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The differences between marketing program specialists and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a marketing & events coordinator. Additionally, a marketing program specialist has an average salary of $59,974, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Marketing Program Specialist | Marketing & Events Coordinator | |
| Yearly salary | $59,974 | $41,447 |
| Hourly rate | $28.83 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing program specialists and marketing & events coordinators have different pay scales, as shown below.
| Marketing Program Specialist | Marketing & Events Coordinator | |
| Average salary | $59,974 | $41,447 |
| Salary range | Between $40,000 And $89,000 | Between $31,000 And $54,000 |
| Highest paying City | Bellevue, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | A.T. Kearney | |
| Best paying industry | Manufacturing | Start-up |
There are a few differences between a marketing program specialist and a marketing & events coordinator in terms of educational background:
| Marketing Program Specialist | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and marketing & events coordinators' demographics:
| Marketing Program Specialist | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |