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Become A Marketing Representative

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Working As A Marketing Representative

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $48,349

    Average Salary

What Does A Marketing Representative Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Representative

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Representative Videos

1996 Media Marketing - A Day in the Life of an Automated Rep

Marketing Representative Jobs

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Marketing Representative Career Paths

Marketing Representative
Office Manager Program Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Territory Manager Account Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Account Representative Service Representative Inside Sales Representative
Inside Sales Manager
7 Yearsyrs
Operations Manager Outside Sales Representative Director, Inside Sales
Lead Generator
5 Yearsyrs
Marketing Coordinator Account Executive Product Manager
Market Development Manager
8 Yearsyrs
Sales Consultant Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Marketing Coordinator Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Territory Manager Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Account Representative Marketing Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Account Executive Territory Manager Account Manager
National Account Manager
8 Yearsyrs
Account Executive Sales Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Sales Manager General Manager Account Executive
Regional Accounts Manager
8 Yearsyrs
Office Manager Account Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Operations Manager Regional Sales Manager
Regional Sales Director
11 Yearsyrs
Marketing Manager General Manager Account Manager
Sales Account Manager
6 Yearsyrs
Account Manager Account Executive Sales Manager
Sales And Marketing Manager
6 Yearsyrs
Marketing Director Sales Consultant Solution Specialist
Solutions Manager
8 Yearsyrs
Sales Manager Office Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
Account Manager Sales Manager
Territory Sales Manager
7 Yearsyrs
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Do you work as a Marketing Representative?

Help others decide if this is a good career for them

Average Length of Employment
Sales/Marketing 3.1 years
Marketing Agent 1.7 years
Top Careers Before Marketing Representative
Internship 7.1%
Cashier 5.0%
Manager 3.8%
Server 2.8%
Teller 2.7%
Volunteer 2.1%
Top Careers After Marketing Representative
Manager 4.0%
Owner 3.9%
Consultant 3.5%
Internship 3.4%
Server 2.6%

Do you work as a Marketing Representative?

Marketing Representative Demographics

Gender

Female

53.5%

Male

44.4%

Unknown

2.2%
Ethnicity

White

60.8%

Hispanic or Latino

16.2%

Black or African American

11.8%

Asian

7.5%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

57.3%

French

9.8%

Chinese

4.4%

Mandarin

3.6%

Portuguese

3.1%

German

3.0%

Italian

2.9%

Hindi

2.1%

Japanese

2.1%

Arabic

1.7%

Russian

1.6%

Korean

1.4%

Cantonese

1.4%

Urdu

1.1%

Vietnamese

1.0%

Carrier

0.9%

Tagalog

0.7%

Thai

0.6%

Greek

0.6%

Polish

0.6%
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Marketing Representative Education

Schools

University of Phoenix

15.8%

Florida State University

6.6%

University of Houston

5.9%

University of Central Florida

5.7%

Texas State University

5.7%

Michigan State University

5.2%

University of Alabama

4.9%

West Virginia University

4.8%

Temple University

4.4%

University of North Texas

4.1%

Pennsylvania State University

4.1%

Arizona State University

4.0%

Georgia State University

4.0%

Sam Houston State University

3.7%

University of Florida

3.7%

University of South Florida

3.7%

Liberty University

3.6%

Iowa State University

3.6%

Northeastern University

3.6%

Southern New Hampshire University

3.5%
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Majors

Business

32.3%

Marketing

16.4%

Communication

9.5%

Management

5.6%

Psychology

4.3%

Finance

3.2%

Public Relations

3.1%

Accounting

2.7%

Political Science

2.4%

English

2.3%

Health Care Administration

2.3%

Criminal Justice

2.1%

Nursing

2.0%

Kinesiology

1.9%

Sociology

1.8%

Liberal Arts

1.7%

Education

1.7%

Journalism

1.7%

Economics

1.6%

General Studies

1.5%
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Degrees

Bachelors

53.0%

Other

20.4%

Masters

13.8%

Associate

7.2%

Certificate

3.4%

Diploma

0.9%

Doctorate

0.8%

License

0.5%
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Marketing Representative Videos

1996 Media Marketing - A Day in the Life of an Automated Rep

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Real Marketing Representative Salaries

