Keys to writing a marketing program manager job description. Zippia analyzed thousands of marketing program manager job descriptions to identify key pieces of information you want to include. Using a machine learning data analysis, we determined the following key facts about marketing program manager job descriptions:

  • The average marketing program manager job description intro is about 256 words
  • The responsibilities section contains an average of 11 bullets points
  • The requirements section contains an average of 12 bullets points

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Marketing Program Manager Duties

  • Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
  • Manage RFP solicitation and response process.
  • Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
  • Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
  • Manage major CRM implementation project for global aerospace company.
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Marketing Program Manager Requirements

Marketing program manager requirements can be divided into basic requirements and required soft skills. The lists below show the most common requirements included in marketing program manager job postings.

  • Bachelor's degree in marketing or related field.
  • 5+ years of relevant experience in marketing.
  • Strong understanding of marketing analytics.
  • Proficiency in project management software.
  • Knowledge of different marketing channels.
Required Soft Skills
  • Strong organizational and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work in a team environment.
  • Highly motivated and goal-oriented.

Marketing Program Manager Description Example 1

Full Job Description

Kforce has a client seeking a Marketing Program Manager II in Mountain View, CA.Duties Include:

* Marketing Program Manager II takes initiative; Owns project requirements and drives a cross-functional team to deliver a solution

* Quickly earns trust across sponsors and key stakeholders: leads and drives change; Mobilizes and motivates cross-functional teams; Sets direction and approach; Resolves conflict; delivers tough messages with grace; Executes with limited information and ambiguity at times

* As a Marketing Program Manager II, you will quickly develop understanding of the organizational structure in order to identify decision makers and escalation paths for program issues

* Synthesizes information from multiple sources and distills it in crisp, clear language appropriate for a variety of audiences, including technology and business executives

* Prepares and owns all deliverables for executive touchpoints for key meetings, including the agenda, data and analysis, pre-read, and post meeting follow up

* 5 years of program management experience in a SaaS based technology company, with direct experience leading complex, multi-phase programs involving cross-functional contributing teams

* Track record of successfully managing complex projects including building and optimizing playbooks; Exhibits and embraces agility to navigate challenges within a rapidly changing environment

* Strategic thinker who understands the big picture and can also identify and prioritize short-term execution needs, to accelerate progress and scale programs or processes within an organization

* Problem solving skills, showcasing the ability to think end-to-end, anticipates and manages risks before they become blockers

* Strong communication (written/verbal), presentation, and team facilitation; Effective negotiator and collaborator, regardless of organizational structure or hierarchy; Ability to communicate at all levels with clarity and precision

* Proven success in partnering, influencing, and collaborating internally and externally; Proactively seeks input from cross functional team members to understand their program needs and roles and to build partnerships

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.*Compensation Type:*Hours*Minimum Compensation:*70.00*Maximum Compensation:*90.85
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Marketing Program Manager Description Example 2

Full Job Description

Be visionary

At Teledyne FLIR, we have a simple but ambitious mission: to develop market-leading thermal and sensing technologies which enhance everyday life. From saving energy, to saving lives Teledyne FLIR is making a real difference in our world.Our products are used in a wide array of situations to rescue people in danger, detect criminals, conserve energy, navigate safely, provide security around the globe, and protect our environment.

We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.

Job Description

Job Summary:
Raymarine is seeking an extremely organized and enthusiastic Marketing Program Manager to join our Americas team. The primary responsibility of this role is working collectively with the Americas marketing and Sales teams. Responsibilities include working collectively with the teams, coordination and execution of trade shows, marketing campaign support and product launch support.

Primary Duties & Responsibilities:
Works on the planning and implementation of projects and programs that support the marketing functions and team.Interacts directly with cross functional teams, as well as brand ambassadors/influencers to identify marketing opportunities.Prepares regular marketing activity reports and responds to sales team support as needed.Works individually or with the team on recommending actions, scheduling, planning projects, estimating cost, and managing projects to completion.May identify, evaluate, and recommend marketing opportunities that support sales and marketing objectives.Provide pre- and post-sale marketing support of trade shows, manage coordination of trade show planning and execution. Including booking booth space, ordering exhibition services, overseeing logistics, managing booth asset.In addition to agency support, marketing strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.Manage the trade show schedule and budget utilizing our event management system, Exhibit Force, in addition to managing the inventory levels of marketing materials.Support the marketing team with campaigns and product launches.Works on the planning and implementation of projects that support the marketing function.

Job Qualifications:
3 -5 years of experience managing trade shows or events, marketing, and/or project management.Vendor management experience, agency experience a plus Core marketing principals for both B2B and B2CMarketing Insights and Analytics understanding Bachelor's Degree in Marketing or similar field Strong verbal and written communication skills Experience with Microsoft Office products Ability to travel domestically 25%

Applicants must be either a U.S. citizen, U.S. national, legal permanent resident, asylee, refugee or must be eligible to apply for and obtain the appropriate export control license from the U.S. Departments of State or Commerce.


Teledyne FLIR and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for making innovative sensing solutions.

Teledyne FLIR is an equal opportunity employer.
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Marketing Program Manager Description Example 3

Full Job Description

The Marketing Program Management Group Manager is a dynamic role that drives the progress of highly cross functional and strategic go-to-market activities. The primary focus is to turn marketing intent into reality and create program structure to ensure alignment and increase speed of execution. You'll do this both by leading a team of seasoned program managers and by directly managing key programs. You will work with world class global marketing teams to deliver on new product and feature launches, multi-channel campaigns and customer delight and retention programs.
What you'll bring

+ Strong program management team leadership experience, including 10+ years leading complex, multi-phase programs involving cross-functional contributing teams.

+ Proven Track record of successfully managing complex projects including building playbooks for greenfield Expert in navigating challenges within a rapidly changing environment.

+ Excellent influencing skills. Demonstrated ability to frame storylines and drive data backed decision making in a highly matrixed environment. Easily builds strong partnerships across organizations to deliver the best outcome for complex programs.

+ Proactive problem-solving skills, showcasing ability to think end-to-end, while also looking around corners to anticipate and and manage risks before they become blockers.

+ Outstanding communication (written/verbal), at executive levels with clarity and precision

+ Flexible approach to change, can work effectively in a variety of situations, employing E2E thought leadership to steer teams through pivot. Constantly seeks and drives experimentation in process improvement.

+ Ability to ramp up quickly and effectively to set up teams for success. Proactively seeks input from cross functional team members to understand their roles and program needs. Builds trust and influences stakeholders at various levels to develop clear program priorities and shared vision of success.

+ BA/BS degree in Marketing, Operations, or related fields. MBA preferred.

How you will lead

+ The Team Manager for Marketing PMO is responsible for leading their employees to drive the most important initiatives for SBSEG Marketing. You'll drive influence at the executive team level to ensure your team is prioritized and set up for success. You'll lead from the trenches, mentoring and empowering employees to do the best work of their lives. You'll create a high-performance culture, bold in experimentation, learning and development.

+ As an exceptional PMO, you'll continue to drive programs to stay sharp in your craft and empathic to the challenges of driving successful initiatives.

+ If you're passionate about financial products that transform the lives of small business owners, and demonstrate the qualities of fearless leadership, we would love to have you join our team.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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Marketing Program Manager Job Description Faqs

What Are The Most Common Skills On A Job Description For A Marketing Program Manager?

The most common skills on a job description for a marketing program manager are Digital Marketing, Project Management, and Marketing Campaigns.

What Does A Marketing Program Manager Do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
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