A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

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Marketing Representative Responsibilities

Here are examples of responsibilities from real marketing representative resumes representing typical tasks they are likely to perform in their roles.

  • Manage the overall voice/presence on Facebook and provide content into social applications as needed.
  • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
  • Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
  • Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
  • Review payroll entries for accuracy and resolve issues if need.
  • Perform layout of classify section in InDesign each month and assist editorial department with proofing.
  • Serve as help desk to sales staff on Microsoft CRM (sales/marketing database) and data quality issues.
  • Develop communication material for different media such as Facebook and newspaper ads.
  • Launch guided marketing campaigns design to leverage current healthcare customers and enhance referrals.
  • Expand brand awareness by distributing content through social media accounts, specifically LinkedIn.
  • Design social media programming including Instagram campaign to promote celebrity endorsements and highlight inventory.
  • Perform in-store merchandising and inventory management as well as ensure sales and merchandising execution.
  • Specialize in Medicare coverage, and advise clients on benefits and possible additional coverage options.
  • Secure discretionary visibility and execute in-store promotions that include contests and give-a-ways at music retail accounts.
  • Conduct training utilizing PowerPoint presentations, enforce policies and procedures, perform audits and correct errors and generate reports.

Marketing Representative Job Description

When it comes to understanding what a marketing representative does, you may be wondering, "should I become a marketing representative?" The data included in this section may help you decide. Compared to other jobs, marketing representatives have a growth rate described as "much faster than average" at 20% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of marketing representative opportunities that are predicted to open up by 2028 is 139,200.

Marketing representatives average about $22.78 an hour, which makes the marketing representative annual salary $47,376. Additionally, marketing representatives are known to earn anywhere from $28,000 to $77,000 a year. This means that the top-earning marketing representatives make $33,000 more than the lowest earning ones.

As is the case with most jobs, it takes work to become a marketing representative. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a business development representative, marketing internship, sales representative internship, and associate sales representative.

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Marketing Representative Skills and Personality Traits

We calculated that 19% of Marketing Representatives are proficient in Product Knowledge, Customer Service, and Sales Presentations. They’re also known for soft skills such as Analytical skills, Detail oriented, and Communication skills.

We break down the percentage of Marketing Representatives that have these skills listed on their resume here:

  • Product Knowledge, 19%

    Relocated to South Carolina to build referral program with parent company making presentations in education banking schools for product knowledge.

  • Customer Service, 14%

    Provide exceptional customer service to assigned agencies, responding quickly and efficiently to agency inquiries and proactively trouble-shooting problems.

  • Sales Presentations, 5%

    Created and managed a marketing repository that included sales presentations, collateral materials and division sales manual to streamline pursuit efforts.

  • Life Insurance, 4%

    Recognized Long-term Care and Life Insurance specialist utilizing training and presentation skills.

  • PowerPoint, 4%

    Conducted training utilizing PowerPoint presentations, enforced policies and procedures, performed audits and corrected errors and generated reports.

  • Business Development, 4%

    Schedule coordinator for community education classes: Facilitated customer relationships by promoting NSUHS doctors and marketing hospital services through business development.

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"product knowledge," "customer service," and "sales presentations" aren't the only skills we found marketing representatives list on their resumes. In fact, there's a whole list of marketing representative responsibilities that we found, including:

  • Arguably the most important personality trait for a marketing representative to have happens to be analytical skills. An example from a resume said this about the skill, "market research analysts must be able to understand large amounts of data and information." Additionally, other resumes have pointed out that marketing representatives can use analytical skills to "developed a database of qualified leads through referrals, telephone canvassing, face to face cold calling and networking opportunities. "
  • Another trait important for fulfilling marketing representative duties is detail oriented. According to a marketing representative resume, "market research analysts must be detail oriented because they often do precise data analysis." Here's an example of how marketing representatives are able to utilize detail oriented: "oriented new hires, providing introductions to duties and critiquing sales techniques. "
  • Communication skills is also an important skill for marketing representatives to have. This example of how marketing representatives use this skill comes from a marketing representative resume, "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "contacted local businesses in area to advertise in college paper, general research, and communication by telephone. "
  • See the full list of marketing representative skills.

    We've found that 68.5% of marketing representatives have earned a bachelor's degree. Furthermore, 6.0% earned their master's degrees before becoming a marketing representative. While it's true that most marketing representatives have a college degree, it's generally possible to become one with only a high school degree. In fact, one out of every seven marketing representatives did not spend the extra money to attend college.

    Those marketing representatives who do attend college, typically earn either a business degree or a marketing degree. Less commonly earned degrees for marketing representatives include a communication degree or a psychology degree.

    Once you're ready to become a marketing representative, you should explore the companies that typically hire marketing representatives. According to marketing representative resumes that we searched through, marketing representatives are hired the most by F.H. Furr, Hilton Grand Vacations, and Window Nation. Currently, F.H. Furr has 42 marketing representative job openings, while there are 33 at Hilton Grand Vacations and 32 at Window Nation.

    Since salary is important to some marketing representatives, it's good to note that they are figured to earn the highest salaries at Amazon, Hess, and Realogy. If you were to take a closer look at Amazon, you'd find that the average marketing representative salary is $88,542. Then at Hess, marketing representatives receive an average salary of $87,407, while the salary at Realogy is $83,764.

    View more details on marketing representative salaries across the United States.

    We also looked into companies who hire marketing representatives from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include IBM, Xerox, and Bozzuto.

