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Job outlook for marketing representatives in the United States
Marketing representative job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing representative job growth rate is 19% from 2018-2028.
About 150,300 new jobs for marketing representatives are projected over the next decade.
Marketing representative salaries have increased 5% for marketing representatives in the last 5 years.
There are over 190,065 marketing representatives currently employed in the United States.
There are 217,886 active marketing representative job openings in the US.
The average marketing representative salary is $47,376.
Are marketing representative jobs in demand?
Marketing representative job and salary trends over time
Marketing representative jobs over time
Marketing representative job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 190,065 | 0.06% |
| 2020 | 182,989 | 0.05% |
| 2019 | 182,535 | 0.05% |
| 2018 | 173,725 | 0.05% |
| 2017 | 165,208 | 0.05% |
Average marketing representative salary over time
Marketing representative salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $47,376 | $22.78 | +3.2% |
| 2025 | $45,922 | $22.08 | +1.1% |
| 2024 | $45,440 | $21.85 | --0.2% |
| 2023 | $45,519 | $21.88 | +1.1% |
| 2022 | $45,037 | $21.65 | +0.7% |
Marketing representative jobs by state
Most common states for marketing representatives
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | New Hampshire | 1,342,795 | 648 | 48% |
| 2 | Rhode Island | 1,059,639 | 495 | 47% |
| 3 | Vermont | 623,657 | 293 | 47% |
| 4 | Maine | 1,335,907 | 588 | 44% |
| 5 | Minnesota | 5,576,606 | 2,269 | 41% |
| 6 | North Dakota | 755,393 | 306 | 41% |
| 7 | Wyoming | 579,315 | 238 | 41% |
| 8 | Massachusetts | 6,859,819 | 2,778 | 40% |
| 9 | Pennsylvania | 12,805,537 | 4,919 | 38% |
| 10 | Nebraska | 1,920,076 | 727 | 38% |
| 11 | District of Columbia | 693,972 | 264 | 38% |
| 12 | Montana | 1,050,493 | 393 | 37% |
| 13 | New Jersey | 9,005,644 | 3,212 | 36% |
| 14 | Connecticut | 3,588,184 | 1,298 | 36% |
| 15 | Utah | 3,101,833 | 1,124 | 36% |
| 16 | Delaware | 961,939 | 343 | 36% |
| 17 | Iowa | 3,145,711 | 1,099 | 35% |
| 18 | Kansas | 2,913,123 | 1,034 | 35% |
| 19 | Ohio | 11,658,609 | 3,987 | 34% |
| 20 | Virginia | 8,470,020 | 2,876 | 34% |
Most common cities for marketing representatives
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Florence | 1 | 3% | $38,600 |
| 2 | Freeport | 1 | 2% | $66,557 |
| 3 | Orlando | 2 | 1% | $38,645 |
| 4 | Saint Paul | 2 | 1% | $53,880 |
| 5 | Tampa | 2 | 1% | $38,949 |
| 6 | Carmel | 1 | 1% | $37,186 |
| 7 | Charleston | 1 | 1% | $33,771 |
| 8 | Clearwater | 1 | 1% | $39,026 |
| 9 | Corona | 1 | 1% | $61,623 |
| 10 | Fort Myers | 1 | 1% | $38,771 |
| 11 | Hartford | 1 | 1% | $56,688 |
| 12 | Atlanta | 1 | 0% | $38,582 |
| 13 | Baton Rouge | 1 | 0% | $34,943 |
| 14 | Columbus | 1 | 0% | $35,626 |
| 15 | Dallas | 1 | 0% | $51,187 |
| 16 | Glendale | 1 | 0% | $62,676 |
| 17 | Houston | 1 | 0% | $53,322 |
Marketing Representative job outlook: Expert opinions
Our panel of marketing representative experts
Weber State University
University of Maryland - College Park
Southern Illinois University Edwardsville
Texas Woman's University
University of Akron
Saint Xavier University
Eastern University
Lehigh University
University of Maryland - College Park
North Dakota State University
University of Akron
Southern University and A & M College
University of Michigan Dearborn
Pace University
Lloyd Wilson
Professor and Center DirectorWhat general advice would you give to a Marketing Representative?
Lloyd Wilson: Be a strong communicator. Make yourself so valuable that the company will lose business if you decide to accept a position with another company. Show your value by being able to improve the company’s bottom line. Earn the company’s respect by earning the respect of the crop consultants, growers, extension agents, and specialists. Be willing to ask for pay increases once you have reached the point that you believe your knowledge separates you from the pack, so-to-speak. Be wiling to change jobs is necessary, but never burn bridges. Be willing to accept leadership roles, even if it means you have to relocate.
What Marketing Representative skills would you recommend for someone trying to advance their career?
Lloyd Wilson: If the graduate is just starting his/her career with a chemical company then the best advice I can give is to learn all you can about major factors that impact herbicide, fungicide, and insecticide efficacy. Reach beyond the products that the company sale and learn how the crop responds to the array of management inputs. Don’t be hesitant to say I don’t know about something but will get back to you on it. Do get back to them. Learn that when you don’t know something, ask the opinion of the consultants, growers, and researchers you work with.
What will help Marketing Representatives increase their earning potential?
Lloyd Wilson: Communication. A person who is willing to learn by doing. A person who learns the ins and out of all aspect of production of each crop you work with from varietal selection to planting, fertilizing, irrigating, pest management and harvesting will be highly prized. Growers and consultants respect chemical reps who have a strong understanding of all aspects of production and management. Growers and consultants are certainly interested in knowing how to maximize the cost-effectiveness of their chemical options. But don’t b.s. about what you do and don’t know. Nothing wrong with saying I don’t know and will get back to you. Working for a chemical company means you need to know how to calibrate spray equipment, evaluate efficacy, determine cost-efficacy of the array of management options, and know how to work safely with potentially dangerous chemicals. Drone technology is quickly taking off. Obtain a license to operate drones with attachments that allow liquid, granular, and powder payloads application. Know the ins and outs of labels. Know the flexibility that your company provides you in terms of chemical pricing, assume there is a sales side to the position. At times, you will have to recommend other company’s chemistries. But if that happens too often, find a better company to work for. Learn how to work closely with your crop consultants, growers, university researchers, extension specialists, and local extension agents.
Ryan McKeehan
Weber State University
General Sales, Merchandising And Related Marketing Operations
What Marketing Representative skills would you recommend for someone trying to advance their career?
Ryan McKeehan: At the start of one’s career, there are numerous ways to maximize one’s salary potential. One way is to change jobs every few years. The traditional stigma around job hopping has diminished, and each job change can bring new opportunities for salary upgrades and skill acquisition. By demonstrating a willingness to work hard and continuously upgrade skills, one can develop rare and valuable expertise that will be in high demand, opening doors to better opportunities and higher earnings.
What will help Marketing Representatives increase their earning potential?
Ryan McKeehan: With the rapid advancement of AI and other technologies, the role of salespeople is evolving. In this changing landscape, superior soft skills will be in high demand. The ability to communicate effectively, provide exceptional customer service, and sell ethically will be more crucial than ever. By honing these skills, one can stay ahead in the job market.
Karen Wallach
What general advice would you give to a Marketing Representative?
Karen Wallach: Hi Alex, Happy to help! Quick question - any specific rationale for choosing 'Marketing Specialist'? There are so many different types of jobs/roles for marketing majors. I wasn't sure if you were targeting anything specific.
What general advice would you give to a Marketing Representative?
Dr. Kathleen Kelly: Starting a career in sales will be both exciting and challenging. Below are six tips for those entering this amazing field for the first time.
What Marketing Representative skills would you recommend for someone trying to advance their career?
Dr. Kathleen Kelly: Maximizing your salary potential requires research, flexibility, and being your best advocate.
What will help Marketing Representatives increase their earning potential?
Dr. Kathleen Kelly: The world is changing rapidly and the Sales field is no exception.
E. Duff Wrobbel Ph.D.
ChairSouthern Illinois University Edwardsville
Communication And Media Studies
What general advice would you give to a Marketing Representative?
E. Duff Wrobbel Ph.D.: Network, get an internship, do action research etc - anything to add practical experience to the classroom knowledge base.
What Marketing Representative skills would you recommend for someone trying to advance their career?
E. Duff Wrobbel Ph.D.: All things social media are important, and so writing skills still matter.
What will help Marketing Representatives increase their earning potential?
E. Duff Wrobbel Ph.D.: With this major, probably the best salaries are from sales jobs, which many people shy away from because they think only of hustling used cars, but sales can be very good work.
What will help Marketing Representatives increase their earning potential?
