Summary. We reviewed real candidate profiles to learn the best path to become a marketing program manager. We'll guide you through the education, experiences, and skills hiring managers look for in a marketing program manager.

  • Most companies require a marketing program manager to have a bachelor's degree degree in a related field, such as business or marketing.

  • It's important to have relevant work experience, with typical job requirements ranging from 4-6 years in related fields.

  • Common job titles before becoming a marketing program manager include marketing manager, marketing coordinator, and project manager.

  • Hiring managers expect a marketing program manager to have soft skills such as creativity, organizational skills, and analytical skills.

  • Once you have all the required skills and experience, it takes an average of 1-3 months of job training to become a marketing program manager.

  • Getting a certification as a Professional Certified Marketer (PCM) will help you to earn more as a marketing program manager.

How to become a Marketing Program Manager in 5 steps:

  • Step 1: Explore marketing program manager education
  • Step 2: Develop marketing program manager skills
  • Step 3: Complete relevent training/internship
  • Step 4: Research marketing program manager duties
  • Step 5: Prepare your resume

Key Steps To Become a Marketing Program Manager

  1. Explore Marketing Program Manager Education

    If you're interested in becoming a marketing program manager, one of the first things to consider is how much education you need. We've determined that 78.4% of marketing program managers have a bachelor's degree. In terms of higher education levels, we found that 14.9% of marketing program managers have master's degrees. Even though most marketing program managers have a college degree, it's impossible to become one with only a high school degree or GED.

    Choosing the right major is always an important step when researching how to become a marketing program manager. When we researched the most common majors for a marketing program manager, we found that they most commonly have business, marketing and communication.

    Marketing Program Manager Degrees


    78.4 %


    14.9 %


    4.7 %

    Marketing Program Manager MajorPercentages
    Other Degrees38.70%

  2. Develop Marketing Program Manager Skills

    It'll be a good idea to develop marketing program manager skills before applying for a job. Here are some skills commonly requested in marketing program manager job descriptions:

  3. Complete Relevent Training/Internship

    Marketing program managers spend an average of 1-3 months on post-employment, on-the-job training. During this time, new marketing program managers learn the skills and techniques required for their specific job and employer. The chart below shows how much time it takes to gain competency as a marketing program manager based on U.S. Bureau of Labor Statistics data and data from real marketing program manager resumes.

    Average Amount Of Time At Training


    Less than 1 month

    1-3 months

    3-6 months

    6-12 months

    1-2 years

    2-4 years

    More than 10 years

  4. Research Marketing Program Manager Duties

    When you decide to become a marketing program manager, It's important to know what duties and responsibilities are required for this position. Some common responsibilities are a part of most marketing program manager jobs. Here is a list of the main duties that define the role:

    • Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
    • Manage RFP solicitation and response process.
    • Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
    • Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
    • Manage major CRM implementation project for global aerospace company.
    • Lead marketing operations include integrating and administering Salesforce, HubSpot,, and RainKing processes and mechanics.

  5. Prepare Your Resume

    Finally, when you already have checked the skills and responsibilities for this role, you can start creating your resume. Everything that goes into creating a perfect resume can take hours, days, or even weeks. No worries, we created a resume builder to make this process as easy as possible with tips and examples of skills, responsibilities, and a summary.

    Choose From 10+ Customizable Marketing Program Manager Resume templates

    Build a professional Marketing Program Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Marketing Program Manager resume.

    Marketing Program Manager Resume
    Marketing Program Manager Resume
    Marketing Program Manager Resume
    Marketing Program Manager Resume
    Marketing Program Manager Resume
    Marketing Program Manager Resume
    Marketing Program Manager Resume
    Marketing Program Manager Resume
    Marketing Program Manager Resume

  6. Apply For a Marketing Program Manager Job

    With your ready resume, it's time to start searching for a new job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

    Marketing Program Manager Jobs

  7. How To Become a Marketing Program Manager
    How To Become a Marketing Program Manager Career Overview

How To Become a Marketing Program Manager Without A Degree

Becoming a marketing program manager without a degree is possible with the right approach. One way is to start as a marketing communications manager or account executive, where you can learn the ropes and gain practical experience. You can also seek out mentorship from experienced marketing program managers, participate in online courses, or earn marketing program manager certifications. Building a strong network, staying up-to-date with industry trends, and having a positive attitude can also increase your chances of success in this career path.

