Research Summary. Here are some key points about hiring marketing program managers in the United States:

  • There are a total of 73,775 marketing program managers in the US, and there are currently 173,228 job openings in this field.
  • The median cost to hire a marketing program manager is $1,633.
  • Small businesses spend $1,105 per marketing program manager on training each year, while large companies spend $658.
  • It takes between 36 and 42 days to fill the average role in the US.
  • It takes approximately 12 weeks for a new employee to reach full productivity levels.
  • HR departments typically allocate 15% of their budget towards recruitment efforts.
  • Chicago, IL, has the highest demand for marketing program managers, with 14 job openings.

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How Much Does it Cost to Hire a Marketing Program Manager

Recruiting marketing program managers involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

The median annual salary for marketing program managers is $86,807 in the US. However, the cost of marketing program manager hiring can vary a lot depending on location. Additionally, hiring a marketing program manager for contract work or on a per-project basis typically costs between $30 and $55 an hour.

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How to hire a Marketing Program Manager, step by step

To hire a marketing program manager, you should create an ideal candidate profile, determine a budget, and post and promote your job. Here's a step-by-step guide on how to hire a marketing program manager:

  • Step 1: Identify your needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Writing a marketing program manager job description
  • Step 5: Post the job
  • Step 6: Interview process
  • Step 7: Send a job offer and onboard your new marketing program manager
  • Step 8: Go through the checklist for the hiring process

Identify Your Needs

The first step to find marketing program managers for hire is determining what type of worker you actually need. Certain roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

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A marketing program manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing program managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

Here's a comparison of the average salaries of common marketing program manager roles:

Type Of Marketing Program ManagerDescriptionHourly Rate
Marketing Program ManagerAdvertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.$30-55
Manager, Field MarketingA field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show More$32-61
Business Development And Marketing ManagerThe business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show More$24-53

Create An Ideal Candidate Profile

Ideally, you should have the perfect candidate profile in mind before you write a marketing program manager job description. This means you should have a clear idea of the skill set they need to be proficient in, what their main responsibilities will be, and what kind of background they'll have.

Here is a list of skills that are commonly associated with marketing program manager:

Common Skills:
  • Digital Marketing
  • Project Management
  • Marketing Campaigns
  • B2B Marketing
  • Integrated Marketing
  • Salesforce
  • Program Management
  • Channel Marketing
  • Email Marketing
  • Web Content
  • Lead Management
  • KPIs
  • SEO
  • PowerPoint
Check All Skills

Here is a list of common responsibilities that marketing program managers may be expected to fulfill:

  • Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
  • Manage RFP solicitation and response process.
  • Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
  • Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
  • Manage major CRM implementation project for global aerospace company.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot,, and RainKing processes and mechanics.
Check all Duties

Beyond the basics, you should also consider how well a candidate fits into your company culture. In other words, you should think about how your ideal marketing program manager will live by the company's mission statement and contribute to the team dynamic you already have in place.

Most Common States For Marketing Program Managers In The US

Rank #State# Of Jobs% of PopulationAvg. Salary

Professional Project Manager CV example

Make A Budget

Including a salary range in the job description is a good way to get more applicants. A marketing program manager salary can be affected by several factors, such as the location of the job, their level of experience, education and certifications, and the prestige of the employer. For example, the average salary for a marketing program manager in Florida may be lower than in California, and an entry-level engineer typically earns less than a senior-level marketing program manager. Additionally, a marketing program manager with lots of experience in the field may command a higher salary as a result.

Updated March 16, 2023

Marketing Program Manager Salary Estimate


$41.73 hourly

Entry level Salary
$64,000 yearly

Marketing Program Manager Average Salary By Location

RankStateAvg. SalaryHourly RateJob Count
3District of Columbia$97,892$47
5New York$92,185$447

Marketing Program Manager Average Salary By Company

RankCompanyAverage SalaryHourly RateJob Openings
9Applied Materials$115,785$55.67359
11New Relic$113,285$54.4620
12Texas Instruments$113,245$54.442
18Palo Alto Networks$108,422$52.1313
19Rockwell Automation$108,394$52.1125
20Juniper Networks$108,366$52.105

Writing a Marketing Program Manager Job Description

A good marketing program manager job description should include a few things:

