What is a Marketing Research Analyst

Any company offering goods and services would like to have an employee with the gift of clairvoyance or a mind reader. With them, companies would be able to know what the customer thinks and wants. Unfortunately, this position does not exist - due to lack of candidates - but there are Marketing Research Analysts who try to fulfill the task of studying the market and the wishes of potential clients.

Marketing Research Analysts are responsible for evaluating customer preferences to help the advertising and sales department develop sensible and successful marketing strategies. In order to do this, the marketing research analyst must keep up with industry trends, whether through personal interviews, surveys, or social media monitoring. They can also use more modern tools, such as algorithms and statistical software, to keep up with people's likings and needs.

Most of those who apply for these positions have a bachelor's degree in market research or a related field such as business administration, social science, or communications. In addition, companies give more opportunities to those with academic backgrounds in mathematics, statistics, computer science, economics, and even sociology and mass psychology.

The average annual income for a market research analyst is $63,000 per year, which can be more or less depending on the company you work for and assigned responsibilities.

There is more than meets the eye when it comes to being a Marketing Research Analyst. For example, did you know that they make an average of $26.54 an hour? That's $55,208 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Research Analyst Do

There are certain skills that many Marketing Research Analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Detail oriented.

Learn more about what a Marketing Research Analyst does

How To Become a Marketing Research Analyst

If you're interested in becoming a Marketing Research Analyst, one of the first things to consider is how much education you need. We've determined that 72.4% of Marketing Research Analysts have a bachelor's degree. In terms of higher education levels, we found that 14.9% of Marketing Research Analysts have master's degrees. Even though most Marketing Research Analysts have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Marketing Research Analyst. When we researched the most common majors for a Marketing Research Analyst, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Marketing Research Analyst resumes include Associate Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Marketing Research Analyst. In fact, many Marketing Research Analyst jobs require experience in a role such as Internship. Meanwhile, many Marketing Research Analysts also have previous career experience in roles such as Marketing Internship or Customer Service Representative.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

And if you’re looking for a job, here are the five top employers hiring now:

  1. IBM Jobs (7)
  2. Franklin Resources Jobs (5)
  3. Comcast Jobs (12)
  4. Glaxosmithkline Jobs (7)
  5. U.S. Bank Jobs (6)
Average Salary
$55,208
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
135,787
Job Openings
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Average Salary for a Marketing Research Analyst

Marketing Research Analysts in America make an average salary of $55,208 per year or $27 per hour. The top 10 percent makes over $86,000 per year, while the bottom 10 percent under $35,000 per year.
Average Salary
$55,208
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How much should you be earning as an Marketing Research Analyst? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
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5 Marketing Research Analyst Resume Examples

Learn How To Write a Marketing Research Analyst Resume

At Zippia, we went through countless Marketing Research Analyst resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Marketing Research Analyst Resume Examples And Templates

And if you’re looking for a job, here are the five top employers hiring now:

  1. IBM Jobs (7)
  2. Franklin Resources Jobs (5)
  3. Comcast Jobs (12)
  4. Glaxosmithkline Jobs (7)
  5. U.S. Bank Jobs (6)

Choose From 10+ Customizable Marketing Research Analyst Resume templates

Zippia allows you to choose from different easy-to-use Marketing Research Analyst templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Research Analyst resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Research Analyst Demographics

Marketing Research Analyst Gender Statistics

female

54.9 %

male

45.1 %

Marketing Research Analyst Ethnicity Statistics

White

68.4 %

Asian

13.4 %

Hispanic or Latino

10.4 %

Marketing Research Analyst Foreign Languages Spoken Statistics

Spanish

32.9 %

Chinese

11.6 %

Mandarin

11.1 %
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Marketing Research Analyst Education

Marketing Research Analyst Majors

26.7 %
24.8 %

Marketing Research Analyst Degrees

Bachelors

72.4 %

Masters

14.9 %

Associate

6.8 %

Top Colleges for Marketing Research Analysts

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495
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Online Courses For Marketing Research Analyst That You May Like

Marketing Research: support your marketing decisions
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Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research...

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Marketing Analytics: The Full Marketing Research Masterclass
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Top Skills For a Marketing Research Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.2% of Marketing Research Analysts listed Market Research on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

Best States For a Marketing Research Analyst

Some places are better than others when it comes to starting a career as a Marketing Research Analyst. The best states for people in this position are Washington, New Jersey, Minnesota, and Oregon. Marketing Research Analysts make the most in Washington with an average salary of $90,190. Whereas in New Jersey and Minnesota, they would average $69,360 and $69,246, respectively. While Marketing Research Analysts would only make an average of $68,990 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Oregon

Total Marketing Research Analyst Jobs:
950
Highest 10% Earn:
$114,000
Location Quotient:
1.25
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New Hampshire

Total Marketing Research Analyst Jobs:
448
Highest 10% Earn:
$89,000
Location Quotient:
1.4
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Marketing Research Analyst Jobs:
1,551
Highest 10% Earn:
$108,000
Location Quotient:
1.07
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Research Analysts

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Top Marketing Research Analyst Employers

Most Common Employers For Marketing Research Analyst

RankCompanyZippia ScoreAverage Marketing Research Analyst SalaryAverage Salary
1$66,699
2$65,245
3$59,937
4$59,689
5$59,262
6$56,411

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