What is a Marketing Program Manager?

As the job title suggests, the primary duty of a marketing program manager is to develop, implement, and oversee the marketing programs of their company. They also develop pricing strategies in collaboration with sales and advertising teams. Furthermore, they frequently conduct market research to ensure that the company is in line with current trends.

In addition to these duties, a marketing program manager is also typically responsible for analyzing campaign results, maintaining database segmentation for the marketing department, identifying rooms for improvement in marketing campaigns, and overseeing various marketing initiatives.

If you are interested in becoming a marketing program manager, the best way to start is by acquiring a degree in marketing, business, communication, or other related fields. However, a degree in marketing is the most ideal. Apart from that, you must have work experience in the marketing industry, ideally in a supervisory role as well.

Another motivator to become a marketing program manager is the salary, which averages around $92,000 per year. There are also plenty of opportunities for this job since almost every company needs one.

What Does a Marketing Program Manager Do

There are certain skills that many marketing program managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, organizational skills and analytical skills.

Learn more about what a Marketing Program Manager does

How To Become a Marketing Program Manager

If you're interested in becoming a marketing program manager, one of the first things to consider is how much education you need. We've determined that 78.4% of marketing program managers have a bachelor's degree. In terms of higher education levels, we found that 14.9% of marketing program managers have master's degrees. Even though most marketing program managers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Program Manager

Top Marketing Program Manager Jobs Near You

Marketing Program Manager Career Paths

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of program manager you might progress to a role such as product manager eventually. Later on in your career, you could end up with the title group product manager.

Marketing Program Manager

Program Manager Product Manager

Group Product Manager

7 Years

Program Manager Marketing Manager

Marketing Manager, Global Marketing

8 Years

Marketing Director

Director Of Consumer Marketing

10 Years

Senior Manager Of Marketing Marketing Director

Marketing And Business Development Director

9 Years

Product Manager Brand Manager

Global Brand Manager

9 Years

Program Manager Senior Product Manager

Director Of Marketing And Product Management

9 Years

Top Careers Before Marketing Program Manager

Marketing Manager (89,627 Jobs)

15.8 %

Marketing Coordinator (91,281 Jobs)

7.4 %

Project Manager (167,116 Jobs)

7.3 %

Top Careers After Marketing Program Manager

Marketing Manager (89,627 Jobs)

14.6 %

Marketing Director (93,503 Jobs)

10.4 %

Marketing Consultant (88,935 Jobs)

8.0 %

Average Salary for a Marketing Program Manager

Marketing Program Managers in America make an average salary of $86,807 per year or $42 per hour. The top 10 percent makes over $116,000 per year, while the bottom 10 percent under $64,000 per year.

Average Marketing Program Manager Salary

$86,807 Yearly

$41.73 hourly

$64,00010%

$86,000Median

$116,00090%

See More Salary Information

What Am I Worth?

Roles and Types of Marketing Program Manager

The role of a marketing program manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing program manager responsibilities:

Measures and evaluates impacts of owned marketing programs. Implements corrective actions to ensure delivery of targeted results & objectives. Works closely with the sapk marcom team
Leading end-to-end communications plans and creative by tapping into smes to support/enable success leading campaign/content creation on-line/offline advertising, social media for wholesale (b2b) lines of business leading end-to-end program development across platforms to achieve success overseeing project management of campaign work including rigorous focus on managing timelines, approvals,
Act as a single point of contact for marketing projects that require collaboration between research

There are several types of marketing program manager, including:

Marketing Manager

Role:

A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

Average Salary: $104,550
Degree: Bachelor's Degree

Sales And Marketing Manager

Role:

A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people-the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.

Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.

Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.

Average Salary: $81,953
Degree: Bachelor's Degree

Digital Marketing Manager

Role:

Digital marketing managers create and manage marketing campaigns to promote products, services, or brands. They oversee operations related to marketing activities from planning to implementation. They carry out market research as well, analyzing data and identifying trends.

