Top Marketing Program Manager Skills

Below we've compiled a list of the most important skills for a Marketing Program Manager. We ranked the top skills based on the percentage of Marketing Program Manager resumes they appeared on. For example, 15.5% of Marketing Program Manager resumes contained Web Content as a skill. Let's find out what skills a Marketing Program Manager actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Program Manager resumes in 2020. Read below to see the full list.

1. Web Content

high Demand
Here's how Web Content is used in Marketing Program Manager jobs:
  • Owned Outbound projects including script writing for call center agents, identifying training needs, and approving web content.
  • Led web content strategy and development, branding, and campaign implementation for RF/Wireless & Power Management distributor.
  • Managed and implemented integrated marketing programs: lead generation, web content, collateral and social media.
  • Piloted introduction of new service offerings; developed sales collateral and web content for launch.
  • Created web content, email marketing campaigns, marketing brochures, and sales presentations.
  • Created web content and wrote corporate blog, press releases and solutions guides.
  • Managed lead generation and collateral across multi-media including advertising, direct mail, online marketing, associated press and web content.
  • Provide necessary immediate design change needs using Adobe Photoshop & Adobe Illustrator for packaging, print material, and web content.
  • Trained and assisted a sales force of Managed and provided Program web content for the Verizon Business external and internal websites.
  • Compose web content and too blogs for lead generation website Write technical manuals to support various systems, i.e.
  • Web content was developed and produced with extremely short timelines and delivered on time and on budget.
  • Web Content Manager Created, edited content on sprint.com/business website.

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2. New Product Development

high Demand
Here's how New Product Development is used in Marketing Program Manager jobs:
  • Chartered with three functional roles within program management: New Product Development, Customer Technical and Partner Relations.
  • Participate on cross-functional teams to ensure delivery, quality and new product development goals were achieved.
  • Authored the credit card new product development book of >200+ marketing concepts and campaigns.
  • Manage new product development, channel program marketing and communications functions, overseeing a 4-member team.
  • Experienced marketing professional with 20 years of strategy and brand development, marketing communications and new product development.
  • Succeeded in fast-evolving environment of telecommunications to deliver strategic qualitative and quantitative research for new product development.

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3. Online

high Demand
Here's how Online is used in Marketing Program Manager jobs:
  • Defined creative strategies, drove execution, and communicated campaign outcomes using internal/external agencies to deliver best-in-class online experiences.
  • Led cross-functional marketing communications projects, including creating an online customer profile tool and establishing monthly budget reviews.
  • Originated content for event website, created content for online registration and a database containing resource information.
  • Created and executed online interactive marketing programs designed to collect email and encourage interaction with the brand.
  • Developed national online system for vendors and in-store specialists to manage regional product in-store sampling events.
  • Enabled prioritization of projects against capacity by designing and initiating online acquisitions project request form.
  • Direct all interactive marketing programs including online advertising, e-mail campaigns and health-system-wide television messaging.
  • Established federal marketing program and client advisory board, and expanded online marketing initiatives.
  • Devised online ordering solutions for field staff and document control program for marketing collateral.
  • Developed integrated digital advertising campaigns for Sunset.com, increasing online revenue and surpassing projections.
  • Designed and conducted online marketing initiatives including customer re-engagement and social media expansion.
  • Collaborated with key cross-functional teams across organization on e-business strategies and online initiatives.
  • Manage business partner co-marketing budget and develop supporting print and online lead generation collateral
  • Developed online pay-per-click advertising targeted to specific markets and manage ongoing campaigns.
  • Revised online content to create best-in-class research engines in strategic technology categories.
  • Developed brand positioning and print and online collateral targeting pharmaceutical industry.
  • Tested functionality of online class registration site and solved problems accordingly.
  • Created and maintained the executive facing online content deployment calendar.
  • Collaborated with affiliates to improve end-user experience for online courses.
  • Launch online marketing lead-generation efforts and e-mail marketing programs/campaigns.

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4. Email

high Demand
Here's how Email is used in Marketing Program Manager jobs:
  • Reviewed, edited, and monitored weekly marketing promotional emails and drive new marketing initiatives and promotions to increase program activity.
  • Designed and/or managed direct marketing activities including direct mail and email campaigns, business intelligence reporting, and quantitative analysis.
  • Maximized direct marketing opportunities by developing and executing a targeted monthly email newsletter including customer case studies and use cases.
  • Ensured correct and effective communication and implementation of marketing programs through conference calls, email and in-store communication tactics.
  • Develop strategies for acquiring net new customers and consumer nurturing campaigns via email communications segmented by user behaviors.
  • Experienced with execution across multiple marketing channels including direct mail, media, telemarketing, and internet/email.
  • Developed audience segmentation, targeted and tested email marketing strategies to drive revenue and overall program performance.
  • Provide internal support for Microsoft sales executives and marketing/program managers through multiple email aliases and tools.
  • Handled all email communications to outside customers responding to complaints and answering product questions.
  • Developed and executed cross-channel cards communications through diverse channels including email and direct mail.
  • Designed weekly email communication to highlight relevant research publications and send to internal stakeholders.
  • Coordinated consumer web promotions and email marketing campaigns; managed performance and traffic reports
  • Collaborated with external teams to implement Cisco Email Manager for inbound mail management.
  • Specialize in e-marketing campaigns and relationship marketing, including lead generation and communication emails
  • Managed legal programs to deliver triggered Email/SMS notifications that directly reduced churn.
  • Executed successful transition of marketing initiatives to new advertising and email agencies.
  • Measured effectiveness of email marketing against other visibility and reach metrics.
  • Created and revived email nurturing campaigns and implemented lead generation programs.
  • Developed email marketing program guidelines for 3M international subsidiaries.
  • Spearhead email campaigns involving 7,000 international partners.

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5. Project Management

high Demand
Here's how Project Management is used in Marketing Program Manager jobs:
  • Analyzed and redesigned store merchandise reset process; integrated process into web-based project management tool and organized training for merchant team.
  • Project management of Business Referral/B2B marketing program including strategy, budgeting and conceptualizing attention-grabbing dimensional mailings for direct mail packages.
  • Project management from conception to execution of program including management of all vendors involved in each marketing program.
  • Provided oversight to the Project Management Office supporting Marketing, Innovation, Public Affairs and Corporate Communications departments.
  • Identify opportunities and implement solutions that reduce inefficiencies within the project management process and save time.
  • Project management for transition of $100 million operation to new integrated circuit fabrication operation.
  • Direct creative development, internal communications, and project management of direct mail marketing programs.
  • Provided project management and strategic leadership for product positioning and packaging initiatives for bundled products.
  • Project Management related to the implementation of the company's major web-based e-commerce initiatives.
  • Defined and implemented project management process for Marketing Communications.
  • Generated and implemented service programs using project management techniques.
  • Project Management responsibilities for Dairy Data Assets.
  • Directed project management, implementation and budget maintenance for simultaneous programs that supported sales efforts and met U.S. subsidiary revenue goals.
  • Spearheaded development of a Project Management Function for Customer Processing that monitored and tracked projects through all project life cycle phases.
  • Utilized Project Management methodologies as; such as Waterfall and/or Agile dependent upon the requirements and needs of the respective projects.
  • Project management: Using Agile processes, managed projects and resources while guiding the team through the project cycle to completion.
  • Keep project management informed by scheduling weekly meetings and providing accurate reports as well as solutions to any concerning issues.
  • Project Management - Provide detail-oriented management of all aspects of a program or project across varied industry.
  • Led Project Management for product releases and partnering marketing initiatives for new products and technical services.
  • Project Management: Executed targeted marketing initiatives for AGU's annual Fall Meeting in San Francisco.

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6. ROI

high Demand
Here's how ROI is used in Marketing Program Manager jobs:
  • Developed marketing programs that supported area sales goals, measured for effectiveness and reported ROI to maximize marketing investments.
  • Program execution included defining promotional offerings, developing supporting business cases, establishing ROI objectives and program metrics.
  • Synthesized sales information and collaborated with account executives to provide ROI analysis to design the program structure.
  • Pioneered development of HPHC ROI methodology for measuring effectiveness of direct marketing and web-based efforts.
  • Maintain payment solutions across both traditional and non-traditional distribution channels to ensure ROI.
  • Developed post-event survey feedback form to support ROI initiatives and internal process improvement.
  • Analyzed and interpreted results to optimize ROI and develop actionable segmentation strategies.
  • Determined the appropriate company-wide trade shows participation by providing ROI analysis.
  • Demonstrated positive ROI on campaigns, establishing efficient cost-per-acquisition benchmarks.
  • Conducted market/ROI research and analysis.
  • Developed and recommended product positioning and pricing strategies, examined sales promotions to produce the highest possible long-term share and ROI.
  • Created and implemented integrated marketing strategies that offered strong ROI for over 60 top outdoor, action sports and cycling vendors.
  • Increased value of Marketing ROI/attribution through tying opportunities and leads to specific events/tactics; led to increased marketing quarterly budget.
  • Developed and authored Polaroid Creative Uses Guide to promote and support Polaroid alternative processes for the commercial and art markets.
  • Reported ROI on marketing activities using the data to make course corrections to optimize marketing budgets for achieving best results.
  • Delivered an overall Program ROI of 1.84 and $200MM in incremental sales versus the budgeted ROI of 1.62.
  • Managed budgets and evaluated performances of marketing activities to ensure financial goals and return on investment (ROI).
  • Provided detailed analysis and evaluation of results of the program to senior management, including outcomes and program ROI.
  • Implemented a program marketing refocus to integrated digital and social media tactics with goals for conversion rates and ROI.
  • Service Provider Marketing: Launched a mobile android app, Cisco Data Meter built on Amazon Web Services.

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7. Google Analytics

high Demand
Here's how Google Analytics is used in Marketing Program Manager jobs:
  • Tracked campaign effectiveness using proprietary tracking software, Google Analytics and website traffic monitoring.
  • Tracked web visitor activity using Google Analytics.
  • Monitored web trends, Google Analytics and results from campaigns to improve marketing effectiveness.
  • Monitored performance and generated reports using Hootsuite, Act-On, and Google Analytics.
  • Analyzed customer behavior using Google Analytics and designed marketing campaigns through social media and website.
  • Leveraged Google analytics for traffic and conversion reporting.

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8. Trade Shows

high Demand
Here's how Trade Shows is used in Marketing Program Manager jobs:
  • Represented marketing program at trade shows and corporate events, and Passionate and enthusiastic presented marketing plan to customers and manufacturers.
  • Facilitated company participation in industry trade shows, managing exhibits and generating leads with high-potential clients and partners.
  • Represent company at international and domestic trade shows.
  • Implement all initiatives for social media, advertising (primarily digital), website, PR, videos and trade shows.
  • Developed and demonstrated database solutions for product announcements, trade shows, and press events, consultant and media/analyst tours.
  • Promote Business Process Management software to Financial Services and Insurance target accounts through trade shows, on-line and live events.
  • Managed $2M of the Marketing Communications department budget including media, public relations, trade shows and marketing collateral.
  • Direct, plan and organize internal and external functions related to trade shows, conferences, and program events.
  • Launched, promoted and oversaw marketing services, events and trade shows to increase software sales and strategic relationships.
  • Planned, managed and represented the Oracle/Hitachi alliance at all events, seminars, road shows and trade shows.
  • Manage all global events and trade shows (Awarded Best Trade Show Integration Award for SIBOS, 2004.)
  • Developed and executed industry trade shows, including PLM Connection, PTC Live, and IW Best Plants Conference.
  • Organized and managed product demonstrations for customers at NCR WHQ, remote locations, and road trade shows.
  • Developed and executed marketing plans and communications for trade shows, marketing collateral, media and public relations.
  • Create opportunities to successfully deliver key IBM messaging and customer experiences at third-party conferences and trade shows.
  • Assisted in the development and presentation of marketing programs for sales meetings, trade shows and conferences.
  • Developed Direct Mail Programs, Regional and national trade shows, yellow pages programs and product brochures
  • Facilitated logistics for events of all sizes, from user groups to tier one trade shows.
  • Managed logistics for product road shows, trade shows and customer events, saving $20K/yr.
  • Designed and implemented high-touch marketing campaigns, collateral, trade shows, and co-branding executive events.

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9. Customer Service

high Demand
Here's how Customer Service is used in Marketing Program Manager jobs:
  • Earned top-performing relationship management status based on customer service reports, success in generating new revenue, and revitalizing dormant accounts.
  • Coordinated campaign delivery with multiple internal partners, multiple agencies and Customer Service.
  • Promote employee DayMaker customer service program through internal communications and contests.
  • Generated web/collateral content and wrote scripts for customer service representatives.
  • Managed bi-monthly retailer customer service and quality improvement program.
  • Maintained productivity, quality and customer service standards.
  • Offered top caliber customer service and ongoing support to assure website proficiency of numerous major accounts, including HP and Dell.
  • Led and managed customer service group of 15 people, which received 100,000+ customer contacts annually relating to 15 product lines.
  • Trained new associate on customer service roles in fielding and handling customer complaints and inquiries regarding Brian Tracy material
  • Led specific customer service and spare part Engineering Change processes resulting in Exabyte Service Business Unit Customer Satisfaction.
  • Developed and implemented an internal call center to improve customer service, registration, and inquiry process.
  • Work with clients and operations to ensure exceptional customer service.
  • Created training materials to facilitate training for customer service representatives on varying business rules and guidelines for numerous clients.
  • Shaped customer service messaging, presentation development, internal and external marketing collaterals, and events planning.
  • Revised original SunService web site from a corporate presentation to customer service focused content and messaging.
  • Coordinate with customer service and production personnel to ensure on-time delivery.
  • Managed the customer service website, www.SearsCard.com, for Sears Credit customers from a marketing perspective.
  • Yacht Club set-up and operations Organize and execute Member events Develop, implement and manage customer service programs.

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10. Business Units

high Demand
Here's how Business Units is used in Marketing Program Manager jobs:
  • Provided highly disciplined and organized project management, led cross-functional teams and coordinated closely with other business units.
  • Collaborated with other business units and obtained commitment to establish common program management for the element manager project.
  • Serviced dual corporate business units with project coordination and expertise to enhance operations in national and local markets.
  • Collaborated with cross-functional teams and various business units to develop and leverage best practices.
  • Developed and implemented process improvements for lead nurturing, working with multiple business units.
  • Worked with Business Units and sales teams to deliver high-impact marketing materials showcasing Cisco
  • Collaborated with commercial business units to optimize marketing effectiveness based on historical performance.
  • Coordinated and communicated plans with outside domestic business units and worldwide regions.
  • Develop complete end-to-end go-to-market campaign with Microsoft and HP business units.
  • Developed and managed annual go-to-market strategies for business units.
  • Partnered with field sales and other business units to manage the implementation of programs critical to key marketing and sales initiatives.
  • Created Cisco data center case study communication dashboard and created monthly Ops review presentations for all Data Center Business Units.
  • Assisted with the transition of new Business Units after mergers and acquisitions, and coordinated Business Unit marketing programs.
  • Utilized project management skills to orchestrate efforts across the company, within business units, and with third-party vendors.
  • Supported all business units with project management, proposal writing, and implemented a new project billing software.
  • Worked directly with Business Units/ Business Lines and Distributors to drive a comprehensive global strategy.
  • Serve as a single point of contact to business units for all marketing needs.
  • Work with product marketing and business units to produce campaigns to meet business goals.
  • Leverage all Pan-HP events/campaigns from cross business units and team with Product Marketing.
  • Manage internal review process with product marketing and business units.

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11. Stakeholders

high Demand
Here's how Stakeholders is used in Marketing Program Manager jobs:
  • Measure and analyze performance of new business initiatives against key success metrics and develop summary materials and presentations for primary stakeholders.
  • Maintained clear communication with dispersed organization to ensure that all stakeholders had the information they needed to accomplish key pipeline goals.
  • Worked closely with Loyalty Program Leadership and Business Stakeholders to develop execution strategy and drive decision making to support program delivery.
  • Partnered with key stakeholders to enhance existing customer campaigns, leveraging digital capabilities, ATM, and other internal communications.
  • Revamped structure of strategic review meetings and developed monthly status reports and monthly analytic reports to program stakeholders.
  • Developed behavior based targeted marketing correspondence with program stakeholders to increase adoption of Microsoft Azure cloud based services.
  • Increase collaboration and productivity for internal and external stakeholders, and decrease web-project development-to-production time as a result.
  • Worked effectively with internal stakeholders and external resources to coordinate aspects of the production of high-quality educational programs.
  • Created yearly benefits package/program working closely with outside vendors, preferred partners, and internal stakeholders.
  • Facilitated product delivery to internal stakeholders while structuring alliances with distributors, vendor and manufacturers.
  • Write, edit and publish original marketing material on deadlines, collaborating with business stakeholders.
  • Produced a bi-monthly Digital Media Industry dashboard/scorecard that was distributed to 50+ Microsoft stakeholders.
  • Collaborated with multiple stakeholders to streamline the communication process between marketing and sales.
  • Identified business challenges and working aggressively to stakeholders to deliver a resolution.
  • Developed key relationships with internal stakeholders as well as external clients.
  • Tracked, analyzed and communicated program results to key stakeholders.
  • Studied metrics and delivered presentations around findings to stakeholders.
  • Provided weekly program performance updates to key stakeholders.
  • Manage external vendors and internal stakeholders
  • Partner with key stakeholders across the marketing community to identify business opportunities that help to define marketing strategies and annual plans.

