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Marketing representative skills for your resume and career

Q: How to calculate marketing ROI

Calculating marketing ROI or return on investment involves determining the cost of the marketing effort and the sales growth resulting from that marketing. When a marketing campaign is implemented, the sales associated with that product(s) are expected to increase. To calculate a company's return on its marketing investment, subtract the cost of the marketing campaign from the increased profits starting from when the campaign began.

Q: What are marketing intermediaries?

Marketing intermediaries are individuals or companies that assist in distributing and promoting specific products or services to end consumers. Marketing intermediaries act as middlemen, or middle organizations, in between the company producing a specific product or service and the customers who purchase that product or service.

Q: What are the goals of marketing?

The goals of marketing include increasing brand awareness, generating leads, and becoming an authority in a specific industry. Here are some details on these goals and other goals associated with marketing efforts:

Q: What are the marketing functions?

The marketing functions include seven key components - distribution, financing, market research, pricing, product and service management, promotion, and selling. Marketing functions are important because they help businesses to promote their products or services, reach potential customers, and improve brand recognition. Additionally, marketing functions can help businesses to capture market share, increase profit margins, and create new opportunities for growth.

Q: What is OOH in marketing?

OOH in marketing stands for "Out-of-Home" advertising. It refers to any promotional message or advertisement that reaches consumers while they are outside of their homes, such as billboards, street furniture (like bus shelters or benches), transit advertising (like ads on buses or trains), digital signage, and other forms of outdoor advertising.

Q: What is ROAS in marketing?

ROAS in marketing stands for "Return on Advertising Spend" and is a metric used to measure revenue earned for each dollar you spend on advertising. Having a good metric for the effectiveness of a digital advertising campaign is important for a business to evaluate which methods are working and how to improve future advertising efforts.

Q: What is SaaS marketing?

SaaS marketing is a marketing strategy that focuses on promoting and selling software products that are delivered through the cloud or over the Internet. SaaS, or Software as a Service, marketing involves creating and executing marketing campaigns that are designed to promote the benefits of using software products that are provided on a subscription basis.

Q: What is a marketing database?

A marketing database is a collection of information about customers, prospective customers, or market segments used to identify and target the most relevant customers or market segments for a certain business. It may include customer data from websites, email campaigns, customer service interactions, purchase histories, and more.

Q: What is a marketing environment?

A marketing environment refers to specific external forces and other factors that affect an organization's ability to market, promote, and sell its products and/or services. Factors associated with a marketing environment are typically out of each individual company's control; however, they can have a considerable impact on chances of success.

Q: What is ethical marketing?

Ethical marketing refers to a certain kind of promotional strategy that emphasizes marketing a brand, products, or services in a responsible, transparent, and honest fashion. This type of marketing is informed by ethical principles and specific standards of conduct, including:

Updated January 8, 2025

9 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Kaustav Misra Ph.D.

Below we've compiled a list of the most critical marketing representative skills. We ranked the top skills for marketing representatives based on the percentage of resumes they appeared on. For example, 18.8% of marketing representative resumes contained product knowledge as a skill. Continue reading to find out what skills a marketing representative needs to be successful in the workplace.

15 marketing representative skills for your resume and career

1. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how marketing representatives use product knowledge:

Relocated to South Carolina to build referral program with parent company making presentations in education banking schools for product knowledge.
Use in-depth product knowledge and extensive business experience to cultivate positive relationships with owners, managers and key decision-makers.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing representatives use customer service:

Provide exceptional customer service to assigned agencies, responding quickly and efficiently to agency inquiries and proactively trouble-shooting problems.
Work closely with client nurses, regional coordinators, marketing representative, provider representatives and customer service.

3. Sales Presentations

Here's how marketing representatives use sales presentations:

Created and managed a marketing repository that included sales presentations, collateral materials and division sales manual to streamline pursuit efforts.
Developed marketing strategies and conducted numerous sales presentations, coordinated training seminars for new representatives and maintained wholesale and chain accounts.

4. Life Insurance

Here's how marketing representatives use life insurance:

Recognized Long-term Care and Life Insurance specialist utilizing training and presentation skills.
Contacted prospective customers and provided information on life insurance products.

5. PowerPoint

Here's how marketing representatives use powerpoint:

Conducted training utilizing PowerPoint presentations, enforced policies and procedures, performed audits and corrected errors and generated reports.
Created PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.

6. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing representatives use business development:

Schedule coordinator for community education classes: Facilitated customer relationships by promoting NSUHS doctors and marketing hospital services through business development.
Lead new business development and generate opportunities by identifying new apartment communities and commercial buildings and facilitating prospecting phone calls.

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7. Trade Shows

Here's how marketing representatives use trade shows:

Developed and executed marketing/PR campaigns, including new product introductions and existing product development; attended trade shows and events.
Initiated and planned corporate-sponsored events including trade shows, racing sponsored events and special event activities.

