Marketing Program Manager Skills For Your Resume And Career

Research Summary. Below we've compiled a list of the most important skills for a marketing program manager. We ranked the top skills based on the percentage of marketing program manager resumes they appeared on. For example, 13.7% of marketing program manager resumes contained digital marketing as a skill. Let's find out what skills a marketing program manager actually needs in order to be successful in the workplace.

  • The most common hard skill for a marketing program manager is digital marketing. 13.7% marketing program managers have this skill on their resume.
  • The second most common hard skill for a marketing program manager is project management appearing on 6.7% of resumes. The third most common is marketing campaigns on 6.0% of resumes.
  • Three common soft skills for a marketing program manager are creativity, organizational skills and analytical skills.

Below we've compiled a list of the most important skills for a marketing program manager. We ranked the top skills based on the percentage of marketing program manager resumes they appeared on. For example, 13.7% of marketing program manager resumes contained digital marketing as a skill. Let's find out what skills a marketing program manager actually needs in order to be successful in the workplace.

15 Essential Marketing Program Manager Skills For Your Resume And Career

1. Digital Marketing

Here's how digital marketing is used on marketing program manager resumes:
  • Developed digital marketing strategy and manage the execution of social media activity for optimal thought leadership and in bound traffic generation.
  • Developed and executed digital marketing program strategies for Marlboro Smokeless category, unbranded name generation sites and Portfolio brand promotional sites.
  • Performed micro site development to increase cost-effectiveness of digital marketing campaigns, including implementation of RSS feeds and blogs.
  • Developed commercial action plans and digital marketing campaigns for new product introduction outbound marketing process.
  • Leveraged digital marketing expertise to promote homeowners insurance on Wells Fargo website.

2. Project Management

Here's how project management is used on marketing program manager resumes:
  • Project management of Business Referral/B2B marketing program including strategy, budgeting and conceptualizing attention-grabbing dimensional mailings for direct mail packages.
  • Project management from conception to execution of program including management of all vendors involved in each marketing program.
  • Provided oversight to the Project Management Office supporting Marketing, Innovation, Public Affairs and Corporate Communications departments.
  • Provided highly disciplined and organized project management, led cross-functional teams and coordinated closely with other business units.
  • Identify opportunities and implement solutions that reduce inefficiencies within the project management process and save time.

3. Marketing Campaigns

Here's how marketing campaigns is used on marketing program manager resumes:
  • Delivered successful marketing communications by creating detailed marketing plans for the development and execution of strategic marketing campaigns for lead generation.
  • Allocate incentive-based market development funds among channel partners to drive engagement among partner sales reps and contribute to partner marketing campaigns.
  • Defined Sprint's wireless data experience and Go-To-Market strategy featuring applications in Sprint devices and Marketing campaigns increasing mobile application revenues.
  • Partnered with global marketing managers in executing strategic marketing campaigns and provided sales teams with end-to-end solution messaging and value propositions.
  • Established, implemented, and analyzed local and national direct marketing campaigns to increase customer database and company revenues.

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4. B2B Marketing

Here's how b2b marketing is used on marketing program manager resumes:
  • Spearhead strategy and development of integrated, cross channel B2B marketing initiatives for both Acquisition and Retention segments.
  • Major Account Representative Secure B2B marketing programs from Fortune 1000 clients
  • Managed $850K budget andimplemented dozens of B2B marketing programs.
  • Led worldwide B2B marketing initiatives for National Geographic Television programming into all digital media markets.
  • Drive partner B2B marketing and sales-qualified leads with integrated global marketing and communication teams.

5. Integrated Marketing

Here's how integrated marketing is used on marketing program manager resumes:
  • Developed and executed strategic direction for several markets affecting branding positioning, market identification, integrated marketing, and public relation.
  • Provided integrated marketing leadership and maintained continual communication with regional colleagues to ensure acquisition and revenue goals are met by quarter.
  • Developed and implemented an integrated marketing strategy which contributed to attaining significant financial milestones and unprecedented growth for the company.
  • Collaborate extensively with marketing channel managers to help deliver an integrated marketing approach for each campaign period.
  • Provided hands-on execution of integrated marketing activities to ensure consistency of messages to our consumers.

6. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how salesforce is used on marketing program manager resumes:
  • Manage a large loyalty/portfolio initiative which spans stakeholders and 6 vendors, including Pitcher & SalesForce.com.
  • Created monthly Salesforce reports on lead status, sales pipeline activity and marketing influenced opportunities to evaluate marketing program effectiveness.
  • Led marketing operations included integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Manage translation of documents and marketing materials repository and Salesforce.com.
  • Lead company-wide Salesforce computer program training and optimization.

