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Top 50 Marketing & Public Relations Manager Skills

Below we've compiled a list of the most important skills for a Marketing & Public Relations Manager. We ranked the top skills based on the percentage of Marketing & Public Relations Manager resumes they appeared on. For example, 18.8% of Marketing & Public Relations Manager resumes contained Company Website as a skill. Let's find out what skills a Marketing & Public Relations Manager actually needs in order to be successful in the workplace.

These are the most important skills for a Marketing & Public Relations Manager:

1. Company Website

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high Demand
Here's how Company Website is used in Marketing & Public Relations Manager jobs:
  • Created promotional strategy, managed company website, and increased online promotions.
  • Maintained and updated company website and created monthly company e-newsletter.
  • Incorporated brochure contents into company website.
  • Write and edit copy for clients and company websites, brochures, programs, magazines, newspapers and social media outlets.
  • Led the team that designed the company website and managed all content (text, graphics, and photos).
  • Worked with Webmaster to ensure prompt posting of relevant news and promotions both on company website and social media outlets.
  • Managed company website (content and design) to ensure optimized traffic, consistent search-engine placement and strong brand re-enforcement.
  • Improved search engine performance of company website by 40% and achieved top rankings for target key terms.
  • Developed marketing copy for print media, press releases, mailers, and the company website.
  • Enabled quick reproduction on company website.
  • Initiated creation of company website.
  • Tasked with rebranding the hospital for the new millennium, including complete redesign of company website and all collateral.
  • Set up and maintained company website * Created promotions for store and lumber yard in conjunction with Ace Hardware
  • Implemented relevant, topical electronic marketing strategy through the company website, Twitter, and Instagram
  • Utilize writing and design skills to create all content and layout concepts for company website and brochures .
  • Own and operate company website (www.RCRclinical.com), social media channels, and marketing automation system.

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2. Press Releases

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high Demand
Here's how Press Releases is used in Marketing & Public Relations Manager jobs:
  • Developed, coordinated & executed promotions & publicity campaigns, generated press releases & secured media coverage.
  • Secured press releases and editorial content placements in targeted consumer and trade publications.
  • Developed and distributed press releases.
  • Served as the voice and face of the Museum by handling all public communication through press releases, conferences and interviews.
  • Create and deliver press releases based on AKD new product, general information, event attendance, celebrity spotting, etc.
  • Develop and share press releases and marketing material to the press to promote the different Medical & Imaging Products companies.
  • Developed new product press releases, press kits, and company overviews for global marketing, publicity and distribution.
  • Press communications including press releases, press kits, live interviews, and feature and white paper placement.
  • Identified press/editorial/publicity opportunities via press releases, media kits, media pitching, photo ops and interviews.
  • Researched, and wrote press releases, feature articles, newsletters, donation and sponsorship request letters.
  • Created all published materials including marketing campaign materials, company collateral, press releases, etc.
  • Created compelling targeted messages for advertisements, press releases, website content and videos.
  • Coordinated PR features from outreach to placement and wrote and publicized press releases.
  • Provided messaging and data points for company's global press releases.
  • Established local media contacts; developed and distributed press releases.
  • Drafted press releases and all company communications to public.
  • Directed all media relations and press releases.
  • Managed external communication through conception and production of point-of-sale materials, direct mail correspondence, press releases/kits and other branded collateral.
  • Draft, finalize and distribute press releases based on EVS needs.
  • Generate brand awareness Write and distribute press releases Manage social media

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3. Special Events

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Here's how Special Events is used in Marketing & Public Relations Manager jobs:
  • Planned and implemented all corporate directed special events, promotions and product placement initiatives.
  • Worked closely with philanthropy division to support special events and create donor-targeted collateral.
  • Managed over 20 annual special events and community and educational projects.
  • Coordinated/managed volunteers for special events.
  • Coordinated and publicized promotions & special events in the hotel as well as within the community.
  • Implemented media plans and tracking methods for advertising campaigns, promotional packages and special events.
  • Spearhead budget and planning activities, from concept to execution, for special events.
  • Booked, organized and executed special events and concerts for the venue.
  • Booked, organized and executed special events and concerts in different venues.
  • Included all donor and volunteer communications, press releases and special events.
  • Budgeted, coordinated, and supervised special events and grand openings.
  • Organized special events, product launches, and customer loyalty programs.
  • Created marketing packages for retail sales and ongoing special events.
  • Assisted in planning of special events and grand openings.
  • Managed all logistical aspects of museum special events.
  • Coordinate special events and promotions for clients.
  • Directed & implemented special events.
  • Recruited, trained and supervised team of 20 people for in-store demonstrations and tastings Planned and coordinated trade shows and special events
  • Work closely with media outlets to determine media buys as well as sponsorships of special events.
  • Coordinated fundraising and corporate sponsorships for special events and projects.

