1. University of Georgia
Athens, GA • Private
As the job title suggests, the primary duty of a marketing program manager is to develop, implement, and oversee the marketing programs of their company. They also develop pricing strategies in collaboration with sales and advertising teams. Furthermore, they frequently conduct market research to ensure that the company is in line with current trends.
In addition to these duties, a marketing program manager is also typically responsible for analyzing campaign results, maintaining database segmentation for the marketing department, identifying rooms for improvement in marketing campaigns, and overseeing various marketing initiatives.
If you are interested in becoming a marketing program manager, the best way to start is by acquiring a degree in marketing, business, communication, or other related fields. However, a degree in marketing is the most ideal. Apart from that, you must have work experience in the marketing industry, ideally in a supervisory role as well.
Another motivator to become a marketing program manager is the salary, which averages around $92,000 per year. There are also plenty of opportunities for this job since almost every company needs one.
There are certain skills that many marketing program managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, organizational skills and analytical skills.
If you're interested in becoming a marketing program manager, one of the first things to consider is how much education you need. We've determined that 78.4% of marketing program managers have a bachelor's degree. In terms of higher education levels, we found that 14.9% of marketing program managers have master's degrees. Even though most marketing program managers have a college degree, it's impossible to become one with only a high school degree or GED.
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of program manager you might progress to a role such as product manager eventually. Later on in your career, you could end up with the title group product manager.
What Am I Worth?
The role of a marketing program manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing program manager responsibilities:
There are several types of marketing program manager, including:
Mouse over a state to see the number of active marketing program manager jobs in each state. The darker areas on the map show where marketing program managers earn the highest salaries across all 50 states.
|Rank||State||Number of Jobs||Average Salary|
Athens, GA • Private
Madison, WI • Private
Minneapolis, MN • Private
West Lafayette, IN • Private
Washington, DC • Private
Columbus, OH • Private
Austin, TX • Private
Los Angeles, CA • Private
Philadelphia, PA • Private
Vestal, NY • Private
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.7% of marketing program managers listed digital marketing on their resume, but soft skills such as creativity and organizational skills are important as well.
Zippia allows you to choose from different easy-to-use Marketing Program Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Program Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
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Some places are better than others when it comes to starting a career as a marketing program manager. The best states for people in this position are California, Washington, Oregon, and New York. Marketing program managers make the most in California with an average salary of $110,721. Whereas in Washington and Oregon, they would average $108,613 and $95,228, respectively. While marketing program managers would only make an average of $92,087 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
To become a program manager, you should have at minimum a bachelor's degree. Program managers should also have excellent communications skills, be organized, and have the ability to lead and work well under pressure.