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Marketing & public relations manager skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Dr. Alexander Rose
Below we've compiled a list of the most critical marketing & public relations manager skills. We ranked the top skills for marketing & public relations managers based on the percentage of resumes they appeared on. For example, 12.7% of marketing & public relations manager resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing & public relations manager needs to be successful in the workplace.

15 marketing & public relations manager skills for your resume and career

1. Digital Marketing

Here's how marketing & public relations managers use digital marketing:
  • Develop and implement new digital marketing campaigns, resulting in an online revenue and fan base increase of 30%.
  • Assisted in the monitoring and reporting on digital marketing campaigns for the artists of the company.

2. Press Releases

Here's how marketing & public relations managers use press releases:
  • Prepared press releases and media advisories, which resulted in increased media attention and participation in community events.
  • Developed, coordinated & executed promotions & publicity campaigns, generated press releases & secured media coverage.

3. Marketing Campaigns

Here's how marketing & public relations managers use marketing campaigns:
  • Managed channel marketing efforts to develop co-branded marketing campaigns and communications, improve lead generation and secure and negotiate MDF.
  • Developed and executed numerous communications and marketing campaigns based on priorities of PeopleSoft Education and Government sales executives.

4. Brand Marketing

Here's how marketing & public relations managers use brand marketing:
  • Lead brand marketing strategist for the corporation.
  • Planned, managed and implemented brand marketing and public relations strategy for JCPenney brands, utilizing sales and ROI goals.

5. ROI

Here's how marketing & public relations managers use roi:
  • Develop smart, cost-effective PR plans, maximizing ROI that focuses on quality over quantity of coverage.
  • Achieved a 4 to 1 television exposure vs. investment ratio (ROI) for corporate partners.

6. Marketing Mix

Here's how marketing & public relations managers use marketing mix:
  • Implemented cross-unit projects and ensured Internet/intranet strategies were incorporated into the marketing mix for all service offering launches.
  • Evaluated marketing efforts and redesigned marketing mixes to use budget dollars more efficiently.

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7. Media Buying

Here's how marketing & public relations managers use media buying:
  • Negotiated all media buying opportunities.
  • Manage Media Buying Service for franchisee system.

8. Facebook

Here's how marketing & public relations managers use facebook:
  • Created & maintained San Jose Athletic clubs New look campaign Facebook business page with a 35% increase in likes.
  • Forged key relationships with Facebook and Yelp and led the development of new in-vehicle products based on these relationships.

9. Instagram

Here's how marketing & public relations managers use instagram:
  • Key Contributions: Significantly increased social engagement by 20% month-over-month and Instagram followers by 600% within a year.
  • Increased Instagram followers by over 100% in 4 months) Track and evaluate social media efforts.

10. Twitter

Here's how marketing & public relations managers use twitter:
  • Created and executed street marketing event designed to build brand recognition in the DC-area and build a loyal Twitter following.
  • Planned and executed project grand openings and managed all social media platforms (Facebook/Twitter)

11. SEO

Here's how marketing & public relations managers use seo:
  • Served as press and public relations liaison for both organizations, proactively driving website hits through targeted content creation and SEO.
  • Led G2 Crowd's PR and other marketing communications efforts, including SEO, social media and content.

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing & public relations managers use business development:
  • Work across the Schneider Electric organization to educate global teams on the sustainability offer and how to identify business development opportunities.
  • Managed business development initiatives including building affiliate/partnership programs, tracking business outcomes, and maintaining investor relationships.

13. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing & public relations managers use market research:
  • Performed ongoing community/market research and demographic profiling to identify and capitalize on unmet programming needs ahead of the curve.
  • Managed strategic planning and market research, domestic and international advertising, public relations and event management.

14. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing & public relations managers use graphic design:
  • Professionalized the museum's image by hiring graphic designer to create a contemporary logo and design for communications
  • Coordinated creative marketing efforts including graphic design, print negotiation and email distribution.

15. Trade Shows

Here's how marketing & public relations managers use trade shows:
  • Researched and coordinated participation in trade shows, industry relevant events and seminars.
  • Traveled domestically and internationally selling display advertising and marketing at trade shows.
top-skills

What skills help Marketing & Public Relations Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing & public relations manager resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing & public relations managers need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing & public relations managers possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing & public relations managers?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing & public relations manager skills would you recommend for someone trying to advance their career?

Dr. James Black Ph.D.Dr. James Black Ph.D. LinkedIn profile

Schumann Endowed Professor and Chair of the Department of Journalism and Media Studies, Mercer University

There are only three things necessary for a successful journalism career: excellent writing skills, an undying sense of curiosity, and belief in yourself. I would suggest freelancing for local media. It doesn't matter what medium a student prefers; everything in journalism is firmly based on the written word, be it scripts or articles. Write and then find someone better than you who is willing to slaughter your work to make it better.

What technical skills for a marketing & public relations manager stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.
Do you want to know more?
Read more about what experts have to say about marketing & public relations manager

List of marketing & public relations manager skills to add to your resume

Marketing & public relations manager skills

The most important skills for a marketing & public relations manager resume and required skills for a marketing & public relations manager to have include:

  • Digital Marketing
  • Press Releases
  • Marketing Campaigns
  • Brand Marketing
  • ROI
  • Marketing Mix
  • Media Buying
  • Facebook
  • Instagram
  • Twitter
  • SEO
  • Business Development
  • Market Research
  • Graphic Design
  • Trade Shows
  • Event Planning
  • Media Management
  • Google Analytics
  • Web Content
  • Social Media Management
  • External Communications
  • YouTube
  • Public Relations Strategies
  • Promotional Materials
  • Pr Campaigns
  • Community Relations
  • Photo Shoots
  • Linkedin
  • Content Development
  • Corporate Communications
  • Community Events
  • Google Adwords
  • Writing Press Releases
  • Community Outreach
  • Web Site
  • Collateral Materials
  • Press Kits
  • Public Relations Efforts
  • Target Market
  • Communications Plan
  • Content Marketing
  • Event Management
  • B2C
  • Press Conferences
  • Press Coverage
  • Press Materials
  • Website Development

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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