Marketing representative demographics and statistics in the US
Marketing representative demographics research summary. Zippia estimates marketing representative demographics and statistics in the United States by using a database of 30 million profiles. Our marketing representative estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing representatives after extensive research and analysis:
- There are over 190,065 marketing representatives currently employed in the United States.
- 53.3% of all marketing representatives are women, while 46.7% are men.
- The average marketing representative age is 36 years old.
- The most common ethnicity of marketing representatives is White (67.5%), followed by Hispanic or Latino (12.5%), Asian (9.6%) and Black or African American (5.2%).
- In 2022, women earned 95% of what men earned.
- 10% of all marketing representatives are LGBT.
- Marketing representatives are 64% more likely to work at private companies in comparison to public companies.
On this page
Marketing representative demographics by:
Marketing representative gender statistics
53.3% of marketing representatives are women and 46.7% of marketing representatives are men.
- Female, 53.3%
- Male, 46.7%
Marketing representative gender ratio
| Gender | Percentages |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
Marketing representative gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$46,145
Female income
$43,674
Marketing representative gender ratio over time
This data breaks down the percentage of men and women in marketing representative positions over time. Currently, 53.3% of marketing representatives are female.
Marketing representative gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 55.14% | 44.86% |
| 2011 | 52.68% | 47.32% |
| 2012 | 52.93% | 47.07% |
| 2013 | 49.44% | 50.56% |
| 2014 | 49.48% | 50.52% |
| 2015 | 51.66% | 48.34% |
| 2016 | 50.89% | 49.11% |
| 2017 | 50.86% | 49.14% |
| 2018 | 49.89% | 50.11% |
| 2019 | 48.52% | 51.48% |
| 2020 | 46.01% | 53.99% |
| 2021 | 46.73% | 53.27% |
Marketing representative related jobs gender ratio
We compared marketing representatives with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Representative | 47% | 53% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing representative demographics by race
The most common ethnicity among marketing representatives is White, which makes up 67.5% of all marketing representatives. Comparatively, 12.5% of marketing representatives are Hispanic or Latino and 9.6% of marketing representatives are Asian.
- White, 67.5%
- Hispanic or Latino, 12.5%
- Asian, 9.6%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Marketing representative race
| Marketing representative race | Percentages |
|---|---|
| White | 67.5% |
| Hispanic or Latino | 12.5% |
| Asian | 9.6% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Marketing representative race and ethnicity over time
See how marketing representative racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing representative race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.44% | 5.43% | 7.35% | 8.95% |
| 2011 | 74.74% | 5.43% | 7.78% | 9.91% |
| 2012 | 74.80% | 5.63% | 7.06% | 10.14% |
| 2013 | 74.55% | 5.84% | 6.52% | 10.16% |
| 2014 | 74.88% | 5.27% | 7.69% | 9.61% |
| 2015 | 73.84% | 4.85% | 7.98% | 10.31% |
| 2016 | 72.06% | 6.02% | 8.21% | 11.21% |
| 2017 | 72.04% | 5.88% | 8.28% | 10.82% |
| 2018 | 71.34% | 5.54% | 8.29% | 11.41% |
| 2019 | 71.68% | 5.44% | 8.50% | 11.47% |
| 2020 | 69.77% | 4.89% | 8.58% | 12.33% |
| 2021 | 67.50% | 5.24% | 9.60% | 12.52% |
Marketing representative wage gap by race
According to our data, asian marketing representatives have the highest average salary compared to other ethnicities. Black or african american marketing representatives have the lowest average salary at $42,129.
| Ethnicity | Salary |
|---|---|
| Unknown | $44,830 |
| White | $46,874 |
| Black or African American | $42,129 |
| Asian | $51,870 |
| Hispanic or Latino | $45,563 |
Average marketing representative age
See how the average age of marketing representatives varies based on ethnicity and gender.
Male
Female
Marketing representative age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing representative age breakdown
The average age of marketing representatives is 30-40 years years old, representing 35% of the marketing representative population.
