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Best states for a marketing research analyst
Quoted expert
Marlene Kahla Ph.D.
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Do you wonder which states in the U.S. are the best for marketing research analysts? If so, we have the full list of best to worst states for marketing research analyst jobs for you to check out and see if you think it's time to move and start anew. Not all states fare the same when it come to job opportunity and pay.We wanted to look at the best states for marketing research analysts -- where there are plenty of marketing research analyst jobs to go around and marketing research analysts get paid what they deserve during every phase of their career.
To that end, we dove into our dataset of job and salary numbers to figure out which states have the best opportunities for marketing research analysts. Delaware is the best state for marketing research analysts, where the median salary is $70,705.We found that the South is best for marketing research analysts, and the Northeast is the worst. Seattle, WA is the best city in the country for marketing research analyst jobs, where as Delaware is the best state in the country.
10 best states for marketing research analysts in 2026
1. Delaware
Total marketing research analyst jobs: 281 Average annual salary: $70,705 Lowest 10 percent earn: $44,000 Highest 10 percent earn: $111,000 Location Quotient: 1.22
2. Oregon
Total marketing research analyst jobs: 950 Average annual salary: $66,454 Lowest 10 percent earn: $40,000 Highest 10 percent earn: $108,000 Location Quotient: 1.25
3. New Jersey
Total marketing research analyst jobs: 1,551 Average annual salary: $75,033 Lowest 10 percent earn: $47,000 Highest 10 percent earn: $117,000 Location Quotient: 1.07
4. New Hampshire
Total marketing research analyst jobs: 448 Average annual salary: $59,450 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $88,000 Location Quotient: 1.4
5. Connecticut
Total marketing research analyst jobs: 798 Average annual salary: $62,227 Lowest 10 percent earn: $40,000 Highest 10 percent earn: $95,000 Location Quotient: 1.32
6. Michigan
Total marketing research analyst jobs: 1,544 Average annual salary: $61,458 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $96,000 Location Quotient: 1.09
7. Rhode Island
Total marketing research analyst jobs: 293 Average annual salary: $58,794 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $89,000 Location Quotient: 1.32
8. Pennsylvania
Total marketing research analyst jobs: 2,702 Average annual salary: $56,763 Lowest 10 percent earn: $35,000 Highest 10 percent earn: $89,000 Location Quotient: 1.27
9. Colorado
Total marketing research analyst jobs: 1,450 Average annual salary: $59,629 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $89,000 Location Quotient: 1.33
10. District of Columbia
Total marketing research analyst jobs: 282 Average annual salary: $75,171 Lowest 10 percent earn: $47,000 Highest 10 percent earn: $118,000 Location Quotient: 0.92
Marketing research analyst jobsNear Columbus, OH
How Zippia determines the best states to be a marketing research analyst
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing research analyst
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Delaware | $70,705 | $44,000 | 961,939 | 281 |
| 2 | Oregon | $66,454 | $40,000 | 4,142,776 | 950 |
| 3 | New Jersey | $75,033 | $47,000 | 9,005,644 | 1,551 |
| 4 | New Hampshire | $59,450 | $39,000 | 1,342,795 | 448 |
| 5 | Connecticut | $62,227 | $40,000 | 3,588,184 | 798 |
| 6 | Michigan | $61,458 | $39,000 | 9,962,311 | 1,544 |
| 7 | Rhode Island | $58,794 | $38,000 | 1,059,639 | 293 |
| 8 | Pennsylvania | $56,763 | $35,000 | 12,805,537 | 2,702 |
| 9 | Colorado | $59,629 | $39,000 | 5,607,154 | 1,450 |
| 10 | District of Columbia | $75,171 | $47,000 | 693,972 | 282 |
| 11 | Washington | $90,034 | $55,000 | 7,405,743 | 591 |
| 12 | Minnesota | $75,684 | $48,000 | 5,576,606 | 0 |
| 13 | Virginia | $58,866 | $37,000 | 8,470,020 | 1,989 |
| 14 | New York | $65,197 | $41,000 | 19,849,399 | 1,961 |