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4. Facebook

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Here's how Facebook is used in Marketing & Public Relations Manager jobs:
  • Managed social media with over 40,000 Facebook followers and 4600 Twitter followers, managed advertising and created engaging posts.
  • Managed presence on social media platforms, including Facebook, Twitter, and Yelp, and oversaw day-to-day activities.
  • Forged key relationships with Facebook and Yelp and led the development of new in-vehicle products based on these relationships.
  • Created a Facebook and Twitter page to promote hospital within social networks increasing fans to 400 in two months.
  • Launched social media presence on Facebook and Twitter and wrote blog updates; oversaw social media marketing team.
  • Managed all company social media accounts, including Twitter, Facebook, LinkedIn and Google+ pages.
  • Maintain and promote organization's social media including Twitter, You Tube and Facebook pages.
  • Increased Facebook followers by 45%, Twitter followers increased 50 accounts per month.
  • Planned and executed project grand openings and managed all social media platforms (Facebook/Twitter)
  • Created and maintained social media accounts (Facebook, Twitter, LinkedIn).
  • Created company's social media strategy - Facebook, Twitter and blogs.
  • Provided Ad Tracking research to Facebook advertisements to monitor growth.
  • Developed and implemented revenue-generating social media strategies using interactive platforms including Facebook, Twitter and Instagram.
  • Coordinated social media strategy for QMA which led to an exponential growth in followers on Facebook, Twitter and Instagram.
  • Reported conversions with Google Analytics, Facebook Insights and other tools to measure return on marketing investment (ROMI).
  • Managed the development and maintained all College social media accounts (Facebook, MySpace, YouTube, Twitter).
  • Developed aggressive social media strategy with custom Facebook, Twitter, Youtube and Blog pages.
  • Web Maintenance and social network Twitter, Linkedin, Google+, Facebook, and Myspace.
  • Increased followers on social media by 150% (Twitter, G+, Facebook,Instagram and Spotify).
  • Supervised Social media activity, content and advertisement using Instagram, Snapchat Facebook, & Hootsuite applications.

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5. Twitter

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Here's how Twitter is used in Marketing & Public Relations Manager jobs:
  • Designed and developed organization's Twitter page.
  • Created and executed street marketing event designed to build brand recognition in the DC-area and build a loyal Twitter following.
  • Manage and update information and engage with users on social media sites such as Twitter and Facebook.
  • Managed social media posts on Facebook and Twitter on behalf of the publication.
  • Managed social media accounts: Twitter, Facebook, Websites, and Blogs
  • Collaborated with PR teams to maintain engaging Facebook and Twitter sites.
  • Assisted in bringing social media to hospital through Facebook and Twitter.
  • Initiate dialogue with public through social media initiatives (Twitter, Linkedin.)

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6. Promotional Materials

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Here's how Promotional Materials is used in Marketing & Public Relations Manager jobs:
  • Position required heavy interface with various company departments in writing and producing winning marketing and promotional materials.
  • Sourced developed and ordered all promotional materials and expanded media relations.
  • Publish promotional materials and press releases to establish positive relationships with the public and company partners.
  • Designed marketing and promotional materials both electronic and print, and distributed company literature.
  • Involved in designing consistent marketing and promotional materials using Gantt Chart as part of marketing approach to build brand identity.
  • Managed customer relationship, negotiating sponsorships, newsletters, press releases, and promotional materials.

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7. Web Content

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Here's how Web Content is used in Marketing & Public Relations Manager jobs:
  • Developed and maintained web content, market research process database key messages, question and answer and backgrounders.
  • Designed and wrote web content as well as product press releases and promotional materials.
  • Created and maintained Marketing plan, Web content, Sales Reports and Excel spreadsheets.
  • Served as Senior Marketing Writer for Cadence's Quickturn division, creating Web content, customer newsletters and other marketing collateral.

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8. Trade Shows

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high Demand
Here's how Trade Shows is used in Marketing & Public Relations Manager jobs:
  • Researched and coordinated participation in trade shows, industry relevant events and seminars.
  • Traveled domestically and internationally selling display advertising and marketing at trade shows.
  • Scheduled, planned, and set up booths for trade shows and events created a quick packing check list for efficiency.
  • Acted as key spokesperson for Apple in the press, at trade shows and at other industry and customer forums.
  • Managed all events, including trade shows and conventions, customer and employee events, and training sessions.
  • Researched and helped select merchandise, attended trade shows, and tracked consumer purchasing and feedback results.
  • Traveled to a variety of annual industry trade shows to represent LAN via company exhibit booth.
  • Planned, budgeted and executed sponsorship and promotional support programs, events and trade shows.
  • Organized GE's presence at major trade shows, users conferences, and customer events.
  • Implemented new systems for print advertising, promotional items and trade shows that reduced costs.
  • Attended sales and trade shows to promote products and services and increase product awareness.
  • Planned artist events and industry trade shows to engage consumers and create strategic alliances.
  • Participated in promotional activities and trade shows as the NYIGF to market products.
  • Managed booth at numerous trade shows and attended conferences as a media presence.
  • Identified, managed, and implemented events, trade shows and conferences.
  • Coordinated and created all material for trade shows, promotions and presentations.
  • Managed $800K budget for advertising, trade shows and industry/networking events.
  • Served as primary spokesperson at trade shows and adoption events.
  • Represented the agency at industry events and trade shows.
  • Managed budget and staff Community liaison: account management and sales, professional committee work, trade shows/exhibits, media contact.

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9. Market Research

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Here's how Market Research is used in Marketing & Public Relations Manager jobs:
  • Performed ongoing community/market research and demographic profiling to identify and capitalize on unmet programming needs ahead of the curve.
  • Utilize market research and competitive analysis to understand and effectively communicate our product value proposition.
  • Conducted market research to determine market requirements for existing and future business.
  • Executed on market research and competitive analysis projects.
  • Project management for image study and market research, developing strategies from data for leveraging image, brand and reputation management.
  • Prepared analysis and presentations for leadership to report on successes of marketing initiatives, campaigns and market research.
  • Conducted market research and produced campaigns to market the existing commercial properties for sales and leasing opportunities.
  • Prepared competitor analysis, strategic marketing campaigns, market research data, and case studies.
  • Market Research: Supervised audience research and audience development including surveys and focus groups.
  • Conducted market research to assess community perception of the hospital.
  • Headed all market research, sales, and analysis.
  • Conduct market research for PR strategies and campaigns.
  • Initiated market research studies and analyzed findings.
  • Conducted market research and focus groups.
  • Interviewed consumers and administered market research surveys to assist various clients in their strategic marketing efforts.
  • Conducted industry and market research and analysis for product USP and brand segmented market positioning.
  • Administered market research, weekly sales data and SQL report analytics for $44MM revenue.

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10. SEO

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high Demand
Here's how SEO is used in Marketing & Public Relations Manager jobs:
  • Managed improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
  • Served as press and public relations liaison for both organizations, proactively driving website hits through targeted content creation and SEO.
  • Led G2 Crowd's PR and other marketing communications efforts, including SEO, social media and content.
  • Cost effectively increased site traffic 78% from 2006 - 2008 using strategic SEO practices.
  • Create and distribute Press Releases with attention to SEO factors and target audiences.
  • Provided SEO language to improve social media scope, using Google Webmaster tools.
  • Optimize SEO for electronic copy, book titles, and promotional materials.
  • Analyze website usage and develop strategies to improve functionality and enhance SEO.
  • Managed advertisements, SEO, CTR and customer acquisition and traffic.
  • Research trends and SEO codes to carry out effective marketing plans.
  • Managed online marketing, including SEO strategy and coordinating PPC campaigns.
  • Identified and implemented SEO & SEM tactics that delivered results.
  • Managed SEO/SEM and PR efforts for SaaS Learning Management System.
  • Assured all content met SEO requirements by optimizing metadata.
  • Implemented SEO strategies and techniques.
  • Incorporated SEO, SEM & Google Analytics to drive web traffic and generated leads using PPC & Google AdWords.
  • Increased SEO to support the different verticals of the business, Yoga, Coworking, Events.
  • Generate Search Engine Optimization (SEO) to increas
  • Tracked strategy & tactic success by means of Web analytics via Google Analytics and Firefox SEO.
  • Designed e-commerce web site for Comptoir de Famille (CDF) and maintained/updated SEO.

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11. Customer Service

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Here's how Customer Service is used in Marketing & Public Relations Manager jobs:
  • Created weekly newsletters, social media postings and coordinated general communication with customers in order to provide customer service.
  • Trained customer service stations on all conversions and renewal policies/procedures.
  • Monitored customer service representatives to ensure quality customer service.
  • Managed all event planning, customer service, decorations, menu planning, scheduling and vendor relations based for catering functions.
  • Serve as a focal point for all customer input and market intelligence for product and customer service improvements.
  • Managed the hiring and supervision of AGI staff responsible for daily customer service and product fulfillment requests.
  • Improved Customer Service Index by 10% through diligent follow through and teamwork.
  • Lead company orientation for new employees in the area of customer service.
  • Supervised over thirty employees in the execution of excellent customer service.
  • Created a client satisfaction campaign to ensure customer service excellence.
  • Hosted events and ensured a high level of customer service.
  • Designed and presented customer service training workshops to 600 employees.
  • Moved on to customer service, sales and public relations.
  • Developed and maintained Customer Service Desk 800 number.
  • Served on City Manager's Customer Service Team.
  • Provide customer service and receive customer feedback.
  • Negotiate contracts for new customer services Maintains social networking and public relations for the company.
  • Measured customer service scores to identify areas of opportunity for improvement across all touch points from pre-purchase thru post purchase.

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12. New Product Development

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13. Community Outreach

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high Demand
Here's how Community Outreach is used in Marketing & Public Relations Manager jobs:
  • Managed community outreach to celebrities and talent agencies resulting in increased visibility for the brand in this category.
  • Tasked with overseeing all hospital marketing efforts including: community outreach, physician development and media relations.
  • Implemented community outreach programs to increase membership, attendance and engagement.
  • Organize & implement community outreach & educational speaking engagements.
  • Coordinate community outreach programs/ open house events
  • Manage the Marketing, Communications and Community Outreach functions with primary goal of patient education, awareness and practice growth.
  • Authored press releases promoting season of plays, major company announcements, and community outreach events.
  • Established and maintained internal and external communication networks to include community outreach, sponsorships and special events.
  • Developed and managed grand openings, community outreach programs and special events, Managed marketing services for employed physician practice groups.
  • Led community outreach, philanthropy events, co-operative strategies, and sponsorships to create customer affinity for PMH.
  • Coordinated community outreach activities such as health fairs, speaker series and other corporate sponsorships.
  • Coordinated legislative agenda, community outreach programs, advocacy and fundraising efforts.

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14. Business Development

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Here's how Business Development is used in Marketing & Public Relations Manager jobs:
  • Work across the Schneider Electric organization to educate global teams on the sustainability offer and how to identify business development opportunities.
  • Managed business development initiatives including building affiliate/partnership programs, tracking business outcomes, and maintaining investor relationships.
  • Managed the company's public relations and marketing communications program; coordinated business development.
  • Provided administrative assistance to the Festival Co-Founders, Festival Director and Business Development Director.
  • Pioneer and implement unique marketing, business development and customer service platforms.
  • Developed and implemented marketing strategies in order to improve business development;.
  • Develop media marketing plan including new business development strategies.
  • Analyzed business developments and monitored market trends.
  • Developed and executed Marketing and Business Development strategy for the Russian region which accounted for 90% of company's sales.
  • Design & develop marketing materials used in various business development functions, including client presentations and trade shows ii.
  • Managed team of 25 employees and delegated tasks in new business development, marketing, events and P.R.
  • Managed and led the majority of the company's sales, marketing, and business development efforts.
  • Manage all marketing initiatives including creative, public relations, web sites and business development.
  • Managed new business development, public relations, and marketing for $680M financial institution.
  • Planned and managed all facets of business development, marketing, sales and PR.
  • Represented the marketing aspect at prospective client meetings with Vice President of Business Development.
  • Increased customer portfolio by 28 percent through various business development and networking strategies.
  • Lead successful campaigns to drive business development.
  • Oversee new business development and create new business proposals and supplemental collaterals.
  • Developed print/media campaigns and drove business development.

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15. Instagram

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Here's how Instagram is used in Marketing & Public Relations Manager jobs:
  • Manage Hinge's Instagram account and post daily images featuring both current users and past success stories.
  • Expanded and maintained social media presence to Twitter, Instagram, and Google Blogger.
  • Launched company Instagram and SnapChat accounts.
  • Update website, Facebook and Instagram.
  • Key Contributions: Significantly increased social engagement by 20% month-over-month and Instagram followers by 600% within a year.
  • Created social media programs for Facebook, Twitter and Instagram.
  • Increased Instagram followers by over 100% in 4 months) Track and evaluate social media efforts.

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16. Graphic Design

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Here's how Graphic Design is used in Marketing & Public Relations Manager jobs:
  • Professionalized the museum's image by hiring graphic designer to create a contemporary logo and design for communications
  • Collaborated with graphic designers and different departments to design and organize marketing assets.
  • Coordinated creative marketing efforts including graphic design, print negotiation and email distribution.
  • Worked closely with graphic designers to develop visually effective marketing messages.
  • Developed monthly newsletters in collaboration with graphic design and PR teams to keep our consumers interested and informed about the festival.
  • Supervised PR Coordinator, Graphic Designer and intern; reported directly to brand president for one year.
  • Confer with Production, graphic design and web-design personnel to coordinate production of advertising through various media.
  • Assisted the graphic designer in the creation of print and digital collateral pieces when necessary.
  • Developed newsletters in collaboration with graphic design and PR teams.
  • Worked with outside advertising and graphic design agencies.
  • Negotiated a program with an Adult Learning Graphic Design class/instructor to develop a pro bono web site for the Center.
  • Reviewed and critiqued drafts of projects from graphic designers to ensure they met clients needs.
  • Managed graphic designers, projects and adhere to strict timelines.
  • Manage marketing team, external public relations agency, graphic designer, contract employees !

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17. Internal Communications

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Here's how Internal Communications is used in Marketing & Public Relations Manager jobs:
  • Led day-to-day public relations, internal communications and marketing activities for the tertiary care hospital.
  • Create, manage and deliver internal communications strategies and activities that support strategic business objectives.
  • Managed internal communications of product and marketing news via newsletter and intranet postings.
  • Managed internal communications - company e-Newsletter and company town hall meetings.
  • Introduced and managed internal communications digest informing employees of company news.
  • Maintain relationships with journalists and other media personnel Manage internal communications output.
  • Served as Sharepoint admin and internal communications champion.
  • Develop internal communications engagement campaigns that meet the needs of the business and optimize employee involvement.

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18. Promotional Events

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Here's how Promotional Events is used in Marketing & Public Relations Manager jobs:
  • Created and implemented corporate, non-profit, community, and celebrity promotional events.
  • Managed budgets for advertising, seminars and promotional events within the Hispanic community.
  • Planned numerous promotional events throughout the community.
  • Planned and facilitated many successful promotional events that were featured on television news spots, online media and newspaper websites.
  • Coordinated, organized and executed all press conferences, meet & greets, special and promotional events.
  • Assisted sales teams in developing sales presentations and tools for all promotional events.
  • Organized and conducted trade show presentations, promotional events, and seminars.
  • Maintained expenditures in accordance with the budget for promotional events.
  • Coordinated marketing and promotional events for brokers & sales staff.
  • Devise regional and local marketing programs including product development, channel expansion & management, retail and promotional events.
  • Worked on all promotional events, concerts, bookings for all interviews and events with tv, radio, and press.
  • Develop company logo, and all marketing materials, including menus, flyers, and promotional events.

