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Marketing program manager resume examples from 2025

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Land interviews using Zippia's AI-powered resume builder.

Updated March 26, 2025
7 min read
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How to write a marketing program manager resume

Craft a resume summary statement

Put a resume summary on the top of your resume to highlight your accomplishments. A resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to write a strong, impressive resume summary:

Step 1: Mention your current job title or the role you're pursuing.

Step 2: Include your years of experience in marketing program manager-related roles. Consider adding relevant company and industry experience as relevant to the job listing.

Step 3: Highlight your greatest accomplishments. Here is your chance to make sure your biggest wins aren't buried in your resume.

Step 4: Again, keep it short. Your goal is to summarize your experience and highlight your accomplishments, not write a paragraph.

These four steps should give you a strong elevator pitch and land you some marketing program manager interviews.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Your Skills section is a place to list all relevant skills and abilities. Here is how to make the most of your skills section and make sure you have the right keywords:

  1. Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
  2. Include as many relevant hard or technical marketing program manager skills as possible for each job you apply to.
  3. Be specific with the skills you have and be sure you are using the most up to date and accurate terms.
These five steps should give you a strong elevator pitch and land you some marketing program manager interviews.

Here are example skills to include in your “Area of Expertise” on a marketing program manager resume:

  • Digital Marketing
  • Project Management
  • Marketing Campaigns
  • B2B Marketing
  • Integrated Marketing
  • Salesforce
  • Program Management
  • Channel Marketing
  • Email Marketing
  • Web Content
  • Lead Management
  • KPIs
  • SEO
  • PowerPoint
  • CRM
  • Strong Analytical
  • Email Campaigns
  • Lead Generation
  • ROI
  • Facebook
  • Content Marketing
  • Marketing Mix
  • B Testing
  • Internal Stakeholders
  • Digital Transformation
  • Google Analytics
  • Demand Generation
  • SEM
  • Product Management
  • Market Research

Zippia’s AI can customize your resume for you.

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How to structure your work experience

A work experience section is a vital part of your resume because it shows you have the experience to succeed in your next job.

  1. Put your most recent experience first. Prospective employers care about your most recent accomplishments the most.
  2. Put the job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
  3. Include only recent, relevant jobs. This means if you're a fairly experienced worker, you might need to leave off that first internship or other positions in favor of highlighting more pertinent positions.

How to write marketing program manager experience bullet points

Your resume is not a list of responsibilities or a job description. Instead, it is your chance to show your accomplishments and show why you're good at what you do.

  • Use the What, How, and Why format. Answering these questions turns a bland job description into an effective showcase of your abilities.
  • What were your responsibilities or goals?
  • How did you accomplish them?
  • Why were your results important? (How did it impact your company? Can you quantify the results in numbers? )

Here are effective examples from marketing program manager resumes:

Work history example #1

Digital Media Internship

A/Z

  • Introduced and simplified concepts for customers via YouTube demonstration videos.
  • Co-managed all social media channels, growing RK Motors combined reach to over 120k Facebook users across three brands.
  • Created and managed business Facebook and Twitter accounts to foster company and product awareness and to establish a social media presence.
  • Established and maintained relationships with client Human Resource Departments across the United States fostering retention and customer satisfaction.
  • Utilized Facebook, Twitter, Reddit, Pinterest, and StumbleUpon for web content promotion.

Work history example #2

Public Relations Coordinator

National Assoc of State Community SERV Programs

  • Launched and managed social media strategies on Twitter and LinkedIn.
  • Launched internal relations programs including LinkedIn group, website and training tool.
  • Placed HTML/Rich Media tags and monitored traffic on various sites using Doubleclick for Advertisers (DFA).
  • Searched and responded to customer posts via Facebook, Hootsuite, and Statigram.
  • Filmed and edited videos for the organization's Youtube channel.

Work history example #3

Account Coordinator

Cision

  • Supported SEO, wire and web, and email news release distribution using GlobeNewswire, CisionWire, and RSS feeds.
  • Used V-Tiger CRM to properly record and manage my activity, as well upload target lists from -SalesGenie and other sources.
  • Edited, monitored, and updated national disaster preparedness coalition websites daily with current articles and compiled coalition member lists.
  • Corresponded directly with VIP clients and local artists to maintain consistent customer satisfaction
  • Assisted with PowerPoint presentation decks for new business pitches, event proposals and wrap-up reports.

Work history example #4

Marketing Consultant

Microsoft

  • Developed product data sheets, packaging and pricing approaches for sale alongside Azure Cloud Services MSA.
  • Developed & tested internal communications CMS based on SharePoint.
  • Analyzed and tracked marketing efforts and follow up to measure ROI on all programs.
  • Syndicated poll on Twitter and blog for 43,500 Twitter impressions, 132 clicks to the poll and 19,000 views.
  • Provided a consistent Microsoft Partner Network (MPN) Membership program value proposition online experience by re-defining overall content strategy.

Zippia’s AI can customize your resume for you.

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Add an education section to your resume

The education section should display your highest degree first.

Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.

If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries for resumes:

Bachelor's Degree in business

Strayer University, Washington, DC

2009 - 2012

Highlight your marketing program manager certifications on your resume

Certifications can be a crucial part of your resume. Many jobs have required certifications.

Include the full name of the certification, along with the name of the issuing organization and date of obtainment.

If you have any of these certifications, be sure to include them on your marketing program manager resume:

  1. Professional Certified Marketer (PCM)
  2. Project Management Professional (PMP)
  3. Certification in Meetings Management (CMM)
  4. Certified Medical Interpreter - Spanish (CMI)
  5. Master Project Manager (MPM)
  6. Certified Marketing Executive (CME)

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