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Become A Marketing Research Analyst

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Working As A Marketing Research Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $55,355

    Average Salary

What Does A Marketing Research Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Research Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Research Analyst jobs

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Real Marketing Research Analyst Salaries

Job Title Company Location Start Date Salary
Marketing Research Analyst Qst Industries Inc. Chicago, IL Aug 26, 2016 $155,000
Market Research and Systems Administration Specialist M3 USA Corporation Washington, DC May 17, 2016 $124,197
Marketing Research Analyst Hawk Importers, Inc. Long Beach, CA Feb 22, 2016 $107,973
Business and Marketing Research Analyst Signal Technology Enterprises Hialeah, FL Sep 01, 2015 $99,000
Global Marketing Research Analyst Closure Systems International, Inc. Indianapolis, IN Apr 01, 2015 $95,296
Associate-Marketing Research Analyst Mezocliq LLC New York, NY Apr 05, 2016 $95,000
Associate-Marketing Research Analyst Mezocliq LLC New York, NY Jan 04, 2016 $95,000
Fashion Market Research Specialist ASC Group Ltd. New York, NY Sep 22, 2015 $93,518
Market Research Specialist Luxe Sleep, Inc. Pensacola, FL Sep 11, 2015 $92,414
Market Research Specialist ASV Surgical Management and Consulting, Inc. Glendale, CA Dec 22, 2016 $89,274
Marketing Research Analyst Casa Furniture USA, Inc. Orlando, FL Sep 25, 2016 $88,000
Market Research Specialist Mitsubishi Caterpillar Forklift America Houston, TX Jun 07, 2016 $87,610
Marketing & Sales Research Analyst Wonolo Inc. San Francisco, CA Sep 05, 2015 $86,715
Marketing Research Analyst El Venezolano de Houston Newspaper LLC Houston, TX Oct 02, 2016 $84,885
Marketing Research Analyst JFC International, Inc. Linden, NJ Feb 25, 2016 $59,758
Marketing Research Analyst JFC International, Inc. Linden, NJ Jul 12, 2015 $59,758
Market Research Specialist Multinet International Inc. New York, NY Jun 26, 2015 $59,738
Marketing Research Analyst Crosscountry Consulting LLC McLean, VA Jan 08, 2016 $59,100
Marketing Research Analyst Rolling Greens, Inc. Clinton, MD Sep 15, 2015 $58,760
Market Research Specialist Brothers Mechanical Services. LLC Manassas, VA May 20, 2016 $56,710
Marketing Research Analyst Incipio, LLC Irvine, CA Nov 10, 2016 $56,285
Marketing Research Analyst Weifang Silicon Valley Venture, Inc. Hayward, CA Sep 18, 2015 $45,914
Marketing Research Analyst Yu Shan Co USA Ltd Amityville, NY Jan 09, 2016 $45,914
Marketing Research Analyst AQM Capital LLC New York, NY Sep 05, 2015 $45,914
Marketing Research Analyst Yu Shan Co USA Ltd Amityville, NY Sep 23, 2016 $45,914
Marketing Research Analyst Solarfennel Corp. Chino, CA Mar 30, 2015 $45,914 -
$52,175
Marketing Research Analyst United Noodle Wholesale, Inc. Minneapolis, MN Oct 09, 2016 $45,914
Hotel Market Research Specialist Go Tour America LLC Fort Lee, NJ Oct 01, 2015 $45,914

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Top Skills for A Marketing Research Analyst

DataEntryOnlineSurveysStrategicPlansResearchProjectsCompanyWebsiteFocusGroupsCustomerSatisfactionInternalClientsBusinessDevelopmentMarketResearchStudiesMarketTrendsDataAnalysisSecondaryResearchCompetitiveAnalysisCRMProductDevelopmentCustomerServiceMarketShareDataCollectionSpss

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Top Marketing Research Analyst Skills

  1. Data Entry
  2. Online Surveys
  3. Strategic Plans
You can check out examples of real life uses of top skills on resumes here:
  • Perform data entry into proprietary system.
  • Developed, programmed and administered online surveys for internal data needs and external marketing programs.
  • Prepared strategic plans for new partnership opportunities and business-to-business marketing packages, based on research and business needs.
  • Designed and executed especial and ongoing marketing research projects both quantitative and qualitative.
  • Created a company website using a web content editor (Dreamweaver) and a company blog using Blogger.

Top Marketing Research Analyst Employers

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Marketing Research Analyst Videos

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