  • Summary of the role
  • List of responsibilities
  • Required skills and experience
Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing program manager job description:

Example of Full Job Description

Kforce has a client seeking a Marketing Program Manager II in Mountain View, CA.Duties Include:

* Marketing Program Manager II takes initiative; Owns project requirements and drives a cross-functional team to deliver a solution

* Quickly earns trust across sponsors and key stakeholders: leads and drives change; Mobilizes and motivates cross-functional teams; Sets direction and approach; Resolves conflict; delivers tough messages with grace; Executes with limited information and ambiguity at times

* As a Marketing Program Manager II, you will quickly develop understanding of the organizational structure in order to identify decision makers and escalation paths for program issues

* Synthesizes information from multiple sources and distills it in crisp, clear language appropriate for a variety of audiences, including technology and business executives

* Prepares and owns all deliverables for executive touchpoints for key meetings, including the agenda, data and analysis, pre-read, and post meeting follow up

* 5 years of program management experience in a SaaS based technology company, with direct experience leading complex, multi-phase programs involving cross-functional contributing teams

* Track record of successfully managing complex projects including building and optimizing playbooks; Exhibits and embraces agility to navigate challenges within a rapidly changing environment

* Strategic thinker who understands the big picture and can also identify and prioritize short-term execution needs, to accelerate progress and scale programs or processes within an organization

* Problem solving skills, showcasing the ability to think end-to-end, anticipates and manages risks before they become blockers

* Strong communication (written/verbal), presentation, and team facilitation; Effective negotiator and collaborator, regardless of organizational structure or hierarchy; Ability to communicate at all levels with clarity and precision

* Proven success in partnering, influencing, and collaborating internally and externally; Proactively seeks input from cross functional team members to understand their program needs and roles and to build partnerships

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.*Compensation Type:*Hours*Minimum Compensation:*70.00*Maximum Compensation:*90.85

Post A Job

To find the right marketing program manager for your business, consider trying out a few different recruiting strategies:

  • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
  • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing program managers they would recommend.
  • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing program managers who meet your education requirements.
  • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

Post your job online:

  • Post your marketing program manager job on Zippia to find and recruit marketing program manager candidates who meet your exact specifications.
  • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
  • Post a job on free websites.

Interview Process

Your first interview with marketing program manager candidates should focus on their interest in the role and their specific background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

It's also a good idea to ask about candidates' special skills and talents. If you think that a candidate is good enough for the next step, you can move on to the technical interview.

The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

Send A Job Offer And Onboard Your New Marketing Program Manager

Once you've found the marketing program manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary, as well as the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer needs to be competitive if you really like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

Once that's done, you can draft an onboarding schedule for the new marketing program manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

Go Through The Checklist For The Hiring Process

  • Determine employee type (full-time, part-time, contractor, etc.)
  • Submit a job requisition form to the HR department
  • Define job responsibilities and requirements
  • Establish budget and timeline
  • Determine hiring decision makers for the role
  • Write job description
  • Post job on job boards, company website, etc.
  • Promote the job internally
  • Process applications through applicant tracking system
  • Review resumes and cover letters
  • Shortlist candidates for screening
  • Hold phone/virtual interview screening with first round of candidates
  • Conduct in-person interviews with top candidates from first round
  • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
  • Conduct background checks on top candidates
  • Check references of top candidates
  • Consult with HR and hiring decision makers on job offer specifics
  • Extend offer to top candidate(s)
  • Receive formal job offer acceptance and signed employment contract
  • Inform other candidates that the position has been filled
  • Set and communicate onboarding schedule to new hire(s)
  • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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Hiring Marketing Program Managers FAQs

How Much Does A Good Marketing Program Manager Cost?

A good marketing program manager costs $41.73 an hour in the US. However, it can vary based on factors such as the marketing program manager experience, abilities, industry, and the specific requirements of your business.

What Are The Duties Of A Marketing Program Manager?

The duties of a marketing program manager are:
  • Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
  • Manage RFP solicitation and response process.
  • Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.

Should I Hire A Marketing Program Manager With No Experience?

Yes, you should hire a marketing program manager with no experience. Hiring an entry-level marketing program manager with no experience offers versatility for your team. They may lack some qualifications, but are adaptable and have not yet formed problematic habits. However, more training may be required compared to experienced.

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