Post job

What is a marketing project specialist and how to become one

Updated January 8, 2025
3 min read
Quoted experts
Dr. Joseph Webb,
Michelle R. Eubanks

Marketing project specialists specialize in the planning, management, and execution of marketing campaign projects. They usually work with account managers and marketing team of the company to identify the skills and resources necessary to successfully complete marketing projects on time and within budget.

Some of the functions that they perform in this capacity include working with the marketing director to create a marketing strategy, creating and managing content calendar, collaborating with writers and designers to produce content, creating project budgets and timelines, and developing and maintaining external vendor relations. Essential skills required for the position include organizational, creativity, problem solving, and communication. Educational requirements include a bachelor's degree in business or management, with a concentration in marketing. Some prior work experience in a related position is also desirable.

The average hourly pay for the position is $28.57, which amounts to $59,420. The career is projected to substantially grow in the following years, and the United States will see new opportunities emerge all over the country.

What general advice would you give to a marketing project specialist?

Dr. Joseph WebbDr. Joseph Webb LinkedIn profile

Professor; Coordinator - Speech, Gardner-Webb University

Communication and media graduates heading out professionally into the "brave new world" know they are heading into mostly uncharted territory, more so, I think, than any generation since, at least, the emergence of the digitalized/computer world in the years immediately after World War II. In my judgment, after 55 years of teaching media in higher education, two things strike me as critically important and, in a sense, new. One lies beyond the technologies themselves. It is the demands for effective public speaking, public presentation of one's self and one's observations/ideas, not primarily in a media sense, but in a general sense. The image worlds are essential, but in ways we've never seen as clearly before, how people present themselves, verbally and non-verbally, is accentuated in virtually every communicative field of endeavor. Yes, our "public speaking/public personas" are crucial to who influences whom today. In my judgment, the second thing is striking different today--and important--is that we are so inundated with ways to make our voices heard that developing character/personality beyond and behind our words, written or spoken, requires the best that is in us. We cannot change our abilities and figures, but we can become skilled at honing them and giving them form to be both "seen and heard" as voices for reason and clarity. These are difficult things to articulate, but these are the things that still motivate my full-time university teaching in communication and media, now at age 78.
ScoreMarketing Project SpecialistUS Average
Salary
4.7

Avg. Salary $60,214

Avg. Salary $59,228

Stability level
4.9

Growth rate 19%

Growth rate 0.3%

Diversity
3.0
Race

American Indian and Alaska Native 0.13%

Asian 14.52%

Black or African American 4.79%

Hispanic or Latino 11.41%

Unknown 4.90%

White 64.25%

Gender

female 59.11%

male 40.89%

Age - 34
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34
Stress level
4.9

Stress level is manageable

7.1 - high

Complexity level
8.2

Complexity level is challenging

7 - challenging

Work life balance
4.6

Work life balance is fair

6.4 - fair

Marketing project specialist career paths

Key steps to become a marketing project specialist

  1. Explore marketing project specialist education requirements

    Most common marketing project specialist degrees

    Bachelor's

    79.6 %

    Master's

    11.2 %

    Associate

    5.8 %
  2. Start to develop specific marketing project specialist skills

    SkillsPercentages
    Project Management12.48%
    Digital Marketing10.82%
    Marketing Campaigns9.57%
    Channel Marketing7.60%
    PowerPoint7.47%
  3. Complete relevant marketing project specialist training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing project specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing project specialist based on U.S. Bureau of Labor Statistics data and data from real marketing project specialist resumes.
  4. Research marketing project specialist duties and responsibilities

    • Manage a page on Facebook of a poorly performing business and make efforts to improve that business.
    • Improve efficiency in project output by managing SEO project deliverables, including the allocation and budgeting of resources.
    • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
    • Maintain marketing contacts in DSA/MID CRM database.
  5. Prepare your marketing project specialist resume

    When your background is strong enough, you can start writing your marketing project specialist resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing project specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable marketing project specialist resume templates

    Build a professional marketing project specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing project specialist resume.
    Marketing Project Specialist Resume
    Marketing Project Specialist Resume
    Marketing Project Specialist Resume
    Marketing Project Specialist Resume
    Marketing Project Specialist Resume
    Marketing Project Specialist Resume
    Marketing Project Specialist Resume
    Marketing Project Specialist Resume
    Marketing Project Specialist Resume
  6. Apply for marketing project specialist jobs

    Now it's time to start searching for a marketing project specialist job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first marketing project specialist job

Zippi

Are you a marketing project specialist?

Share your story for a free salary report.

Average marketing project specialist salary

The average marketing project specialist salary in the United States is $60,214 per year or $29 per hour. Marketing project specialist salaries range between $46,000 and $77,000 per year.

Average marketing project specialist salary
$60,214 Yearly
$28.95 hourly

What am I worth?

salary-calculator

How do marketing project specialists rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Marketing project specialist reviews

profile
A zippia user wrote a review on Aug 2020
Pros

It's all about getting data, follow up on project, ensuring that jobs are done properly, write reports after a project is done. You travel if the job or project you're handling is out station.


profile
A zippia user wrote a review on Nov 2019
Pros

Being able to help enhance websites for clients.

Cons

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.


profile
A zippia user wrote a review on May 2019
Cons

Unreasonable deadlines.


Working as a marketing project specialist? Share your experience anonymously.
Overall rating*
Career growth
Work/Life balance
Pay/Salary

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse business and financial jobs