Gone are the days of traditional billboards and newsletters. Although these marketing mediums are still present, marketing gurus such as Gary Vaynerchuk and Seth Godin have proven the convergence of social media, influencers, and digital ads in driving today's business growth. Thus, a marketing representative employed today wears many different hats in promoting a business.
Daily, a marketing representative is involved in developing pricing strategies, developing market forecasts, and creating new sales leads. Besides that, they also manage marketing budgets, facilitate promotional campaigns, and produce an annual report for senior management. They assist in marketing training as well as representing the organization's brand at events and trade shows.
Employers require marketing representatives to have a bachelor's degree relating to business with at least one year of relevant work experience. This role earns, on average, $21 per hour and offers opportunities into becoming a marketing director over time.
There is more than meets the eye when it comes to being a Marketing Representative. For example, did you know that they make an average of $21.65 an hour? That's $45,024 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many Marketing Representatives have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Detail oriented and Communication skills.
If you're interested in becoming a Marketing Representative, one of the first things to consider is how much education you need. We've determined that 68.5% of Marketing Representatives have a bachelor's degree. In terms of higher education levels, we found that 6.0% of Marketing Representatives have master's degrees. Even though most Marketing Representatives have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Marketing Representative. When we researched the most common majors for a Marketing Representative, we found that they most commonly earn Bachelor's Degree degrees or Associate Degree degrees. Other degrees that we often see on Marketing Representative resumes include High School Diploma degrees or Master's Degree degrees.
You may find that experience in other jobs will help you become a Marketing Representative. In fact, many Marketing Representative jobs require experience in a role such as Sales Representative. Meanwhile, many Marketing Representatives also have previous career experience in roles such as Customer Service Representative or Sales Associate.