How to hire a marketing project specialist

How to hire a marketing project specialist, step by step

Here's a step-by-step marketing project specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing project specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing project specialist
• Step 8: Go through the hiring process checklist

What does a marketing project specialist do?

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1. Identify your hiring needs

   First, determine the employments status of the marketing project specialist you need to hire. Certain marketing project specialist roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing project specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing project specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of marketing project specialists and their corresponding salaries.

   Type of Marketing Project Specialist	Description	Hourly rate
   Marketing Project Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$22-37
   Marketing Communications Coordinator	Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show more	$17-32
   Marketing & Events Coordinator	A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public... Show more	$14-25

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Project Management
   • Digital Marketing
   • Marketing Campaigns
   • Channel Marketing
   • PowerPoint
   • CRM
   • Strategic Plan
   • Email Marketing
   • Presentation
   • Market Research
   • Business Development
   • External Vendors
   • Content Management
   • HTML

   Check all skills

   Responsibilities:

   • Manage a page on Facebook of a poorly performing business and make efforts to improve that business.
   • Improve efficiency in project output by managing SEO project deliverables, including the allocation and budgeting of resources.
   • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
   • Maintain marketing contacts in DSA/MID CRM database.
   • Analyze commercial banking website traffic, display efficiency and SEO strategies.
   • Introduce HTML emails to improve quality, clarity and brevity of internal communications.

   More marketing project specialist duties

3. Make a budget

   Including a salary range in your marketing project specialist job description helps attract top candidates to the position. A marketing project specialist salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a marketing project specialist in Missouri may be lower than in Delaware, and an entry-level marketing project specialist usually earns less than a senior-level marketing project specialist. Additionally, a marketing project specialist with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average marketing project specialist salary

   $60,214yearly

   $28.95 hourly rate

   ---

   Entry-level marketing project specialist salary

   $46,000 yearly salary

   Updated December 19, 2025

   Average marketing project specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$79,431	$38
   2	New York	$73,564	$35
   3	California	$73,274	$35
   4	North Carolina	$66,466	$32
   5	New Jersey	$64,636	$31
   6	Michigan	$64,525	$31
   7	Minnesota	$62,258	$30
   8	Texas	$60,313	$29
   9	Massachusetts	$58,604	$28
   10	Colorado	$58,153	$28
   11	Illinois	$56,139	$27
   12	Arizona	$51,298	$25
   13	Missouri	$46,379	$22
   14	Florida	$45,524	$22

   Average marketing project specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	ServiceNow	$68,481	$32.92	11
   2	Berkshire Hathaway HomeServices	$67,295	$32.35	1
   3	HSBC Bank	$66,431	$31.94
   4	Evolve Media, LLC	$66,044	$31.75	1
   5	Crown Equipment	$66,041	$31.75	7
   6	Deloitte	$64,794	$31.15	152
   7	Masimo	$64,050	$30.79
   8	Burns & McDonnell	$63,188	$30.38	3
   9	Direct Energy	$62,965	$30.27
   10	U.S. Bank	$62,760	$30.17	7
   11	Kayne Anderson Capital Advisors	$62,588	$30.09
   12	University of Connecticut	$61,320	$29.48
   13	Beaumont Health	$61,294	$29.47
   14	JCPenney	$60,105	$28.90	3
   15	AGCO	$59,810	$28.75	5
   16	Interceramic USA	$59,662	$28.68
   17	Samsung Telecommunications America General LLC	$59,535	$28.62
   18	First United Church of Christ	$59,535	$28.62
   19	Americorps	$59,441	$28.58	13
   20	Within	$58,956	$28.34

4. Writing a marketing project specialist job description

   A good marketing project specialist job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing project specialist job description:

   Marketing project specialist job description example

   Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.
   Brown & Brown has an exciting opportunity available for a Marketing Project Specialist for our team in Dallas, TX!
   
   This individual will help plan, manage and execute marketing projects and campaigns. You will be joining a supportive, passionate, and fun team dedicated to trying new things and growing professionally. Your desire, drive, and curiosity within the arena of project management is of paramount importance to our group.
   
   WHAT YOU'LL DO:
   Plan, manage and execute events owning the process from beginning to end Help drive attendance for events and identify new opportunities Assist in creation of marketing email invitations and registration pages, including writing content for drip marketing campaigns Outreach to prospective clients and assist with follow-up Organize and manage prospect and client event attendees in CRM Create strategy and promote events via social media Other duties as assigned
   
   WHAT YOU'LL NEED:
   Bachelor's degree in business, management, communications, marketing or a related field 0-3 years' experience Customer service or sales environment experience Detail oriented with excellent organizational skills Proven to execute and follow-up at a fast pace Social media experience Proficient with MS Office Suite / Very comfortable with Microsoft Excel Excellent verbal and written communication skills Strong analytical and critical thinking ability Ability to work independently Ability to prioritize and handle multiple projects, and to work effectively under pressure with poise and professionalism Experience with a CRM tool a plus
   
   WHAT WE OFFER:
   Excellent growth and advancement opportunities Competitive pay based on experience Discretionary Time Off (DTO) Generous benefits package: health, dental, vision, 401(k), etc. Employee Stock Purchase Plan
   
   We are an Equal Opportunity Employer. We take pride in the diversity of our team and seek diversity in our applicants.

   Copy this example

   

5. Post your job

   There are a few common ways to find marketing project specialists for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find marketing project specialist candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Recruiting marketing project specialists requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing project specialist

   Once you've found the marketing project specialist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing project specialist?