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19. ROI

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Here's how ROI is used in Marketing & Public Relations Manager jobs:
  • Completed ROI analysis making strategic recommendations for future business.
  • Planned, prepared, and implemented all marketing strategies and provide ROI on performance programs along with recommendations to senior/executive staff.
  • Handled all media planning/buying and production, contract negotiation, ad traffic and vendor relationships for optimized budget utilization and ROI.
  • Control marketing budget, negotiate ad rates, analyze and report ROI of advertising expenditures, achieve consistent cost reduction.
  • Managed marketing activation for Dollar General and its vendors, including Lays, Pepsi, and Polaroid Batteries.
  • Develop smart, cost-effective PR plans, maximizing ROI that focuses on quality over quantity of coverage.
  • Achieved a 4 to 1 television exposure vs. investment ratio (ROI) for corporate partners.
  • Developed and implemented tools to measure the ROI of marketing and public relation programs.
  • Analyze metrics to determine successes, failures and ROI.
  • Improved ROI on Google, Yahoo, and MSN from 2.5 to 4.1.
  • Planned, managed and implemented brand marketing and public relations strategy for JCPenney brands, utilizing sales and ROI goals.
  • Developed tracking mechanisms to monitor and reconcile ROI of all marketing activities.
  • Provided support to a leading Financial Advisor organizing PR marketing campaigns and generating ROI for the investment services.

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20. Linkedin

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Here's how Linkedin is used in Marketing & Public Relations Manager jobs:
  • Resulted in a 95% increase in Facebook followers and a 100% increase in LinkedIn followers.
  • Networked with prospective clients on LinkedIn.

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21. Youtube

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Here's how Youtube is used in Marketing & Public Relations Manager jobs:
  • Managed the creation and display of both user-generated and resort-developed videos for YouTube.
  • Managed the social media strategy for clientele across Twitter, Facebook, Google+, YouTube and other social media properties.
  • Implemented social media strategy creating and maintaining presence on LinkedIn, Facebook, and YouTube.
  • Assist in handling and updating social media accounts including Facebook, Twitter and YouTube.
  • Oversee Social Media Networks (Facebook, Twitter, YouTube, etc.).

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22. Public Relations Strategies

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Here's how Public Relations Strategies is used in Marketing & Public Relations Manager jobs:
  • Developed, implemented and managed marketing and public relations strategies.
  • Developed and delivered successful marketing and public relations strategies.
  • Developed and executed all national marketing and public relations strategies for a network of 87 sales branches throughout the U.S.
  • Budget: Managed a $2.5M budget for interactive, sales promotion and public relations strategies.
  • Generated cost effective marketing and public relations strategies, improving company's image and concept.
  • Developed and implemented public relations strategies for multiple, diverse projects within the company.
  • Organized and executed marketing plans and public relations strategies for the entire Moscow region.
  • Develop marketing and public relations strategies for agency clients.
  • Worked on public relations strategies.
  • Implemented public relations strategies to generate media impressions and educate media and influencers.

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23. Photo Shoots

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Here's how Photo Shoots is used in Marketing & Public Relations Manager jobs:
  • Spearheaded organization and implementation of photo shoots.
  • Manage and execute the visual components of various projects, including seasonal campaign photo shoots and sales campaigns.
  • Researched, wrote, and supervised production of product sales brochures; directed product and personnel photo shoots.
  • Produced quarterly photo shoots for use in public relations, in-store presence, sales materials and marketing plans.
  • Directed public relations agency on news releases, story placement, photo shoots, and media events.
  • Direct and produce full audience and cast publicity photo shoots for subscription and individual show campaigns.
  • Coordinated news stories, articles, press tours, images and photo shoots.
  • Coordinated media visits and tours, photo shoots and sponsored athlete program.
  • Produce film projects, advertisements and photo shoots for the company.
  • Manage photo shoots, including product, still-life and lifestyle photography
  • Worked closely with Stylists/Editors providing samples for photo shoots.
  • Managed photo shoots and TV and radio spot production.
  • Coordinated and managed photo shoots on-set.
  • Arranged and managed numerous photo shoots.
  • Coordinated and executed on-property fashion and lifestyle photo shoots for publications including Cond Nast Traveler, Forbes and Vogue.

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24. Email

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Here's how Email is used in Marketing & Public Relations Manager jobs:
  • Manage a 10,000+ email list and e-marketing system responsible for regular communications and concert announcements targeting potential ticket buyers.
  • Managed and executed email marketing campaigns including strategic segmentation and delivery, engaging copy, and graphic design.
  • Targeted individual territories via direct mail and/or email campaigns resulting in increased revenue.
  • Designed and distributed promotional emails and managed social media for marketing campaigns.
  • Develop and design frequent email blasts for E-commerce, retail, wholesale, trade shows and as needed for company initiatives.
  • Create and develop email blasts to send to audience and consumers, informing them of the latest events and product news.
  • Reviewed and managed co-op promotions and various email blasts launches for website as well as various other retail partner websites.
  • Create and write weekly newsletter and blog (manage and distribute email list of more than 11,000 recipients).
  • Developed email marketing strategy resulting in lead generation, selected product alongside VP of Sales according to sales objectives.
  • Created branding, advertising, PR, email, direct mail, sponsorship, social and trade show marketing.
  • Administered WordPress-based websites, email newsletters, PPC advertising campaigns, and social media presence to maximize ROI.
  • Develop and implement integrated email programs to generate increased traffic to the site and to expand customer lists.
  • Managed existing wholesale accounts and acquired new clients through targeted emails, store visits, and industry events.
  • Targeted relevant media outlets through CisionPoint and email to secure features including The Knot
  • Design and distribute creative email marketing campaigns using Adobe CS6 and MailChimp software.
  • Increased email subscribers by 50% through both online and event promotions.
  • Manage CRM database and mass email schedule.
  • Produced Email Newsletter using Constant Contact.
  • Collaborate with and provide support for marketing segment managers on account-based email and webinar campaigns.
  • Created, managed, and executed year-round marketing schedule across social media and Mailchimp emails.

