Key Steps To Become a Marketing Program Manager

Explore Marketing Program Manager Education

If you're interested in becoming a marketing program manager, one of the first things to consider is how much education you need. We've determined that 78.4% of marketing program managers have a bachelor's degree. In terms of higher education levels, we found that 14.9% of marketing program managers have master's degrees. Even though most marketing program managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing program manager. When we researched the most common majors for a marketing program manager, we found that they most commonly have business, marketing and communication.

Marketing Program Manager Degrees

Bachelors

78.4 %

Masters

14.9 %

Associate

4.7 %

Marketing Program Manager Major	Percentages
Business	25.70%
Marketing	20.70%
Communication	10.20%
Management	4.60%
Other Degrees	38.70%

Develop Marketing Program Manager Skills

It'll be a good idea to develop marketing program manager skills before applying for a job. Here are some skills commonly requested in marketing program manager job descriptions:

Skills	Percentages
Digital Marketing	13.75%
Project Management	6.65%
Marketing Campaigns	5.98%
B2B Marketing	5.08%
Integrated Marketing	5.01%

Complete Relevent Training/Internship

Marketing program managers spend an average of 1-3 months on post-employment, on-the-job training. During this time, new marketing program managers learn the skills and techniques required for their specific job and employer. The chart below shows how much time it takes to gain competency as a marketing program manager based on U.S. Bureau of Labor Statistics data and data from real marketing program manager resumes.

Average Amount Of Time At Training

None

Less than 1 month

1-3 months

3-6 months

6-12 months

1-2 years

2-4 years

More than 10 years

20%

40%

60%

80%

100%

Research Marketing Program Manager Duties

When you decide to become a marketing program manager, It's important to know what duties and responsibilities are required for this position. Some common responsibilities are a part of most marketing program manager jobs. Here is a list of the main duties that define the role:

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Prepare Your Resume

Finally, when you already have checked the skills and responsibilities for this role, you can start creating your resume. Everything that goes into creating a perfect resume can take hours, days, or even weeks. No worries, we created a resume builder to make this process as easy as possible with tips and examples of skills, responsibilities, and a summary.

Choose From 10+ Customizable Marketing Program Manager Resume templates

Build a professional Marketing Program Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Marketing Program Manager resume.

Apply For a Marketing Program Manager Job

With your ready resume, it's time to start searching for a new job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Marketing Program Manager Jobs

How To Become a Marketing Program Manager Without A Degree

Becoming a marketing program manager without a degree is possible with the right approach. One way is to start as a marketing communications manager or account executive, where you can learn the ropes and gain practical experience. You can also seek out mentorship from experienced marketing program managers, participate in online courses, or earn marketing program manager certifications. Building a strong network, staying up-to-date with industry trends, and having a positive attitude can also increase your chances of success in this career path.

With the right courses, you can start a successful career as a marketing program manager.

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How To Become a Marketing Program Manager