FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.

Marketing Research Analyst

This job has expired and is no longer available.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Marketing Research Analyst

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Marketing Research Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $54,000

    Average Salary

What Does A Marketing Research Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

Show More

Show Less

How To Become A Marketing Research Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

Show More

Show Less

Do you work as a Marketing Research Analyst?

Send To A Friend

Marketing Research Analyst Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Marketing Research Analyst Career Paths

Marketing Research Analyst
Marketing Analyst Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Analyst Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Marketing Analyst Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Owner Marketing Director
Director, Global Marketing
12 Yearsyrs
Account Executive General Manager Marketing Director
Brand Director
10 Yearsyrs
Account Executive Marketing Specialist Marketing Communications Manager
Marketing Program Manager
6 Yearsyrs
Marketing Coordinator Marketing Consultant Brand Manager
Brand Marketing Manager
6 Yearsyrs
Marketing Coordinator Marketing Consultant Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Marketing Coordinator Digital Marketing Specialist Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Consultant Account Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Consultant Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Consultant Product Manager Marketing Communications Manager
Manager, Field Marketing
5 Yearsyrs
Consultant Product Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Marketing Specialist Marketing Communications Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Specialist Marketing And Operations Manager
Marketing Operations Director
8 Yearsyrs
Senior Research Analyst Senior Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Research Associate Editor Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
Senior Marketing Analyst Assistant Marketing Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Senior Marketing Analyst Assistant Marketing Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Research Associate Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Show More
Share

Do you work as a Marketing Research Analyst?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Analyst 2.1 years
Research Analyst 2.0 years
Top Careers Before Marketing Research Analyst
Internship 11.3%
Cashier 4.4%
Volunteer 4.0%
Manager 2.6%
Analyst 2.6%
Top Careers After Marketing Research Analyst
Consultant 5.3%
Manager 5.0%
Director 3.3%
Cashier 3.2%

Do you work as a Marketing Research Analyst?

Average Yearly Salary
$54,000
Show Salaries
$35,000
Min 10%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$82,000
Max 90%
Best Paying Company
Cisco Systems
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
2.0 years
How much does a Marketing Research Analyst make at top companies?
The national average salary for a Marketing Research Analyst in the United States is $54,474 per year or $26 per hour. Those in the bottom 10 percent make under $35,000 a year, and the top 10 percent make over $82,000.

Real Marketing Research Analyst Salaries

Job Title Company Location Start Date Salary
Marketing Research Analyst Qst Industries Inc. Chicago, IL Aug 26, 2016 $155,000
Market Research and Systems Administration Specialist M3 USA Corporation Washington, DC May 17, 2016 $124,197
Marketing Research Analyst Hawk Importers, Inc. Long Beach, CA Feb 22, 2016 $107,973
Business and Marketing Research Analyst Signal Technology Enterprises Hialeah, FL Sep 01, 2015 $99,000
Global Marketing Research Analyst Closure Systems International, Inc. Indianapolis, IN Apr 01, 2015 $95,296
Associate-Marketing Research Analyst Mezocliq LLC New York, NY Jan 04, 2016 $95,000
Associate-Marketing Research Analyst Mezocliq LLC New York, NY Apr 05, 2016 $95,000
Fashion Market Research Specialist ASC Group Ltd. New York, NY Sep 22, 2015 $93,518
Market Research Specialist Luxe Sleep, Inc. Pensacola, FL Sep 11, 2015 $92,414
Market Research Specialist ASV Surgical Management and Consulting, Inc. Glendale, CA Dec 22, 2016 $89,274
Marketing Research Analyst Casa Furniture USA, Inc. Orlando, FL Sep 25, 2016 $88,000
Market Research Specialist Mitsubishi Caterpillar Forklift America Houston, TX Jun 07, 2016 $87,610
Marketing & Sales Research Analyst Wonolo Inc. San Francisco, CA Sep 05, 2015 $86,715
Marketing Research Analyst El Venezolano de Houston Newspaper LLC Houston, TX Oct 02, 2016 $84,885
Marketing Research Analyst JFC International, Inc. Linden, NJ Jun 12, 2016 $59,904
Marketing Research Analyst JFC International, Inc. Linden, NJ Feb 25, 2016 $59,758
Marketing Research Analyst JFC International, Inc. Linden, NJ Jul 12, 2015 $59,758
Market Research Specialist Multinet International Inc. New York, NY Jun 26, 2015 $59,738
Marketing Research Analyst Crosscountry Consulting LLC McLean, VA Jan 08, 2016 $59,100
Marketing Research Analyst Rolling Greens, Inc. Clinton, MD Sep 15, 2015 $58,760
Market Research Specialist Brothers Mechanical Services. LLC Manassas, VA May 20, 2016 $56,710
Marketing Research Analyst Weifang Silicon Valley Venture, Inc. Hayward, CA Sep 18, 2015 $45,914
Hotel Market Research Specialist Go Tour America LLC Fort Lee, NJ Oct 01, 2015 $45,914
Marketing Research Analyst Yu Shan Co USA Ltd. Amityville, NY Sep 23, 2016 $45,914
Marketing Research Analyst Yu Shan Co USA Ltd. Amityville, NY Jan 09, 2016 $45,914
Marketing Research Analyst Solarfennel Corp. Chino, CA Mar 30, 2015 $45,914 -
$52,175
Marketing Research Analyst United Noodle Wholesale, Inc. Minneapolis, MN Oct 09, 2016 $45,914
Marketing Research Analyst AQM Capital LLC New York, NY Sep 05, 2015 $45,914

