Marketing & public relations associate demographics and statistics in the US
Marketing & public relations associate demographics research summary. Zippia estimates marketing & public relations associate demographics and statistics in the United States by using a database of 30 million profiles. Our marketing & public relations associate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing & public relations associates after extensive research and analysis:
- There are over 16,014 marketing & public relations associates currently employed in the United States.
- 70.4% of all marketing & public relations associates are women, while 29.6% are men.
- The average marketing & public relations associate age is 41 years old.
- The most common ethnicity of marketing & public relations associates is White (66.9%), followed by Hispanic or Latino (12.3%), Black or African American (9.8%) and Asian (5.4%).
- In 2022, women earned 98% of what men earned.
- 12% of all marketing & public relations associates are LGBT.
- Marketing & public relations associates are 66% more likely to work at private companies in comparison to public companies.
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Marketing & public relations associate demographics by:
Marketing & public relations associate gender statistics
70.4% of marketing & public relations associates are women and 29.6% of marketing & public relations associates are men.
- Female, 70.4%
- Male, 29.6%
Marketing & public relations associate gender ratio
| Gender | Percentages |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
Marketing & public relations associate gender pay gap
Women earn 98¢ for every $1 earned by men
Male income
$47,202
Female income
$46,175
Marketing & public relations associate gender ratio over time
This data breaks down the percentage of men and women in marketing & public relations associate positions over time. Currently, 70.4% of marketing & public relations associates are female.
Marketing & public relations associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 31.57% | 68.43% |
| 2011 | 34.54% | 65.46% |
| 2012 | 32.39% | 67.61% |
| 2013 | 36.74% | 63.26% |
| 2014 | 32.62% | 67.38% |
| 2015 | 29.80% | 70.20% |
| 2016 | 30.26% | 69.74% |
| 2017 | 34.47% | 65.53% |
| 2018 | 31.98% | 68.02% |
| 2019 | 32.57% | 67.43% |
| 2020 | 31.31% | 68.69% |
| 2021 | 29.58% | 70.42% |
Marketing & public relations associate related jobs gender ratio
We compared marketing & public relations associates with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Marketing & Public Relations Associate | 30% | 70% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing & public relations associate demographics by race
The most common ethnicity among marketing & public relations associates is White, which makes up 66.9% of all marketing & public relations associates. Comparatively, 12.3% of marketing & public relations associates are Hispanic or Latino and 9.8% of marketing & public relations associates are Black or African American.
- White, 66.9%
- Hispanic or Latino, 12.3%
- Black or African American, 9.8%
- Asian, 5.4%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.5%
Marketing & public relations associate race
| Marketing & public relations associate race | Percentages |
|---|---|
| White | 66.9% |
| Hispanic or Latino | 12.3% |
| Black or African American | 9.8% |
| Asian | 5.4% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.5% |
Marketing & public relations associate race and ethnicity over time
See how marketing & public relations associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing & public relations associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.07% | 9.14% | 4.34% | 9.36% |
| 2011 | 74.31% | 9.30% | 4.46% | 9.12% |
| 2012 | 74.34% | 8.70% | 3.98% | 9.67% |
| 2013 | 73.13% | 9.91% | 4.45% | 9.64% |
| 2014 | 73.64% | 9.87% | 3.49% | 9.86% |
| 2015 | 72.71% | 8.83% | 5.45% | 10.63% |
| 2016 | 72.08% | 9.13% | 5.24% | 10.17% |
| 2017 | 73.70% | 9.23% | 4.17% | 10.69% |
| 2018 | 71.33% | 8.22% | 5.18% | 11.45% |
| 2019 | 73.08% | 8.38% | 4.66% | 10.84% |
| 2020 | 67.56% | 9.22% | 4.61% | 14.77% |
| 2021 | 66.91% | 9.76% | 5.35% | 12.27% |
Marketing & public relations associate wage gap by race
According to our data, white marketing & public relations associates have the highest average salary compared to other ethnicities. Hispanic or latino marketing & public relations associates have the lowest average salary at $46,329.
| Ethnicity | Salary |
|---|---|
| Unknown | $48,082 |
| White | $48,224 |
| Black or African American | $46,356 |
| Asian | $47,052 |
| Hispanic or Latino | $46,329 |
Average marketing & public relations associate age
See how the average age of marketing & public relations associates varies based on ethnicity and gender.