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12. CRM

high Demand
Here's how CRM is used in Marketing Program Manager jobs:
  • Devised initial CRM/customer transfer form adopted as protocol for entire bank for relationship mangers transferring or receiving new portfolios.
  • Developed solution architecture and prototypes to support event tracking and CRM integration for cross-device consumer decision journeys.
  • Coordinated information for conference management between NCRM and PR managers.
  • Managed major CRM implementation project for global aerospace company.
  • Create messaging to support OEM design wins and educate stakeholders on commercial client business priorities and track sales pipeline using CRM.
  • Search Marketing (PPC & SEO), Social Media Marketing, CRM Lead Management, Mobile Marketing, E-Business Initiatives.
  • Provide management of outbound sales campaigns and track qualified leads in CRM system, partner with sales to move along pipeline.
  • Analyzed lead progression and marketing spend through Sugar CRM and excel pivot tables for weekly presentation to the leadership team.
  • Managed complex programs that required coordination between CRM, IT, call centers, account teams and outside vendors.
  • Identified a weakness in HubSpot and Sugar CRM integration and led effort to determine new marketing automation system.
  • Developed CRM strategies designed around specific customer journeys to increase lifetime value across multiple touch points.
  • Improved CRM system, enabling sales force to better target opportunities resulting in increased revenue.
  • Integrated third-party loyalty partnerships and CRM web portal to enable loyalty clients to track membership.
  • Scrubbed lead data and uploaded to Sugar CRM for sales to follow up with.
  • Impact: Relaunched EasyShare software with CRM marketing program and increased revenue and awareness.
  • Maintained and executed US Hemophilia s Customer Relationship Management (CRM) initiative launch.
  • Developed sales strategies for CRM applications to leverage a $60 million revenue opportunity.
  • Implemented ETL to XML application integration to increase CRM to Accounting System accuracy.
  • Handle all program management and customization within the CRM portals for all clients.
  • Managed internal CRM prospect database, including database cleansing and appending programs.

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13. Market Research

high Demand
Here's how Market Research is used in Marketing Program Manager jobs:
  • Managed market research initiatives including comparative analysis of industry competitors and web-based study that clarified audience needs to external products site.
  • Conducted market research focused on analyzing consumer buying behavior, motivations and desires to ensure strong and successful consumer promotions.
  • Coordinated market research activities, tracked and maintained statistical reports and analyzed program results against proposed objectives.
  • Conducted market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.
  • Conducted market research, competitive and opportunity analysis as part of corporate strategy team.
  • Conduct market research and data analysis to support account managers and provide strategic consulting.
  • Market research: Led research study to determine developer segmentation and marketing tools prioritization.
  • Conducted extensive quarterly market research and segmentation analyses to inform marketing and sales strategies.
  • Obtain market requirement and validate program strategy through internal and external market research.
  • Designed advertising and direct mail campaigns based on extensive competitive and market research.
  • Performed ongoing market research and demographic profiling and utilized data for targeting efforts.
  • Conducted market research for customer acquisition and branding.
  • Conducted market research and submitted analysis reports.
  • Performed competitive market research, programming input, and testing for a web based sales force competitive information tool.
  • Facilitated all events related to campaign development (market research, campaign strategy, messaging, etc.)
  • Conducted market research, focus groups and product tests to validate consumer appeal for Kids Fun Club.
  • Conducted primary market research to determine ISV, ISP, and SI program and technology needs.
  • Provide Consumer and Business Banking data to third party Market Research vendors to conduct satisfaction surveys.
  • Spearheaded the creation of marketing efforts driven by market research, competitive landscape and business objectives.
  • Performed a market research effort which resulted in a 15% increase in repeat conference attendance.

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14. Business Development

high Demand
Here's how Business Development is used in Marketing Program Manager jobs:
  • Secured effective strategic alliances and corporate partnerships to optimize, and improve performance, capabilities and business development objectives.
  • Produced and executed a support services training program for over 1,000 global sales representatives and business development/inside sales reps.
  • Recruited to build business channel on a national level including new business development and fostering strategic partnerships.
  • Selected by business development senior management to lead interaction with Telemarketing channel on key marketing programs.
  • Identify business development opportunities and create strategic go-to-market initiatives to drive sales and increase market share.
  • Served as primary interface between Business Development Team and Client Relations Team on all project-related communication.
  • Assisted business development team with marketing strategy, insight on improvement, and customer relationships.
  • Created business development initiatives aligned with strategies and budget via collaborations with sales management.
  • Collaborate with sales and business development departments on various marketing campaigns.
  • Direct Sales and participating in business development and sales strategy development.
  • Developed, implemented and managed business development programs for targeted industries.
  • Facilitated lead follow-up with business development team following events and campaigns.
  • Demonstrated Business Development successes resulted in promotion to Corporate Scientist position.
  • Developed and managed events which supported new business development.
  • Coordinated new business development and global Imaging programs.
  • Analyzed, tracked, and developed reports on sales, new business development, and marketing initiatives, including top-revenue-generating clients.
  • Worked alongside Business Development team to create marketing collateral for company products (videos, brochures, signage, etc.)
  • Result: Twenty-five sales leads and several business development opportunities; seven accounts closed; generated $2.4 million revenue.
  • Manage and create co-marketing opportunities with technology partners to net new marketing campaigns to drive new leads and Business Development
  • Managed all creative projects and proposal development efforts for the firm s Marketing and Business Development department.

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15. Demand Generation

average Demand
Here's how Demand Generation is used in Marketing Program Manager jobs:
  • Served as marketing liaison for corporate and country marketing initiatives for demand generation and partner marketing.
  • Engage others on marketing team in order to identify event messaging and additional promotion/demand generation activities.
  • Managed demand generation programs within a target account strategy to enhance sales activities.
  • Collaborated with marketing and developed telemarketing scripts to deploy demand generation campaigns for HPC
  • Managed a worldwide demand generation accelerator program through targeted geographically specific promotions.
  • Launched Marketing Automation Tool significantly improving infrastructure to support demand generation activities.
  • Launched Telemarketing Center of Excellence, providing global demand generation services.
  • Generated new sales from lead qualification process and demand generation programs.
  • Execute demand generation campaigns and conduct services competitive intelligence.
  • Provide B2B demand generation and lead nurture campaign strategy, advisement and execution to Fortune 1000 clients.
  • Develop global demand generation web processes and gaps, best practice technique, recommendations and training materials.
  • Created customer case studies based on joint customers with partners with our demand generation team.
  • Coordinated the creation of marketing collateral, field awareness activities, and demand generation.
  • Led demand generation strategies for the software portfolio, integrating into global campaigns.
  • Plan, execute, and oversee all demand generation and protect programs.
  • Developed a brand new B2B Demand Generation program from scratch to launch.
  • Managed co- marketing campaign with common partners for demand generation.
  • Blue Coat - Global demand generation program and field marketing.
  • Created awareness and demand generation programs for Apple PowerBook.
  • Drive demand generation and lead nurturing activities.

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16. Promotional Materials

average Demand
Here's how Promotional Materials is used in Marketing Program Manager jobs:
  • Coordinated the development and distribution of a National Business Accessories Sales Kit, containing demo products and accompanying promotional materials.
  • Worked with designers to develop key collateral and coordinating the creation of promotional materials and marketing collateral.
  • Managed all promotional activities, including conceptualizing designs of promotional materials and distribution strategies within the market.
  • Develop promotional materials for various programs and events.
  • Coordinated production of wide range of marketing tools, including promotional materials and direct-mail pieces.
  • Design and implement an inventory control system for sales, marketing and promotional materials.
  • Directed WebSphere global webinar program including communications, scheduling, reporting, speakers, program content, and promotional materials.
  • Ordered all promotional materials and conference food while staying within a set budget and timeline.
  • Created promotional materials such as pamphlets, banners, and videos to rebrand our company.