Barrie Silver M.Ed.: Be nimble! Marketing is a fast-paced, ever-changing field and marketers need to be able to keep up. I encourage my students to take a variety of courses -- both in school and online -- and do as many internships as they can. For example, students in my 'Strategic Online Community Management' class are expected to complete social media certifications from HubSpot or Meta. Students in my 'Integrated Marketing and Communication' class work with local businesses and nonprofits to develop comprehensive integrated marketing campaigns. Along with our other coursework, this gives them hands-on, real-world experience -- and may also give them a leg up on other candidates when they start their job search.
What general advice would you give to a Marketing Representative?
Len Hostetter: Work hard and do your defined job well. Seek opportunities that take you outside your defined job, so that you can demonstrate to others that you are capable of more. Additionally, seek out a mentor as you start your career. Someone who is experienced and is not in your chain of command at work. Someone who will be honest with you and support your career advancement through providing feedback - both positive and negative. Finally, build you network, including building and maintaining professional relationships. This opens doors to your future success.
What Marketing Representative skills would you recommend for someone trying to advance their career?
Len Hostetter: Proficiency and comfort with business data analytics skills is a must. This is foundational to business and marketing. Marketing has become very data driven. Additionally, understanding Artificial Intelligence (AI), being comfortable using it, and understanding how it will impact your work in the future. Some work will be eliminated, other work transformed. Finally, the ability to communicate, both orally and in writing.
Dr. Pushkala Raman Ph.D.
Associate Dean of Academic Affairs & Professor of MarketingTexas Woman's University
Business/Commerce
What Marketing Representative skills would you recommend for someone trying to advance their career?
Dr. Pushkala Raman Ph.D.: Communication will continue to be the most important skill required of anyone irrespective of the time period.
Currently, a new graduate in the field of marketing needs to be skilled with social media, demonstrate AI tools proficiency and have strong data analytic skills. Given the rapidly evolving landscape with respect to AI, social media and digital marketing, it is hard to predict what technologies will be in use five years from now. This is why agility is going to a much required trait. Agility in an individual is the ability to take on new challenges, willingness to learn and adapt to new technologies, and be prepared to operate beyond the comfort zone of one's role in the organization.
What will help Marketing Representatives increase their earning potential?
Dr. Pushkala Raman Ph.D.: Building a career is based on two kinds of capital- performance and relationship capital. Performance capital is about how you execute your role in the company. Take time to understand how your role fits in with the larger goals of the unit you are working for. Show up, be a team player and go the extra mile. Don't be afraid to take on additional roles when the opportunities arise. This signals to management that you are ready for the next step and you are building your performance capital. Don't be afraid to speak up- if you have an idea, share it. Don't get emotionally vested in your ideas. Keep an open mind and evaluate what your colleagues and superiors share without being judgmental. Know your strengths and play to your strengths. You will not be good at everything and that's okay. People value you for what you are good at. If there is something you do not understand or do not know how to execute, ask questions. Asking questions is not a sign of weakness. Instead, it signals that you are willing to learn.
Relationship capital is about networking and how you relate to your team. Be supportive of your unit, your colleagues and your immediate supervisor. Any negative feedback you receive should be seen as constructive criticism and an opportunity to better yourself. Look for mentors. Mentors need not look like you or be in the same unit or even company you work in. So be intentional about finding a mentor and take your time. Mentors are those who will give you honest feedback and help you sort through the issues you face at work. You also need advocators or sponsors. They are the people within the company who can guide you to your next promotion and help your career growth. Build your relationship capital by joining professional organizations in your community. The connections you make are invaluable.
What general advice would you give to a Marketing Representative?
Sydney Chinchanachokchai: Make your profile/resume more marketable by start building them early. Seek high quality internships that will give you skills and knowledge you need for your ideal jobs. Have a couple of internships before you graduate but also focus on quality over quantity. Get involve in extracurricular activities or take leadership roles/be active in student organizations. These experiences will give you something to discuss with future employers during interviews. Hence, maximizing the chance of getting hired and salary potential.
What Marketing Representative skills would you recommend for someone trying to advance their career?
Sydney Chinchanachokchai: Marketing is a field that is always evolving. Your learning does not stop after you graduate from college. Most employers do not expect you to know everything, but they expect you to be willing to learn new tools, systems, and technologies. More importantly, they expect you to be coachable. So, stay hungry and curious.
What will help Marketing Representatives increase their earning potential?
Sydney Chinchanachokchai: Unlike the old days, marketing has now become a field that heavily relies on data and analytics. So, the ability to understand metrics and analytics tools, as well as the ability to interpret data to improve the campaign performance and strategies are important. In the next 3-5 years, Artificial Intelligence (AI) will be more common in the field so graduates should know AI tools and their usage in marketing. More importantly, they should also know the limitations and ethical issues in AI.
Gina Rossetti PhD
Professor and Interim DeanSaint Xavier University
English Language And Literature/Letters
What will help Marketing Representatives increase their earning potential?
Gina Rossetti PhD: For students with majors in English, I would encourage them to focus on pathways to careers long before graduation. First, what are the students passionate about, and how might these passions lead to internships? How might the students also enroll in courses that stretch the English major, such as courses in marketing, allowing them to transfer their abilities to write persuasively and do so by focusing on a professional audience.
What general advice would you give to a Marketing Representative?
Gina Rossetti PhD: An English major can maximize salary potential by first securing experience in prior professional internships. Additionally, the English major should also become adept with the Microsoft Office Suite, as well as gain expertise in the role of social media for corporate branding and expansion of such brands.
What Marketing Representative skills would you recommend for someone trying to advance their career?
Gina Rossetti PhD: The skills most needed are ones that English majors exemplify: critical thinking, persuasive communication in oral and written environments, and the interpretation of complex texts. English majors also have the opportunity to think through the ethical implication of sources, so the impact of AI on our culture is something that an English major would be able to address.
What general advice would you give to a Marketing Representative?
Jeff James: There are many types of Marketing Specialists who focus on various aspects of marketing, of course--social media, search engine optimization, event marketing, etc.--so their daily tasks will look different based on those roles. A social media manager may start the morning checking the engagement of activity of their latest posts and plan for next month's content calendar, while an event marketer may check the latest registrations for a Zoom event or in-person conference and hold a meeting with speakers to make sure they are prepared. Most marketing specialists have things in common on their typical days that revolve around constant coordination and optimization of their marketing investments so they can report return on investment (ROI) to their managers.
What general advice would you give to a Marketing Representative?
Deirdre Malacrea: On the skill set side, we are already seeing that technology is advancing with amazing speed. That means developing a comfort level with and competency in using digital platforms, analytical methods, and of course, experimenting with artificial intelligence tools. As a former student of mine, who is now a successful early-career marketer, said during a campus panel discussion, 'You won't lose your job to AI. But you might lose your job to someone who can use AI effectively.' In my courses and those of my colleagues, we integrate software, tools, and analytical methods into our marketing coursework for just this reason. That said, the so-called 'soft skills' will always be key in the human-centric field of marketing because we reach out to consumers, and the work is accomplished best as a team-based endeavor. So empathy and effective communications will stay central to success as a professional marketer.
What Marketing Representative skills would you recommend for someone trying to advance their career?
Deirdre Malacrea: In my role, I mentor numerous marketing students as they seek professional roles and prepare to enter the workforce. I advise them to approach their career by cultivating a mindset that prioritizes flexibility and learning. The field of marketing always embraces and fosters creativity and change in the form of new cultural trends, emerging techniques, and technology innovation. So, view the inevitable twists and turns ahead as part of a 'career adventure' that will stretch and grow one's capabilities. This process definitely will not be boring! The other mindset dimension that is related: be curious and ask questions. Do the research, talk to the customer, run the numbers. Don't make the easy assumptions. The winning ideas in marketing are creative concepts based on a foundation of truth.
What will help Marketing Representatives increase their earning potential?
Deirdre Malacrea: I would say to stretch as much as possible in those early roles. Raise a hand to do the hard thing, go to the conference out of town, call up a colleague to brainstorm on a project, agree to present to another department. By building a network and a varied base of experiences, entry-level employees demonstrate their desire to add value. On a practical level, I recommend young marketers getting some experience with selling and/or working with a sales team. In my time at Pepsi, I did a stint in the National Accounts department. Having the ability to see and influence how revenue is generated opened my eyes to being more effective in later marketing roles. Realistically, if that first employer does not invest in developing the person's skills after doing all that, feel comfortable to tap into one's personal network to explore next steps and bring skills to the next setting.
What general advice would you give to a Marketing Representative?
