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What is a marketing project coordinator and how to become one
A marketing project coordinator's job is to support the marketing department in any way possible. This may include handling logistics, creating marketing campaign plans, and coordinating product launches and partnerships.
A marketing project coordinator also coordinates efforts across various teams to bring a marketing project over the finish line. They may study marketing trends, create mailing lists, and create invoices and other documents. A large part of the job is ensuring the brand's voice stays consistent throughout all marketing campaigns.
Marketing project coordinators may also collect relevant data, check campaign success metrics, schedule relevant meetings, and manage project risks. They may also need to train staff and develop the appropriate training materials.
To become a marketing project coordinator, you need a degree in business communications, management, or a relevant field. You'll also need relevant experience in marketing and project management. Some employers favor applicants with certification in project coordination when filing this role.
What general advice would you give to a marketing project coordinator?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $51,092
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 10.63%
Black or African American 5.09%
Hispanic or Latino 12.14%
Unknown 4.98%
White 67.02%
Genderfemale 75.88%
male 24.12%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Marketing project coordinator career paths
Key steps to become a marketing project coordinator
Explore marketing project coordinator education requirements
Start to develop specific marketing project coordinator skills
Skills Percentages Project Management 19.55% Digital Marketing 11.12% PowerPoint 8.02% Marketing Campaigns 7.43% Email Campaigns 4.42% Complete relevant marketing project coordinator training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing project coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing project coordinator based on U.S. Bureau of Labor Statistics data and data from real marketing project coordinator resumes.Research marketing project coordinator duties and responsibilities
- Lead search engine optimization efforts (on-page optimization, link building, SEO).
- Manage social media outlets and channels, negotiate all media contracts and vendor RFP and RFQ.
- Coordinate marketing event budgets and achieve stated ROI targets for marketing department.
- Create implementation plan and manage initial activities for social media integration via Facebook and LinkedIn.
Prepare your marketing project coordinator resume
When your background is strong enough, you can start writing your marketing project coordinator resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing project coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing project coordinator resume templates
Build a professional marketing project coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing project coordinator resume.
Apply for marketing project coordinator jobs
Now it's time to start searching for a marketing project coordinator job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing project coordinator job
Are you a marketing project coordinator?
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Average marketing project coordinator salary
The average marketing project coordinator salary in the United States is $51,092 per year or $25 per hour. Marketing project coordinator salaries range between $40,000 and $64,000 per year.
What am I worth?
How do marketing project coordinators rate their job?
Marketing project coordinator reviews
It can be mildly rewarding to edit a website on the backend and immediately see the changes on the front end. Black Friday can be fun when you push sales and get to see people on the website shopping your product. Also there is potential to work hybrid or fully remote depending on the company and its demands.
It's incredibly tedious and very boring work. It doesn't pay very much when you're starting out. It's an easy job, but if you care about your career and want to do something you are passionate about that actually makes a difference, this is likely not it. And if you want to be able to afford living in general, good luck as this job pays about as much as a teacher makes (give or take depending on the company, position, etc.). I am bored and leaving this career path as soon as I can.
I believe being genuine and true to yourself, is an essential combination for people in my field. Skills such as Leadership, Critical thinking, problem solving, communication and presentation skills, managing time and people at the same time, networking, planning and many more, are developed as we attain experience in this field. The usage of clear and concise communication to interact professionally with co-workers, supervisors and to the managers. Working in a team with people from diverse backgrounds with a deep understanding and awareness of differences in both individuals and organizations. I am focused and attentive to details when addressing high-volume tasks to meet the deadlines. I am inspired by making a positive impact to whatever task is assigned. These qualities and skills will help to support your company’s mission and I could become a great asset to your company, while reflecting positively on the professionalism in its employees.
Being able to help enhance websites for clients.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
Updated January 8, 2025