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17. Salesforce

average Demand
Here's how Salesforce is used in Marketing Program Manager jobs:
  • Created monthly Salesforce reports on lead status, sales pipeline activity and marketing influenced opportunities to evaluate marketing program effectiveness.
  • Led marketing operations included integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Manage translation of documents and marketing materials repository and Salesforce.com.
  • Lead company-wide Salesforce computer program training and optimization.
  • Managed salesforce upgrade for the client development group to allow for better market segmentation and more focused campaigns and communications.
  • Attended global sales meeting to gather needs and developed sales tools and integrated with salesforce.com.
  • Conducted lead analysis and reported sales data on a weekly basis from Salesforce.com.
  • Maintained client database in Salesforce.
  • Implement all required lead acquisition components through Marketo and Salesforce.
  • Power user of HubSpot, Salesforce/ExactTarget and Adobe Creative suite (Photoshop, Illustrator, InDesign).
  • Create campaigns in Salesforce.com; prepare leads for input to Salesforce.com.
  • Developed Google Analytics and Salesforce dashboards to drive marketing efforts.
  • Utilized Salesforce, Pardot, Smartsheet, Excel and PowerPivot.

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18. SEO

average Demand
Here's how SEO is used in Marketing Program Manager jobs:
  • Developed testing protocols for ensuring paid search and SEO programs limit cannibalization maximizing our media spend and agency resources.
  • Delivered successful new product launches by meeting with suppliers and internal stakeholders to coordinate plans for SEO and social media.
  • Consulted as to how to utilize to social channels to best compliment SEO but also to engage target demographic directly.
  • Doubled the amount of leads acquired from increasing social media presence (LinkedIn, Twitter, SEO/SEM, blogs).
  • Planned & Executed all Web, SEO/SEM, marketing database, E-mail, social media and display advertising campaigns.
  • Led organic search engine marketing (SEO) for consumer segment defining optimization instructions used for all of HP.
  • Compiled Client information and requirements and transferring to my team for research, recommendations and SEO analysis and design.
  • Refreshed website to improve user experience and increased search engine page rankings with SEO on Google, etc.
  • Developed Inbound Marketing strategy: Content + SEO + Social Sharing = Qualified Leads and Lead Nurturing.
  • Planned and implemented update of Google AdWords campaigns and created content to improve SEO scores.
  • Web promotions such as SEM, EDM and SEO/PPC were utilized to achieve business objective.
  • Specialized in adding SEO value to the site through link building and SEO strategies.
  • Manage all SEO tactical efforts including content strategy, agency budgets and scopes.
  • Create and launch the first comprehensive company-wide SEO strategy for VeriFone.
  • Enhanced vendor promotions of programs via SEO and Twitter.
  • Executed all SEO updates and changes.
  • Lead Generation: Responsible for SEO and SEM (Google AdWords, Remarketing Ads) initiatives to generate inbound leads.
  • Monitored project budgets and timelines, reported on project milestones to senior leadership, and managed closeout of projects.
  • Co-managed SEO, SEM and PPC campaigns managed list of target words and measuring copy success.
  • Led marketing projects and directed social media efforts including research, analytics and SEO.

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19. Press Releases

average Demand
Here's how Press Releases is used in Marketing Program Manager jobs:
  • Cultivated media contracts and produced and successfully placed press releases and advertising in targeted media.
  • Directed marketing plan, developing press releases, collateral, and ad campaigns to build market awareness.
  • Drafted and distributed press releases to pitches, responsible for journalist research via MeltWater Press.
  • Work with third party agencies to develop press releases and articles for trade publications.
  • Provided content for website, newsletters, press releases and other media documents.
  • Worked with Public Relations on press releases for major newspaper distribution.
  • Coordinated the development and distribution of press releases and case studies.
  • Conducted meetings with management on media events and press releases.
  • Handled marketing communications, press releases, and product announcement.
  • Press releases, articles, speaking engagements and advertising.
  • Edited press releases and assisted in deployment.
  • Identified appropriate, qualified customers for beta programs, trade magazine interviews, customer stories and press releases.
  • Directed development of product launch campaigns, Marcom, training collateral, PR and press releases.
  • Drafted PR schedule, press releases, participated in review cycles and submitted to PRNewswire.
  • Composed over 50 press releases, including financials, partnerships, and technology announcements.
  • Create flyers, write press releases, Distribute information about the game.
  • Created PowerPoint presentations, trade show collateral, banner and tower ads, whitepapers, case studies and develop press releases.

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20. Facebook

average Demand
Here's how Facebook is used in Marketing Program Manager jobs:
  • Initiated Commerce's foray into social media (Facebook, Twitter, LinkedIn, YouTube, and SlideShare).
  • Created two new social media communities (Facebook and Twitter accounts) for the B2C business units.
  • Developed social media campaigns via Facebook and Twitter, driving record attendance and product sales at events.
  • Directed the creation and launch of Facebook page realizing over 8,000 fans in first 3 months.
  • Created and managed engaging social media content across multiple platforms including over 50,000 Facebook fans.
  • Updated all social media content for the website including Facebook, Twitter and YouTube.
  • Develop and manage LinkedIn, Facebook, and Twitter accounts in English and Spanish.
  • Launched social media presence on Twitter, Facebook, LinkedIn, YouTube.
  • Launched social marketing initiative on Facebook, Twitter, and MySpace.
  • Update the Library website and Facebook page.
  • Collected, analyzed, and presented marketing data findings using Facebook Business and Google AdWords/Analytics to inform company outreach strategy.
  • Search engine optimized all web properties, integrated license program, created and managed marketing campaigns on Facebook and Google Adwords.
  • Create corporate social media presence utilizing Facebook, Twitter, LinkedIn, Flickr, Foursquare, etc.
  • Developed and managed digital marketing campaigns: Facebook Advertising campaigns, PPC Google Adwords campaigns.

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21. Sales Tools

average Demand
Here's how Sales Tools is used in Marketing Program Manager jobs:
  • Developed multiple sales tools ensuring cohesive engagement and outreach communication strategy.
  • Developed Worldwide Competitive Marketing Programs and high-impact Sales Tools.
  • Managed internal, external and partner website updates to include quarterly sales programs, updated sales tools and newly developed collateral.
  • Managed teams of writers, product managers, and engineers to produce white papers and other assets as sales tools.
  • Managed promotions and campaigns for multiple software solutions and produced sales tools to build customer engagement and increase new opportunities.
  • Authored and developed sales tools, collateral, internal and external presentations, outbound marketing programs and newsletters.
  • Developed robust marketing plan, business strategies and sales tools for employee based marketing and sales initiatives.
  • Developed and implemented highly effective sales tools and trained sales team on their use.
  • Improved sales force effectiveness through market analysis, business planning, and sales tools.
  • Provide assistance to content creation including product collateral, sales tools and communications.
  • Managed development and creation of sales tools for the national account sales force.
  • Prepared sales tools, messaging briefs and B2B communications for product launches.
  • Generate sales tools and presentation materials to effectively compete in the marketplace.
  • Led relationship with outside advertising agency on marketing materials and sales tools.
  • Developed, managed and implemented product and solutions sales tools.
  • Added HP sales tools to 3rd party data providers.
  • Created compelling Sales Tools, Collaterals and executed Digital Marketing campaigns.
  • Managed content creation for sales tools, collateral and website messaging; refined eCommerce transaction process and navigational flow of website.
  • Worked with universities using Adobe products to create client testimonials for web sales tools portfolio.
  • Architected and implemented sales tools and marketing programs for the field, partners and channels.

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22. Creative Direction

average Demand
Here's how Creative Direction is used in Marketing Program Manager jobs:
  • Provided creative direction to graphic designers to develop point-of-sale displays, product packaging and marketing collateral.
  • Provide creative direction to all international Partners participating in the program.
  • Provide creative direction for photo and video shoots.
  • Provided advisory and creative direction to agencies for collateral development, obtained copy and mechanical approvals and Legal department follow up.
  • Manage creative direction for marketing collateral creation with internal graphic designer and external agency resources.
  • Provided creative direction for programs and closely managed agencies to meet deadlines and quality expectations.