Hank Boyd: Demonstrated proficiency in sales represents a feather in your cap. For many
CEOs, they started their illustrious career in sales. Nowadays, it is a common
launchpad for scores of successful business executives in consumer package goods.
Why is this so? Savvy companies know that it is paramount that new hires
quickly learn who the real target consumers are. Spending time on the front lines will
enhance your later contributions to the firm. For example, after obtaining my MBA from
Berkeley, I had the good fortune to land a sales position at Merck. I served as a Hospital
Representative specializing in broad spectrum antibiotics. My territory consisted of
Stanford University Medical Center, Palo Alto VA Medical Center, and the Santa Clara
Valley Medical Center.
After 18 months of working diligently in territory, I was offered a promotion to
work inside at Merck's headquarters in Rahway, New Jersey. Once I truly knew the
needs and concerns of my clients - general surgeons, urologists, gastroenterologists,
urologists, and infectious disease specialists - Merck was confident I could craft
relevant literature pieces and design compelling ad campaigns to reach target
physicians.
Mastery of general sales is a highly coveted asset. Once you conquer a given
product domain, the artform of sales is entirely transferrable. Case in point, it is not
unusual for you to begin in pharmaceuticals and then effortlessly segue into medical
equipment sales after a couple of years.
What Marketing Representative skills would you recommend for someone trying to advance their career?
Hank Boyd: With the looming prospects of AI, soft skills will reign supreme in sales. While at
first blush it might seem counterintuitive in that product knowledge used to be cardinal
skill, today's salesforce relies heavily on networking. Numerous academic papers lend
credence to this idea. Great people skills often trump wonkish knowledge about the
product line.
As we wade further into the 21st Century, environmental scanning (or better yet
the innate ability to read prospects) will remain pivotal. Exceptional salespeople
instinctively scan a prospective client's office noticing all the trappings. They are trying to find something they can comment upon, by doing so they can establish common
ground. Once a connection is forged, salespeople move out of the box of being pesky
interlopers into becoming valued associates.
Lastly, if you decide to embark on a career in sales never forget the tried-and-
true axiom of ABC - always be closing. This phrase means having the gumption to ask
for the business. While sales recruits might have congenial and bubbly personalities, if
they cannot look the prospect in the eye and ask for the business, they ought to find
another profession.
What will help Marketing Representatives increase their earning potential?
Hank Boyd: Nothing provides greater leverage in salary negotiations than having
documented sales experience. My advice would be to garner as much experience as you
can while in college. For example, you could fundraise for a nonprofit cause or a local
political campaign. If you have affiliation with a fraternity or sorority, volunteer to
serve on its recruitment committee. The bottom line is that you must convince any
potential employer that you naturally relate to people from all walks of life.
Eric Gjerdevig
Lecturer in Marketing, Director for the Center for Professional Selling and Sales TechnologyNorth Dakota State University
Marketing
What general advice would you give to a Marketing Representative?
Eric Gjerdevig: First, remember that what you get out of your first job is so much more than compensation. A great manager mentoring you is priceless: it will pay you back dividends for the rest of your career. That said, in sales our compensation is typically tied to our performance. That means we need to put yourself out there, pay attention to the actions of the most successful salesperson in the company, learn everything you can, and manage your time well.
What Marketing Representative skills would you recommend for someone trying to advance their career?
Eric Gjerdevig: I might be a contrarian with this answer. I think as technology advances very quickly with AI it's our human-to-human skills that will become rarer and more valuable over the coming years. It might sound silly but things such as asking questions, listening, storytelling, and being empathetic can function like superpowers and I think they will even more in the coming years.
What will help Marketing Representatives increase their earning potential?
Eric Gjerdevig: Learning doesn't stop when you graduate. How jobs are done will continue to evolve more quickly with advancing technology. To excel you need to continue to learn, develop new skills, and be adaptive.
Director Dave Payne M.S.
Associate Professor of Practice / SalesUniversity of Akron
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Marketing Representative?
Director Dave Payne M.S.: Planning, practice, and skills are the keys to a successful career launch. Practice and coaching feedback will build competence, which builds confidence and sales performance success.
What Marketing Representative skills would you recommend for someone trying to advance their career?