Digital marketing managers are creative people who know how to transform one thing into another. They know how to put across influential messages through various media platforms. They have excellent leadership skills, and managing a team of media professionals working on their campaigns comes naturally to them.

If you want to embark on this path, you will need a degree in marketing or a related field. Having worked in advertising or communication for a few years will give you enough experience to see through the complexities of this role and in-depth familiarity with the nature of social media.

Average Salary: $99,563
Degree: Bachelor's Degree

States With The Most Marketing Program Manager Jobs

Mouse over a state to see the number of active marketing program manager jobs in each state. The darker areas on the map show where marketing program managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Program Manager Jobs By State

Rank	State	Number of Jobs	Average Salary
1	California	9,301	$110,721
2	Texas	5,089	$77,102
3	New York	4,364	$92,087
4	Washington	3,777	$108,613
5	Florida	3,416	$70,717
6	Illinois	2,970	$82,144
7	Pennsylvania	2,780	$84,185
8	Virginia	2,678	$84,334
9	Georgia	2,405	$77,529
10	North Carolina	2,282	$87,218
11	Massachusetts	2,241	$89,062
12	New Jersey	2,049	$82,377
13	Ohio	2,045	$79,788
14	Minnesota	1,812	$81,768
15	Colorado	1,611	$73,287
16	Michigan	1,580	$84,642
17	Maryland	1,479	$89,321
18	Arizona	1,460	$80,521
19	Oregon	1,353	$95,228
20	Wisconsin	1,217	$84,357
21	Tennessee	1,130	$83,610
22	Indiana	1,068	$79,344
23	Connecticut	1,047	$81,635
24	Missouri	973	$76,332
25	Utah	942	$79,499
26	South Carolina	783	$81,006
27	Alabama	743	$73,587
28	Kentucky	678	$82,816
29	Arkansas	596	$78,656
30	Kansas	586	$66,198
31	Iowa	584	$77,719
32	Nebraska	531	$66,492
33	New Hampshire	517	$84,544
34	Louisiana	484	$64,406
35	Nevada	482	$91,110
36	Oklahoma	466	$64,197
37	New Mexico	431	$73,914
38	Mississippi	383	$69,839
39	Idaho	376	$73,652
40	Rhode Island	370	$82,779
41	Maine	331	$77,094
42	Delaware	306	$82,107
43	North Dakota	305	$77,814
44	Montana	295	$88,072
45	West Virginia	287	$86,154
46	Hawaii	245	$88,036
47	South Dakota	245	$74,630
48	Alaska	138	$84,911
49	Vermont	134	$72,400
50	Wyoming	120	$71,137

Marketing Program Manager Education

Marketing Program Manager Majors

Business

25.7 %

Marketing

20.7 %

Communication

10.2 %

Marketing Program Manager Degrees

Admissions

Most Popular Majors

Economics

Psychology

Computer Science

Business

Political Science

Top Skills For a Marketing Program Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.7% of marketing program managers listed digital marketing on their resume, but soft skills such as creativity and organizational skills are important as well.

Digital Marketing, 13.7%

Project Management, 6.7%

Marketing Campaigns, 6.0%

B2B Marketing, 5.1%

Integrated Marketing, 5.0%

Other Skills, 63.5%

Choose From 10+ Customizable Marketing Program Manager Resume templates

Zippia allows you to choose from different easy-to-use Marketing Program Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Program Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Marketing Program Manager Demographics

Marketing Program Manager Gender Distribution

Female

61%

Male

39%

After extensive research and analysis, Zippia's data science team found that:

Among marketing program managers, 61.3% of them are women, while 38.7% are men.

The most common race/ethnicity among marketing program managers is White, which makes up 74.6% of all marketing program managers.

The most common foreign language among marketing program managers is Spanish at 42.5%.

