How to hire a marketing program specialist

How to hire a marketing program specialist, step by step

Here's a step-by-step marketing program specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing program specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing program specialist
• Step 8: Go through the hiring process checklist

What does a marketing program specialist do?

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1. Identify your hiring needs

   Before you post your marketing program specialist job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing program specialist for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing program specialist to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing program specialist that fits the bill.

   Here's a comparison of marketing program specialist salaries for various roles:

   Type of Marketing Program Specialist	Description	Hourly rate
   Marketing Program Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$19-42
   Marketing Communications Coordinator	Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show more	$17-32
   Marketing & Events Coordinator	A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public... Show more	$14-25

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Channel Marketing
   • Digital Marketing
   • Project Management
   • Salesforce
   • Email Marketing
   • Marketing Campaigns
   • B2B Marketing
   • CRM
   • Integrated Marketing
   • SEO
   • Lead Generation
   • Social Media Marketing
   • B Testing
   • Email Campaigns

   Check all skills

   Responsibilities:

   • Track weekly leads with sales reps, measuring results of the ROI for direct mail and all marketing programs.
   • Generate a ten-fold ROI and reduce trade show costs by $100K by carefully managing logistics and human resources.
   • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
   • Analyze statistics for SEO reports.
   • Work closely with SEO consultant to develop effective and optimize content.
   • Work with CRM team and external vendor to create photography and video for both internal and external audiences.

   More marketing program specialist duties

3. Make a budget

   Including a salary range in your marketing program specialist job description is a great way to entice the best and brightest candidates. A marketing program specialist salary can vary based on several factors:

   • Location. For example, marketing program specialists' average salary in mississippi is 60% less than in washington.
   • Seniority. Entry-level marketing program specialists earn 55% less than senior-level marketing program specialists.
   • Certifications. A marketing program specialist with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a marketing program specialist's salary.

   Average marketing program specialist salary

   $59,974yearly

   $28.83 hourly rate

   ---

   Entry-level marketing program specialist salary

   $40,000 yearly salary

   Updated December 19, 2025

   Average marketing program specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$92,324	$44
   2	New York	$81,688	$39
   3	California	$73,417	$35
   4	Minnesota	$66,126	$32
   5	Massachusetts	$62,843	$30
   6	Virginia	$60,727	$29
   7	Ohio	$60,660	$29
   8	Wisconsin	$60,616	$29
   9	North Carolina	$57,956	$28
   10	Oregon	$57,419	$28
   11	Illinois	$56,826	$27
   12	Michigan	$55,021	$26
   13	Texas	$51,830	$25
   14	Utah	$50,647	$24
   15	Indiana	$49,008	$24
   16	Florida	$41,847	$20

   Average marketing program specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Google	$112,278	$53.98	105
   2	Apple	$99,591	$47.88	39
   3	Hitachi Vantara	$99,022	$47.61
   4	Intel	$90,331	$43.43	7
   5	Medtronic	$89,527	$43.04	59
   6	Recorded Future	$83,027	$39.92	4
   7	Kratos Defense & Security Solutions	$77,432	$37.23	6
   8	BDO USA	$75,895	$36.49	1
   9	Akamai Technologies	$72,851	$35.02	1
   10	Gartner	$68,617	$32.99	17
   11	Aramark	$66,789	$32.11	38
   12	Forum Communications	$65,208	$31.35
   13	Pentair	$64,346	$30.94	3
   14	Polaris	$63,384	$30.47	30
   15	Federal Reserve Bank	$60,124	$28.91	8
   16	Do it Best	$58,328	$28.04	7
   17	Mettler-Toledo International	$58,219	$27.99
   18	Lyra Health	$58,095	$27.93
   19	3Gtms	$58,053	$27.91
   20	Lansing Building Products	$57,098	$27.45	1

4. Writing a marketing program specialist job description

   A job description for a marketing program specialist role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing program specialist job description:

   Marketing program specialist job description example

   Careers that Change Lives:
   
   The Superficial Venous global downstream marketing team is seeking a skilled and enthusiastic Principal Program Marketing Specialist to be responsible for pricing strategy development and program execution, and customer marketing within alternate sites of care (vein clinics and OBLs). In this role, you will collaborate with the commercial organization, U.S. customer base, and cross-functional partners to develop pricing strategies and customer marketing programs that meet customer needs and drive Superficial Venous therapy adoption.
   
   Aligned with the Medtronic Mission, we are deeply committed to improving the lives of patients who suffer from chronic venous disease and are looking for someone passionate to help us achieve our shared business goals. Come join us!
   
   A Day in the Life:
   
   * Lead pricing strategy, analytics, and execution for Superficial Venous business and select product lines within the broader Venous portfolio.
   * Develop pricing governance and report out on performance indicators for key accounts and programs through regular dashboards and make optimization recommendations.
   * Execute market research on alternate sites of care (vein clinics and OBLs) and report out on market trends, customer needs, and business opportunities.
   * Develop insights through analysis of sales and market trends and make strategic or tactical recommendations for deeper therapy penetration.
   * Build robust segmentation of US physician base by site of care to make recommendations for solutions that drive therapy penetration.
   * Lead cross-functional efforts to identify solutions that meet the needs of OBL and vein clinic customers, develop business cases, and gain leadership alignment to move from idea to implementation.
   * Partner with the sales team to identify opportunities for growth among key vein clinic/OBL customers and develop customer marketing/engagement plan to drive deeper therapy penetration.
   * Develop relationships with key customers including providers, societies, and sales organization to gain insights for continuous improvement of customer offerings, market strategies, and programming.
   * Compile and present key competitive updates within the vein clinic and OBL site of care to marketing team and leadership. Develop and distribute competitive updates and messaging to the commercial organization.
   * Partner with sales training to develop product positioning training and competitive selling training to enable the commercial organization to drive therapy adoption within vein clinics and OBLs.
   * Ability to travel up to 25% of the time.
   
   Must Haves:
   
   * Bachelor's degree
   * 7+ years of experience in a marketing, pricing, or other data analytics role (5 years with an Advanced Degree)
   * Experience collaborating with a sales organization to develop, gain buy-in, and execute marketing programs
   
   Nice to Haves:
   
   * MBA or other Advanced Degree
   * Advanced excel skills and charting/data visualization tools
   * Healthcare experience with a focus on alternative sites of care (i.e. OBL, vein clinics, private practices)
   * Experience in pricing strategy/analytics and pricing program development
   * Experience in customer marketing, including customer segmentation development, market research/customer insights, or direct interaction with customers
   
   About Medtronic
   
   Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.
   
   Physical Job Requirements
   
   The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right marketing program specialist for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your marketing program specialist job on Zippia to find and recruit marketing program specialist candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting marketing program specialists requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing program specialist

   Once you've selected the best marketing program specialist candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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