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Best marketing & public relations manager certifications
Marketing & public relations manager certifications allow job seekers to demonstrate their competency as an marketing & public relations manager to employers. However, not all marketing & public relations manager certifications provide the same value for job seekers.
The best certifications for a marketing & public relations manager are Professional Certified Marketer (PCM), Accreditation in Public Relations (PR), and Certified Manager Certification (CM).
Below is a list of the best marketing & public relations manager certifications. Obtaining an marketing & public relations manager certification will give you a leg up when you apply for jobs and increase your potential salary.
4 best certifications for marketing & public relations managers
| Rank | Marketing & public relations manager certification | Organization |
|---|---|---|
| 1 | Professional Certified Marketer (PCM) | AMA |
| 2 | Accreditation in Public Relations (PR) | PRSA |
| 3 | Certified Manager Certification (CM) | ICPM |
| 4 | Certified Advertising Specialist (CAS) | PPAI |
4 best marketing & public relations manager certifications
1. Professional Certified Marketer (PCM)
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
2. Accreditation in Public Relations (PR)
APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
- More than two years of education or training after high school required? No
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
3. Certified Manager Certification (CM)
The Certified Manager Animal Resources (CMAR) certification program is designed to raise competency and professionalism in the field of Animal Resources Management. The CMAR designation involves a series of four examinations: three exams arranged via an organization called the Institute for Certified Professional Managers (ICPM), and the Animal Resources Exam offered by AALAS. Obtaining the CMAR designation is a sign of professionalism in the field of animal resources management.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
4. Certified Advertising Specialist (CAS)
The PPAI Professional Development Certification Program Certified Advertising Specialist (CAS) Certification is a PPAI industry credential awarded to promotional products professionals with at least three years of promotional products industry experience, and who have met rigorous educational course and testing requirements-demonstrating exemplary commitment to their profession. Professionals who have earned their CAS provide the highest standard of conduct and integrity.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
What is the best certification for a marketing & public relations manager?
The best marketing & public relations manager certification is Professional Certified Marketer (PCM). The Professional Certified Marketer (PCM) is awarded by the American Marketing Association. The advanced certification is for more experienced employees as it often requires some work experience to acquire.
Here's a bit more background on how to obtain this marketing & public relations manager certification:
- To become a certified Professional Certified Marketer (PCM), you need to pass the exam.
- Lucky you - certification doesn't require more than two years of work experience.
- Renew certification every 3 year.
The most common combination of marketing & public relations manager certifications include: Professional Certified Marketer (PCM), Accreditation in Public Relations (PR), and Certified Manager Certification (CM).
Online courses for marketing & public relations managers to earn certifications
1. Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing...
2. Introduction to Public Relations and the Media
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan...
3. Press Coverage, Publicity & Public Relations For Branding
Public relations to reach 100,000+ people with influencer marketing, publicity, and press coverage for personal branding...
4. Public Relations: Media Crisis Communications
Public Relations: You Can Shape and Control Your Media Messages at The Worst Possible Times...
5. Product Management Marketing: Dekker's Product Marketing MBA
Be a Product Marketing Manager - Product Management : Product Manager MBA : Product to Market : Product Owner Launch GTM...
6. Product Marketing for Technology Companies
Master your product marketing skills through practical examples and exercises...
7. Successful Events: Event Planning, Marketing & Management
Create a single successful event or event-series with effective event promotion, planning, management, and monetization...
8. Product Marketing Launch Plan: Product GTM with Dekker, MBA
Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan...
9. Facebook Marketing 2023. Promote Your Business on Facebook!
Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!...
10. Instagram Marketing. How to Promote Your Business!
Hands-on guide on how to promote your project on Instagram, create engaging content, increase followers and boost sales!...
11. 2023 Facebook Ads & Instagram Ads Social marketing
Growth hack Facebook Ads with Digital Marketing, Social Media. FB advertising 101. Create profitable facebook ads...
12. Facebook Ads & Facebook Marketing MASTERY 2023 Coursenvy ®
Facebook Marketing from beginner to advanced! Join 200,000+ students who MASTERED Facebook and are Facebook Ads experts!...
13. Twitter Marketing: 1000% Engagement & More Twitter Followers
2022 Twitter marketing for business, get more customers, retweets & how to get more Twitter followers & Twitter ads...
14. Digital Marketing Masterclass:Get Your First 1,000 Customers
How to acquire your first 1,000 customers using Social media, Content & Video Marketing, PR, SEO, SEM, FB, Insta G &more...
15. Marketing Communication Integrated Marketing Communication
Promotional tools that can help you attract customers...
16. Online Marketing: SEO & Social Media Marketing Strategy
2023 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO...
17. The Ultimate Public Relations Masterclass
Everything you need to know to be successful at PR in a digital world...
18. 30 Digital Marketing Courses In 1. Online Marketing For 2023
Online marketing is the future. Learn digital marketing basics like SEO & social media for 2023...
19. Advanced Product Management: Leadership & Communication
Accelerate your Product Management career. Master communication, people management, & leadership...
20. Digital Marketing Agency Start a Social Media Business
Build a Digital Marketing Agency Business with Social Media (SMMA), Chat GPT, Facebook Ads, Instagram, Word Press, SEO...