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

How Would You Rate The Salary Of a Marketing Research Analyst?

Have you worked as a Marketing Research Analyst? Help other job seekers by rating your experience as a Marketing Research Analyst.

Top Skills for A Marketing Research Analyst

  1. Market Research
  2. Data Entry
  3. Sales Goals
You can check out examples of real life uses of top skills on resumes here:
  • Collected and analyzed marketing events for competitive crossover vehicles, and framed an advertising approach based on market research.
  • Perform data entry into proprietary system.
  • Top producer continuously exceeded department sales goals by average 25% in senior role.
  • Presented customer insights to internal clients for product development and customer service improvements for all business channels.
  • Developed, programmed and administered online surveys for internal data needs and external marketing programs.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Marketing Research Analysts

  1. Delaware
  2. Rhode Island
  3. New Jersey
  4. Washington
  5. Massachusetts
  6. New York
  7. Maine
  8. Oregon
  9. District of Columbia
  10. Minnesota
  • (55 jobs)
  • (69 jobs)
  • (465 jobs)
  • (365 jobs)
  • (658 jobs)
  • (1,182 jobs)
  • (47 jobs)
  • (135 jobs)
  • (182 jobs)
  • (309 jobs)

Marketing Research Analyst Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,047 Marketing Research Analyst resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing Research Analyst Resume

View Resume Examples

Marketing Research Analyst Demographics

Gender

Female

47.5%

Male

38.7%

Unknown

13.8%
Ethnicity

White

56.6%

Asian

14.7%

Hispanic or Latino

14.4%

Black or African American

10.3%

Unknown

4.1%
Show More
Foreign Languages Spoken

Spanish

32.9%

Chinese

11.6%

Mandarin

11.1%

French

8.8%

Korean

4.6%

Portuguese

4.6%

Japanese

4.6%

German

4.2%

Russian

2.8%

Italian

2.8%

Arabic

2.3%

Hindi

1.9%

Vietnamese

1.9%

Turkish

1.4%

Cantonese

1.4%

Gujarati

0.9%

Indonesian

0.9%

Swedish

0.5%

Marshallese

0.5%

Telugu

0.5%
Show More

Marketing Research Analyst Education

Schools

New York University

10.5%

Pennsylvania State University

7.2%

University of Phoenix

7.2%

University of Connecticut

5.9%

Georgia State University

5.1%

Northeastern University

5.1%

University of South Florida

4.6%

University of Texas at Arlington

4.6%

University of Maryland - College Park

4.6%

University of Texas at Austin

4.6%

University of Florida

4.6%

Michigan State University

4.2%

University of Southern California

4.2%

DePaul University

4.2%

Boston University

4.2%

Texas A&M University

3.8%

University of Houston

3.8%

Columbia University

3.8%

Florida International University

3.8%

Florida Atlantic University

3.8%
Show More
Majors

Business

30.3%

Marketing

27.1%

Communication

6.0%

Management

5.4%

Finance

4.8%

Economics

4.2%

Psychology

3.1%

Accounting

2.5%

Political Science

2.1%

International Business

1.6%

Journalism

1.6%

English

1.5%

Statistics

1.5%

Sociology

1.5%

Public Relations

1.1%

Law

1.1%

Advertising

1.1%

Human Resources Management

1.1%

Graphic Design

1.1%

General Studies

1.0%
Show More
Degrees

Bachelors

43.8%

Masters

35.9%

Other

10.9%

Associate

3.9%

Certificate

2.8%

Doctorate

2.2%

Diploma

0.4%

License

0.1%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

How Would You Rate Working As a Marketing Research Analyst?

Are you working as a Marketing Research Analyst? Help us rate Marketing Research Analyst as a Career.

Top Marketing Research Analyst Employers

Jobs From Top Marketing Research Analyst Employers

Marketing Research Analyst Videos

Career Advice for Market Research

Related To Your Recently Viewed Content