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25. New Clients

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Here's how New Clients is used in Marketing & Public Relations Manager jobs:
  • Pursue new clients and conduct meetings Analyze data received from advertising brands online and in store.
  • Identified and created marketing opportunities to generate publicity and bring in new clients for M6 Fitness.
  • Initial interview of new clients.
  • Develop and follow up of new clients Negotiation and Implementation of Cooperative Advertising Campaigns with Business Partners.

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26. Google Analytics

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Here's how Google Analytics is used in Marketing & Public Relations Manager jobs:
  • Created new optimized content based on patient surveys, social media engagement metrics, and reviewing site performance on Google analytics.
  • Managed all search engine marketing activities, including keyword research and website management via Google Webmaster Tools and Google Analytics.
  • Examine Google Analytics and social media analytics to measure effectiveness of marketing strategies.
  • Conduct trainings on Google Analytics, Adwords, and Social Media Marketing.

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27. CRM

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Here's how CRM is used in Marketing & Public Relations Manager jobs:
  • Produced CRM product launch across multiple business units and coordinated an alliance press release involving seven different alliance partner companies.
  • Spearheaded the global consolidation efforts of social media properties and content via a social CRM platform.
  • Established marketing strategy to launch company and drive awareness while building and maintaining company CRM system.
  • Led the implementation of an enterprise-wide customer relationship management (CRM) system.

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28. External Communications

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Here's how External Communications is used in Marketing & Public Relations Manager jobs:
  • Applied strategic use and management of external communications and marketing partners through strategically allocating planetarium resources for maximum impact.
  • Facilitated internal and external communications across print and digital mediums.
  • Worked closely with executives on corporate internal and external communications.
  • Do all Media Relations, Internal and External communications.
  • Provided direction to area executives to develop internal and external communications activities, supporting interactions with customers and other outside influencers.
  • Charged with improving operational efficiencies for internal and external communications & marketing functions.

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29. Annual Reports

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30. Public Relations Efforts

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Here's how Public Relations Efforts is used in Marketing & Public Relations Manager jobs:
  • Develop and implement all Public Relations efforts both desired and reactionary for the organization as a whole.
  • Managed fragrance product sales, marketing and public relations efforts for Western US region.
  • Lead public relations efforts to raise awareness through IT product reviews and editorial mentions.
  • Led strategic marketing and targeted public relations efforts for the company's largest account.
  • Developed all public relations efforts, press releases and trade publication articles for business.
  • Managed public relations efforts and created thought leadership content.
  • Led public relations efforts working with media to achieve world-class coverage for launch and sustainment efforts.

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31. Communications Plan

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Here's how Communications Plan is used in Marketing & Public Relations Manager jobs:
  • Developed public relations strategy, messages and communications plan for start-up business unit in the metro optical networking arena.
  • Developed, managed and executed annual strategic marketing and communications plan to span across all media.
  • Developed communications plan for statewide introduction of the symphony's ninth music director.
  • Identified target audiences and established marketing/communications plans for each segment.
  • Conceived and executed marketing communications plans to grow a 175-bed hospital in Hamilton, Ohio.
  • Created and presented the VCB's first-ever integrated marketing communications plan and corresponding budget.
  • Planned and executed PR communications plan to launch cloud email security software app.
  • Developed and implemented marketing and communications plans, as well as copy, website development, media releases and collateral materials.
  • Developed organization's 2008 Corporate Communications Plan, Marketing/PR plans and launch plan for 100 Leadership Institute.
  • Integrated Marketing Communications and Public Relations - General Manager/Consultant Developed strategic integrated marketing communications plan and repositioned brand.

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32. Market Share

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Here's how Market Share is used in Marketing & Public Relations Manager jobs:
  • Evaluated markets and demographics to provide direction as to the appropriate product mix to broaden account base and increase market share.
  • Led communications team with a focus on acquiring new customers and increasing market share.
  • Increase and monitor market share for all Methodist affiliated services.
  • Increased market share 14% through channel distribution.
  • Write and distribute press releases Analyze market share and advertising effects
  • Implemented Home Health roadmap which gained more market share than the two nearest providers combined.

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33. Corporate Communications

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Here's how Corporate Communications is used in Marketing & Public Relations Manager jobs:
  • Created organizational procedures to govern the marketing process, corporate communications, website enhancements, and quality control.
  • Developed and implemented effective internal and external corporate communications, and public and media relations programs.
  • Managed corporate communications for several pieces collaborating with in house creative services department.
  • Created internal and external corporate communications and collateral materials.
  • Developed or edited all corporate communications before release.
  • Defined message model for external corporate communications.
  • Served as internal communications liaison to all department heads; served as a member of the studio-wide corporate communications council.

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34. Public Relations Activities

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Here's how Public Relations Activities is used in Marketing & Public Relations Manager jobs:
  • Coordinated public relations activities for Recommend magazine and Worth Custom Publishing.
  • Coordinated and supervised public relations activities and handled all media inquiries.
  • Develop and coordinate all public relations activities.
  • Directed the creative process of all marketing materials including customer newsletters, online marketing, website content and public relations activities.
  • Designed and implemented a range of community and public relations activities in a 14-county service area with more than 500,000 beneficiaries.
  • Managed all public relations activities to include public speaking to various business groups, service clubs and other organizations.
  • Directed all national marketing and public relations activities for 25 major markets including media selection and national buys.
  • Researched, negotiated, implemented, and tracked advertising and public relations activities.
  • Managed public relations activities with a focus on generating awareness in high-tech trade publications and building relationships with key market influencers.
  • Coordinated public relations activities including facility tours to potential clients, as well as serviceaccommodations for celebrities and top-level executives.
  • Supervised all media/public relations activities, including media relations plan and on-going monitoring of plan.