Online Courses For Marketing Program Manager That You May Like

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Best States For a Marketing Program Manager

Some places are better than others when it comes to starting a career as a marketing program manager. The best states for people in this position are California, Washington, Oregon, and New York. Marketing program managers make the most in California with an average salary of $110,721. Whereas in Washington and Oregon, they would average $108,613 and $95,228, respectively. While marketing program managers would only make an average of $92,087 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Marketing Program Manager Jobs: 3,777

Highest 10% Earn:

$156,000

Location Quotient:

2.05

$108,613

Avg. Salary

View 3,777 Marketing Program Manager Jobs In WA

2. California

Total Marketing Program Manager Jobs: 9,301

Highest 10% Earn:

$166,000

Location Quotient:

1.26

$110,721

Avg. Salary

View 9,301 Marketing Program Manager Jobs In CA

3. Oregon

Total Marketing Program Manager Jobs: 1,353

Highest 10% Earn:

$137,000

Location Quotient:

1.29

$95,228

Avg. Salary

View 1,353 Marketing Program Manager Jobs In OR

Full List Of Best States For Marketing Program Managers

How Do Marketing Program Manager Rate Their Jobs?

Top Marketing Program Manager Employers

Most Common Employers For Marketing Program Manager

Rank	Company	Average Salary	Hourly Rate	Job Openings
1	Microsoft	$116,798	$56.15	49
2	Dell	$115,985	$55.76	33
3	Texas Instruments	$113,245	$54.44	14
4	Citi	$111,611	$53.66	19
5	Cisco	$111,048	$53.39	99
6	Intel	$106,060	$50.99	61
7	HP	$103,636	$49.83	19
8	Amazon	$101,269	$48.69	15
9	AT&T	$100,268	$48.21	22
10	Staples	$93,060	$44.74	34

Marketing Program Manager Videos

A Day in the Life of a Project Manager

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

Becoming a Marketing Program Manager FAQs

What Qualifications Do You Need To Be A Program Manager?

To become a program manager, you should have at minimum a bachelor's degree. Program managers should also have excellent communications skills, be organized, and have the ability to lead and work well under pressure.

Have more questions? See all answers to common executive management questions.

Search For Marketing Program Manager Jobs

Updated February 6, 2023

What is a Marketing Program Manager?

What Does a Marketing Program Manager Do

How To Become a Marketing Program Manager

Marketing Program Manager Career Paths

Top Careers Before Marketing Program Manager

Top Careers After Marketing Program Manager

Recent Job Searches

Average Salary for a Marketing Program Manager

Roles and Types of Marketing Program Manager

Marketing Manager

Sales And Marketing Manager

Digital Marketing Manager

States With The Most Marketing Program Manager Jobs

Number Of Marketing Program Manager Jobs By State

Marketing Program Manager Education

Marketing Program Manager Majors

Marketing Program Manager Degrees

Top Colleges for Marketing Program Managers

1. University of Georgia

2. University of Wisconsin - Madison

3. University of Minnesota - Twin Cities

4. Purdue University

5. Howard University

6. Ohio State University

7. University of Texas at Austin

8. University of Southern California

9. University of Pennsylvania

10. SUNY at Binghamton

Top Skills For a Marketing Program Manager

Choose From 10+ Customizable Marketing Program Manager Resume templates

Marketing Program Manager Demographics

Marketing Program Manager Gender Distribution

Online Courses For Marketing Program Manager That You May Like

Best States For a Marketing Program Manager

How Do Marketing Program Manager Rate Their Jobs?

Top Marketing Program Manager Employers

Most Common Employers For Marketing Program Manager

Marketing Program Manager Videos

Becoming a Marketing Program Manager FAQs

What Qualifications Do You Need To Be A Program Manager?

Search For Marketing Program Manager Jobs

Marketing Program Manager Related Careers

Marketing Program Manager Related Jobs

What Similar Roles Do

Resume For Related Jobs