With the right courses, you can start a successful career as a marketing program manager.

1. Product Management (Part Time)



20 hours; 10 weeks, Part-time

Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...

2. Digital Marketing (Part Time)



20 hours; 10 weeks, Part-time

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

3. How to Build A Startup


The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with...

4. A/B Testing by Google


This course will cover the design and analysis of A/B tests, also known as split tests, which are online experiments used to test potential improvements to a website or mobile application. Two versions of the...

5. Product Management Essentials


Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and...

6. Become a Product Marketing Manager Product Management MBA


Learn from an experienced Silicon Valley PMM with a top MBALearn how to become a product marketing manager fromsomeone with years ofexperience in product marketing at small, medium, and large software companies including Sony. Your...

7. Product Launch Marketing Plan: Go to Market Marketing Plan


Create a breakthrough go-to-market product marketing plan in just a few days. using this 7-step formula! Going to market is just the process of convincing people that your new way is better than the status...

8. Marketing Analytics & Retail Business Management using Excel


You're looking for a complete course on understanding Marketing Analytics and Retail Business Management to drive business decisions involving production schedules, inventory management, promotional mail optimization, store layouting, estimating right bundle price, customer valuation and...

9. A Business Manager's Complete Guide to SalesForce CRM


This course will teach you how to create a customer-focused business that will keep customers satisfied and coming back for more. You'll master how to use SalesForce to improve your company's customer service, whether you...

10. Product Marketing for Technology Companies


Ultimately, product marketing is about developing a compelling positioning and multilayered messaging for a product or product line. Getting to that point successfully is not an easy feat as it involves masterful communication both internally...

11. Product Management Fundamentals


Learn the relevant skills to get into the hottest role in tech today! The most comprehensive and easy-to-understand introduction to Product Management, led by a senior product practitioner. Supplemented by quizzes, resources and a course...

12. Email Marketing 2021: Build and Launch Effective Campaigns


Email marketing is by far the most effectiveinternetmarketing method thatyou can use in an online business. It doesn't matter if you sell products, services, or simply rely on advertising to make money from your website,...

13. Product Management Crash Course; IT Product Management


[EXCLUSIVE] Double Degree, Badges and Community. Upon completing this course you will receive 2 Certificates of Completion, a PM Certified Digital Badge you can add to your CV, LinkedIn Profile or any other online profile...

14. Email Marketing 2023. Increase sales with Email Marketing!


Email marketing is one of the most effective tools that exist for repeat customer communication. It solves many tasks, such as getting feedback, repeating sales, building loyalty, and delivering content to the consumer. With SendPulse...

15. Product Management 101


The goal ofProduct Management 101 is to helpyou become amore strategic product manager - with a greaterimpact on your company and your products. We will cover the spectrum of product management workfrommarket intelligence, strategy, new...

16. Successful Events: Event Planning, Marketing & Management


Get bigger event attendance, more revenue, and a growing fanbase - all with this course* JOIN OVER 10,000 DELIGHTED STUDENTS WHO HAVE TAKEN THIS EVENTMARKETINGCOURSE EVENTMARKETING ANDGROWTHYou'll learn how to use Google search, popular event...

17. Product and Service Management


Product and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle. It involves a wide range of operations, marketing, and sales related activities. These...

18. Online Business Masterclass: Sell Your Own Digital Products


Have you ever dreamed of starting your own online business?Or perhaps you have an existing business that you want to convert to an online one - a business that can reach more people worldwide and...

19. Google Analytics, GA4, GTM. How to improve your marketing?


DescriptionWeb analytics is the pulse of digital marketing. Everything is measured, and everything is measurable. With Google Analytics and a call tracking system, you can clearly understand who your client is, how to improve your...

20. Social media marketing strategy 2023. Launch your SMM!


What is social media marketing and its role in modern society?Social media marketing is the use and management of different social media platforms to promote your brand, products, and services. It is a great tool...

Advertising Disclosure