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The differences between marketing program specialists and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a marketing communications coordinator. Additionally, a marketing program specialist has an average salary of $59,974, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Program Specialist | Marketing Communications Coordinator | |
| Yearly salary | $59,974 | $49,151 |
| Hourly rate | $28.83 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing program specialists and marketing communications coordinators have different pay scales, as shown below.
| Marketing Program Specialist | Marketing Communications Coordinator | |
| Average salary | $59,974 | $49,151 |
| Salary range | Between $40,000 And $89,000 | Between $36,000 And $67,000 |
| Highest paying City | Bellevue, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Avid | |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a marketing program specialist and a marketing communications coordinator in terms of educational background:
| Marketing Program Specialist | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and marketing communications coordinators' demographics:
| Marketing Program Specialist | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |