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Become A Marketing Program Specialist

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Working As A Marketing Program Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $61,000

    Average Salary

What Does A Marketing Program Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Program Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Program Specialist Career Paths

Marketing Program Specialist
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager Senior Manager Of Marketing Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Marketing Manager Owner Marketing Director
Brand Director
10 Yearsyrs
Marketing Program Manager Senior Manager Of Marketing
Director Of Digital Marketing
9 Yearsyrs
Marketing Program Manager Product Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Marketing Program Manager Product Manager Sales And Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Communications Manager Marketing Manager/Project Manager Product Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Marketing Specialist Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Specialist Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Account Executive Marketing Consultant Brand Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Executive Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Account Executive Marketing Consultant Event Manager
Manager, Field Marketing
5 Yearsyrs
Project Manager Senior Product Manager Senior Manager Of Marketing
Marketing Operations Director
8 Yearsyrs
Project Manager Co-Founder Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Communications Manager Marketing Manager/Project Manager Manager, Field Marketing
Partner Marketing Manager
7 Yearsyrs
Communications Manager Marketing Manager/Project Manager Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
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Do you work as a Marketing Program Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Marketing Program Specialist
Internship 6.3%
City Clerk 2.7%
Top Careers After Marketing Program Specialist
Volunteer 2.5%

Do you work as a Marketing Program Specialist?

Average Yearly Salary
$61,000
View Detailed Salary Report
$39,000
Min 10%
$61,000
Median 50%
$61,000
Median 50%
$61,000
Median 50%
$61,000
Median 50%
$61,000
Median 50%
$61,000
Median 50%
$61,000
Median 50%
$94,000
Max 90%
Best Paying Company
Hewlett Packard Enterprise
Highest Paying City
Seattle, WA
Highest Paying State
Alaska
Avg Experience Level
2.8 years
How much does a Marketing Program Specialist make at top companies?
The national average salary for a Marketing Program Specialist in the United States is $61,444 per year or $30 per hour. Those in the bottom 10 percent make under $39,000 a year, and the top 10 percent make over $94,000.

Real Marketing Program Specialist Salaries

Job Title Company Location Start Date Salary
Marketing Program Specialist Genesys Telecommunications Laboratories, Inc. Daly City, CA Jul 09, 2015 $100,000
Marketing Programs Specialist Mirror Image Internet, Inc. Tewksbury, MA Oct 05, 2015 $80,000
Marketing Specialist/Program Management Aspect Software, Inc. Dallas, TX Jan 16, 2014 $64,083
Marketing Programs Specialist Foxit Corporation Fremont, CA Oct 01, 2012 $63,000
Marketing Programs Specialist Customer Portfolios, LLC Boston, MA Sep 26, 2016 $62,000
Corporate Marketing Program Specialist Akamai Technologies, Inc. Cambridge, MA Sep 07, 2010 $59,000 -
$70,000
Marketing Specialist of International Program Veritas Christian Academy Chesapeake, VA May 09, 2016 $58,186
Marketing Specialist of International Program Veritas Collegiate Academy, Inc. Chesapeake, VA Mar 10, 2016 $58,186
Corporate Marketing Program Specialist Akamai Technologies, Inc. Cambridge, MA Sep 07, 2010 $56,000 -
$70,000
International Program Marketing Specialist Brewster Wallpaper Corporation Randolph, MA Sep 04, 2014 $55,536
Marketing Programs Specialist Mentor Graphics Corporation Wilsonville, OR Sep 05, 2015 $50,565 -
$70,200
Program Marketing Specialist GES International Culture Excheange LLC Redwood City, CA Aug 21, 2016 $50,100
Education Program Marketing Specialist Lincoln University Oakland, CA Feb 13, 2016 $46,134
Marketing Programs Specialist Mentor Graphics Corporation Wilsonville, OR Feb 09, 2016 $45,300 -
$70,200
Marketing Specialist-Programs Council for Entrepreneurial Development Durham, NC Sep 08, 2015 $44,000
Marketing Specialist, Global Programs Ivy Labs Education, Inc. New Haven, CT Sep 13, 2016 $42,000
International Programs Marketing Specialist Advance Beauty College, Inc. Garden Grove, CA May 01, 2015 $41,740 -
$45,914

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Top Skills for A Marketing Program Specialist

  1. Web Content
  2. Email
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated marketing dealer promotions and department web content development manager.
  • Developed successful email and social networking campaign.
  • Managed new product development including design, copy editing, pilot, pricing and promotion.
  • Visit stores, trade shows, community organizations and other venues to demonstrate services and products
  • Provided public relations support by drafting press releases, creating and maintaining press kits, and managing the press contact database.

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Average Salary:

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Top 10 Best States for Marketing Program Specialists

  1. New Jersey
  2. Delaware
  3. New York
  4. Rhode Island
  5. Massachusetts
  6. Minnesota
  7. Texas
  8. Washington
  9. District of Columbia
  10. Pennsylvania
  • (498 jobs)
  • (50 jobs)
  • (1,145 jobs)
  • (72 jobs)
  • (674 jobs)
  • (373 jobs)
  • (1,016 jobs)
  • (413 jobs)
  • (168 jobs)
  • (853 jobs)

Marketing Program Specialist Demographics

Gender

Female

71.2%

Male

21.6%

Unknown

7.2%
Ethnicity

White

61.7%

Hispanic or Latino

14.7%

Black or African American

12.0%

Asian

8.2%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

40.9%

French

13.6%

German

9.1%

Portuguese

4.5%

Dutch

4.5%

Chinese

4.5%

Greek

4.5%

Hebrew

4.5%

Russian

4.5%

Arabic

4.5%

Italian

4.5%
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Marketing Program Specialist Education

Schools

University of Phoenix

11.5%

San Jose State University

11.5%

University of Texas at Austin

7.7%

Northeastern University

6.4%

University of Maryland - University College

5.1%

Texas State University

5.1%

George Washington University

5.1%

Southern New Hampshire University

5.1%

University of South Florida

3.8%

Northern Arizona University

3.8%

Marist College

3.8%

Pennsylvania State University

3.8%

University of Washington

3.8%

Suffolk University

3.8%

Cardinal Stritch University

3.8%

Auburn University

3.8%

George Mason University

3.8%

Marshall University

2.6%

Illinois State University

2.6%

DeSales University

2.6%
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Majors

Business

28.0%

Marketing

23.5%

Communication

10.2%

Management

6.8%

Public Relations

4.8%

English

3.8%

Psychology

2.7%

Finance

2.4%

Computer Information Systems

2.0%

Writing

1.7%

Political Science

1.7%

Advertising

1.7%

Health Care Administration

1.4%

Business Communications

1.4%

Economics

1.4%

Journalism

1.4%

Graphic Design

1.4%

Specialized Sales And Merchandising

1.4%

Global Studies

1.4%

Business Economics

1.0%
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Degrees

Bachelors

57.2%

Masters

25.0%

Other

7.7%

Associate

4.8%

Certificate

4.0%

Doctorate

1.3%
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