Working as a Marketing Research Analyst

There is more than meets the eye when it comes to being a marketing research analyst. For example, did you know that they make an average of $22.74 an hour? That's $47,291 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Research Analyst Do

There are certain skills that many marketing research analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and detail oriented.

When it comes to the most important skills required to be a marketing research analyst, we found that a lot of resumes listed 12.2% of marketing research analysts included market research, while 6.8% of resumes included data analysis, and 6.2% of resumes included research projects. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing research analyst job title. But what industry to start with? Most marketing research analysts actually find jobs in the professional and technology industries.

How To Become a Marketing Research Analyst

If you're interested in becoming a marketing research analyst, one of the first things to consider is how much education you need. We've determined that 47.4% of marketing research analysts have a bachelor's degree. In terms of higher education levels, we found that 33.6% of marketing research analysts have master's degrees. Even though most marketing research analysts have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing research analyst. When we researched the most common majors for a marketing research analyst, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing research analyst resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing research analyst. In fact, many marketing research analyst jobs require experience in a role such as internship. Meanwhile, many marketing research analysts also have previous career experience in roles such as marketing internship or customer service representative.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

Average Salary$47,291
Job Growth Rate20%

Marketing Research Analyst Jobs

Marketing Research Analyst Career Paths

Top Careers Before Marketing Research Analyst
Show More
Top Careers After Marketing Research Analyst
Show More

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Research Analyst

Marketing Research Analysts in America make an average salary of $47,291 per year or $23 per hour. The top 10 percent makes over $66,000 per year, while the bottom 10 percent under $33,000 per year.
Average Salary
$47,291

Best Paying Cities

City
Average Salary

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Market Research Specialist
Market Research Specialist
Robert Half
Robert Half
04/27/2020
04/27/2020
$79,30604/27/2020
$79,306
Market Research Specialist
Market Research Specialist
Robert Half
Robert Half
03/03/2020
03/03/2020
$41,74003/03/2020
$41,740
Market Research Specialist
Market Research Specialist
Robert Half
Robert Half
03/03/2020
03/03/2020
$41,74003/03/2020
$41,740
Market Research Specialist
Market Research Specialist
Robert Half
Robert Half
02/21/2020
02/21/2020
$50,00002/21/2020
$50,000
Marketing Research Analyst
Marketing Research Analyst
Robert Half
Robert Half
01/16/2020
01/16/2020
$45,00001/16/2020
$45,000
See More Recent Salaries

Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Marketing Research Analyst Demographics

Gender

Female

49.8 %

Male

41.9 %

Unknown

8.4 %
Ethnicity

White

56.6 %

Asian

14.7 %

Hispanic or Latino

14.4 %
Show More
Foreign Languages Spoken

Spanish

32.9 %

Chinese

11.6 %

Mandarin

11.1 %
Show More

Marketing Research Analyst Education

Schools

New York University

12.1 %

University of Texas at Arlington

6.8 %

University of Connecticut

6.1 %

Florida International University

6.1 %
Show More
Majors

Marketing

29.8 %

Business

27.9 %

Communication

5.5 %

Management

5.0 %
Show More
Degrees

Bachelors

47.4 %

Masters

33.6 %

Associate

6.3 %

High School Diploma

4.7 %
Show More

Entry Level Jobs For Becoming A Marketing Research Analyst

Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Marketing Research Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.2% of marketing research analysts listed market research on their resume, but soft skills such as analytical skills and critical-thinking skills are important as well.

Best States For a Marketing Research Analyst

Some places are better than others when it comes to starting a career as a marketing research analyst. The best states for people in this position are New Jersey, Washington, Idaho, and Delaware. Marketing research analysts make the most in New Jersey with an average salary of $59,299. Whereas in Washington and Idaho, they would average $58,916 and $55,644, respectively. While marketing research analysts would only make an average of $55,234 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Marketing Research Analyst Jobs:
465
Highest 10% Earn:
$92,000
Location Quotient:
1.09
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Marketing Research Analyst Jobs:
365
Highest 10% Earn:
$98,000
Location Quotient:
0.91
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Delaware

Total Marketing Research Analyst Jobs:
55
Highest 10% Earn:
$84,000
Location Quotient:
1.22
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
View Full List

Marketing Research Analyst Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a marketing research analyst. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

At Zippia, we went through countless marketing research analyst resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Write a Marketing Research Analyst Resume

At Zippia, we went through countless marketing research analyst resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

How Do Marketing Research Analyst Rate Their Jobs?

Working as a Marketing Research Analyst? Share your experience anonymously.
Rate
Do you work as a Marketing Research Analyst?
Rate how you like work as Marketing Research Analyst. It's anonymous and will only take a minute.
Rate

Top Marketing Research Analyst Employers

1. By Appointment Only
4.1
Avg. Salary: 
$42,466
Marketing Research Analysts Hired: 
30+
2. Directions Research
4.3
Avg. Salary: 
$39,453
Marketing Research Analysts Hired: 
16+
3. Morley Companies
4.3
Avg. Salary: 
$29,686
Marketing Research Analysts Hired: 
15+
4. Comcast
4.7
Avg. Salary: 
$49,284
Marketing Research Analysts Hired: 
13+
5. The Nielsen Company
4.5
Avg. Salary: 
$53,263
Marketing Research Analysts Hired: 
13+
6. CFR - Capital Finance Recruiters
4.6
Avg. Salary: 
$73,728
Marketing Research Analysts Hired: 
11+

Marketing Research Analyst Videos

Recently Added Marketing Research Analyst Jobs

Updated October 2, 2020