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Working as a Marketing Program Specialist

There is more than meets the eye when it comes to being a marketing program specialist. For example, did you know that they make an average of $26.53 an hour? That's $55,175 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Program Specialist Do

There are certain skills that many marketing program specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and detail oriented.

When it comes to the most important skills required to be a marketing program specialist, we found that a lot of resumes listed 15.7% of marketing program specialists included project management, while 8.4% of resumes included salesforce, and 7.6% of resumes included demand generation. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing program specialist job title. But what industry to start with? Most marketing program specialists actually find jobs in the telecommunication and health care industries.

How To Become a Marketing Program Specialist

If you're interested in becoming a marketing program specialist, one of the first things to consider is how much education you need. We've determined that 61.9% of marketing program specialists have a bachelor's degree. In terms of higher education levels, we found that 23.3% of marketing program specialists have master's degrees. Even though most marketing program specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing program specialist. When we researched the most common majors for a marketing program specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing program specialist resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing program specialist. In fact, many marketing program specialist jobs require experience in a role such as marketing coordinator. Meanwhile, many marketing program specialists also have previous career experience in roles such as marketing internship or administrative assistant.

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Average Salary$55,175
Job Growth Rate20%

Marketing Program Specialist Jobs

Marketing Program Specialist Career Paths

Top Careers Before Marketing Program Specialist

Top Careers After Marketing Program Specialist

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Average Salary for a Marketing Program Specialist

Marketing Program Specialists in America make an average salary of $55,175 per year or $27 per hour. The top 10 percent makes over $80,000 per year, while the bottom 10 percent under $37,000 per year.
Average Salary
$55,175

Best Paying Cities

Average Salary
Salary Range51k - 98k$71k$71,067
Salary Range49k - 91k$68k$67,520
Salary Range46k - 80k$61k$61,295
Salary Range46k - 78k$60k$60,378
Salary Range45k - 78k$60k$60,017
Salary Range44k - 68k$55k$55,229
$35k
$98k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Marketing Program Specialist
Marketing Program Specialist
University of Wisconsin Madison
University of Wisconsin Madison
12/11/2019
12/11/2019
$43,87112/11/2019
$43,871
Marketing Program Specialist
Marketing Program Specialist
University of Arizona
University of Arizona
07/31/2019
07/31/2019
$39,17107/31/2019
$39,171
Marketing Program Specialist
Marketing Program Specialist
Missouri Department of Agriculture
Missouri Department of Agriculture
07/24/2019
07/24/2019
$38,32007/24/2019
$38,320
Marketing Program Specialist
Marketing Program Specialist
State of Arizona
State of Arizona
06/08/2019
06/08/2019
$45,00006/08/2019
$45,000
Integrated Marketing Programs Senior Specialist
Integrated Marketing Programs Senior Specialist
Sap Global Marketing, Inc.
Sap Global Marketing, Inc.
03/19/2019
03/19/2019
$116,50003/19/2019
$116,500
See More Recent Salaries

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Marketing Program Specialist Demographics

Gender

female

72.5%

male

23.9%

unknown

3.6%

Ethnicity

White

66.3%

Hispanic or Latino

11.8%

Black or African American

10.3%

Foreign Languages Spoken

Spanish

40.9%

French

13.6%

German

9.1%
See More Demographics

Marketing Program Specialist Education

Majors

Degrees

Bachelors

61.9%

Masters

23.3%

Certificate

8.0%

Top Colleges for Marketing Program Specialists

1. University of Georgia

Athens, GA

Tuition and fees
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA

Tuition and fees
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI

Tuition and fees
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA

Tuition and fees
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL

Tuition and fees
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD

Tuition and fees
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN

Tuition and fees
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN

Tuition and fees
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN

Tuition and fees
$9,992
Enrollment
33,495

10. Howard University

Washington, DC

Tuition and fees
$26,756
Enrollment
6,166
See More Education Info

Entry Level Jobs For Becoming A Marketing Program Specialist

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Full Time
Part Time
Internship
Temporary

Top Skills For a Marketing Program Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.7% of marketing program specialists listed project management on their resume, but soft skills such as analytical skills and critical-thinking skills are important as well.

Best States For a Marketing Program Specialist

Some places are better than others when it comes to starting a career as a marketing program specialist. The best states for people in this position are Washington, New Jersey, Delaware, and Idaho. Marketing program specialists make the most in Washington with an average salary of $67,187. Whereas in New Jersey and Delaware, they would average $64,796 and $62,866, respectively. While marketing program specialists would only make an average of $62,752 in Idaho, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Marketing Program Specialist Jobs:
498
Highest 10% Earn:
$104,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Marketing Program Specialist Jobs:
413
Highest 10% Earn:
$118,000
Location Quotient:
0.97
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Rhode Island

Total Marketing Program Specialist Jobs:
72
Highest 10% Earn:
$98,000
Location Quotient:
1.39
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing Program Specialist Employers

1. HP
4.8
Avg. Salary: 
$88,383
Marketing Program Specialists Hired: 
7+
2. SAP America
4.6
Avg. Salary: 
$102,261
Marketing Program Specialists Hired: 
7+
3. Sun Microsystems
4.0
Avg. Salary: 
$109,915
Marketing Program Specialists Hired: 
7+
4. Choice Hotels
4.7
Avg. Salary: 
$48,874
Marketing Program Specialists Hired: 
5+
5. Jostens
4.4
Avg. Salary: 
$40,776
Marketing Program Specialists Hired: 
4+
6. Medtronic
4.4
Avg. Salary: 
$75,507
Marketing Program Specialists Hired: 
4+

Recently Added Marketing Program Specialist Jobs

Updated October 2, 2020