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23. Special Events

average Demand
Here's how Special Events is used in Marketing Program Manager jobs:
  • Disseminated and positioned communication through media facilitation, publications, web-sites, special events, public presentations and focus groups.
  • Coordinated all special events/activities and facility promotions, including the Grand Opening.
  • Supported activities and special events in advertising and Internet marketing.
  • Managed various marketing campaigns including retail events, special events, in-store displays, email marketing and direct marketing campaigns.
  • Created a territory marketing plan and strategy that increased Special Events revenue from $120,000 to $500,000 annually.
  • Project Management and coordination of trade shows and special events to support sales and marketing programs.
  • Led and oversaw all marketing campaigns, promotions, branding, and special events.
  • Planned showroom programs, special events, presentations and other lead generation programs.
  • Participated in organization of special events such as the annual -Wimbledon event-.
  • Coordinated special events, filming, and private parties.
  • Planned, executed and managed all donor special events.
  • Increased number of new Dividend$ customers through marketing, training, in-store promotions and special events.
  • Create and promote special events for the Ashburn Village community.
  • Managed Dividend$ communications, partnerships and special events.

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24. Twitter

average Demand
Here's how Twitter is used in Marketing Program Manager jobs:
  • Maximized divisional digital engagement activities (Red Cross website, Twitter, etc.)
  • Expanded IntelePeer's presence in social media including LinkedIn, Twitter, and Slideshare.
  • Increased Twitter inbound/outbound engagement and followers by 300% within four-months achieving CPG-category leader status.
  • Managed and wrote for social media communities including blogs, Twitter, forums, and other communities.
  • Increased Twitter followers by nearly 30% in one quarter using engaging, click-worthy tweets
  • Led first global corporate social media marketing strategy to include Twitter, LinkedIn and blog campaigns.

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25. Annual Budget

average Demand
Here's how Annual Budget is used in Marketing Program Manager jobs:
  • Assisted Marketing Director in development of annual budget for promotions and staffing requirements.
  • Manged $325,000 annual budget and designed an innovative promotional program and launch campaign for a major tobacco client.
  • Aligned product development priorities to annual budgets while diligently managing costs, benefits, and development challenges.
  • Managed a $2 million annual budget and resources, which served the top 40 premier accounts.
  • Managed a combined staff of internal and contract/vendor team members and an $8M annual budget.
  • Own and maintain annual budget dollars, responsible for strategic investment plans with proven ROI capabilities.
  • Managed $1.3MM annual budget and influenced centers of excellence to secure resources for team.
  • Owned and managed marketing plan to a limited annual budget.
  • Managed annual budget of $400k.
  • Manage and forecast annual budget.
  • Planned and managed trade shows with annual budgets exceeding [ ] per show.
  • Managed annual budgets exceeding $2mm and processed chargebacks.
  • Control a [ ] annual budget.

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26. Sales Training

average Demand
Here's how Sales Training is used in Marketing Program Manager jobs:
  • Developed FDA Guideline Sales Training Program designed for enhancing the effectiveness in conducting field seminars.
  • Designed and delivered sales training and customer presentations.
  • Created and introduced procedures to simplify the on-boarding process and led competency model implementation to determine gaps in sales training.
  • Plan and execute print and email-marketing campaigns, company collateral, sales training curriculum, delivering promptly and within budget.
  • Recognized as one of the most successful selling tools; CD became integral part of sales training program.
  • Developed customer, distributor and sales training programs to generate demand and drive revenue for multiple product lines.
  • Developed Sales Training for the customer team on new and customized offers for use with external customers.
  • Directed the development of marketing collateral, online tools, and corresponding sales training.
  • Led sales training program to educate the system engineering community on effective selling strategy.
  • Developed, coordinated and facilitated Train the Trainer worldwide sales training programs.
  • Managed partner relationships, including sales training for internal and external teams.
  • Produce sales training program materials: presentations, guides, etc.
  • Represented worldwide services at new-hire sales training and trade show events.
  • Created comprehensive selling materials, led internal sales training presentations, and activelydrove team-based, consultative selling initiatives with NAM clients.
  • Conduct product sales training for over 730 sales reps. * Communicate backorder issues and sales strategy to entire sales force.
  • Provided sales and partner enablement through the creation of cheatsheets, newsletters, portals, and sales training.
  • Partnered with a keyphysician who educates the community about Renessa to a patient audience Conducted sales training on marketing program utilization.

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27. Revenue Growth

average Demand
Here's how Revenue Growth is used in Marketing Program Manager jobs:
  • Developed and executed sales and marketing strategies to accelerate revenue growth.
  • Unprecedented revenue growth from allocating unsold time-share inventory for availability.
  • Supported 15% revenue growth year over year during a time of extreme revenue pressure by leveraging marketing and strategy programs.
  • Contributed to 40% year over year revenue growth.
  • Managed new projects/programs from developing sales opportunities to bid review cycle to productionphase, ensuring revenue growth.
  • Created significant revenue growth as a result of reseller partner expansion activities.

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28. Content Development

average Demand
Here's how Content Development is used in Marketing Program Manager jobs:
  • Direct marketing campaign content development and execution.
  • Direct creative teams, including content development, manage the creative process and review creative to optimize output.
  • Created and led collaborate team for content development with industry marketing and wrote copy for competitive profiles.
  • Managed production of technical content (user guides, product reviews) Website Management/Content Development.
  • Managed targeted Marketing efforts including: content development and creation for 9 departments within AGU.
  • Direct content development for print and digital channels.
  • Process included overseeing/tracking content development, regulatory approval, design, translation into 13 languages and printing timelines.
  • Achieved project deliverables within budget by managing all content development in partnership with internal stakeholders and SME.
  • Surpassed lead generation goas through content development initiatives, direct mail and web visibility expansion.
  • Content development of education conference for 4-day tradeshow.
  • Provide activity owners with content development/production/publishing timelines to ensure on-time delivery of assets for global rollout.

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29. Channel Partners

average Demand
Here's how Channel Partners is used in Marketing Program Manager jobs:
  • Allocate incentive-based market development funds among channel partners to drive engagement among partner sales reps and contribute to partner marketing campaigns.
  • Recognized by senior sales and division management as part of the reason channel partners sales increased significantly
  • Pioneered first-ever channel partnerships between a technology products distributor and national Internet Service Providers.
  • Collaborated with key European channel partners to better target programs and enhance channel relationships.
  • Generated global multimedia collateral and tools for regional channel partners and customers.
  • Created monthly and bi-annual communication programs for global channel partners.
  • Created promotions, tracking and measurement mechanism for both direct sales and channel partners with the intention of producing incremental revenue.
  • Created and executed strategic marketing programs for OEM channel partners to drive sales of products and solutions through the OEM channel.
  • Led cross-functional team of sales, engineers, finance, corporate marketing and OEM channel partners to collaborate and achieve goals.
  • Supported Distributors, Channel Partners, and Manufacturer Reps with branding, web, and social media assistance.
  • Reach out to channel partners to ensure their awareness of marketing programs and encourage participation using MDF.
  • Championed program by partnering with cross-functional channel partners to promote product and execute on strategic plan.
  • Equipped channel partners and direct sales force with product information to target their specific customer.
  • Formed strategic relationships with top-performing channel partners to grow the business and market share.
  • Worked with 20+ channel partners including Dell, Yahoo!
  • Communicate the Unisys value proposition to diverse audiences including customers, channel partners, and industry analyst groups.
  • Worked with data analytics, creative, and channel partners and delivered response rates exceeding 15%.
  • Position transferred overseas) Developed innovative marketing systems which enabled Cisco worldwide channel partners to maximize their sales opportunities.
  • Coordinated regional technology roundtables for channel partners and their prospects to increase Lucent product awareness and highlight product advantages.
  • Generated optical leads for Cisco Enterprise sales teams and channel partners worldwide to positively affect Cisco optical sales/revenue.

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30. Product Management

low Demand
Here's how Product Management is used in Marketing Program Manager jobs:
  • Collaborated with product management on user interface redesign and in-product messaging.
  • Partnered with Product Management to document and implement special pricing programs.
  • Interfaced with Sales, Product Management, Services, Engineering, HR and IT to coordinate key marketing programs and promotions.
  • Worked closely with product management team and developers to plan and launch new student Web properties.
  • Directed campaign tactics of the product management team to actualize their marketing goals and objectives.
  • Worked closely with product management on all business unit internal and external product launches.
  • Managed all approval processes, including legal, compliance, and product management.
  • Executed creative, and created feedback loops to product management for enhancements/fit-gaps.
  • Owned components of Product Management up to the product release.
  • Worked with the company's Hong Kong research and product management team to develop innovative products.

