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What is a marketing representative and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Ella Andreasen,
Michelle R. Eubanks
introduction image

A marketing representative promotes and sells products or services to customers. They are responsible for developing marketing strategies, identifying potential customers, and creating campaigns to generate leads. Marketing representatives work with various teams such as product development, advertising, and sales to ensure that their campaigns are effective. They must have excellent communication skills, be able to analyze market trends and be creative in their approach.

What general advice would you give to a marketing representative?

Ella AndreasenElla Andreasen LinkedIn profile

Marketing Coordinator, Hiniker

Marketing is a dream job for me, and I'm thrilled with my decision. I recommend tailoring your classes to what you view you may need, not just taking standard, required courses. For example, I was not required to take Graphic Design, but I thought it would help me be more well-rounded, and it has helped me quite a bit. I'd also recommend trying out different internships, with companies of various sizes, to gauge if you enjoy being a big part of a little company or a small part of a big company.
ScoreMarketing RepresentativeUS Average
Salary
3.7

Avg. Salary $47,376

Avg. Salary $59,228

Stability level
4.9

Growth rate 19%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.13%

Asian 9.60%

Black or African American 5.24%

Hispanic or Latino 12.52%

Unknown 5.02%

White 67.50%

Gender

female 53.27%

male 46.73%

Age - 34
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34
Stress level
4.9

Stress level is manageable

7.1 - high

Complexity level
8.2

Complexity level is challenging

7 - challenging

Work life balance
4.6

Work life balance is fair

6.4 - fair

What are the pros and cons of being a marketing representative?

Pros

  • Chance to work with a variety of clients and industries

  • Exposure to different aspects of the business, including sales and product development

  • Opportunity to attend industry events and network with other professionals

  • Possibility of receiving performance bonuses or incentives

  • Chance to learn new skills and technologies related to marketing

Cons

  • Need to constantly adapt to changing market trends and consumer preferences

  • Can be challenging to measure the success of marketing campaigns and initiatives

  • Requires strong communication skills and ability to manage multiple projects simultaneously

  • Competition in the industry can be fierce, making it difficult to stand out from competitors

  • May require extensive travel for client meetings or industry events

Marketing representative career paths

Key steps to become a marketing representative

  1. Explore marketing representative education requirements

    Most common marketing representative degrees

    Bachelor's

    68.5 %

    Associate

    13.4 %

    High School Diploma

    7.8 %
  2. Start to develop specific marketing representative skills

    SkillsPercentages
    Product Knowledge18.80%
    Customer Service14.14%
    Sales Presentations5.35%
    Life Insurance4.29%
    PowerPoint3.84%
  3. Complete relevant marketing representative training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing representatives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing representative based on U.S. Bureau of Labor Statistics data and data from real marketing representative resumes.
  4. Research marketing representative duties and responsibilities

    • Manage the overall voice/presence on Facebook and provide content into social applications as needed.
    • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
    • Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
    • Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
  5. Prepare your marketing representative resume

    When your background is strong enough, you can start writing your marketing representative resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing representative resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable marketing representative resume templates

    Build a professional marketing representative resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing representative resume.
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    Marketing Representative Resume
  6. Apply for marketing representative jobs

    Now it's time to start searching for a marketing representative job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first marketing representative job

Zippi

Are you a marketing representative?

Share your story for a free salary report.

Average marketing representative salary

The average marketing representative salary in the United States is $47,376 per year or $23 per hour. Marketing representative salaries range between $28,000 and $77,000 per year.

Average marketing representative salary
$47,376 Yearly
$22.78 hourly

What am I worth?

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How do marketing representatives rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Marketing representative reviews

profile
A zippia user wrote a review on Sep 2021
Pros

Cultivating relationships with customers and accessing customers needs , I like solving their problems with the product or service that I am pre selling to them before passing the lead to a sales executive.

Cons

I am passionate about my role as a BDR and there is nothing that I don't like. I don't like to be put in a box so to speak I enjoy reaching high and don't like to limited.


profile
A zippia user wrote a review on Jun 2020
Pros

Communicating and helping my clients.

Cons

The travel was extensive. Sometimes. It took more than month to close a deaĺ.


profile
A zippia user wrote a review on May 2020
Pros

i enjoy the interaction with people, listen the customer in order to convert him/her into your friend, detect and help customer with his/her needs.

Cons

People without vision, dreams and selfishness.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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