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Marketing project specialist skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing project specialist skills. We ranked the top skills for marketing project specialists based on the percentage of resumes they appeared on. For example, 12.5% of marketing project specialist resumes contained project management as a skill. Continue reading to find out what skills a marketing project specialist needs to be successful in the workplace.

15 marketing project specialist skills for your resume and career

1. Project Management

Here's how marketing project specialists use project management:

Provide project management and status reports on multiple projects simultaneously.
Project Management/Construction renovations and design/construction of new restaurant concepts.

2. Digital Marketing

Here's how marketing project specialists use digital marketing:

Worked on a marketing project for a local computer repair store assisting them with their digital marketing campaign.
Created a digital marketing campaign for a local juice company, Tomgirl Juice Co.

3. Marketing Campaigns

Here's how marketing project specialists use marketing campaigns:

Headed marketing campaigns, coordinated seminars, and organized PowerPoint presentations.
Ensured successful delivery of marketing campaigns to new and existing customers.

4. Channel Marketing

Here's how marketing project specialists use channel marketing:

Worked with both interactive and channel marketing departments to provide marketing and sales support, maximizing efficiency and productivity.
Developed and prepared cross-channel marketing campaigns to promote and ensure brand consistency.

5. PowerPoint

Here's how marketing project specialists use powerpoint:

Presented a PowerPoint to the company founders summarizing our findings and recommendations.
Utilized PowerPoint and Photoshop to create presentations.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing project specialists use crm:

Assisted Chief Sales Officer with managing sales team and reporting functions on Microsoft CRM.
Designed and executed CRM program that consisted of a sophisticated segmentation program for targeting customers through direct mail and telemarketing efforts.

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7. Strategic Plan

Here's how marketing project specialists use strategic plan:

Serve as project manager for strategic planning efforts in launching new products.
Created strategic plan with group to attract target customers and visualized ideas.

8. Email Marketing

Here's how marketing project specialists use email marketing:

Utilized new email marketing services, allowed for analytical tracking and unsubscribing.
Produced ~100 new customizable email marketing templates, coordinating all copy, images, legal, and production steps.

9. Presentation

Here's how marketing project specialists use presentation:

Developed marketing materials for presentation and proposals.
Accomplished in presentation, negotiation, and closing with demonstrated talent for establishing positive rapport and instilling client confidence and loyalty.

10. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing project specialists use market research:

Conduct effective high quality market research to determine consumers attitude toward popular candy brands.
Conducted market research of the craft bourbon industry to analyze demographics and consumer insights

11. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing project specialists use business development:

Provided administrative and executive support for busy Marketing and Business Development departments.
Assisted Business Development with membership growth.

12. External Vendors

A vendor is a term used to describe any supplier of goods or services. Therefore, an external vendor would sell their products or services to an outside company or individual.

Here's how marketing project specialists use external vendors:

Managed internal and external vendors and contractors.
Managed day-to-day activities with external vendors.

13. Content Management

Here's how marketing project specialists use content management:

Maintained database of contacts in content management systems.
Inventory and content management of company website, including merchandising of online items.

14. HTML

Here's how marketing project specialists use html:

Developed a robust algorithm that successfully extracted data from dynamically generated HTML pages over the course of 3 years.
Developed user interface for the modules using ASP.net, Server Controls, Validation controls and HTML.

15. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how marketing project specialists use promotional materials:

Developed proposals and branding with promotional materials that assisted in the B2C and B2B revenues.
Led effort to develop promotional materials for PCC business web sites.

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What skills help Marketing Project Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing project specialist resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing project specialists need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing project specialists possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing project specialists?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing project specialist skills would you recommend for someone trying to advance their career?

Claire Strom Ph.D.

Rapetti-Trunzo Chair of History, Rollins College

Gaining more facility with computers will always be beneficial-as we have all found out during the pandemic. Generally, however, I encourage students to use a gap year to have adventures and do things out-of-the-ordinary. Students are focused on their trajectory for all their lives and a gap year provides an unusual opportunity to do something different. In my experience, such adventures always prove fruitful and helpful, although it is never clear how until they are over. Thus, I would suggest AmeriCorps, VISTA, teaching abroad, and other related activities.

What technical skills for a marketing project specialist stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing project specialist skills to add to your resume

The most important skills for a marketing project specialist resume and required skills for a marketing project specialist to have include:

Project Management
Digital Marketing
Marketing Campaigns
Channel Marketing
PowerPoint
CRM
Strategic Plan
Email Marketing
Presentation
Market Research
Business Development
External Vendors
Content Management
HTML
Promotional Materials
Trade Shows

Creative Development
B Testing
SEO
Content Marketing
ROI
Mobile Marketing
Event Planning
Graphic Design
Intranet
B2C
Facebook
Press Releases
Market Trends
Business Plan
Copywriting
Target Market

Target Audience
Media Management
Swot
Market Analysis
Search Engine
Twitter
Human Resources
External Communications
Marketing Analytics
KPI
Content Development
Brand Marketing
Data Analysis
Adobe Photoshop

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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