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31. Sales Support

low Demand
Here's how Sales Support is used in Marketing Program Manager jobs:
  • Coordinated sales support activities, troubleshooting problem areas and resolving complex problems by working with internal and external personnel.
  • Led marketing communications programs for consumer and business sales support.
  • Provided functional direction and guidance to regional sales directors, sales support managers, and service sales representatives.
  • Develop sales support tools to equip the business to sell effectively and efficiently to clients and candidates.
  • Traveled 40%-75% within the US and Canada for all marketing initiatives and sales support.
  • Developed the strategy and built the team for North America industry marketing and sales support.
  • Provided sales support by developing and managing collateral fulfillment program: 3300 pieces of collateral.
  • Provided sales support for business products, services, and other national marketing initiatives.
  • Program content included services marketing programs, sales support and industry marketing programs.
  • Maximized effectiveness of end-user marketing, field sales support and platform launch support.
  • Consulted with sales team in the development and design of sales support materials.
  • Coordinated the development of collateral and other marketing and sales support tools.
  • Supervised all channel co-op programs and sales support programs.
  • Lead Generation and Sales Support.
  • Develop marketing campaigns and provide sales support for client teleprospecting programs.
  • Launched several customer and sales support initiatives that have increased sales, profitability, efficiencies and customer loyalty.

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32. OEM

low Demand
Here's how OEM is used in Marketing Program Manager jobs:
  • Led individual reviews with eight OEM Partner Marketing Managers to evaluate program effectiveness, reducing administrative/processing costs by $20K/yr.
  • Planned and executed OEM-focused marketing programs and training events, collateral development, communications and supported new product launches.
  • Provided constant communication on program status to all OEM team members and partners while working collaboratively for successful implementation.
  • Wrote/edited monthly internal newsletter and quarterly external newsletter for each OEM partner.
  • Reduced the documents and steps required to join the program by over 65%, simplifying the OEM Distributor Partner program.
  • Assisted in the development of quality assurance processes and procedures for systems integration of OEM and third party components and services.
  • Ensured effective communication quarterly of key OEM marketing and sales programs to the sales and SE teams, and Partners.
  • Designed, sold-in to OEM, and implemented global launch support events; media, training, and consumer.
  • Worked with 3Com's OEM vendors to implement 3Com Network Ready ingredient branding program throughout partner companies.
  • Supervised Marketing Specialist and two Service Product Managers responsible for OEM, Service and Aftermarket customers.
  • Provided program and logistical support for eight OEM partners and their teams of approximately 40 people.
  • Created and executed strategic plans for the spray, valve and OEM controller product line.
  • Administered all logistics functions as well as budgets related to OEM partner programs.
  • Collaborated with Original Equipment Manufacturers (OEM) partners to create marketing materials.
  • Worked closely with OEM RM's handling new applications at major engine primes.
  • Orchestrated first global collaboration of marketing activities for OEM vehicle programs.
  • Conducted marketing campaigns for OEM audience generation and recruitment.
  • Negotiated major OEM storage device contracts.
  • Administered all logistics functions as well as budgets related to OEM events, and offered onsite and post event support.
  • Implemented and supported On Site Services, Parts subscription programs, and other Service packages for major OEMs.

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33. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Marketing Program Manager jobs:
  • Supported overhaul of corporate digital content and provided search engine optimization and content management, including the portfolio management function.
  • Created effective policy for search engine optimization in Microsoft Dynamics social media marketing efforts.
  • Managed the search engine optimization process, which resulted in a consistent top four ranking in key search engines.
  • Championed Search Engine Optimization (SEO) techniques and keyword lists for use across digital publishing.
  • Key contributor for implementing new website and incorporating Search Engine Optimization (SEO).
  • Managed Microsoft Dynamics YouTube channel including playlist creation, search engine optimization, and monitoring metrics using Sprout and Sprinklr.

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34. Customer Loyalty

low Demand
Here's how Customer Loyalty is used in Marketing Program Manager jobs:
  • Developed product trade-in program to encourage customer loyalty and to provide incentives for equipment upgrades.
  • Developed and implemented incentive campaigns aimed at increasing employee performance and customer loyalty.
  • Revamped website landing pages improving customer experience, usability, and customer loyalty.
  • Managed cross-functional customer loyalty and retention programs.
  • Managed customer loyalty program with annual sales of over $26 million utilizing website, catalog, e-mail, and television.
  • Provided analysis and direction for the expansion of Rain Bird Rewards customer loyalty program to US and Canadian customers.
  • Created and implemented Lead Generation programs, Content Management System, Campaigns and Customer Loyalty Programs for Marketing.
  • Developed, implemented and managed the marketing strategy for new customer loyalty program directed at retail shoppers.
  • Manage, forecast, and develop marketing strategy plans for customer loyalty programs.
  • Minimize customer attrition; increase maintenance sales and customer loyalty by 12%.
  • Designed a customer loyalty program for the Fortune 100 Business space.
  • Managed customer loyalty and retention programs that retained 71,000 at-risk customers.

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35. Customer Base

low Demand
Here's how Customer Base is used in Marketing Program Manager jobs:
  • Negotiated and won several national associations contracts which helped to increase share-of-wallet in key product categories while increasing customer base.
  • Partner with other business marketing managers for consistent messaging to Travel Center customer base.
  • Increased mobile and social media customer base through cross-channel marketing initiatives.
  • Created and implemented strategic and tactical marketing programs designed to build web service use and drive revenue within existing customer base.
  • Develop and execute sales plans to generate new opportunities in new and existing customer base and follow up with face-to-face meetings.
  • Instructed weekly workshops, training events, and provided hands-on training to a diverse customer base.
  • Increased customer base by 30% in first year with retention and reactivation mailings.
  • Created demand generation campaign to drive leads through telemarketing to targeted customer base.
  • Developed targeted lead generation programs to expand the company s customer base.
  • Processed pricing changes and updates and program discontinuation with customer base.
  • Re-engineered channel strategy for more direct access to the customer base.
  • Increased clients' customer bases through creative marketing events.
  • Authored customized, strategic content for segmented customer base in varying phases of user lifecycles.

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36. Business Partners

low Demand
Here's how Business Partners is used in Marketing Program Manager jobs:
  • Collaborated with business partners to design requirements and effectively communicated them to internal technical teams and third-party vendors.
  • Implemented a referral system with business partners and consumers receiving energy efficient services.
  • Assisted with business partnership development through distributor and channel marketing.
  • Developed and maintained business partnerships and alliances.
  • Manage across multiple functional lines including Business partners, Legal, Compliance, Fair Lending, Sales, and I.T.
  • Managed 7 cycle plans simultaneously with ad agencies, vendors, line of business partners, and internal marketing peers.
  • Manage internal communications, helping to ensure Industry employees and business partners are highly informed, motivated and engaged.
  • Acted as a liaison between the internal technical teams, business partners, and external vendors.
  • Attended industry conventions, customer visits, external business partners, and vendor meetings.
  • Interact with project teams, sponsors, senior management, and business partners.
  • Managed relations with media, vendors, contributors, and business partners.
  • Interfaced with business partners to implement joint marketing ventures.
  • Market and sell PartnerRewards to IBM Business Partners.
  • Positioned Unisys with existing and emerging telecommunications providers that resulted in countless new accounts, business partnerships and revenue opportunities
  • Worked closely with vendors and business partners; managed workflows and tracked task assignments in the development of marketing collateral.
  • Managed Business Partners and ISVs.
  • Managed ad-agencies, credit bureaus, and internal business partners throughout the prescreen campaign lifecycle to ensure compliance with FCRA regulations.

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37. SEM

low Demand
Here's how SEM is used in Marketing Program Manager jobs:
  • Provided strategic and tactical marketing support including marketing collateral, seminars, alliances and business to business opportunities for 800+ independent contractor-agents
  • Developed and presented database product strategy and competitive advantages for customer briefings, seminars and at customer location sites, worldwide.
  • Conducted medical policy review and developed a payer medical policy database to be updated and maintained by reimbursement department support staff.
  • Engaged worldwide brand team, education industry team and top university clients to develop experiential seminar marketing materials.
  • Developed communications and disseminated information to management and sales/operational units to maintain appropriate engagement in executing operating plan.
  • Created marketing programs, training materials and seminars, and market analysis for education and telecommunication industry segments
  • Published international marketing advertisement for web and print display, increasing visibility in targeted market.
  • Facilitated >20 web seminar presentations yearly, created content outlines and related advertising initiatives.
  • Developed marketing campaigns, corporate messaging/presentations, website branding, white papers, and advertisements.
  • Conducted semiannual surveys to gain feedback and evaluate effectiveness of marketing campaign.
  • Review sales orders and program reports for eligibility to submit reimbursements filings.
  • Created on-line courses, professional development activities and seminars for special educators.
  • Coordinated, developed and conducted customized, customer-facing Computer Architecture Transition Seminars.
  • Governed funds, verified guidelines, completed applications, executed disbursements.
  • Trained over 200 employees and developed customer educational seminars.
  • Managed day-to-day operations of messaging creation and global dissemination.
  • Designed brochures and wrote radio and television advertisements.
  • Worked with external vendor to implement semi-annual updates.
  • Developed communication strategy for live and on-demand seminars.
  • Manage Marking assistance advertisement program.