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35. Pinterest

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Here's how Pinterest is used in Marketing & Public Relations Manager jobs:
  • Coordinated and managed all social media outlets; such as Facebook, Twitter and Pinterest.
  • Post creative content to Instagram, Facebook, Twitter and Pinterest daily.
  • Schedule and interact on Facebook, Twitter, Pinterest, and Instagram !
  • Manage all social media efforts including Facebook, Twitter, Linkedin, Pinterest, and industry-related forums .

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36. News Stories

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Here's how News Stories is used in Marketing & Public Relations Manager jobs:
  • Pitched Hilton Head Island news stories, monitored news clips and responded to media inquiries.

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37. Trade Publications

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Here's how Trade Publications is used in Marketing & Public Relations Manager jobs:
  • Managed public relations strategy that positioned company executives as subject matter experts securing interviews with national and trade publications.
  • Developed, maintained and cultivated critical relationships with press, trade publications, and community organizations.
  • Established effective negotiations with consumer, trade publications and bloggers.
  • Achieved coverage in consumer and trade publications.
  • Secured 11 articles in 8 trade publications.

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38. VIP

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Here's how VIP is used in Marketing & Public Relations Manager jobs:
  • Worked with team to seamlessly deliver high-profile events, fundraisers and media activities targeting public, elected official and VIP stakeholders.
  • Negotiated VIP appearance contracts, including coordinating travel, arrival, accommodations, and exit of VIPs to and from club.
  • Develop proposals for VIP trips and plan, organize and execute events throughout the US and Canada.
  • Planned successful VIP nightlife events nationally, including upscale birthday, corporate and private events.
  • Negotiated contracts with Health Providers regarding VIP Program and services necessary for the program.
  • Handled media requests and coordinated university VIP interviews and photos for TV and newspaper.
  • Follow up with VIP guest and maintaining a positive and healthy relationship.
  • Handled VIP and celebrity guests.
  • Key Accomplishment * Increased attendance through creation of marketing strategies and negotiating VIP appearance contracts.

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39. Sales Goals

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Here's how Sales Goals is used in Marketing & Public Relations Manager jobs:
  • Created event and strategic partnership proposals identifying key audiences and branding/sales goals.
  • Implemented a sales and marketing strategy resulting in a successful initial six-month run surpassing initial sales goals.
  • Measured impact of media and adjusted as needed to reach sales goals for various geographic regions.
  • Assist in developing athlete marketing and sales campaigns to achieve company sales goals.
  • Created and implemented new marketing strategies to support company's sales goals.
  • Determined appropriate fragrance inventory needs, product mix and sales goals.

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40. Crisis Communications

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Here's how Crisis Communications is used in Marketing & Public Relations Manager jobs:
  • Served as spokesperson/PR representative for the hotel and managed internal & external crisis communications.
  • Formulated crisis communications and business resumption plans, working closely with senior management team.
  • Managed crisis communications during termination of merger agreement and stock prices remained stable.
  • Monitored media channels, helped manage crisis communications and promoted key messages.
  • Collaborated with key constituents for crisis communications management.
  • Served as hospital spokesperson and managed crisis communications.
  • Support and coordinate crisis communications activities.
  • Worked with senior management on crisis communications to the media dealing with corporate restructuring and employee issues.
  • Developed crisis communications program to defuse lead poisoning concerns on store products made in China.
  • Coordinate interviews for leadership, manage crisis communications, and provide media training.

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41. Website Development

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Here's how Website Development is used in Marketing & Public Relations Manager jobs:
  • Project Manager for company's new website development including initial design, testing of e-commerce capabilities and initial launch.
  • Marketed the clinics strongest qualities using social media's such as website development, Facebook and blogging.
  • Assisted with list building process Pitched neighborhood caf stories to local media Created print advertisements for local media Assisted with website development

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42. Public Relations Campaigns

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Here's how Public Relations Campaigns is used in Marketing & Public Relations Manager jobs:
  • Delivered product-marketing support through innovative advertising, communications, promotions and public relations campaigns.
  • Implemented and managed strategic communications, branding and public relations campaigns.
  • Helped marketing executives in global offices create local public relations campaigns for "Priceless" campaign.

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43. Local Businesses

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Here's how Local Businesses is used in Marketing & Public Relations Manager jobs:
  • Worked with a variety of local businesses to identify potential cross-promotional opportunities and create strategic partnerships & co-op programs.
  • Identified and targeted local businesses and industries to build new and repeat business.
  • Build brand awareness within the island by mailing catalogues to hotel concierges and local businesses.

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44. Event Management

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Here's how Event Management is used in Marketing & Public Relations Manager jobs:
  • Managed strategic planning and market research, domestic and international advertising, public relations and event management.
  • Managed all freelance writing staff Basic graphic design for marketing material and branded items Event management (e.g.