Director Dave Payne M.S.: Skills and competence are king! Sales professionals are paid a commission and bonus based on "sales performance" results...this will continue to drive top sales reps and managers to earn some of the highest incomes in the country. I am very proud to share that U Akron sales graduates have had a nearly 100% job placement rate for over a decade, with some of the highest starting incomes in the state of Ohio. This is directly tied to the gracious support of the 30 Fisher Institute for Professional Selling corporate partners which hire them every semester.
What will help Marketing Representatives increase their earning potential?
Director Dave Payne M.S.: As Director of the Fisher Institute, sales education professor and sales coach for the UA sales competition team, I look for three basic characteristics in our sales students. I look for "likability", "coachability" and "hunger for success". Here at U Akron, we are on the cutting edge of pioneering sales research and next level sales education utilizing AI, infrared technology, and biometrics/ physiological responses to sales stress. Skills are king... creating a new system for sales practice, AI feedback and repetition will be the game changer. Advancing skills to make a 21-year-old sales graduate to exhibit the skills and talent to appear ten years more experienced will be very attractive to hiring companies. This is happening at Akron next semester.
Vanessa Ferchaud Ph.D.
Assistant Research ProfessorSouthern University and A & M College
Agriculture
What general advice would you give to a Marketing Representative?
Vanessa Ferchaud Ph.D.: These are skills that will become more important and pervalent in the field in the next 3-5 years:
Creative Thinking and Innovative Thinking (Problem Solving)
Interpersonal Skills (People and Social Skills)
Acquire Leadership Skills and Developmental Skills along your Journey on the job
AI (Artificial Intelligence)
Have Good Commnication Skills
What Marketing Representative skills would you recommend for someone trying to advance their career?
Vanessa Ferchaud Ph.D.: One can Maximize their salary potential when staring a new career by:
Acquire Leadership Skills and Developmental Skills along your Journey working for
Company
Learn to accept Constructive Criticism so you can increase Trust, Motivation and Engagement
as a New Team Player
- Be Dependable
- Become a Fast Learner
- Make sure your work is done Professionally and Complete
- Acquire Advance Degrees
What will help Marketing Representatives increase their earning potential?
Vanessa Ferchaud Ph.D.: General advice that I would give is:
- Research the job before you start
Always be punctual for work
Develop Good Work Ethics
Be a good Team Player
Be Approachable
Learn something New daily
Accept Constructive Criticism
Join Social Media Groups at work
Keep your promises (what you say you would do)
What Marketing Representative skills would you recommend for someone trying to advance their career?
Mario Schulzke: Like: Interesting, challenging, fun co-workers and always evolving.
Dislike: Coming to the understanding that it takes a long time to become good at marketing.
What will help Marketing Representatives increase their earning potential?
Mario Schulzke: It depends on the industry, but a marketing specialist would likely do much support work at this entry-level job, such as research, presentation prep, first drafts, and grunt tasks. You won't be leading any strategy as a marketing specialist.
What general advice would you give to a Marketing Representative?
Mario Schulzke: Marketing is about people. There is no formula for being great at marketing, but there is a formula for coding, being an accountant, and preparing a P&L. In the mid-to-long term, AI can handle all those formula-based tasks. Marketing will be the last to go when it comes to being replaced by a machine. Also, it's actually a fun field.
What general advice would you give to a Marketing Representative?
Jorge Gonzalez del Pozo: Knock on every door, take all jobs, including side jobs, no matter how small they are, you never know where the opportunity awaits. Network as much as you possible and at every position/interaction/task give your very best, try to leave a mark and stand out, be humble since you are starting, but be bold and take the duties and responsibilities that no one wants, that's the way to get ahead.
Know your field in and out, you have to know every area and every company, every skill on demand, etc, you have to know what is out there in order to be able to cover it. Also, do you have a model in mind? Someone that you want to follow his/her steps? Try to contact that person.
What Marketing Representative skills would you recommend for someone trying to advance their career?
Jorge Gonzalez del Pozo: You have to know the technical perfectly, Spanish, the different professional jargon and all that encompasses that, BUT: Soft skills, more than anything, with AI and the advancement of technology your best asset is to analyze, to be flexible to find what people need and to deliver properly, actually, if you can deliver extra, go for that, whether that is more work, work faster or white glove special treatment, or all combined... The people who are able to read the room and understand the needs and pivot in the moment will excel, also, the ones that are able to tell the story, to narrate the need and to translate that to the public, to audiences or to customers.
What will help Marketing Representatives increase their earning potential?
