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The differences between marketing project coordinators and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing project coordinator and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $51,092 average annual salary of a marketing project coordinator.
The top three skills for a marketing project coordinator include project management, digital marketing and powerpoint. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Marketing Project Coordinator | Marketing Analyst | |
| Yearly salary | $51,092 | $59,380 |
| Hourly rate | $24.56 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 103,852 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing project coordinator is in charge of coordinating various teams involved in a company's marketing efforts. Their responsibilities revolve around creating marketing concepts and strategies, devising business plans and models, performing research and analysis to identify new opportunities and customer needs, and keeping abreast of the latest trends. A marketing project coordinator must also organize meetings and communication materials, liaise with external agents, monitor projects and social media campaigns, and perform support tasks while implementing the company's policies and regulations.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing project coordinators and marketing analysts have different pay scales, as shown below.
| Marketing Project Coordinator | Marketing Analyst | |
| Average salary | $51,092 | $59,380 |
| Salary range | Between $40,000 And $64,000 | Between $41,000 And $84,000 |
| Highest paying City | Los Angeles, CA | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Hensel Phelps | Meta |
| Best paying industry | Construction | Finance |
There are a few differences between a marketing project coordinator and a marketing analyst in terms of educational background:
| Marketing Project Coordinator | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing project coordinators' and marketing analysts' demographics:
| Marketing Project Coordinator | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.1% Female, 75.9% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |