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Marketing representative vs business sales representative

The differences between marketing representatives and business sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing representative, becoming a business sales representative takes usually requires 2-4 years. Additionally, a business sales representative has an average salary of $58,288, which is higher than the $47,376 average annual salary of a marketing representative.

The top three skills for a marketing representative include product knowledge, customer service and sales presentations. The most important skills for a business sales representative are business sales, customer accounts, and customer service.

Marketing representative vs business sales representative overview

Marketing RepresentativeBusiness Sales Representative
Yearly salary$47,376$58,288
Hourly rate$22.78$28.02
Growth rate19%4%
Number of jobs217,886226,438
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 68%
Average age3747
Years of experience64

What does a marketing representative do?

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

What does a business sales representative do?

A business sales representative's role is to develop strategies in identifying leads and opportunities to secure sales. Their responsibilities revolve around reaching out to clients to offer products and services, discussing the pricing and specifications of products, processing payments, and gathering necessary client information. They may also arrange appointments with clients to negotiate and sign contracts. Furthermore, as a business sales representative, it is essential to produce progress reports and presentations, handle issues and complaints, maintain records of all transactions, and regularly update databases.

Marketing representative vs business sales representative salary

Marketing representatives and business sales representatives have different pay scales, as shown below.

Marketing RepresentativeBusiness Sales Representative
Average salary$47,376$58,288
Salary rangeBetween $28,000 And $77,000Between $31,000 And $108,000
Highest paying CityNew York, NYBothell, WA
Highest paying stateWashingtonWashington
Best paying companyAmazonAmazon
Best paying industryFinance-

Differences between marketing representative and business sales representative education

There are a few differences between a marketing representative and a business sales representative in terms of educational background:

Marketing RepresentativeBusiness Sales Representative
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaStanford University

Marketing representative vs business sales representative demographics

Here are the differences between marketing representatives' and business sales representatives' demographics:

Marketing RepresentativeBusiness Sales Representative
Average age3747
Gender ratioMale, 46.7% Female, 53.3%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between marketing representative and business sales representative duties and responsibilities

Marketing representative example responsibilities.

  • Manage the overall voice/presence on Facebook and provide content into social applications as needed.
  • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
  • Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
  • Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
  • Review payroll entries for accuracy and resolve issues if need.
  • Perform layout of classify section in InDesign each month and assist editorial department with proofing.
  • Show more

Business sales representative example responsibilities.

  • Lead recruitment and marketing efforts via social media channels such as LinkedIn, Google+, Facebook, etc.
  • Generate qualify leads through B2B telemarketing services specialize in identifying and nurturing prospects for computer hardware, software and technology services.
  • Assist with coordinating and organizing marketing projects such as direct mail and team telemarketing initiatives.
  • Generate qualify leads through B2B telemarketing services specialize in identifying and nurturing prospects for computer hardware, software and technology services.
  • Assist in the training of newly hire salespeople on technical aspects of CCTV camera systems.
  • Maintain a neat display kiosk that are up to par with Costco's standards
  • Show more

Marketing representative vs business sales representative skills

Common marketing representative skills
  • Product Knowledge, 19%
  • Customer Service, 14%
  • Sales Presentations, 5%
  • Life Insurance, 4%
  • PowerPoint, 4%
  • Business Development, 4%
Common business sales representative skills
  • Business Sales, 13%
  • Customer Accounts, 12%
  • Customer Service, 11%
  • Business Relationships, 11%
  • Lead Generation, 11%
  • Security Industry, 6%

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