Male
Female
Marketing & public relations associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Marketing & public relations associate age breakdown
The average age of marketing & public relations associates is 40+ years years old, representing 53% of the marketing & public relations associate population.
Marketing & public relations associate age breakdown
| Marketing & Public Relations Associate Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Marketing & public relations associate educational attainment
The most common degree for marketing & public relations associates is bachelor's degree, with 83% of marketing & public relations associates earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 6%.
- Bachelor's, 83%
- Master's, 9%
- Associate, 6%
- High School Diploma, 1%
- Other Degrees, 1%
Marketing & public relations associates by degree level
| Marketing & public relations associate degree | Percentages |
|---|---|
| Bachelor's | 83% |
| Master's | 9% |
| Associate | 6% |
| High School Diploma | 1% |
| Other Degrees | 1% |
Marketing & public relations associate jobs you might like
Marketing & public relations associate wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $49,204 |
| Bachelor's Degree | $47,593 |
Marketing & public relations associate employment statistics
Most marketing & public relations associates work for a private in the non profits industry.
Company size where marketing & public relations associates work
Below, you can see the size of companies where marketing & public relations associates work.
Marketing & public relations associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 26% |
| 100 - 500 employees | 34% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 14% |
| > 10,000 employees | 9% |
Marketing & public relations associate jobs by company type
Employees with the marketing & public relations associate job title have their preferences when it comes to working for a company. For instance, most marketing & public relations associates prefer to work at private companies over public companies.
Marketing & public relations associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 13% |
| Public | 18% |
| Private | 66% |
| Government | 2% |
Marketing & public relations associate jobs by industry
The most common industries for marketing & public relations associates are non profits, media and health care.
Marketing & public relations associate industry statistics
| Industry | Percentages |
|---|---|
| Non Profits | 15% |
| Media | 12% |
| Health Care | 10% |
| Education | 9% |
| Manufacturing | 7% |
| Retail | 7% |
| Professional | 6% |
| Real Estate | 5% |
| Fortune 500 | 4% |
| Technology | 4% |
| Finance | 4% |
| Transportation | 3% |
| Internet | 3% |
| Hospitality | 3% |
| Telecommunication | 2% |
| Government | 2% |
| Start-up | 2% |
| Construction | 2% |
| Insurance | 1% |
Marketing & public relations associate turnover and employment statistics
Marketing & public relations associate unemployment rate over time
The unemployment rate for marketing & public relations associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing & public relations associate unemployment rate by year
| Year | Marketing & public relations associate unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average marketing & public relations associate tenure
The average marketing & public relations associate stays at their job for 1-2 years, based on the 355 marketing & public relations associates resumes in Zippia's database.
Marketing & public relations associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 32% |
| 1-2 years | 34% |
| 3-4 years | 11% |
| 5-7 years | 14% |
| 8-10 years | 4% |
| 11+ years | 4% |
Marketing & public relations associate LGBT ratio compared to similar jobs
Review the percent of marketing & public relations associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sports Writer | 10.10% | 16,981 |
| On-Air Disc Jockey | 10.34% | 3,451 |
| Marketing & Public Relations Associate | 12.01% | - |
| Newspaper Publisher | 12.38% | 219 |
| Lexicographer | 14.90% | 544 |
| Author/Writer | 16.36% | 10,259 |
| Emcee | 16.36% | 58 |
Similar marketing & public relations associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sports Writer | 10.10% | 16,981 |
| On-Air Disc Jockey | 10.34% | 3,451 |
| Newspaper Publisher | 12.38% | 219 |
| Lexicographer | 14.90% | 544 |
| Author/Writer | 16.36% | 10,259 |
| Emcee | 16.36% | 58 |
Foreign languages spoken by marketing & public relations associates
The most common foreign language among marketing & public relations associates is Spanish at 48.9%. The second-most popular foreign language spoken is French at 13.3% and Mandarin is the third-most popular at 8.9%.
- Spanish, 48.9%
- French, 13.3%
- Mandarin, 8.9%
- Italian, 8.9%
- Chinese, 6.7%
- Other, 13.3%
Marketing & public relations associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 48.9% |
| French | 13.3% |
| Mandarin | 8.9% |
| Italian | 8.9% |
| Chinese | 6.7% |
| Other | 13.3% |