8. Health Insurance

Here's how marketing representatives use health insurance:

Work with Medicaid and lower income families and individuals securing affordable health insurance, through consultation and personal information verification.
Engaged Human Resource Managers in conversation to initiate employee health insurance contracts resulting in setting appointments for company representatives.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing representatives use market research:

Worked directly with corporate headquarters in Denmark to develop and execute marketing campaigns based on interpretation of United States market research.
Conducted market research and developed a comprehensive database of prospective businesses that serve clients in need of Social Security disability benefits

10. Business Relationships

Here's how marketing representatives use business relationships:

Established and maintained positive and mutually-beneficial business relationships with regional financial planners, including contact persons at major brokerages.
Develop business relationships with operating partners, midstream providers and purchasers for the Permian Basin and Marcellus-Utica Shale projects.

11. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how marketing representatives use cold calls:

Used cold call methods and outsourced vendor marketplace for physician services regarding medical evaluations for use by competitive insurance vendors.
Acquired new business accounts through cold calling, telemarketing, involvement in community activities and national organizations.

12. Medicare

Medicare is a federal government insurance program that offers health care coverage to people who are 65 and above. In some cases, younger people with disabilities whose status is identified by the SSA can also avail the insurance program. Medicare covers the health expenses of people who are not able to afford it plus it protects the payee from rising health care costs.

Here's how marketing representatives use medicare:

Assisted applicants with paperwork and enrolled Medicare eligible recipients into the Managed Medicare Senior Advantage Program.
Specialized in Medicare coverage, and advised clients on benefits and possible additional coverage options.

13. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how marketing representatives use outbound calls:

Administered secondary quality control process by conducting outbound calls to verify leads from internal marketing activities met CSG Marketing opportunity-management criteria.
Conducted outbound calls, professionally relayed promotions to customers, and worked efficiently independently without need for supervision.

14. Facebook

Here's how marketing representatives use facebook:

Managed the overall voice/presence on Facebook and provided content into social applications as needed.
Created Facebook and Twitter groups which facilitated easy communication among all students.

15. Medicaid

Here's how marketing representatives use medicaid:

Implemented marketing techniques with the Medicaid recipient's population and collected required documentation from applicants to complete the enrollment process.
Developed and implemented strategies to educate Medicaid clients on Managed Care enrollment options and program benefits.

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What skills help Marketing Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing representative resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What marketing representative skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young marketing representatives need?

Dr. Sunaina Shrivastava Ph.D.

Assistant Professor, Manhattan College

With the advent of the pandemic, working online, and organizing work meetings online through platforms like Zoom, Skype, Google Meet has become the norm. Fresh graduates need to make sure that they can collaborate with colleagues from different time zones and other countries online and work productively in teams. More importantly, the pandemic has accelerated the rise of the digital economy - fresh graduates need to develop digital marketing skills and leverage digital technologies as the majority of consumers are online. In terms of digital marketing, graduates should develop skills not just limited to SEO, managing, and advertising on social media, etc.

What technical skills for a marketing representative stand out to employers?

Dr. Matteo Cantarello Ph.D.

Visiting Assistant Professor of Hispanic Studies, William & Mary

Programming has become an asset within the humanities, too. Even though hires of digital humanists are still limited in number (at least within my discipline), they are probably destined to increase in the near future. Also, flexibility and versatility with respect to teaching are also highly marketable. Any candidate who has experience with in-person, hybrid, and online courses and who has degrees, titles, and certificates that demonstrate that is extremely appreciated on the academic job market.

What soft skills should all marketing representatives possess?

John Cicala Ph.D.

Associate Professor of Digital Marketing, University of North Alabama

The ability to write for reading and not to write as if they are simply transcribing an internal conversation with the paper or whatever media is being used to communicate. They should also possess the ability to interact and to converse with others in person and to actively listen.

What hard/technical skills are most important for marketing representatives?

Mary Norman

Lecturer of Marketing, University of North Georgia

-Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights

Do you want to know more?

List of marketing representative skills to add to your resume

The most important skills for a marketing representative resume and required skills for a marketing representative to have include:

Product Knowledge
Customer Service
Sales Presentations
Life Insurance
PowerPoint
Business Development
Trade Shows
Health Insurance
Market Research
Business Relationships
Cold Calls
Medicare
Outbound Calls
Facebook
Medicaid
Community Events
Customer Relations

Twitter
Market Trends
Event Planning
Press Releases
Inbound Calls
Client Relationships
Health Fairs
Sales Quota
Promotional Materials
Promotional Events
Local Businesses
Product Line
Gross Sales
MRI
Commercial Property
Keep Management
Sales Techniques

Customer Inquiries
Family Health
Community Organizations
Giveaways
Sales Strategies
Channel Marketing
Product Awareness
Player Tracking System
VIP
Marketing Mix
Health Plan
Professional Relationships
Retail Store
Depot
Costco

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Marketing Representative skills FAQs

How to calculate marketing ROI

What are marketing intermediaries?

What are the goals of marketing?

What are the marketing functions?

What is OOH in marketing?

What is ROAS in marketing?

What is SaaS marketing?

What is a marketing database?

What is a marketing environment?

What is ethical marketing?

What is marketing information management?

What is organic marketing?

What is primary data in marketing?

What is search marketing?

What is white label marketing?

Have more questions? See all answers to common business and financial questions.

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Updated January 8, 2025

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