There is more than meets the eye when it comes to being a marketing research analyst. For example, did you know that they make an average of $22.74 an hour? That's $47,291 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing research analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and detail oriented.
When it comes to the most important skills required to be a marketing research analyst, we found that a lot of resumes listed 12.2% of marketing research analysts included market research, while 6.8% of resumes included data analysis, and 6.2% of resumes included research projects. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing research analyst job title. But what industry to start with? Most marketing research analysts actually find jobs in the professional and technology industries.
If you're interested in becoming a marketing research analyst, one of the first things to consider is how much education you need. We've determined that 47.4% of marketing research analysts have a bachelor's degree. In terms of higher education levels, we found that 33.6% of marketing research analysts have master's degrees. Even though most marketing research analysts have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing research analyst. When we researched the most common majors for a marketing research analyst, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing research analyst resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing research analyst. In fact, many marketing research analyst jobs require experience in a role such as internship. Meanwhile, many marketing research analysts also have previous career experience in roles such as marketing internship or customer service representative.