Marketing program specialist job description

Careers that Change Lives:

The Superficial Venous global downstream marketing team is seeking a skilled and enthusiastic Principal Program Marketing Specialist to be responsible for pricing strategy development and program execution, and customer marketing within alternate sites of care (vein clinics and OBLs). In this role, you will collaborate with the commercial organization, U.S. customer base, and cross-functional partners to develop pricing strategies and customer marketing programs that meet customer needs and drive Superficial Venous therapy adoption.

Aligned with the Medtronic Mission, we are deeply committed to improving the lives of patients who suffer from chronic venous disease and are looking for someone passionate to help us achieve our shared business goals. Come join us!

A Day in the Life:

* Lead pricing strategy, analytics, and execution for Superficial Venous business and select product lines within the broader Venous portfolio.
* Develop pricing governance and report out on performance indicators for key accounts and programs through regular dashboards and make optimization recommendations.
* Execute market research on alternate sites of care (vein clinics and OBLs) and report out on market trends, customer needs, and business opportunities.
* Develop insights through analysis of sales and market trends and make strategic or tactical recommendations for deeper therapy penetration.
* Build robust segmentation of US physician base by site of care to make recommendations for solutions that drive therapy penetration.
* Lead cross-functional efforts to identify solutions that meet the needs of OBL and vein clinic customers, develop business cases, and gain leadership alignment to move from idea to implementation.
* Partner with the sales team to identify opportunities for growth among key vein clinic/OBL customers and develop customer marketing/engagement plan to drive deeper therapy penetration.
* Develop relationships with key customers including providers, societies, and sales organization to gain insights for continuous improvement of customer offerings, market strategies, and programming.
* Compile and present key competitive updates within the vein clinic and OBL site of care to marketing team and leadership. Develop and distribute competitive updates and messaging to the commercial organization.
* Partner with sales training to develop product positioning training and competitive selling training to enable the commercial organization to drive therapy adoption within vein clinics and OBLs.
* Ability to travel up to 25% of the time.

Must Haves:

* Bachelor's degree
* 7+ years of experience in a marketing, pricing, or other data analytics role (5 years with an Advanced Degree)
* Experience collaborating with a sales organization to develop, gain buy-in, and execute marketing programs

Nice to Haves:

* MBA or other Advanced Degree
* Advanced excel skills and charting/data visualization tools
* Healthcare experience with a focus on alternative sites of care (i.e. OBL, vein clinics, private practices)
* Experience in pricing strategy/analytics and pricing program development
* Experience in customer marketing, including customer segmentation development, market research/customer insights, or direct interaction with customers

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

11Alive/WXIA-TV, a TEGNA company, is looking for an organized, detail-oriented Marketing & Programming Specialist. You will be instrumental in handling critical day-to-day responsibilities of the marketing, programming, and commercial production department. This is a great opportunity for someone who is looking for variety in a job with room to make it your own. Come join a local media organization known for award-winning journalism, excellence in innovation, and a great workplace culture!
Responsibilities:

* Handle daily scheduling of on-air promotions on two television channels
* Assist with updating programming schedules, episode numbers, and listings
* Coordinate NBC network and syndication marketing requests
* Monitor and respond to social media comments from audiences
* Assist with internal and external communications (employee newsletters, press releases)
* Order department supplies and process expenses for approval
* Manage merchandise/swag requests and inventory
* Write and update website bios for on-air anchors and reporters
* Book locations and manage scheduling for promotional shoots
* Assist with station events, promotional shoots, and special news coverage
* Other duties as assigned by the creative director or director of marketing

Job Requirements:

Requirements:

* Solid organization and time management in a fast-paced environment
* Excellent written/verbal communication and interpersonal skills
* Ability to collaborate with and influence key stakeholders across the organization
* Attention to detail to maintain high professional standards and quality
* Manage and track multiple projects concurrently while still meeting deadlines
* Self-starter who thrives on getting things done, sometimes with little or no direction
* Independently identify, assess, and solve problems
* At least two years' experience in marketing, project management or business operations
* Proficiency with MS Office suite-WideOrbit Traffic, Canva, or Photoshop are a plus
* Must be willing to work on location in Atlanta. This is not a fully remote position
* Travel: Rarely: less than 10%
* Work Environment Set: Office: normally performed in a typical interior/office environment
* Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

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TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

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This person is responsible for designing, creating, and delivering sales incentive programs and strategies to support the growth of products services and suppliers. Creates internal marketing campaigns to drive awareness of our sales incentive programs. Analyzes statistics and identifies areas to optimize marketing performance. Coordinates communication amongst strategic business units.

+ Coordinate with key contacts for implementation and communication of sales promotions and marketing programs and projects from concept development to finished product, including development of marketing collateral such as direct mailers, brochures, flyers, catalog pages, etc.

+ Assist with custom eCommerce implementations, including workflow/order approval set up and maintenance, custom catalog set up and maintenance, custom portal set up and maintenance, personal list set up and maintenance, and eCommerce training material development.

+ Assist with development and manage tracking of eCommerce lead-generation activities such as link building, directory listings, blog, social media, and online press release generation, as requested
+ Maintain catalog inventory tracking and mailing/fulfillment trends/cost tracking.

+ Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research.

+ Manages department FastTrack intranet site.

+ Support the specific sales and marketing needs of One WESCO at a national, regional, and local level.

+ Apply continuous improvement processes to continually identify and eliminate waste and inefficiencies.

**Experience:**

+ 1 to 3 years required, 5 years preferred of product or field marketing experience, preferably in Fortune 500 company.

+ 3 years of experience preferred in strategic business planning.

**Education:**

+ Associate's degree required. Bachelor's degree in marketing or related field preferred.

**Skills:**

Marketing strategy and implementation, including a working knowledge of multi-channel marketing.

Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint) and at least basic- to intermediate-level HTML skills.

Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly.

Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).

Highly organized and detail oriented, with a customer-centric focus and commitment to quality.

Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the "big picture."

Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.

Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.

Able to manage conflict and ambiguous situations through excellent interpersonal skills and team orientation and the ability to make sound decisions based upon a mixture of analysis, wisdom and judgment.

Able to utilitze effective time-management skills and work in a fast-paced dynamic environment

Demonstrates high levels of integrity and ethics that allow for high levels of intra- and inter-departmental trust.

Knowledge of industry, including suppliers, customers, competition, trends and advances in eCommerce and digital marketing, and WESCO's business lines, strengths and challenges is preferred.

Able to travel is preferred.

_WESCO International, Inc., including its subsidiaries and affiliates ("WESCO"), is an Equal Opportunity and Affirmative Action Employer. It is the policy of WESCO to not discriminate against any job applicant or employee based on age, race, religion, color, handicap, sex, physical condition, disability, sexual orientation, gender identity, national origin, or protected veteran status or any other protected status. This policy includes but is not limited to the following: recruitment and employment, promotion, demotion, transfer, compensation, selection for training including apprenticeship, layoff, or termination._