Marketing representative vs sales representative

The differences between marketing representatives and sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing representative, becoming a sales representative takes usually requires 2-4 years. Additionally, a sales representative has an average salary of $56,591, which is higher than the $47,376 average annual salary of a marketing representative.

The top three skills for a marketing representative include product knowledge, customer service and sales presentations. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Marketing representative vs sales representative overview

	Marketing Representative	Sales Representative
Yearly salary	$47,376	$56,591
Hourly rate	$22.78	$27.21
Growth rate	19%	4%
Number of jobs	217,886	205,456
Job satisfaction	-	4.33
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 54%
Average age	37	47
Years of experience	6	4

What does a marketing representative do?

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Marketing representative vs sales representative salary

Marketing representatives and sales representatives have different pay scales, as shown below.

	Marketing Representative	Sales Representative
Average salary	$47,376	$56,591
Salary range	Between $28,000 And $77,000	Between $33,000 And $94,000
Highest paying City	New York, NY	Boston, MA
Highest paying state	Washington	Massachusetts
Best paying company	Amazon	Google
Best paying industry	Finance	Pharmaceutical

Differences between marketing representative and sales representative education

There are a few differences between a marketing representative and a sales representative in terms of educational background:

	Marketing Representative	Sales Representative
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 54%
Most common major	Business	Business
Most common college	University of Georgia	SUNY College of Technology at Alfred

Marketing representative vs sales representative demographics

Here are the differences between marketing representatives' and sales representatives' demographics:

	Marketing Representative	Sales Representative
Average age	37	47
Gender ratio	Male, 46.7% Female, 53.3%	Male, 58.1% Female, 41.9%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	6%

Differences between marketing representative and sales representative duties and responsibilities

Marketing representative example responsibilities.

Manage the overall voice/presence on Facebook and provide content into social applications as needed.
Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
Review payroll entries for accuracy and resolve issues if need.
Perform layout of classify section in InDesign each month and assist editorial department with proofing.

Sales representative example responsibilities.

Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
Handle administrative and sales duties as Jr.

Marketing representative vs sales representative skills

Common marketing representative skills

Product Knowledge, 19%
Customer Service, 14%
Sales Presentations, 5%
Life Insurance, 4%
PowerPoint, 4%
Business Development, 4%

Common sales representative skills

Sales Process, 9%
Product Knowledge, 9%
Customer Service, 7%
CRM, 6%
Business Development, 6%
Sales REP, 5%

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Business and Financial Industry
Marketing Representative
Marketing Representative vs Sales Representative

Updated January 8, 2025

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