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What is a marketing & public relations manager and how to become one
A marketing & public relations manager works to improve the image of an organization and to increase the brand's presence. He/she plans and directs the creation of marketing materials that will enhance the public image of the company and increase sales at the same time. They lead a team of marketers and public relations personnel in sponsoring corporate events, reviewing press releases, organizing press conferences and marketing campaigns.
A marketing & public relations manager works closely with professionals in the finance, procurement, sales, and customer service departments. Externally, they work with the media, vendors, contractors, and advertising agencies so as to increase their brand's reach. In order to succeed in their role, they should have creativity, confidence, leadership skills, networking skills, communication skills, and should be up-to-date with the current marketing trends.
Marketing & public relations managers work 40 hours a week Monday to Friday from 9 to 5. They generally have a flexible work schedule, as the role involves a bit of traveling to pitch stories to the media and hold client meetings.
What general advice would you give to a marketing & public relations manager?
Joseph Shields
Assistant Professor of Management and Marketing, Carthage College
Avg. Salary $83,461
Avg. Salary $59,228
Growth rate 8%
Growth rate 0.3%
American Indian and Alaska Native 0.42%
Asian 5.08%
Black or African American 5.82%
Hispanic or Latino 8.99%
Unknown 4.66%
White 75.03%
Genderfemale 70.63%
male 29.37%
Age - 41American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 41Stress level is very high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Marketing & public relations manager career paths
Key steps to become a marketing & public relations manager
Explore marketing & public relations manager education requirements
Start to develop specific marketing & public relations manager skills
Skills Percentages Digital Marketing 12.66% Press Releases 11.08% Marketing Campaigns 10.45% Brand Marketing 6.73% ROI 5.93% Complete relevant marketing & public relations manager training and internships
Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New marketing & public relations managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing & public relations manager based on U.S. Bureau of Labor Statistics data and data from real marketing & public relations manager resumes.Research marketing & public relations manager duties and responsibilities
- Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
- Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
- Implement social media strategy creating and maintaining presence on LinkedIn, Facebook, and YouTube.
- Plan, prepare, and implement all marketing strategies and provide ROI on performance programs along with recommendations to senior/executive staff.
Prepare your marketing & public relations manager resume
When your background is strong enough, you can start writing your marketing & public relations manager resume.
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Apply for marketing & public relations manager jobs
Now it's time to start searching for a marketing & public relations manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
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Average marketing & public relations manager salary
The average marketing & public relations manager salary in the United States is $83,461 per year or $40 per hour. Marketing & public relations manager salaries range between $60,000 and $114,000 per year.
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Updated January 8, 2025