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7. Program Management

Here's how program management is used on marketing program manager resumes:
  • Collaborated with other business units and obtained commitment to establish common program management for the element manager project.
  • Directed and executed demand and lead generation activities, and assumed responsibility for program management and sales execution.
  • Provided performance improvement, project and program management planning expertise and guidance.
  • Program management for solution offerings for architecture organization.
  • Program Management in Acquiring Temporary Labor As Needed; Mentoring, Coaching, & Supervising Entry Level Team Members.

8. Channel Marketing

Here's how channel marketing is used on marketing program manager resumes:
  • Developed a successful channel marketing program for partners which created product and company awareness.
  • Develop and deliver recommendations for timing and cross-channel marketing plans to business leaders.
  • Develop and execute cross-channel marketing, advertising, social and promotional campaigns.
  • Increased mobile and social media customer base through cross-channel marketing initiatives.
  • Assisted with business partnership development through distributor and channel marketing.

9. Email Marketing

Here's how email marketing is used on marketing program manager resumes:
  • Developed audience segmentation, targeted and tested email marketing strategies to drive revenue and overall program performance.
  • Measured effectiveness of email marketing against other visibility and reach metrics.
  • Developed email marketing program guidelines for 3M international subsidiaries.
  • Managed, optimized and measured direct and email marketing programs to drive Memberships, Insurance and Travel online acquisition and conversion.
  • Create, execute, oversee B2C and B2B programs with a focus on digital promotions, email marketing and online advertising.

10. Web Content

Here's how web content is used on marketing program manager resumes:
  • Owned Outbound projects including script writing for call center agents, identifying training needs, and approving web content.
  • Led web content strategy and development, branding, and campaign implementation for RF/Wireless & Power Management distributor.
  • Piloted introduction of new service offerings; developed sales collateral and web content for launch.
  • Created web content and wrote corporate blog, press releases and solutions guides.
  • Provide necessary immediate design change needs using Adobe Photoshop & Adobe Illustrator for packaging, print material, and web content.

11. Lead Management

Here's how lead management is used on marketing program manager resumes:
  • Search Marketing (PPC & SEO), Social Media Marketing, CRM Lead Management, Mobile Marketing, E-Business Initiatives.
  • Engage in target marketing and list and lead management of Commerce's industry sector audiences, especially life sciences and aerospace.
  • Created an online lead management and research system for direct mail, telemarketing and sales.
  • Developed marketing and process strategies at enterprise level lead management for 40+ business lines.
  • Developed a targeted trade show marketing plan and lead management program.

12. KPIs

Here's how kpis is used on marketing program manager resumes:
  • Analyzed campaigns and markets' KPIs, develop performance scorecards and reporting on all the region's revenue results.
  • Manage lead generation activities, monitor performance against KPIs, and support 95-member global sales force in the US.
  • Developed project/creative briefs, identified KPIs, and tracked event ROI (both annually and per event).
  • Track appropriate KPIs and monitor value of developed offers.
  • Establish campaign KPIs, dashboards, and communications cadence.

13. SEO

Here's how seo is used on marketing program manager resumes:
  • Consulted as to how to utilize to social channels to best compliment SEO but also to engage target demographic directly.
  • Led organic search engine marketing (SEO) for consumer segment defining optimization instructions used for all of HP.
  • Compiled Client information and requirements and transferring to my team for research, recommendations and SEO analysis and design.
  • Refreshed website to improve user experience and increased search engine page rankings with SEO on Google, etc.
  • Managed vendors for website development, SEO, branding, creative campaigns, and email template creation.

14. PowerPoint

Here's how powerpoint is used on marketing program manager resumes:
  • Designed PowerPoint Women's Program for vice-president, which has now become a national program.
  • Designed and created print collateral and PowerPoint presentations for marketing and field sales teams.
  • Created PowerPoint presentations, trade show collateral, banner and tower ads, whitepapers, case studies and develop press releases.
  • Produced bimonthly streaming web series using integrated powerpoint presentations, multicamera video inputs, and custom informercials.
  • Developed content and directed the creative development of marketing brochures, PowerPoint Presentations, and seminar and exhibition banners.

15. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how crm is used on marketing program manager resumes:
  • Developed solution architecture and prototypes to support event tracking and CRM integration for cross-device consumer decision journeys.
  • Managed major CRM implementation project for global aerospace company.
  • Create messaging to support OEM design wins and educate stakeholders on commercial client business priorities and track sales pipeline using CRM.
  • Provide management of outbound sales campaigns and track qualified leads in CRM system, partner with sales to move along pipeline.
  • Analyzed lead progression and marketing spend through Sugar CRM and excel pivot tables for weekly presentation to the leadership team.
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The eight most common skills based on Marketing Program Manager resumes in 2023.

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Marketing Program Manager Skills

List Of Skills To Add To Your Marketing Program Manager Resume

According to recent trends, the most relevant marketing program manager Resume Keywords for your resume are:

  • Digital Marketing
  • Project Management
  • Marketing Campaigns
  • B2B Marketing
  • Integrated Marketing
  • Salesforce
  • Program Management
  • Channel Marketing
  • Email Marketing
  • Web Content
  • Lead Management
  • KPIs
  • SEO
  • PowerPoint
  • CRM
  • Strong Analytical
  • Email Campaigns
  • Lead Generation
  • ROI
  • Facebook
  • Content Marketing
  • Marketing Mix
  • B Testing
  • Internal Stakeholders
  • Digital Transformation
  • Google Analytics
  • Demand Generation
  • SEM
  • Product Management
  • Market Research
  • Develop Marketing Strategies
  • Linkedin
  • Content Development
  • Business Development
  • Brand Positioning
  • Content Management
  • Brand Marketing
  • Brand Awareness
  • Twitter
  • Budget Management
  • Content Creation
  • Program Development
  • Process Improvement
  • Trade Shows
  • Press Releases
  • Competitive Analysis

Real Examples Of Marketing Program Manager Resumes That Use These Skills

Build a professional marketing program manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your marketing program manager resume.

 
Zachary Walker
Marketing Program Manager
Contact Information
Boston, MA
(810) 555-6758
Skills
  • Product Development
  • Cloud
  • Metrics
  • Customer Service
  • Marketing Collateral
  • Local Businesses
  • ROI
  • RFP
  • Sales Process
  • Global Strategy
Employment History
Marketing Program Manager
2019 - Present
Staples
Boston, MA
  • Manage and mentor team of 2 associates responsible for forecasting, budgeting, analysis, project management, and reporting.
  • Support business development through acquisitions and program implementations.
  • Implemented marketing programs across 13 countries in Europe including: customer loyalty, global brand standards, paid search marketing.
  • Analyze promotional results to ensure programs achieve desired ROI and that results are socialized throughout the organization.
Marketing Manager
2009 - 2019
State Street
Boston, MA
  • Planned and executed key client Research conferences; delivered ROI analysis.
  • Developed print material for brochures, corporate advertisements, marketing collateral, reprints and articles and submitted filings to the NASD.
  • Launched new CRM platform and championed lead generation and lead nurturing programs through thought leadership programs.
  • Prepared and presented sales presentations to enlist affiliates for our online automotive product and subsequently trained affiliate staffs.
  • Create brand positioning to drive marketing, product development and servicing strategy and build brand advocacy, loyalty and customer engagement.
  • Collaborated with sales channel partners and coordinated price strategies, maximizing revenue and profits.
Account Executive
2006 - 2009
Sophos
Boston, MA
  • Drive business from lead to close via channel partners who generally have very little understanding or knowledge of IT Security.
  • Maintained accurate sales forecasts monthly quota72 K Small Business Sales Representative.
  • Develop strategies to market and sell ERP Solutions, Mobile, Cloud and Database solutions based on SAP HANA.
  • Leverage current alliances and relationships to further expand business development opportunities at all levels.
  • Understand customer's buying process and match up to SAP's sales process.
  • Provide account management for existing clients, to maintain and grow portfolio.
Marketing Executive
2004 - 2005
Merck & Co.
Main, PA
  • Core team member of Merck Six Sigma project to reduce the cycle time for closed loop marketing content development.
  • Managed business planning, sales forecast ($180 MM) and consumer budget of $8 MM.
  • Lead project team in developing innovative two part online campaign including in-banner games and promotional website featuring back to school gifts.
  • Provided project management support for a cross-functional Cimzia launch team.
Education
Master's Degree Business
2005 - 2006
Northeastern University
Boston, MA
Bachelor's Degree Business
2001 - 2004
Pennsylvania State University
Main, PA
 
