We calculated that 14% of Marketing Program Managers are proficient in Digital Marketing, Project Management, and Marketing Campaigns. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Marketing Program Managers that have these skills listed on their resume here:
- Digital Marketing, 14%
Developed digital marketing strategy and manage the execution of social media activity for optimal thought leadership and in bound traffic generation.
- Project Management, 7%
Project management of Business Referral/B2B marketing program including strategy, budgeting and conceptualizing attention-grabbing dimensional mailings for direct mail packages.
- Marketing Campaigns, 6%
Delivered successful marketing communications by creating detailed marketing plans for the development and execution of strategic marketing campaigns for lead generation.
- B2B Marketing, 5%
Spearhead strategy and development of integrated, cross channel B2B marketing initiatives for both Acquisition and Retention segments.
- Integrated Marketing, 5%
Developed and executed strategic direction for several markets affecting branding positioning, market identification, integrated marketing, and public relation.
- Salesforce, 3%
Manage a large loyalty/portfolio initiative which spans stakeholders and 6 vendors, including Pitcher & SalesForce.com.
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"digital marketing," "project management," and "marketing campaigns" aren't the only skills we found marketing program managers list on their resumes. In fact, there's a whole list of marketing program manager responsibilities that we found, including: Creativity can be considered to be the most important personality trait for a marketing program manager to have. According to a marketing program manager resume, "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Marketing program managers are able to use creativity in the following example we gathered from a resume: "designed all creative advertising content development for e-marketing. " Another commonly found skill for being able to perform marketing program manager duties is the following: organizational skills. According to a marketing program manager resume, "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Check out this example of how marketing program managers use organizational skills: "results-oriented and creative marketing professional with excellent organizational, project management and customer service skills. " Another skill that is quite popular among marketing program managers is analytical skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a marketing program manager resume: "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This example from a resume shows how this skill is used: "advanced crm data management created and managed portals for cloud based program management and mining skills. " In order for certain marketing program manager responsibilities to be completed, the job requires the skill "communication skills." According to a marketing program manager resume, "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process" As an example, this snippet was taken directly from a resume about how this skill applies: "provided full program management and recruitment for the communications, media & entertainment board. "
See the full list of marketing program manager skills.
We've found that 78.4% of marketing program managers have earned a bachelor's degree. Furthermore, 14.9% earned their master's degrees before becoming a marketing program manager. While it's true that most marketing program managers have a college degree, it's generally impossible to become one with only a high school degree. In fact, one out of every nine marketing program managers did not spend the extra money to attend college.
Those marketing program managers who do attend college, typically earn either a business degree or a marketing degree. Less commonly earned degrees for marketing program managers include a communication degree or a management degree.
When you're ready to become a marketing program manager, you might wonder which companies hire marketing program managers. According to our research through marketing program manager resumes, marketing program managers are mostly hired by Facebook, Rocket Software, and ZOOM+Care. Now is a good time to apply as Facebook has 52 marketing program managers job openings, and there are 51 at Rocket Software and 46 at ZOOM+Care.
But if you're interested in companies where you might earn a high salary, marketing program managers tend to earn the biggest salaries at Meta, Google, and Apple. Take Meta for example. The median marketing program manager salary is $130,565. At Google, marketing program managers earn an average of $123,333, while the average at Apple is $123,319. You should take into consideration how difficult it might be to secure a job with one of these companies.
View more details on marketing program manager salaries across the United States.
We also looked into companies who hire marketing program managers from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include American Express, Microsoft, and IBM.