Jorge Gonzalez del Pozo: Become as unique in your field/company as possible; i.e., if there are opportunities to travel to take tasks that many people don´t want to do, take those, then you can claim that you are doing more than anyone else. Always deliver the extra mile and then ask for comparable compensation since you are doing above your job description. If you can cover 2 in 1, that is always appealing for your employer, for instance in the case of Spanish: if you can translate, but also go to a company and help them with marketing in Spanish, that will make you not only an "office employer", but also a "sales person" in a way. Show your manager/boss that you learn quickly, that you take responsibilities way earlier than others in their career and that you deliver. Show them that you are eager/hungry, show them that you are extremely valuable.
Prof. Dennis Sandler
Professor of MarketingPace University
Data Processing
What general advice would you give to a Marketing Representative?
Prof. Dennis Sandler: The term "Marketing Specialist" could refer to a person whose role encompasses different marketing activities within an organization. Some would use the term for an individual concentrating on a specific area of marketing, such as digital, marketing research, event marketing, influencer marketing, etc. The "Specialist" designation means that person has experience in a chosen area, with a proven track record of accomplishments and metrics that bring value to the organization. They are responsible for coordinating with others in the marketing departments of their organization, as well as with outside clients and suppliers. They should be conversant with various forms of social media, even if that is not their area of expertise. Good verbal and written communication skills are essential. Written reports, with concise Executive Summaries, and presentations, both in-person and online, are usually part of their responsibilities. Client relations, working on campaign details, is also an ongoing task. Networking, both within their organization and their industry, is a valuable talent.
What Marketing Representative skills would you recommend for someone trying to advance their career?
Prof. Dennis Sandler: Whatever career path a person chooses, it should be one that excites that person, and one for which he or she has a passion. That passion will jump-start a path to success in marketing. Marketing is an exciting career choice, with business and non-business organizations realizing the need for those with marketing skills. Technology is constantly developing, creating the need for those able to integrate traditional areas with new technologies. Sustainability, AI, DEI...all of these are increasingly important areas in marketing. According to the U.S. Bureau of Labor Statistics, "overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations."
What will help Marketing Representatives increase their earning potential?
Prof. Dennis Sandler: An individual should have a degree of self-awareness when choosing a career path. Personalities differ, and different marketing areas are more "in-tune" with different personality types. Marketing is more of a "people-oriented" career, although some areas, such as research, require more quantitative analysis. Preparing for a Marketing Specialist career, individuals should have both the content skills and the social skills necessary to relate their expertise to interested parties. Specializing in one area of marketing, while developing a unique expertise, may nevertheless limit a person. The "specialist" interested in advancing to upper management should understand areas of the organization outside their expertise. Advanced degrees, such as an MBA, would give the person a broader base of knowledge.
While in university, students should develop their content skills through coursework as well as through outside activities such as student clubs, internships, international field trips or overseas semesters. These outside activities will also help develop the social skills needed to advance within organizations. The American Marketing Association has student chapters in over 300 colleges in the U.S., including one at Pace University, providing an excellent opportunity for students to gain marketing knowledge an
Catherine Cuckovich
Assistant Professor of TeachingWhat Marketing Representative skills would you recommend for someone trying to advance their career?
Catherine Cuckovich: According to the American Marketing Association, marketing consists of activities and "processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Given this broad-ranging definition, it is not surprising that there are a wide variety of entry-level marketing jobs. The most well-known areas are Advertising, Sales, Marketing Research and Analytics, and Digital Marketing and Analytics. Public Relations and Brand Management are also part of the field.
Most entry-level Marketing jobs involve creating or managing some form of communication (including ads) or promotions that are directed to customers. So, there is every chance your first job will involve helping create such materials. Some titles you might find are Account Coordinator, Product Development Coordinator/Assistant. Client Marketing Assistant, Social Media Coordinator, Digital Broadcast Traffic Specialist.
A large proportion of entry-level jobs involve in-person or remote interaction with customers, to help improve customer experience and solve customer problems. These jobs may or may not be sales-related. Some job titles you might find are Sales Rep/Associate, Retail Analyst, Client Marketing Associate.
Marketing Research and Analytics involves analysis of both customers and competitors. An entry-level job here would be called Market Research Analyst. However, every marketing professional is expected to use research and analytics in their job.
Here is a good link that describes job titles and their duties.
https://www.ama.org/marketing-news/marketing-job-titles/