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Become A Marketing & Public Relations Internship

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Working As A Marketing & Public Relations Internship

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $50,000

    Average Salary

What Does A Marketing & Public Relations Internship Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Marketing & Public Relations Internship

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Marketing & Public Relations Internship jobs

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Marketing & Public Relations Internship Career Paths

Marketing & Public Relations Internship
Public Relations Coordinator Communications Specialist Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Marketing Manager Marketing Director
Brand Director
11 Yearsyrs
Account Manager Account Executive Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Associate Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Marketing Assistant Account Executive Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Public Relations Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Specialist Account Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Brand Ambassador Account Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Associate Senior Account Executive Public Relations
Manager Of Corporate Communications
8 Yearsyrs
Account Executive Office Manager Marketing Coordinator
Marketing Communications Manager
7 Yearsyrs
Marketing Coordinator Marketing Manager
Marketing Director
7 Yearsyrs
Brand Ambassador Sales/Marketing Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Coordinator Marketing Specialist
Marketing Manager
6 Yearsyrs
Account Manager Marketing Consultant Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Marketing Specialist Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Public Relations Coordinator Writer And Editor Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Marketing Assistant Office Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Public Relations Communications Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Account Executive Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Senior Product Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Marketing & Public Relations Internship Demographics

Gender

Female

72.8%

Male

24.6%

Unknown

2.6%
Ethnicity

White

77.4%

Asian

10.3%

Hispanic or Latino

9.8%

Unknown

1.9%

Black or African American

0.7%
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Languages Spoken

Spanish

41.5%

French

14.1%

Italian

7.1%

Mandarin

6.5%

Chinese

5.7%

German

3.9%

Cantonese

3.1%

Korean

2.7%

Japanese

2.6%

Portuguese

2.1%

Russian

2.0%

Hindi

1.6%

Vietnamese

1.4%

Greek

1.4%

Hebrew

1.2%

Arabic

1.0%

Gujarati

0.6%

Urdu

0.6%

Tagalog

0.5%

Turkish

0.4%
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Marketing & Public Relations Internship Education

Schools

New York University

7.2%

Fashion Institute of Technology

7.0%

University of Southern California

6.3%

Boston University

6.1%

Pennsylvania State University

5.8%

Loyola Marymount University

5.2%

Temple University

5.0%

Florida State University

5.0%

University of Massachusetts Amherst

5.0%

University of Florida

4.9%

DePaul University

4.9%

University of Texas at Austin

4.4%

Quinnipiac University

4.4%

University of Delaware

4.4%

University of Alabama

4.1%

Michigan State University

4.1%

Towson University

4.1%

Elon University

4.0%

University of Central Florida

4.0%

Georgia Southern University

4.0%
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Majors

Communication

25.0%

Public Relations

18.5%

Marketing

14.4%

Business

10.8%

Journalism

4.2%

English

3.9%

Management

3.1%

Business Communications

2.9%

Kinesiology

1.8%

Psychology

1.7%

Writing

1.7%

Political Science

1.7%

Journalism And Mass Communications

1.6%

Advertising

1.4%

Specialized Sales And Merchandising

1.3%

Agricultural Public Services

1.3%

Fine Arts

1.3%

Sociology

1.3%

Graphic Design

1.2%

Entertainment Business

1.0%
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Degrees

Bachelors

75.5%

Masters

13.1%

Other

8.0%

Certificate

1.6%

Associate

1.0%

Doctorate

0.7%

Diploma

0.1%

License

0.0%
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Job type you want
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Top Skills for A Marketing & Public Relations Internship

PressReleasesCompanyWebsiteFacebookTwitterInstagramSpecialEventsEventPlanningPromotionalMaterialsMarketResearchAdobePhotoshopPinterestBlogPostsPressKitsNewsReleasesSuiteYoutubePowerpointAdobeIndesignLinkedinPromotionalEvents

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Top Marketing & Public Relations Internship Skills

  1. Press Releases
  2. Company Website
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Monitored all written communication and dissemination of information and press releases to ensure brand messaging is acute, consistent and influential.
  • Edited press releases Updated company website and client database Responded to inquiries about company initiatives and services
  • Operated an official company page on Facebook to facilitate interaction with customers.
  • Managed company Twitter account while leveraging user data to promote interaction and Brand uplift.
  • Assisted in promotional development through Facebook, Twitter, Instagram, and other social media platforms

Top Marketing & Public Relations Internship Employers

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