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Marketing program specialist skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing program specialist skills. We ranked the top skills for marketing program specialists based on the percentage of resumes they appeared on. For example, 17.0% of marketing program specialist resumes contained channel marketing as a skill. Continue reading to find out what skills a marketing program specialist needs to be successful in the workplace.

15 marketing program specialist skills for your resume and career

1. Channel Marketing

Here's how marketing program specialists use channel marketing:

Lead contact in interactions of companies enrolled in Channel marketing programs - maintained invoices & electronic delivery of Check notifications.
Analyzed commercial channel marketing investment, correlated investment with revenue and optimized expenditures based on each product line's strategic focus.

2. Digital Marketing

Here's how marketing program specialists use digital marketing:

Supervised production of digital marketing collateral including: HTML emails, newsletters, and banner ads.
Proofed digital marketing tactics for accuracy, content and compliance.

3. Project Management

Here's how marketing program specialists use project management:

Project management - managed a cross departmental group to create banner ads and copy.
Directed project management activities for online bid center launch.

4. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing program specialists use salesforce:

Developed first digital email campaigns and templates within Salesforce.com.
Monitored practices for process compliance within SalesForce and educated Lawson employees to reduce reporting errors.

5. Email Marketing

Here's how marketing program specialists use email marketing:

Managed Constant Contact email marketing account and was responsible for managing marketing calendar including email marketing campaign and print ad schedule.
Compiled reports and analysis on key email marketing metrics, coordinated paid advertising within newsletters, and managed member retention initiatives.

6. Marketing Campaigns

Here's how marketing program specialists use marketing campaigns:

Implemented dynamic marketing campaigns to ensure Security Expressions enterprise products were successfully positioned as best of breed in the market.
Managed all aspects of B2B marketing programs, including proposals, direct mail campaigns and telemarketing campaigns.

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7. B2B Marketing

Here's how marketing program specialists use b2b marketing:

Conducted competitive research to keep department informed as to industry trends and identify new B2B marketing opportunities.
Support global B2B marketing strategy and execution for technology and computer manufacturer.

8. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing program specialists use crm:

Designed and developed a web portal that attached to our windows based CRM and ticket system internally.
Designed, developed and implemented multi-office HR and CRM systems and workflows.

9. Integrated Marketing

Here's how marketing program specialists use integrated marketing:

Defined, developed, executed and managed marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
Led integrated marketing planning meetings to ensure consistency and prioritization alignment of all promotions across retail and digital owned assets.

10. SEO

Here's how marketing program specialists use seo:

Work closely with SEO consultant to develop effective and optimized content.
Developed strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a targeted email campaign.

11. Lead Generation

Here's how marketing program specialists use lead generation:

Created email program that resulted in significant lead generation and revenue for new product line.
Provide reports and metrics on lead generation for each event and manage follow-up initiatives.

13. B Testing

Here's how marketing program specialists use b testing:

Collaborated cross-functionally on advertising A|B testing, event execution and website redesign resulting in 45% increase in assisted conversions.
Improved open rate by 50% with A/B testing methods and member segmentation strategies.

14. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing program specialists use email campaigns:

Created and develop targeted and trigger-based email campaigns, delivering tailored marketing messages to segments of the email list.
Support includes: venue selection, contract execution, speaker selection, event promotion and email campaigns.

15. ROI

Here's how marketing program specialists use roi:

Provided marketing metrics (ROI and lead tracking) for the North America Field Marketing team, all routes to market.
Tracked weekly leads with sales reps, measuring results of the ROI for direct mail and all marketing programs.

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What skills help Marketing Program Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing program specialist resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing program specialists need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing program specialists possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing program specialists?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing program specialist skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a marketing program specialist stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing program specialist skills to add to your resume

The most important skills for a marketing program specialist resume and required skills for a marketing program specialist to have include:

Channel Marketing
Digital Marketing
Project Management
Salesforce
Email Marketing
Marketing Campaigns
B2B Marketing
CRM
Integrated Marketing
SEO
Lead Generation
Social Media Marketing
B Testing
Email Campaigns
ROI

Content Marketing
Demand Generation
Market Research
Web Content
SEM
Event Planning
Indesign
Product Line
HTML
Brand Awareness
Brand Marketing
Trade Shows
Webinar
Campaign Results
Press Releases

Content Creation
Marketing Collateral
Co-Op
Sales Tools
Sales Training
Lead Management
Copywriting
Americas
Marketing Analytics
Promotional Materials
External Vendors
Facebook
B2C
Competitive Analysis

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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