A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


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A zippia user wrote a review on Apr 2019
Pros

Autonomy, relationship biolding

Cons

Meetings needs of all parties can be difficult but good negotiation helps!


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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