Research Summary. We analyzed 4,654 marketing representative resumes to determine which ones land the most jobs. Below you'll find examples of resumes that can help you get an interview (and a job offer) from companies like IBM and Sam's Club. Here are the key facts about marketing representative resumes to help you get the job:

  • The average marketing representative resume is 358 words long
  • The average marketing representative resume is 0.8 pages long based on 450 words per page.
  • Product knowledge is the most common skill found on a marketing representative resume. It appears on 18.8% of resumes.
After learning about how to write a professional marketing representative resume, you can make sure your resume checks all the boxes with our resume builder.


Marketing Representative Resume Example

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Marketing Representative Resume
Marketing Representative Resume
Marketing Representative Resume
Marketing Representative Resume

What Should Be Included In A Marketing Representative Resume


1. Add Contact Information To Your Marketing Representative Resume

Your name should be the biggest text on the page and be at or near the top of the document.

Your address doesn't need to include your street name or house number - listing your city and state works just fine.

Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching).

Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

Marketing Representative Resume Contact Information Example #1

Hank Rutherford Hill

St. Arlen, Texas | 333-111-2222 |

Do you want to know more?
How To Write The Perfect Resume Header

2. Add Your Relevant Education To The Resume

Your resume's education section should include:

  • The name of your school
  • The date you graduated (Month, Year or Year are both appropriate)
  • The name of your degree
If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

  • Academic awards (Dean's List, Latin honors, etc. )
  • GPA (if you're a recent graduate and your GPA was 3.5+)
  • Extra certifications
  • Academic projects (thesis, dissertation, etc.)

Other tips to consider when writing your education section include:

  • If you're a recent graduate, you might opt to place your education section above your experience section
  • The more work experience you get, the shorter your education section should be
  • List your education in reverse chronological order, with your most recent and high-ranking degrees first
  • If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

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Marketing Representative Resume Relevant Education Example #1

Bachelor's Degree In Business 2014 - 2016

Indiana Wesleyan University Marion, IN

Marketing Representative Resume Relevant Education Example #2

Bachelor's Degree In Business 2014 - 2016

Ashford University San Diego, CA


3. Next, Create A Marketing Representative Skills Section On Your Resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

  • Include 6-12 skills, in bullet point form
  • List mostly hard skills; soft skills are hard to test
  • Emphasize the skills that are most important for the job
Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example Of Marketing Representative Skills For Resume

  • Product Knowledge Skills

    Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

  • Customer Service Skills

    Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

  • Business Development Skills

    Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

  • Market Research Skills

    Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

  • Cold Calls Skills

    Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

  • Medicare Skills

    Medicare is a federal government insurance program that offers health care coverage to people who are 65 and above. In some cases, younger people with disabilities whose status is identified by the SSA can also avail the insurance program. Medicare covers the health expenses of people who are not able to afford it plus it protects the payee from rising health care costs.

  • Outbound Calls Skills

    An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Top Skills for a Marketing Representative

  • Product Knowledge, 18.8%
  • Customer Service, 14.1%
  • Sales Presentations, 5.3%
  • Life Insurance, 4.3%
  • Other Skills, 57.5%
Not sure which skills are really important?
3 Big Tips For Listing Skills On Your Resume

4. List Your Marketing Representative Experience

The most important part of any resume is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of engineers" and "Managed a team of 6 engineers over a 9-month project."

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

Don't have any experience?
How To Show Your Experience On a Resume... Even When You Don't Have Any
Work History Example # 1
Marketing Associate
Reynolds and Reynolds
  • Averaged over 500% ROI for dealerships each month by maximizing profits with strategic and targeted communications.
  • Improved the SIMULIA presence on Facebook, Twitter, LinkedIn and YouTube.
  • Expanded social media efforts, including LinkedIn groups to foster community.
  • Supervised twelve representatives in the marketing department.
  • Managed lead generation campaigns, MS CRM, participation in partner lead portal programs and lead nurturing activities.
Work History Example # 2
Sales Representative Internship
Best Buy
  • Developed training material for new products including PowerPoint presentations, training tools and video of core demonstrations of our flagship devices.
  • Communicated with Manager on possible theft in store.
  • Ensured quick and efficient check out experience with POS
  • Received and processed cash/credit card payments for in-store purchases using POS.
  • Demonstrated effective communication in all aspects of the workspace.
Work History Example # 3
Social Media Marketing Assistant
Merchandise Mart Properties
  • Supported the marketing communications department in the design and development of survey material and trade show signage.
  • Created marketing for prospective clients through PowerPoint, e-blasts, and direct mail.
  • Generated content for multiple social media platforms including ABMG s Facebook page and 365 Real Estate Marketing Tips.
  • Advanced: Word, Excel, PowerPoint, Outlook.
  • Managed real estate broker database facilitating efficient company mass mailing communications.
Work History Example # 4
Editorial Assistant (Part-Time)
Adecco Staffing, USA
  • Facilitated Avid ISIS and and server tech support.
  • Edited family history documents; audited indexed census records in preparation for online access
  • Edited and proofed articles and overall layout of each magazine.
  • Fact-checked quarterly magazines and supplements.
  • Verified facts, dates, and statistics, usinginternet reference as resources.

5. Highlight Your Marketing Representative Certifications On Resume

Certifications can be a powerful tool to show employers that you know your stuff. If you have any of these certifications, make sure to put them on your marketing representative resume:

  1. Certified Professional, Life and Health Insurance Program (CPLHI)
  2. Certified Sales Professional (CSP)
  3. Professional Certified Marketer (PCM)
  4. Certified Professional - Human Resource (IPMA-CP)
  5. Certified Medical Office Manager (CMOM)
  6. International Accredited Business Accountant (IABA)
  7. Automotive Sales Professional
  8. Travel and Tourism Professional (TTP)
  9. Certified Advertising Specialist (CAS)
  10. Certified Insurance Service Representatives (CISR)


6. Finally, Add a Marketing Representative Resume Summary Or Objective Statement

A resume summary statement is a 1-3 sentence spiel at the top of your resume that quickly summarizes who you are and what you have to offer. In this section, include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to address skills and experiences that are emphasized in the job description.

Are you a recent grad?
Read our guide on how to write a resume summary statement

Five Key Resume Tips For Writing A Marketing Representative Resume:

Relevant Experience
Make sure that the jobs, experience, and accolades that you include are relevant to the position you’re applying for.
The Right Skills
This is a great time to run wild with those keywords from the job description. For example, if they’re looking for someone with experience in Product Knowledge, be sure to list it in your resume’s skills section.
Quantifiable Achievements
Your workplace accomplishments tell the story of the unique value you bring to an organization. Stay away from dry descriptions of job duties. Use numbers to help contextualize your achievements..
An applicant tracking system (ATS) is a piece of software employers use to collect, scan, organize, and rank applications. The key to getting your resume past ATS and into the hands of hiring managers is smart keyword usage.
Impeccable Formatting
Formatting a resume so that it looks professional and attractive is important. With Zippia’s resume builder, you can put together a modern-looking resume in less than 10 minutes. Just choose a resume template that suits your style, answer some questions about your background, and you’ll have a resume that’ll pass muster with both the ATS and the hiring manager.
Not sure how to make a resume that stands out?
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