How To Become A Marketing & Public Relations Associate: What It Is and Career Path

What is a marketing & public relations associate and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Ella Andreasen

There is more than meets the eye when it comes to being a marketing & public relations associate. For example, did you know that they make an average of $22.77 an hour? That's $47,362 a year! Between 2018 and 2028, the career is expected to grow 8% and produce 22,300 job opportunities across the U.S.

What general advice would you give to a marketing & public relations associate?

Ella Andreasen

Marketing Coordinator, Hiniker

Marketing is a dream job for me, and I'm thrilled with my decision. I recommend tailoring your classes to what you view you may need, not just taking standard, required courses. For example, I was not required to take Graphic Design, but I thought it would help me be more well-rounded, and it has helped me quite a bit. I'd also recommend trying out different internships, with companies of various sizes, to gauge if you enjoy being a big part of a little company or a small part of a big company.

ScoreMarketing & Public Relations AssociateUS Average

Salary

3.7

Avg. Salary $47,362

Avg. Salary $59,228

Stability level

7.3

Growth rate 8%

Growth rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.35%

Black or African American 9.76%

Hispanic or Latino 12.27%

Unknown 5.12%

White 66.91%

Gender

female 70.42%

male 29.58%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become a marketing & public relations associate

Explore marketing & public relations associate education requirements

Most common marketing & public relations associate degrees

Bachelor's

82.7 %

Master's

9.0 %

Associate

6.5 %

Start to develop specific marketing & public relations associate skills

Skills	Percentages
Stakeholder Engagement	10.08%
Facebook	8.21%
Email Campaigns	6.36%
Twitter	6.26%
ROI	6.05%

Complete relevant marketing & public relations associate training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing & public relations associates learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing & public relations associate based on U.S. Bureau of Labor Statistics data and data from real marketing & public relations associate resumes.

Research marketing & public relations associate duties and responsibilities

Assist with photography, video recording, video editing, broadcasting, managing SEO and website maintenance.
Manage all copywriting elements for live broadcasts and promotional commercials.
Leverage Facebook & LinkedIn to create awareness, drive consumer traffic to the company website.
Develop copy for websites using SEO techniques.

Prepare your marketing & public relations associate resume

When your background is strong enough, you can start writing your marketing & public relations associate resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing & public relations associate resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing & public relations associate resume templates

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