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Working As A Marketing Project Coordinator

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $48,000

    Average Salary

What Does A Marketing Project Coordinator Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Project Coordinator

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Project Coordinator Career Paths

Marketing Project Coordinator
Marketing Specialist Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Specialist Account Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Specialist Marketing Consultant Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Executive Assistant Owner Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Executive Assistant Account Executive Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Account Executive Owner Marketing Director
Marketing Operations Director
8 Yearsyrs
Account Executive Marketing Consultant Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Executive Administrative Assistant Operations Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Executive Administrative Assistant Executive Assistant To President Event Manager
Manager, Field Marketing
5 Yearsyrs
Executive Administrative Assistant Buyer Category Manager
Customer Marketing Manager
7 Yearsyrs
Consultant Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Consultant Product Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Business Analyst Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Consultant Co-Founder Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Marketing Communications Specialist Marketing Analyst Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Communications Specialist Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Marketing Communications Specialist Public Relations Specialist Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
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Average Length of Employment
Top Careers Before Marketing Project Coordinator
Internship 8.5%
Volunteer 2.2%
Top Careers After Marketing Project Coordinator
Consultant 2.7%
Owner 2.2%

Do you work as a Marketing Project Coordinator?

Average Yearly Salary
$48,000
Show Salaries
$34,000
Min 10%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$68,000
Max 90%
Best Paying Company
Cummins
Highest Paying City
Bridgewater, NJ
Highest Paying State
New Jersey
Avg Experience Level
2.2 years
How much does a Marketing Project Coordinator make at top companies?
The national average salary for a Marketing Project Coordinator in the United States is $48,709 per year or $23 per hour. Those in the bottom 10 percent make under $34,000 a year, and the top 10 percent make over $68,000.

The largest raises come from changing jobs.

See what's out there.

Real Marketing Project Coordinator Salaries

Job Title Company Location Start Date Salary
Project Marketing Coordinator The Mathworks, Inc. Oct 22, 2009 $115,700
Marketing Project and Proposal Coordinator E.R. Stat, Inc. Jul 30, 2009 $105,872
Marketing Specialist/Project Coordinator Indisoft LLC Aug 23, 2015 $60,000
Marketing Specialist/Project Coordinator Indisoft LLC Aug 10, 2014 $60,000
Marketing Project Coordinator Optimist Inc. Jun 15, 2011 $53,760
Marketing Project Coordinator Quantum Catch, LLC Sep 30, 2010 $48,000
Marketing Project Coordinator Quantum Catch, LLC Oct 01, 2010 $48,000
Marketing & Project Coordinator Hispanics In Philanthropy Sep 01, 2015 $45,500
Marketing Project Coordinator Armstrong Partnership N.A. Ltd. Sep 16, 2015 $45,000
Marketing Project Coordinator Quantum Catch, LLC Oct 01, 2010 $44,766

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Top Skills for A Marketing Project Coordinator

  1. Company Website
  2. Project Management
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Maintained and updated company website content, updated client portal, oversaw security improvements.
  • Created a campus-wide Project Management system to be utilized by all student Marketing Coordinators.
  • Supervised 5 designers and 4 programmers towards efficient and on-time development of direct mail and online advertising collateral.
  • Initiated monthly Climb marketing meetings to improve communication among stakeholders and implemented new summit success emails after each peak was climbed.
  • File preparation and data entry.

Rank:

Average Salary:

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Top 10 Best States for Marketing Project Coordinators

  1. New Jersey
  2. New York
  3. Rhode Island
  4. Connecticut
  5. Washington
  6. Texas
  7. Minnesota
  8. Delaware
  9. New Hampshire
  10. New Mexico
  • (522 jobs)
  • (1,418 jobs)
  • (80 jobs)
  • (235 jobs)
  • (504 jobs)
  • (1,233 jobs)
  • (410 jobs)
  • (41 jobs)
  • (140 jobs)
  • (48 jobs)

Marketing Project Coordinator Demographics

Gender

Female

71.1%

Male

25.3%

Unknown

3.7%
Ethnicity

White

59.4%

Hispanic or Latino

17.8%

Black or African American

10.5%

Asian

8.7%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

39.5%

French

16.7%

Mandarin

7.9%

Italian

6.1%

Russian

3.5%

Portuguese

3.5%

Chinese

3.5%

German

2.6%

Japanese

2.6%

Polish

2.6%

Korean

1.8%

Cantonese

1.8%

Urdu

1.8%

Swedish

0.9%

Vietnamese

0.9%

Hindi

0.9%

Dutch

0.9%

Danish

0.9%

Khmer

0.9%

Norwegian

0.9%
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Marketing Project Coordinator Education

Schools

University of California - Irvine

9.5%

Boise State University

6.3%

Texas State University

6.3%

University of Texas at Austin

6.3%

Northeastern University

6.3%

California State Polytechnic University - Pomona

5.3%

California State University - Fullerton

5.3%

Arizona State University

5.3%

DePaul University

5.3%

Liberty University

5.3%

Ball State University

5.3%

University of Alabama

4.2%

Ashford University

4.2%

Pennsylvania State University

4.2%

San Diego State University

4.2%

Florida State University

4.2%

Syracuse University

3.2%

Appalachian State University

3.2%

Villanova University

3.2%

Brigham Young University

3.2%
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Majors

Business

22.7%

Marketing

18.8%

Communication

10.0%

Management

5.4%

Project Management

5.2%

Psychology

3.8%

English

3.6%

Journalism

3.6%

Graphic Design

3.2%

Political Science

3.0%

Advertising

2.7%

Fine Arts

2.5%

Public Relations

2.5%

Business Communications

2.3%

General Studies

2.1%

Economics

2.0%

Finance

1.8%

Sociology

1.8%

Liberal Arts

1.6%

Hospitality Management

1.4%
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Degrees

Bachelors

63.8%

Masters

21.3%

Associate

6.4%

Certificate

4.9%

High School Diploma

2.0%

Diploma

0.8%

License

0.4%

Doctorate

0.3%
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Marketing Project Coordinator Videos

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Updated May 18, 2020