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45. Product Placement

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Here's how Product Placement is used in Marketing & Public Relations Manager jobs:
  • Conceived product placement program and supervised agency which resulted in national exposure.
  • Generated and developed editor and blogger relationships; managed product placement.
  • Coordinated product placement at upscale social events.
  • Managed agencies: PR, advertising, interactive, media, experiential, seeding, grassroots, video, product placement.
  • Worked directly with media contacts to execute cross promotions, product placements, editorials, and interviews.
  • Secured product placement on major label artists and film and TV shows.
  • Hired and supervised street marketing teams and other outside agencies for product placement, grass roots initiatives and guerilla marketing tactics.
  • Secured cinematic product placement inside "Shall We Dance, " starring Jennifer Lopez and Richard Gere.

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46. Powerpoint

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Here's how Powerpoint is used in Marketing & Public Relations Manager jobs:
  • Developed communication tools and PowerPoint presentations to be used throughout the company to educate internal/external customers on products/services.
  • Created marketing PowerPoint proposals for celebrity wedding, SRR brand, and clothing line for NIKE.
  • Record meeting minutes and create PowerPoint presentations for senior staff summarizing action items.
  • Design marketing Powerpoint presentations within company target market guidelines.
  • Managed marketing and public relations for Harvard Graphics, the presentation graphics software market leader prior to Powerpoint.

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47. Ticket Sales

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Here's how Ticket Sales is used in Marketing & Public Relations Manager jobs:
  • Implement a multimedia public information outreach program to generate ticket sales based on audience demographic.
  • Managed group ticket sales, reconciled all group ticket revenue, sales invoices and payments.
  • Devised strategies to increase ticket sales and build subscriber base.
  • Generated revenue through fundraising, sponsorship, promotional activities and group ticket sales.

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48. Content Development

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Here's how Content Development is used in Marketing & Public Relations Manager jobs:
  • Managed content development and production of all print and electronic marketing campaigns; coordinated with vendors.

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49. Online Presence

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Here's how Online Presence is used in Marketing & Public Relations Manager jobs:
  • Co-launched an online presence of the magazine and building a community of individuals who are in interested in custom cars.
  • Share our mission through social media, online presence, print, and advertising.
  • Optimized organic SEO methodologies to increase traffic for the brands online presence.
  • Key Accomplishments: Conceived, wrote and produced first newsletter for the region and launched online presence.

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50. Annual Budget

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Here's how Annual Budget is used in Marketing & Public Relations Manager jobs:
  • Created seasonal and annual budgets/allocation.
  • Manage the annual budget for the venue's marketing department, as well as relationships with outside advertising agencies and consultants.
  • Manage marketing coordinators at each hospital and an annual budget that exceeds $200k.
  • Managed 5-person external agency team with a $1 million annual budget.
  • Managed annual budget of $500K and managed staff.
  • Allocated resources and managed annual budgets.
  • Maintain quarterly and annual budgets.
  • Direct workflow of four marketing and PR consultants toward stated objectives; fiscally accountable for annual budget.
  • Supervised seven field marketing coordinators, advertising agency and managed an annual budget of [ ]

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Marketing & Public Relations Manager Jobs

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20 Most Common Skills For A Marketing & Public Relations Manager

Company Website

24.3%

Press Releases

16.4%

Special Events

7.9%

Facebook

6.3%

Twitter

4.9%

Promotional Materials

4.9%

Web Content

4.8%

Trade Shows

3.5%

Market Research

2.9%

SEO

2.7%

Customer Service

2.7%

New Product Development

2.6%

Community Outreach

2.6%

Business Development

2.3%

Instagram

2.2%

Graphic Design

2.0%

Internal Communications

1.9%

Promotional Events

1.8%

ROI

1.6%

Linkedin

1.6%
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Typical Skill-Sets Required For A Marketing & Public Relations Manager

Rank Skill
1 Company Website 18.8%
2 Press Releases 12.7%
3 Special Events 6.1%
4 Facebook 4.9%
5 Twitter 3.8%
6 Promotional Materials 3.8%
7 Web Content 3.7%
8 Trade Shows 2.7%
9 Market Research 2.3%
10 SEO 2.1%
11 Customer Service 2.1%
12 New Product Development 2.0%
13 Community Outreach 2.0%
14 Business Development 1.8%
15 Instagram 1.7%
16 Graphic Design 1.6%
17 Internal Communications 1.5%
18 Promotional Events 1.4%
19 ROI 1.3%
20 Linkedin 1.2%
21 Youtube 1.2%
22 Public Relations Strategies 1.1%
23 Photo Shoots 1.1%
24 Email 1.1%
25 New Clients 1.0%
26 Google Analytics 1.0%
27 CRM 1.0%
28 External Communications 0.9%
29 Annual Reports 0.9%
30 Public Relations Efforts 0.9%
31 Communications Plan 0.9%
32 Market Share 0.8%
33 Corporate Communications 0.8%
34 Public Relations Activities 0.8%
35 Pinterest 0.8%
36 News Stories 0.8%
37 Trade Publications 0.7%
38 VIP 0.6%
39 Sales Goals 0.6%
40 Crisis Communications 0.6%
41 Website Development 0.6%
42 Public Relations Campaigns 0.6%
43 Local Businesses 0.5%
44 Event Management 0.5%
45 Product Placement 0.5%
46 Powerpoint 0.5%
47 Ticket Sales 0.5%
48 Content Development 0.5%
49 Online Presence 0.5%
50 Annual Budget 0.4%
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