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Become A Marketing & Public Relations Internship

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Working As A Marketing & Public Relations Internship

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $59,682

    Average Salary

What Does A Marketing & Public Relations Internship Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Marketing & Public Relations Internship

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Marketing & Public Relations Internship Jobs

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Marketing & Public Relations Internship Career Paths

Marketing & Public Relations Internship
Marketing Coordinator Marketing Specialist Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Writer And Editor Marketing Copywriter Senior Copywriter
Brand Strategist
5 Yearsyrs
Event Coordinator Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Account Executive Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Public Relations Coordinator Public Relations Manager Public Relations Director
Director Of Marketing And Public Relations
6 Yearsyrs
Account Coordinator Senior Account Executive Public Relations Director
Director Of Publications Marketing
5 Yearsyrs
Public Relations Coordinator Marketing Director Event Manager
Events Marketing Manager
5 Yearsyrs
Account Manager Senior Account Executive Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Account Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Marketing Assistant Account Executive Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Marketing Assistant Marketing Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Brand Ambassador Account Executive Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Manager Communications Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Media Coordinator Media Specialist Media Manager
Media Director
5 Yearsyrs
Editor Managing Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Account Executive Sales Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Marketing Coordinator Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Social Media Manager Strategist
Senior Strategist
8 Yearsyrs
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Do you work as a Marketing & Public Relations Internship?

Marketing & Public Relations Internship Demographics

Gender

Female

72.8%

Male

24.6%

Unknown

2.6%
Ethnicity

White

59.6%

Hispanic or Latino

14.7%

Black or African American

11.1%

Asian

10.8%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

41.6%

French

14.0%

Italian

7.0%

Mandarin

6.5%

Chinese

5.8%

German

3.8%

Cantonese

3.1%

Korean

2.8%

Japanese

2.7%

Portuguese

2.1%

Russian

2.0%

Hindi

1.6%

Vietnamese

1.4%

Greek

1.4%

Hebrew

1.2%

Arabic

1.0%

Gujarati

0.6%

Urdu

0.6%

Tagalog

0.5%

Turkish

0.4%
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Marketing & Public Relations Internship Education

Schools

Fashion Institute of Technology

7.2%

New York University

7.1%

Boston University

6.3%

University of Southern California

6.2%

Pennsylvania State University

5.7%

Loyola Marymount University

5.1%

University of Florida

5.0%

Temple University

5.0%

Florida State University

5.0%

University of Massachusetts Amherst

5.0%

DePaul University

4.8%

University of Texas at Austin

4.5%

Quinnipiac University

4.4%

University of Delaware

4.4%

University of Alabama

4.2%

Michigan State University

4.2%

Towson University

4.1%

Elon University

3.9%

College of Charleston

3.9%

University of Central Florida

3.9%
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Majors

Communication

24.9%

Public Relations

18.4%

Marketing

14.3%

Business

10.9%

Journalism

4.2%

English

3.8%

Management

3.1%

Business Communications

3.0%

Kinesiology

1.8%

Psychology

1.7%

Writing

1.7%

Political Science

1.6%

Journalism And Mass Communications

1.6%

Specialized Sales And Merchandising

1.4%

Advertising

1.4%

Agricultural Public Services

1.3%

Fine Arts

1.2%

Sociology

1.2%

Graphic Design

1.2%

Entertainment Business

1.0%
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Degrees

Bachelors

75.6%

Masters

13.1%

Other

7.9%

Certificate

1.6%

Associate

1.0%

Doctorate

0.7%

Diploma

0.1%

License

0.0%
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Top Skills for A Marketing & Public Relations Internship

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  1. Press Releases
  2. Company Website
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Monitored all written communication and dissemination of information and press releases to ensure brand messaging is acute, consistent and influential.
  • Copy wrote content within company website, while implementing effective search engine optimization.
  • Operated an official company page on Facebook to facilitate interaction with customers.
  • Managed company Twitter account while leveraging user data to promote interaction and Brand uplift.
  • Planned and implemented special events to enhance community awareness of hospital services.

How Would You Rate Working As a Marketing & Public Relations Internship?

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