Job Title Company Location Start Date Salary
Commercial & Marketing Representative Enbridge Employee Services, Inc. Houston, TX Jul 09, 2016 $112,000
Marketing Representative Chemoil Corporation White Plains, NY Oct 01, 2011 $100,000
Marketing Representative Chemoil Corporation San Francisco, CA Feb 01, 2011 $100,000
Product Marketing Representative Skyworks Solutions, Inc. Irvine, CA Jun 11, 2014 $96,000
Product Marketing Representative Skyworks Solutions, Inc. Irvine, CA Nov 06, 2014 $96,000
Product Development and Marketing Representative Spieth Anderson U.S.A., Inc. Fort Worth, TX Oct 15, 2009 $82,472
Product Development and Marketing Representative Spieth Anderson USA, LC Fort Worth, TX Nov 03, 2009 $82,472
Product Development and Marketing Representative Spieth Anderson U.S.A., Inc. Fort Worth, TX Oct 01, 2009 $82,472
Marketing Representative Advanced Micro Systems, Inc. Torrance, CA Dec 02, 2016 $79,000
Marketing Representative World Ambulette Transportation, Inc. NY Jun 05, 2016 $77,293
Marketing Representative Fl Jet Solution LLC Fort Lauderdale, FL Oct 22, 2015 $75,982
Marketing Representative Hess Corporation Orlando, FL Oct 01, 2012 $74,000 -
$136,000
French Marketing REP World Africa Technology Aid Foundation CA Mar 01, 2014 $55,000
International Marketing Representative Sandhills Publishing Company Lincoln, NE Oct 01, 2011 $55,000 -
$75,000
Marketing Representative Bendheim Wall Systems Inc. Passaic, NJ Mar 06, 2012 $53,643
International Marketing Representative Universal Communication Solutions Inc. Miami, FL Sep 19, 2008 $53,114
Product Marketing Representative II Bayer Materialscience, LLC Pittsburgh, PA Sep 14, 2011 $52,500
Product Marketing Representative II Bayer Business and Technology Services, LLC Pittsburgh, PA Sep 14, 2011 $52,500
Marketing REP CJJC Inc. Chandler, AZ Jun 01, 2011 $52,175 -
$73,045
Marketing Representative Med World Pharmacy Chestnut Ridge, NY Nov 01, 2009 $45,476
Marketing Representative Med World Pharmacy Chestnut Ridge, NY Apr 06, 2011 $45,198
Regional Marketing Representative H-E Parts International, L.L.C. Miami, FL Sep 02, 2010 $45,000
Marketing Representative Parkerwhite, Inc. CA Oct 07, 2009 $45,000
Marketing Representative Life Creative Group West Hollywood, CA Feb 20, 2010 $45,000
Circulation Marketing Representative Daily News L.P. Jersey City, NJ Mar 09, 2011 $45,000

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Top Skills for A Marketing Representative

  1. Product Knowledge
  2. Customer Service
  3. New Clients
You can check out examples of real life uses of top skills on resumes here:
  • Attended developmental coaching exercises structured around product knowledge and team building Delivered excellent customer service skills.
  • Applied problem solving techniques and communication skills by providing unparalleled customer service for prospective and current clients.
  • Expanded communication and customer service skills by interacting with new clients daily
  • Establish and regularly review market profile to achieve quality time and territory management.
  • Provided marketing strategy and coordinated special events for both projects.

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Top 10 Best States for Marketing Representatives

  1. Texas
  2. Rhode Island
  3. Minnesota
  4. New Jersey
  5. Delaware
  6. Arkansas
  7. New York
  8. Colorado
  9. Massachusetts
  10. Washington
  • (2,968 jobs)
  • (183 jobs)
  • (1,074 jobs)
  • (1,116 jobs)
  • (104 jobs)
  • (405 jobs)
  • (1,778 jobs)
  • (1,167 jobs)
  • (1,227 jobs)
  • (831 jobs)

Top Marketing Representative Employers

Jobs From Top Marketing Representative Employers

Marketing Representative Videos

1996 Media Marketing - A Day in the Life of an Automated Rep

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