 
Elizabeth Olson
Marketing Program Manager
Contact Info
Morrisville, NC
(580) 555-8371
Skills
SpssBusiness DevelopmentAnalyze DataKey Performance IndicatorsChannel PartnersLinuxVideo ProductionInternetSdlcMarketing Collateral
Employment History
Marketing Program Manager
2019 - Present
Lenovo
Morrisville, NC
  • Developed and created promotional materials.
  • Rejuvenate neglected online business by building online marketing programs, resulting in record traffic and revenue.
Marketing Manager
2018 - 2019
Cisco Systems
Morrisville, NC
  • Tracked, analyzed and delivered monthly activity, including ROI and performance reports along with recommended actions.
  • Conceptualized and prototyped specific experiences while ensuring seamless brand continuity throughout the customer journey on multiple online properties.
  • Managed European Public Sector marketing budget and relationships with key vendors and creative agencies.
  • Established product development priorities and coordinated scheduling and budget with R&D.
Consultant
2016 - 2018
IBM
Parkton, NC
  • Provided ISO 9001 audit coordination and documented ISO 90001 procedures for mainframe, PC, mid-range and client/server systems.
  • Supervised and mentored entry-level and summer intern consultants by providing career guidance and encouraging open communication.
  • Configured and installed Informatica MDM Hub server, cleanse, resource kit, and Address Doctor.
  • Assisted Enterprise, Federal, Healthcare, Financial customers with best practice documentation, and solution sizing.
Marketing Analyst
2012 - 2016
AARP
Washington, DC
  • Performed troubleshooting of internet or server issues in direct collaboration with external support functions including computer service providers.
  • coach and manage fulfillment of online business objectives.
  • Point person for the IT division regarding consumer marketing related QA activities for all app launches.
  • Analyzed pricing data (food and beverage, internet usage etc.)
Education
Bachelor's Degree Business
2009 - 2012
Strayer University
Washington, DC
 
 
Elizabeth Olson
Marketing Program Manager
Morrisville, NC
eolson@example.com
(580) 555-8371
Experience
Marketing Program Manager
2019 - Present
LenovoMorrisville, NC
  • Developed and created promotional materials.
  • Rejuvenate neglected online business by building online marketing programs, resulting in record traffic and revenue.
Marketing Manager
2018 - 2019
Cisco SystemsMorrisville, NC
  • Tracked, analyzed and delivered monthly activity, including ROI and performance reports along with recommended actions.
  • Conceptualized and prototyped specific experiences while ensuring seamless brand continuity throughout the customer journey on multiple online properties.
  • Managed European Public Sector marketing budget and relationships with key vendors and creative agencies.
  • Established product development priorities and coordinated scheduling and budget with R&D.
Consultant
2016 - 2018
IBMParkton, NC
  • Provided ISO 9001 audit coordination and documented ISO 90001 procedures for mainframe, PC, mid-range and client/server systems.
  • Supervised and mentored entry-level and summer intern consultants by providing career guidance and encouraging open communication.
  • Configured and installed Informatica MDM Hub server, cleanse, resource kit, and Address Doctor.
  • Assisted Enterprise, Federal, Healthcare, Financial customers with best practice documentation, and solution sizing.
Marketing Analyst
2012 - 2016
AARPWashington, DC
  • Performed troubleshooting of internet or server issues in direct collaboration with external support functions including computer service providers.
  • coach and manage fulfillment of online business objectives.
  • Point person for the IT division regarding consumer marketing related QA activities for all app launches.
  • Analyzed pricing data (food and beverage, internet usage etc.)
Skills
Spss
Business Development
Analyze Data
Key Performance Indicators
Channel Partners
Linux
Video Production
Internet
Sdlc
Marketing Collateral
Education
Bachelor's Degree Business
2009 - 2012
Strayer UniversityWashington, DC
 
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Online Courses For Marketing Program Managers

One of the best ways to acquire the skills needed to be a marketing program manager is to take an online course. We've identified some online courses from Udemy and Coursera that will help you advance in your career. Since marketing program managers benefit from having skills like digital marketing, project management, and marketing campaigns, we found courses that will help you improve these skills.

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The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model...

4. A/B Testing by Google

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This course will cover the design and analysis of A/B tests, also known as split tests, which are online experiments used to test potential improvements to a website or mobile application. Two versions of the website are shown to different users - usually the existing website and a potential change. Then, the results are analyzed to determine whether the change is an improvement worth launching. This course will cover how to choose and characterize metrics to evaluate your experiments, how to...

5. Product Management Essentials

coursera

Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders. To be effective, product managers need a clear understanding of their jobs and duties. They...

6. Become a Product Marketing Manager Product Management MBA

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Updated December 12, 2022