Marketing representative age breakdown
| Marketing Representative Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing representative educational attainment
The most common degree for marketing representatives is bachelor's degree, with 68% of marketing representatives earning that degree. The second and third most common degree levels are associate degree degree at 13% and associate degree degree at 8%.
- Bachelor's, 68%
- Associate, 13%
- High School Diploma, 8%
- Master's, 6%
- Other Degrees, 5%
Marketing representatives by degree level
| Marketing representative degree | Percentages |
|---|---|
| Bachelor's | 68% |
| Associate | 13% |
| High School Diploma | 8% |
| Master's | 6% |
| Other Degrees | 5% |
Marketing representative jobs you might like
Marketing representative wage gap by degree level
According to the data, marketing representatives with a Doctorate degree earn more than those without, at $58,807 annually. With a Master's degree, marketing representatives earn a median annual income of $58,079 compared to $48,731 for marketing representatives with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $58,079 |
| Bachelor's Degree | $48,731 |
| Doctorate Degree | $58,807 |
Marketing representative employment statistics
Most marketing representatives work for a private in the hospitality industry.
Company size where marketing representatives work
Below, you can see the size of companies where marketing representatives work.
Marketing representative jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 9% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 29% |
| > 10,000 employees | 32% |
Marketing representative jobs by company type
Employees with the marketing representative job title have their preferences when it comes to working for a company. For instance, most marketing representatives prefer to work at private companies over public companies.
Marketing representative jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 33% |
| Private | 64% |
| Government | 2% |
Marketing representative jobs by industry
The most common industries for marketing representatives are hospitality, media and insurance.
Marketing representative industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 15% |
| Hospitality | 10% |
| Media | 9% |
| Insurance | 9% |
| Health Care | 8% |
| Professional | 7% |
| Manufacturing | 7% |
| Technology | 7% |
| Finance | 6% |
| Retail | 6% |
| Construction | 3% |
| Telecommunication | 2% |
| Energy | 2% |
| Real Estate | 2% |
| Education | 2% |
| Internet | 1% |
| Transportation | 1% |
| Government | 1% |
| Non Profits | 1% |
| Start-up | 1% |
Marketing representative turnover and employment statistics
Marketing representative unemployment rate over time
The unemployment rate for marketing representatives between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing representative unemployment rate by year
| Year | Marketing representative unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing representative tenure
The average marketing representative stays at their job for 1-2 years, based on the 24,949 marketing representatives resumes in Zippia's database.
Marketing representative tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 28% |
| 1-2 years | 37% |
| 3-4 years | 14% |
| 5-7 years | 11% |
| 8-10 years | 4% |
| 11+ years | 5% |
Marketing representative LGBT ratio compared to similar jobs
Review the percent of marketing representatives that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator | 4.41% | 12,567 |
| Logistics Planning Engineer | 8.65% | 26,509 |
| Prisoner Classification Interviewer | 8.93% | 1,279 |
| Marketing Representative | 10.00% | - |
| Director Of Sustainability | 11.05% | 8,625 |
| Environmental Compliance Specialist | 11.64% | 31,894 |
| Fundraising Assistant | 19.25% | 340 |
Similar marketing representative jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator | 4.41% | 12,567 |
| Logistics Planning Engineer | 8.65% | 26,509 |
| Prisoner Classification Interviewer | 8.93% | 1,279 |
| Director Of Sustainability | 11.05% | 8,625 |
| Environmental Compliance Specialist | 11.64% | 31,894 |
| Fundraising Assistant | 19.25% | 340 |
Foreign languages spoken by marketing representatives
The most common foreign language among marketing representatives is Spanish at 56.7%. The second-most popular foreign language spoken is French at 9.7% and Chinese is the third-most popular at 4.7%.
- Spanish, 56.7%
- French, 9.7%
- Chinese, 4.7%
- Mandarin, 4.2%
- German, 3.4%
- Other, 21.3%
Marketing representative languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 56.7% |
| French | 9.7% |
| Chinese | 4.7% |
| Mandarin | 4.2% |
| German | 3.4% |
| Other | 21.3% |