| 15 | North Dakota | $53,416 | $35,000 | 755,393 | 196 |
| 16 | California | $57,146 | $36,000 | 39,536,653 | 6,578 |
| 17 | Maine | $53,420 | $36,000 | 1,335,907 | 302 |
| 18 | Alaska | $61,516 | $49,000 | 739,795 | 130 |
| 19 | South Dakota | $52,164 | $34,000 | 869,666 | 224 |
| 20 | Wisconsin | $55,804 | $35,000 | 5,795,483 | 970 |
| 21 | Massachusetts | $60,715 | $40,000 | 6,859,819 | 1,074 |
| 22 | Indiana | $55,177 | $35,000 | 6,666,818 | 1,019 |
| 23 | Idaho | $55,020 | $34,000 | 1,716,943 | 293 |
| 24 | Ohio | $52,303 | $33,000 | 11,658,609 | 1,896 |
| 25 | Vermont | $51,373 | $34,000 | 623,657 | 191 |
| 26 | North Carolina | $51,611 | $33,000 | 10,273,419 | 2,036 |
| 27 | Wyoming | $47,393 | $31,000 | 579,315 | 154 |
| 28 | Texas | $51,904 | $34,000 | 28,304,596 | 3,977 |
| 29 | Maryland | $57,587 | $36,000 | 6,052,177 | 929 |
| 30 | Utah | $51,761 | $33,000 | 3,101,833 | 600 |
| 31 | Illinois | $53,624 | $34,000 | 12,802,023 | 2,099 |
| 32 | Nevada | $51,745 | $32,000 | 2,998,039 | 372 |
| 33 | Arkansas | $50,007 | $33,000 | 3,004,279 | 461 |
| 34 | Iowa | $52,108 | $33,000 | 3,145,711 | 495 |
| 35 | Hawaii | $41,279 | $35,000 | 1,427,538 | 198 |
| 36 | New Mexico | $46,135 | $30,000 | 2,088,070 | 386 |
| 37 | Nebraska | $44,197 | $29,000 | 1,920,076 | 464 |
| 38 | Georgia | $45,769 | $30,000 | 10,429,379 | 1,994 |
| 39 | Kentucky | $47,279 | $30,000 | 4,454,189 | 573 |
| 40 | Tennessee | $44,727 | $29,000 | 6,715,984 | 1,070 |
| 41 | West Virginia | $45,617 | $28,000 | 1,815,857 | 263 |
| 42 | Kansas | $44,479 | $29,000 | 2,913,123 | 545 |
| 43 | Montana | $44,097 | $28,000 | 1,050,493 | 209 |
| 44 | Arizona | $40,405 | $26,000 | 7,016,270 | 1,208 |
| 45 | Florida | $40,244 | $27,000 | 20,984,400 | 3,168 |
| 46 | Missouri | $40,131 | $26,000 | 6,113,532 | 1,104 |
| 47 | Louisiana | $43,535 | $29,000 | 4,684,333 | 414 |
| 48 | South Carolina | $43,053 | $28,000 | 5,024,369 | 545 |
| 49 | Alabama | $39,728 | $26,000 | 4,874,747 | 529 |
| 50 | Mississippi | $37,821 | $25,000 | 2,984,100 | 320 |
| 51 | Oklahoma | $37,928 | $25,000 | 3,930,864 | 434 |
Highest paying states for marketing research analysts
| Rank | State | Avg. Marketing Research Analyst Salary |
|---|---|---|
| 1 | Delaware | $70,705 |
| 2 | Oregon | $66,454 |
| 3 | New Jersey | $75,033 |
| 4 | New Hampshire | $59,450 |
| 5 | Connecticut | $62,227 |
| 6 | Michigan | $61,458 |
| 7 | Rhode Island | $58,794 |
| 8 | Pennsylvania | $56,763 |
| 9 | Colorado | $59,629 |
| 10 | District of Columbia | $75,171 |
| 11 | Washington | $90,034 |
| 12 | Minnesota | $75,684 |
| 13 | Virginia | $58,866 |
| 14 | New York | $65,197 |
| 15 | North Dakota | $53,416 |
| 16 | California | $57,146 |
| 17 | Maine | $53,420 |
| 18 | Alaska | $61,516 |
| 19 | South Dakota | $52,164 |
| 20 | Wisconsin | $55,804 |
| 21 | Massachusetts | $60,715 |
| 22 | Indiana | $55,177 |
| 23 | Idaho | $55,020 |
| 24 | Ohio | $52,303 |
| 25 | Vermont | $51,373 |
| 26 | North Carolina | $51,611 |
| 27 | Wyoming | $47,393 |
| 28 | Texas | $51,904 |
| 29 | Maryland | $57,587 |
| 30 | Utah | $51,761 |
| 31 | Illinois | $53,624 |
| 32 | Nevada | $51,745 |
| 33 | Arkansas | $50,007 |
| 34 | Iowa | $52,108 |
| 35 | Hawaii | $41,279 |
| 36 | New Mexico | $46,135 |
| 37 | Nebraska | $44,197 |
| 38 | Georgia | $45,769 |
| 39 | Kentucky | $47,279 |
| 40 | Tennessee | $44,727 |
| 41 | West Virginia | $45,617 |
| 42 | Kansas | $44,479 |
| 43 | Montana | $44,097 |
| 44 | Arizona | $40,405 |
| 45 | Florida | $40,244 |
| 46 | Missouri | $40,131 |
| 47 | Louisiana | $43,535 |
| 48 | South Carolina | $43,053 |
| 49 | Alabama | $39,728 |
| 50 | Mississippi | $37,821 |
| 51 | Oklahoma | $37,928 |
Expert opinions on the best states for marketing research analysts
Are there any particularly good places in the United States for marketing research analysts to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Marketing research analyst best states FAQs
Have more questions? See all answers to common business and financial questions.
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Updated January 8, 2025