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38. Linkedin

low Demand
Here's how Linkedin is used in Marketing Program Manager jobs:
  • Foster EMBA alumni board and EMBA community at large, including social media platforms: FB and LinkedIn.
  • Own and implement the social media strategy for the CFO Program through establishing a presence on both Twitter and LinkedIn.
  • Collaborate with many departments to create, monitor and measure social ads through LinkedIn, Facebook and Twitter.
  • Launched a company-wide social media platform with monitored listening tools as well as company branded LinkedIn profiles for all employees.
  • Leveraged social media vehicles such as Twitter, LinkedIn and GovLoop to generate net new leads.
  • Manage and grow NAVEX Global's social media presence on Twitter, LinkedIn and Facebook.

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39. Program Development

low Demand
Here's how Program Development is used in Marketing Program Manager jobs:
  • Led program development, developed messaging and worked with Marketing Communications to deploy partner campaigns.
  • Prioritized new program development and scheduled enhancement releases to meet compliance requirements and strategic initiatives.
  • Staff education and program development, including competency oversight, orientation and documentation review.
  • Budget responsibility and accountability for program development and for all conference attendee collateral.
  • Identified opportunities for new program development.
  • Channel Program Development: Priced and packaged products and services targeting specific market channels, including campaigns, promotions and advertising.
  • Directed all aspects of programs including program development, event scheduling, and management of 15 to 20 employees.
  • Program development with regional product teams, regional graphic artists, execution with store teams.
  • Developed sales tools to assist with strategic program development and sales call planning.
  • Managed training program development and deployment for Global and Area Commercial teams by partnering with Sales and Training teams.
  • Oversee program development in a fast-paced environment with shifting priorities and tight deadlines.

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40. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Marketing Program Manager jobs:
  • Generated post-event reports and comparative/competitive analysis.
  • Researched strategic business development areas, managed launch and promotion strategies, compiled competitive analysis data, and developed lead-generation programs.
  • Supported Mass Merchant Division with marketing promotions, market research, competitive analysis and sales presentations.
  • Provided competitive analysis to product management leadership to enable effective feature management decisions.
  • Utilized market research and competitive analysis to ensure effective marketing initiatives.
  • Performed secondary and competitive analysis in support of business case.
  • Conducted regular competitive analysis of similar flash deal sites.
  • Conducted competitive analysis annually in a fast changing marketplace.
  • Conducted competitive analysis throughout the state of Florida.
  • Provided competitive analysis and utilized focus groups.
  • Published annual competitive analysis for Sun management.
  • Led product development, launches, promotions roll off, competitive analysis, marketing mix adjustment, and product evaluation.
  • Published all sales tools including customer success stories, data sheets, white papers and competitive analysis.
  • Developed market growth strategies, competitive analysis, sales support tools, marketing resources and programs.
  • Provided market research and competitive analysis for DoD and Oil & Gas products.
  • Develop the marketing strategy and position statement via identifying customer care-abouts, competitive analysis, and understanding organization's core competencies.
  • Created and delivered collateral, competitive analysis, demand generation campaigns and eLearning tools.
  • Manage the creation of collateral Competitive analysis including websites and offerings
  • Conducted competitive analysis of major competitors in PBX/Key/Wireless/Centrex markets.
  • Provided marketing research and competitive analysis to sales and Cigital's corporate team.

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41. Vendor Relations

low Demand
Here's how Vendor Relations is used in Marketing Program Manager jobs:
  • Developed and managed vendor relationships that included project contracts and invoices.
  • Managed vendor relationships, conducted quarterly reviews and oversaw pricing negotiations
  • Managed vendor relations, collateral development and closed-loop marketing initiatives.
  • Establish quality vendor relationships to facilitate successful marketing project management.
  • Orchestrated speaking engagements, partner/vendor relationships, and promotions.
  • Established sponsorship campaigns and vendor relations.
  • Managed and fostered external vendor relations.
  • Managed GLOBALFOUNDRIES worldwide advertising online and offline (media plan creation, vendor relations, and negotiations).
  • Managed OEM partners, advertising agencies and third party vendor relationships to support co-marketing project plans and objectives.
  • Slashed marketing spend by 15% through managing vendor relationships and adeptly negotiating contracts and service agreements.
  • Developed and created collateral and GSA schedules, handled hardware vendor relations and trained sales staff.
  • Managed the creative, data processing, print production and vendor relationships for campaigns.
  • Handle all vendor relations with agencies, freelance copy writers, printers and media.
  • Manage vendor relationships for firms that handle PR, digital marketing and product development.
  • Managed the creative, production and vendor relationships for product development and enhancements.
  • Managed vendor relationships with printers, media buyers and online agencies/vendors.
  • Managed print vendor relationship to develop signage for the same event.
  • Managed cross-functional team and vendor relationships, program and event budgets.
  • Managed vendor relationships with creative agencies and print houses.
  • Managed vendor relationships and budgets for external audience lists.

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42. Budget Management

low Demand
Here's how Budget Management is used in Marketing Program Manager jobs:
  • Managed day-to-day marketing activities including production timelines to ensure on-time delivery in market, budget management and creative effectiveness.
  • Budget management related to projects and targeted customers.
  • Budget Management maintaining set parameters and ensuring on-time delivery of product.
  • Led strategy, program development, budget management, and cycle execution for the Catalina for all brands.
  • Budget management and contract negations' resulting in $150K savings and under budget performance.

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43. C-Level

low Demand
Here's how C-Level is used in Marketing Program Manager jobs:
  • Spearheaded creation and implementation of marketing campaigns aimed at C-level leadership on behalf of global enterprise software provider.
  • Solicited competitive intelligence from C-level executives of Fortune 1000 corporations on behalf of client companies.
  • Contribute to business strategy, drive implementation of projects and often serve as intermediary between C-level leaders.
  • Prepared and presented event plans and updates to C-level executives as well as event owners.
  • Managed hotel accommodations, event schedules, and registration for C-Level & Senior Management.
  • Coordinated and facilitated client briefings between C-Level IBM and Fortune 500 company executives.
  • Interacted with top level clients and C-level executives both internally and externally.
  • Build relationships across all levels of client organizations, became Trusted Advisor and developed C-Level relationships.
  • Coordinated effective client case studies, written and video, worked closely with media, C-levelclients, staff and vendors.
  • Managed North American Guardium Client Advisory Boards, hosting 30 C-level clients for 2-day meeting.

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44. Event Management

low Demand
Here's how Event Management is used in Marketing Program Manager jobs:
  • Develop a marketing and program/event management strategy to generate interest in the Girl Scout organization.
  • Provide on-site event management and client support.
  • Researched and launched a competitive positioning, advertising, and event management marketing strategy to elevate Microsoft throughout the community.
  • Award winning event management including product introductions, Advisory Board Meetings and Award Travel initiatives.
  • Directed all facets of event management including the development and management of project plans and logistics (i.e.
  • Facilitated leadership and development trainings for fellow colleagues on budget management and negotiation strategies for tradeshow and event management.

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45. External Vendors

low Demand
Here's how External Vendors is used in Marketing Program Manager jobs:
  • Managed external vendors, i.e., telemarketing agencies, direct mail vendors, and consulting firms while implementing marketing strategies.
  • Work closely with external vendors to scout innovative products that are within budget to support branding and marketing initiatives.
  • Collaborate and challenge external vendors and internal departments to assure corporate brand and approach are consistent and accurate.
  • Managed relationships with external vendors, creative, media, & advertising agencies.
  • Coordinated program planning with IT, Marketing, and external vendors.
  • Collaborated with external vendors to develop the creative.