    The industries that marketing representatives fulfill the most roles in are the construction and hospitality industries. But the highest marketing representative annual salary is in the finance industry, averaging $60,984. In the insurance industry they make $60,829 and average about $56,345 in the hospitality industry. In conclusion, marketing representatives who work in the finance industry earn a 57.0% higher salary than marketing representatives in the retail industry.

    The three companies that hire the most prestigious marketing representatives are:

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    What Business Development Representatives Do

    A business development representative's role is to find new business and client opportunities through market research and networking. They are primarily responsible for participating in creating strategies to enhance client relations, improve sales, and reach out to potential clients through calls, correspondence, and meetings. Moreover, it is also their responsibility to perform follow-up calls, offer recommendations, and even build rapport to strengthen client base. As a representative, it is essential to coordinate with managers and supervisors and adhere to policies and regulations.

    In this section, we take a look at the annual salaries of other professions. Take business development representative for example. On average, the business development representatives annual salary is $136 lower than what marketing representatives make on average every year.

    Even though marketing representatives and business development representatives have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require product knowledge, customer service, and sales presentations in the day-to-day roles.

    As far as similarities go, this is where it ends because a marketing representative responsibility requires skills such as "life insurance," "powerpoint," "health insurance," and "medicare." Whereas a business development representative is skilled in "work ethic," "bdr," "sales cycle," and "lead generation." So if you're looking for what truly separates the two careers, you've found it.

    Business development representatives tend to make the most money in the manufacturing industry by averaging a salary of $49,583. In contrast, marketing representatives make the biggest average salary of $60,984 in the finance industry.

    The education levels that business development representatives earn is a bit different than that of marketing representatives. In particular, business development representatives are 0.8% less likely to graduate with a Master's Degree than a marketing representative. Additionally, they're 0.1% more likely to earn a Doctoral Degree.

    What Are The Duties Of a Marketing Internship?

    Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

    Next up, we have the marketing internship profession to look over. This career brings along a lower average salary when compared to a marketing representative annual salary. In fact, marketing interns salary difference is $17,116 lower than the salary of marketing representatives per year.

    Not everything about these jobs is different. Take their skills, for example. Marketing representatives and marketing interns both include similar skills like "powerpoint," "business development," and "trade shows" on their resumes.

    But both careers also use different skills, according to real marketing representative resumes. While marketing representative responsibilities can utilize skills like "product knowledge," "customer service," "sales presentations," and "life insurance," some marketing interns use skills like "digital marketing," "marketing campaigns," "instagram," and "email campaigns."

    It's been discovered that marketing interns earn lower salaries compared to marketing representatives, but we wanted to find out where marketing interns earned the most pay. The answer? The technology industry. The average salary in the industry is $33,333. Additionally, marketing representatives earn the highest paychecks in the finance with an average salary of $60,984.

    On the topic of education, marketing interns earn similar levels of education than marketing representatives. In general, they're 0.0% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.

    How a Sales Representative Internship Compares

    In a sales representative internship, an intern's duties depend on the directives of a supervising staff or manager. Typically, they are responsible for gaining industry insights while performing clerical tasks such as preparing and processing documents, greeting visitors, disseminating and organizing files, and running errands as needed. They may also participate in communicating with clients through calls and appointments to offer products and services, ensuring client satisfaction. Furthermore, as an intern, it is essential to familiarize and abide by the company's policies and regulations, including its vision and mission.

    Let's now take a look at the sales representative internship profession. On average, these workers make lower salaries than marketing representatives with a $12,820 difference per year.

    Using marketing representatives and sales representative interns resumes, we found that both professions have similar skills such as "product knowledge," "customer service," and "sales presentations," but the other skills required are very different.

    As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from marketing representatives resumes, they are more likely to have skills like "business development," "health insurance," "business relationships," and "medicare." But a sales representative internship might have skills like "kids," "sales process," "salesforce," and "customer complaints."

    Sales representative interns typically study at similar levels compared with marketing representatives. For example, they're 0.5% less likely to graduate with a Master's Degree, and 1.0% less likely to earn a Doctoral Degree.

    Description Of an Associate Sales Representative

    The duties of an associate sales representative depend on one's line of work or industry of employment. Their responsibilities typically revolve around reaching out to clients through calls or door-to-door visits, offering products and services, collecting payments, addressing issues and concerns, and performing corrective measures when necessary. An associate sales representative often has a quota and deadline to reach; therefore, it is essential to be sales driven and goal-oriented. Furthermore, one must adhere to the policies and regulations of the company.

    The fourth career we look at typically earns higher pay than marketing representatives. On average, associate sales representatives earn a difference of $3,631 higher per year.

    While their salaries may vary, marketing representatives and associate sales representatives both use similar skills to perform their jobs. Resumes from both professions include skills like "product knowledge," "customer service," and "sales presentations. "

    While some skills are shared by these professions, there are some differences to note. "health insurance," "market research," "business relationships," and "facebook" are skills that have shown up on marketing representatives resumes. Additionally, associate sales representative uses skills like work ethic, patients, excellent interpersonal, and excellent organizational on their resumes.

    Now, let's take a closer look at the financials in each career. The health care industry tends to pay more for associate sales representatives with an average of $56,246. While the highest marketing representative annual salary comes from the finance industry.

    Associate sales representatives reach similar levels of education when compared to marketing representatives. The difference is that they're 0.6% more likely to earn a Master's Degree less, and 0.5% more likely to graduate with a Doctoral Degree.