How to hire a marketing & public relations manager

How to hire a marketing & public relations manager, step by step

Here's a step-by-step marketing & public relations manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing & public relations manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing & public relations manager
• Step 8: Go through the hiring process checklist

What does a marketing & public relations manager do?

Post a marketing & public relations manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   The marketing & public relations manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing & public relations manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing & public relations managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of marketing & public relations managers and their corresponding salaries.

   Type of Marketing & Public Relations Manager	Description	Hourly rate
   Marketing & Public Relations Manager	Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.	$28-54
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97
   Marketing Lead	A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more	$35-70

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Press Releases
   • Marketing Campaigns
   • Brand Marketing
   • ROI
   • Marketing Mix
   • Media Buying
   • Facebook
   • Instagram
   • Twitter
   • SEO
   • Business Development
   • Market Research
   • Graphic Design

   Check all skills

   Responsibilities:

   • Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
   • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
   • Implement social media strategy creating and maintaining presence on LinkedIn, Facebook, and YouTube.
   • Plan, prepare, and implement all marketing strategies and provide ROI on performance programs along with recommendations to senior/executive staff.
   • Serve as press and public relations liaison for both organizations, proactively driving website hits through target content creation and SEO.
   • Complete ROI analysis making strategic recommendations for future business.

   More marketing & public relations manager duties

3. Make a budget

   Including a salary range in your marketing & public relations manager job description helps attract top candidates to the position. A marketing & public relations manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a marketing & public relations manager in Mississippi may be lower than in Nevada, and an entry-level marketing & public relations manager usually earns less than a senior-level marketing & public relations manager. Additionally, a marketing & public relations manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average marketing & public relations manager salary

   $83,461yearly

   $40.13 hourly rate

   ---

   Entry-level marketing & public relations manager salary

   $60,000 yearly salary

   Updated December 20, 2025

   Average marketing & public relations manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$110,849	$53
   2	New Jersey	$97,543	$47
   3	Massachusetts	$94,352	$45
   4	North Carolina	$85,299	$41
   5	Maryland	$82,375	$40
   6	New York	$81,524	$39
   7	Texas	$78,424	$38
   8	Utah	$76,016	$37
   9	Illinois	$75,948	$37
   10	Virginia	$72,366	$35
   11	District of Columbia	$71,817	$35
   12	Florida	$64,931	$31
   13	Georgia	$64,647	$31

   Average marketing & public relations manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Millennium Physician Group	$108,945	$52.38
   2	Revlon	$106,274	$51.09	1
   3	P&G	$99,752	$47.96	3
   4	Omnigon	$96,666	$46.47
   5	Oracle	$95,685	$46.00	698
   6	Columbia Bank	$93,234	$44.82	3
   7	Mission Regional Medical Center	$91,751	$44.11	23
   8	Montage Hotels & Resorts	$90,518	$43.52	9
   9	Visa	$89,578	$43.07	26
   10	Forever 21	$88,574	$42.58
   11	Duke University Health System	$88,025	$42.32	1
   12	*n/a*	$85,447	$41.08	2
   13	Bramble Outdoor	$85,329	$41.02	1
   14	SRAM	$84,795	$40.77
   15	Lavazza USA	$81,350	$39.11
   16	Baptist Health Home Care	$79,873	$38.40
   17	Tiffany & Co.	$77,972	$37.49	6
   18	Softpath System	$74,461	$35.80
   19	Prime Healthcare	$73,793	$35.48	24
   20	PUMA	$73,389	$35.28

4. Writing a marketing & public relations manager job description

   A job description for a marketing & public relations manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing & public relations manager job description:

   Marketing & public relations manager job description example

   • Mac and PC
   • Adobe Creative Suite, including motion graphics and video editing
   • Ability to create technically correct files for specified media
   • Experience with Canto or other Digital Asset Manager
   • Eye for consistency and passion for design
   • Familiarity with print ad and video specs
   • Exceptional typography and layout skills
   • Creates production-ready mechanicals
   • Supervisory experience
   • Bachelor's degree in Art, Communication, Marketing, and minimum 7 years of experience in graphic arts
   • Bilingual, healthcare, project management experience are plusses.

   Please review the full job description for more details about this exciting opportunity.

   This position earns competitive compensation plus a full benefits package including 401(k) with match and 3 weeks of PTO! We also offer opportunities for growth , as well as a great team atmosphere that empowers you to seek better ways to deliver service and take ownership of outcomes in providing quality service and support.

   ABOUT MILLENNIUM PHYSICIAN GROUP

   Formed in 2008, Millennium Physician Group has grown into one of the largest comprehensive primary care practices with more than 400 health care providers located throughout Florida. With corporate headquarters in Fort Myers, Florida, Millennium Physician Group consists of primary care offices, Imaging Centers, Lab Services, Physical Therapy and Wellness Programs. We also have a number of administrative departments supporting our medical offices, such as Quality Assurance, ACO, Business Services, Coding ACO, IT, Human Resources and more.

   If you are interested in joining an organization that puts an emphasis on team work and family, then Millennium Physician Group is the right choice.

   Millennium's core values summarize how we treat others, patients, and fellow community members. Millennium CARES for every patient, every time.

   Millennium Physician Group is proud to be an Equal Opportunity Employer and a Drug Free Workplace. Additionally, Millennium is proud to join the nearly 3,000 health system and physician groups who have gone completely Tobacco Free.

   ARE YOU READY TO JOIN OUR MARKETING TEAM? If you have the experience and feel that you would be right for this position, please click the link to apply today. We look forward to meeting you!

   
   
   Job Posted by ApplicantPro
   

   Copy this example

   

5. Post your job

   To find marketing & public relations managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing & public relations managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing & public relations managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your marketing & public relations manager job on Zippia to find and recruit marketing & public relations manager candidates who meet your exact specifications.
   • Use field-specific websites such as pr news job board, pr council, prsa job center, hoojobs.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit marketing & public relations managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing & public relations manager

   Once you have selected a candidate for the marketing & public relations manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a marketing & public relations manager?