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Become A Marketing Internship

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Working As A Marketing Internship

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $46,000

    Average Salary

What Does A Marketing Internship Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Internship

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Internship Jobs

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Marketing Internship Career Paths

Marketing Internship
Account Executive Sales Manager Account Manager
Business Development Manager
9 Yearsyrs
Account Coordinator Account Manager Business Manager
Business Operations Manager
8 Yearsyrs
Marketing Specialist Marketing Manager General Manager
Business Owner
6 Yearsyrs
Marketing Manager General Manager Property Manager
Communications Manager
6 Yearsyrs
Editor Managing Editor
Content Director
7 Yearsyrs
Graphic Designer Art Director
Creative Services Manager
6 Yearsyrs
Business Analyst Functional Consultant Customer Relationship Management Consultant
Customer Relationship Management Manager
7 Yearsyrs
Account Executive Office Manager Human Resources Manager
Director Of Human Resources
10 Yearsyrs
Event Coordinator Event Manager
Director Of Marketing And Events
5 Yearsyrs
Marketing Director General Manager Account Manager
Key Account Manager
7 Yearsyrs
Office Manager Case Manager Outreach Coordinator
Outreach Manager
6 Yearsyrs
Marketing Assistant Marketing Manager
Product Marketing Manager
7 Yearsyrs
Account Manager Recruiter
Recruitment Manager
6 Yearsyrs
Marketing Coordinator Account Manager Account Executive
Regional Accounts Manager
8 Yearsyrs
Account Manager Account Executive Regional Sales Manager
Regional Sales Director
11 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Assistant Office Manager Technician
Service Manager
6 Yearsyrs
Editor Writer And Editor Social Media Manager
Strategist
6 Yearsyrs
Marketing Coordinator Account Executive
Territory Manager
7 Yearsyrs
Business Analyst Product Manager Brand Manager
Trade Marketing Manager
6 Yearsyrs
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Marketing Internship Demographics

Gender

Female

58.1%

Male

38.3%

Unknown

3.7%
Ethnicity

White

58.1%

Hispanic or Latino

14.3%

Asian

13.6%

Black or African American

10.2%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

38.1%

French

12.2%

Mandarin

10.0%

Chinese

9.5%

Italian

4.2%

German

3.8%

Japanese

3.0%

Cantonese

3.0%

Korean

2.8%

Portuguese

2.7%

Hindi

2.1%

Russian

2.1%

Arabic

1.5%

Vietnamese

1.1%

Hebrew

0.9%

Urdu

0.8%

Greek

0.7%

Tagalog

0.5%

Polish

0.5%

Gujarati

0.4%
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Marketing Internship Education

Schools

New York University

7.1%

University of Texas at Austin

6.4%

Boston University

6.3%

Pennsylvania State University

6.1%

Michigan State University

6.0%

University of Southern California

5.7%

Temple University

5.6%

Towson University

5.4%

Florida State University

5.1%

University of Central Florida

5.1%

DePaul University

4.5%

Syracuse University

4.5%

University of Alabama

4.1%

Iowa State University

4.1%

University of Colorado at Boulder

4.1%

Northeastern University

4.1%

University of Arizona

4.0%

San Diego State University

3.9%

Fordham University

3.9%

University of Connecticut

3.9%
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Majors

Marketing

26.8%

Business

21.1%

Communication

13.3%

Public Relations

5.6%

Management

5.1%

Kinesiology

3.5%

Finance

2.9%

English

2.4%

Advertising

2.4%

Journalism

2.3%

Economics

2.2%

Psychology

2.2%

Business Communications

1.8%

Graphic Design

1.7%

Political Science

1.7%

International Business

1.1%

Entertainment Business

1.1%

Specialized Sales And Merchandising

1.0%

Writing

0.9%

Fine Arts

0.9%
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Degrees

Bachelors

71.0%

Masters

16.3%

Other

9.1%

Associate

1.5%

Certificate

1.3%

Doctorate

0.6%

Diploma

0.1%

License

0.0%
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Top Skills for A Marketing Internship

  1. Company Website
  2. Facebook
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Created competitor feature-comparison chart for company website, increasing acquisition lead quality.
  • Developed Facebook campaigns to obtain customer awareness.
  • Assisted the Publicity Director by writing press releases, managing client database, and populating weekly publicity reports.
  • Created a detailed Twitter posting schedule to generate customer loyalty and participation.
  • Develop and deliver informative sales presentations based on individual customer needs to maximize market share of the designated product.

How Would You Rate Working As a Marketing Internship?

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