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46. Process Improvement

low Demand
Here's how Process Improvement is used in Marketing Program Manager jobs:
  • Created presentation framework, refined proposal strategies with a focus on e-commerce customer experience, process improvement and network optimization.
  • Focus includes implementation of store-marketing technology, process improvement, identifying efficiency opportunities, and supporting digital signage expansion.
  • Facilitated process improvement activities to include trend and root cause analysis along with identification of corrective and preventive measures
  • Perform audit activities for quality control to ensure customer satisfaction and process improvements.
  • Work on strategy and process improvements for an innovative community solar program.
  • Developed process improvements that refined communications related to the overall marketing strategy.
  • Implemented process improvements that drove marketing efficiency and effectiveness
  • Improved marketing performance by implementing process improvements.
  • Evaluated the effectiveness of marketing strategies to determine strengths, weaknesses, opportunities and threats, to prepare for process improvements.
  • Facilitated the process improvement of the stock withdrawal process and the vendor pricing process by automating the processes and reducing steps.
  • Engaged with district and field sales, as well as field marketing teams to establish plans and identify process improvements.
  • Redesigned and managed the DMOT Process Review Board that addresses errors and opportunities for process improvements within the organization.
  • Tasked to lead process improvements to equipment and housekeeping circular program - experienced 46% increase in YOY sales.
  • Designed process improvements that cut by 35% the amount of time required for order fulfillment.
  • Implemented over 30 process improvements during the 6-months managing the Process Review Board.
  • Implemented LEAN process improvement methodology with 75% increase in productivity.
  • Team lead on quality check performance and process improvements.
  • Received FY02 IT Quarterly awards for process improvement.
  • Provide training for process improvement.
  • Utilized knowledge of business, industry and BPM technology to incorporate business process improvements into the Tenet organization with quality-based KPIs.

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47. Communication Plans

low Demand
Here's how Communication Plans is used in Marketing Program Manager jobs:
  • Managed marketing programs for global channels including international product launches, product reviews and communication plans for global channel partners.
  • Introduced marketing campaign calendar that enabled accurate tracking and visibility of co-marketing efforts and communication plans.
  • Developed the strategy and executed marketing communication plans to increase the awareness of Staples offerings.
  • Implement strategic design and communication plans; maintain quality assurance oversight across all channels.
  • Crafted and executed communication plans, and managed reporting to executive level for all RDBMS product lines and new launches.
  • Developed and wrote communication plans on short and long term direction for product groupings, providing suggested support materials.
  • Developed and executed communication plans throughout the process, follow up metrics, and training.
  • Develop and execute communication plans throughout the process.

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48. Customer Retention

low Demand
Here's how Customer Retention is used in Marketing Program Manager jobs:
  • Develop and implement various strategies to increase customer retention.
  • Work within a matrix environment to provide content and coaching services to 700+ sales team to increase sales and customer retention.
  • Challenged with building the brand in new verticals while retaining business in existing ones to maximize profitability and customer retention.
  • Managed lead generation activities, customer retention programs, and product releases to attract new buyers and retain existing customers.
  • Develop customer retention and loyalty and production strategy while focusing on overall lead flow and spend.
  • Increased customer retention rate by 47% and decreased customer non-payment rate by 25%.
  • Partnered with Marketing and Engineering to deliver a 90% plus Customer Retention Rate.
  • Increased customer retention rate by 20%.
  • Designed and managed multi-channel customer retention programs.
  • Developed and managed content for web site marketing, direct mail and customer retention programs.
  • Created, implemented, and measured a new customer retention programfor 14 publications including the training of employees to execute saidprogram.

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49. Eloqua

low Demand
Here's how Eloqua is used in Marketing Program Manager jobs:
  • Developed first industry post-engagement customer journey in Eloqua.
  • Assessed and adjusted Eloqua lead scoring programs to incorporate new marketing campaigns.
  • Update segmented distribution lists through the requirements of requestors for e-mail blasts and campaigns using Eloqua.
  • Design and implement lead-generation programs, lead-nurturing programs, lead-scoring, and automated communications programs and build these programs within Eloqua.
  • Worked with clients to develop campaign strategies and implemented the campaigns using Eloqua and other tools.
  • Utilized C-Vent and Eloqua to analyze web-based campaigns and drive changes to improve results.

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50. Executive Management

low Demand
Here's how Executive Management is used in Marketing Program Manager jobs:
  • Communicated metrics against goals for key performance indicators to executive management and suggested action plans for improvement where necessary.
  • Implemented and developed monthly operational reporting package for executive management to monitor company marketing operation pipeline.
  • Worked closely with analog divisional management on quarterly business reviews and executive management committee proposals.
  • Generated usage reports and analysis to executive management to identify opportunities and make recommendations.
  • Contributed to development of business case in concept phase for Executive Management Approval
  • Worked effectively with executive management to make decisions on policy, strategy, and the direction of the company marketing program.
  • Manage and analyze Partner Marketing data year over year sales and revenue stats from partners for executive management briefings.
  • Presented annual marketing initiatives and multiple special projects to the firm s Executive Management.
  • Worked with executive management and marketing teams to deliver results that supported revenue goals.

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20 Most Common Skill for a Marketing Program Manager

Web Content20.3%
New Product Development15%
Online9.9%
Email9.3%
Project Management5.6%
ROI4.3%
Google Analytics3.8%
Trade Shows3.5%

Typical Skill-Sets Required For A Marketing Program Manager

RankSkillPercentage of ResumesPercentage
1
1
Web Content
Web Content
15.5%
15.5%
2
2
New Product Development
New Product Development
11.4%
11.4%
3
3
Online
Online
7.6%
7.6%
4
4
Email
Email
7.1%
7.1%
5
5
Project Management
Project Management
4.3%
4.3%
6
6
ROI
ROI
3.3%
3.3%
7
7
Google Analytics
Google Analytics
2.9%
2.9%
8
8
Trade Shows
Trade Shows
2.7%
2.7%
9
9
Customer Service
Customer Service
2.7%
2.7%
10
10
Business Units
Business Units
2.3%
2.3%
11
11
Stakeholders
Stakeholders
2%
2%
12
12
CRM
CRM
2%
2%
13
13
Market Research
Market Research
1.9%
1.9%
14
14
Business Development
Business Development
1.8%
1.8%
15
15
Demand Generation
Demand Generation
1.7%
1.7%
16
16
Promotional Materials
Promotional Materials
1.5%
1.5%
17
17
Salesforce
Salesforce
1.5%
1.5%
18
18
SEO
SEO
1.4%
1.4%
19
19
Press Releases
Press Releases
1.4%
1.4%
20
20
Facebook
Facebook
1.4%
1.4%
21
21
Sales Tools
Sales Tools
1.3%
1.3%
22
22
Creative Direction
Creative Direction
1.3%
1.3%
23
23
Special Events
Special Events
1.3%
1.3%
24
24
Twitter
Twitter
1.2%
1.2%
25
25
Annual Budget
Annual Budget
1.2%
1.2%
26
26
Sales Training
Sales Training
1.1%
1.1%
27
27
Revenue Growth
Revenue Growth
1%
1%
28
28
Content Development
Content Development
1%
1%
29
29
Channel Partners
Channel Partners
0.9%
0.9%
30
30
Product Management
Product Management
0.9%
0.9%
31
31
Sales Support
Sales Support
0.8%
0.8%
32
32
OEM
OEM
0.8%
0.8%
33
33
Search Engine Optimization
Search Engine Optimization
0.8%
0.8%
34
34
Customer Loyalty
Customer Loyalty
0.8%
0.8%
35
35
Customer Base
Customer Base
0.7%
0.7%
36
36
Business Partners
Business Partners
0.7%
0.7%
37
37
SEM
SEM
0.7%
0.7%
38
38
Linkedin
Linkedin
0.7%
0.7%
39
39
Program Development
Program Development
0.7%
0.7%
40
40
Competitive Analysis
Competitive Analysis
0.6%
0.6%
41
41
Vendor Relations
Vendor Relations
0.6%
0.6%
42
42
Budget Management
Budget Management
0.6%
0.6%
43
43
C-Level
C-Level
0.6%
0.6%
44
44
Event Management
Event Management
0.6%
0.6%
45
45
External Vendors
External Vendors
0.5%
0.5%
46
46
Process Improvement
Process Improvement
0.5%
0.5%
47
47
Communication Plans
Communication Plans
0.5%
0.5%
48
48
Customer Retention
Customer Retention
0.5%
0.5%
49
49
Eloqua
Eloqua
0.5%
0.5%
50
50
Executive Management
Executive Management
0.5%
0.5%

44,624 Marketing Program Manager Jobs

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