Marketing research analyst demographics and statistics in the US
Marketing research analyst demographics research summary. Zippia estimates marketing research analyst demographics and statistics in the United States by using a database of 30 million profiles. Our marketing research analyst estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing research analysts after extensive research and analysis:
- There are over 52,538 marketing research analysts currently employed in the United States.
- 54.9% of all marketing research analysts are women, while 45.1% are men.
- The average marketing research analyst age is 36 years old.
- The most common ethnicity of marketing research analysts is White (64.2%), followed by Asian (14.5%), Hispanic or Latino (11.4%) and Unknown (4.9%).
- In 2022, women earned 96% of what men earned.
- 10% of all marketing research analysts are LGBT.
- Marketing research analysts are 66% more likely to work at private companies in comparison to public companies.
On this page
Marketing research analyst demographics by:
Marketing research analyst gender statistics
54.9% of marketing research analysts are women and 45.1% of marketing research analysts are men.
- Female, 54.9%
- Male, 45.1%
Marketing research analyst gender ratio
| Gender | Percentages |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
Marketing research analyst gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$53,284
Female income
$50,965
Marketing research analyst gender ratio over time
This data breaks down the percentage of men and women in marketing research analyst positions over time. Currently, 54.9% of marketing research analysts are female.
Marketing research analyst gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 53.50% | 46.50% |
| 2011 | 51.03% | 48.97% |
| 2012 | 51.27% | 48.73% |
| 2013 | 47.79% | 52.21% |
| 2014 | 47.82% | 52.18% |
| 2015 | 50.00% | 50.00% |
| 2016 | 49.24% | 50.76% |
| 2017 | 49.20% | 50.80% |
| 2018 | 48.23% | 51.77% |
| 2019 | 46.86% | 53.14% |
| 2020 | 44.36% | 55.64% |
| 2021 | 45.09% | 54.91% |
Marketing research analyst related jobs gender ratio
We compared marketing research analysts with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Research Analyst | 45% | 55% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing research analyst demographics by race
The most common ethnicity among marketing research analysts is White, which makes up 64.2% of all marketing research analysts. Comparatively, 14.5% of marketing research analysts are Asian and 11.4% of marketing research analysts are Hispanic or Latino.
- White, 64.2%
- Asian, 14.5%
- Hispanic or Latino, 11.4%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.2%
Marketing research analyst race
| Marketing research analyst race | Percentages |
|---|---|
| White | 64.2% |
| Asian | 14.5% |
| Hispanic or Latino | 11.4% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.2% |
Marketing research analyst race and ethnicity over time
See how marketing research analyst racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing research analyst race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.16% | 4.99% | 12.28% | 7.85% |
| 2011 | 71.46% | 4.99% | 12.72% | 8.81% |
| 2012 | 71.52% | 5.19% | 12.00% | 9.04% |
| 2013 | 71.27% | 5.41% | 11.45% | 9.06% |
| 2014 | 71.60% | 4.83% | 12.62% | 8.51% |
| 2015 | 70.56% | 4.41% | 12.92% | 9.21% |
| 2016 | 68.78% | 5.58% | 13.14% | 10.11% |
| 2017 | 68.76% | 5.44% | 13.21% | 9.72% |
| 2018 | 68.06% | 5.10% | 13.22% | 10.31% |
| 2019 | 68.40% | 5.00% | 13.43% | 10.36% |
| 2020 | 66.49% | 4.45% | 13.51% | 11.23% |
| 2021 | 64.22% | 4.80% | 14.53% | 11.42% |
Marketing research analyst wage gap by race
According to our data, asian marketing research analysts have the highest average salary compared to other ethnicities. Black or african american marketing research analysts have the lowest average salary at $49,502.
| Ethnicity | Salary |
|---|---|
| Unknown | $52,054 |
| White | $53,964 |
| Black or African American | $49,502 |
| Asian | $58,567 |
| Hispanic or Latino | $52,741 |
Average marketing research analyst age
See how the average age of marketing research analysts varies based on ethnicity and gender.
Male
Female
Marketing research analyst age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing research analyst age breakdown
The average age of marketing research analysts is 30-40 years years old, representing 35% of the marketing research analyst population.
Marketing research analyst age breakdown
| Marketing Research Analyst Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing research analyst educational attainment
The most common degree for marketing research analysts is bachelor's degree, with 72% of marketing research analysts earning that degree. The second and third most common degree levels are master's degree degree at 15% and master's degree degree at 7%.
- Bachelor's, 72%
- Master's, 15%
- Associate, 7%
- High School Diploma, 3%
- Other Degrees, 3%
Marketing research analysts by degree level
| Marketing research analyst degree | Percentages |
|---|---|
| Bachelor's | 72% |
| Master's | 15% |
| Associate | 7% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Marketing research analyst jobs you might like
Marketing research analyst wage gap by degree level
According to the data, marketing research analysts with a Doctorate degree earn more than those without, at $64,823 annually. With a Master's degree, marketing research analysts earn a median annual income of $64,173 compared to $55,685 for marketing research analysts with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $64,173 |
| Bachelor's Degree | $55,685 |
| Doctorate Degree | $64,823 |
Marketing research analyst employment statistics
Most marketing research analysts work for a private in the professional industry.
Company size where marketing research analysts work
Below, you can see the size of companies where marketing research analysts work.
Marketing research analyst jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 23% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 23% |
Marketing research analyst jobs by company type
Employees with the marketing research analyst job title have their preferences when it comes to working for a company. For instance, most marketing research analysts prefer to work at private companies over public companies.
Marketing research analyst jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 28% |
| Private | 66% |
| Government | 3% |
Marketing research analyst jobs by industry
The most common industries for marketing research analysts are professional, technology and media.
Marketing research analyst industry statistics
| Industry | Percentages |
|---|---|
| Professional | 15% |
| Fortune 500 | 13% |
| Technology | 11% |
| Media | 9% |
| Manufacturing | 8% |
| Finance | 8% |
| Health Care | 5% |
| Transportation | 3% |
| Hospitality | 3% |
| Retail | 3% |
| Education | 3% |
| Insurance | 3% |
| Internet | 2% |
| Telecommunication | 2% |
| Government | 2% |
| Start-up | 2% |
| Real Estate | 2% |
| Pharmaceutical | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Non Profits | 1% |
Marketing research analyst turnover and employment statistics
Marketing research analyst unemployment rate over time
The unemployment rate for marketing research analysts between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing research analyst unemployment rate by year
| Year | Marketing research analyst unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing research analyst tenure
The average marketing research analyst stays at their job for 1-2 years, based on the 2,047 marketing research analysts resumes in Zippia's database.
Marketing research analyst tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 39% |
| 3-4 years | 13% |
| 5-7 years | 10% |
| 8-10 years | 4% |
| 11+ years | 4% |
Marketing research analyst LGBT ratio compared to similar jobs
Review the percent of marketing research analysts that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Cost Estimator | 4.41% | 14,570 |
| Logistics Planning Engineer | 8.65% | 26,509 |
| Field Crop Harvest Contractor | 8.93% | 56,294 |
| Marketing Research Analyst | 10.00% | - |
| Operations Coordinator | 11.05% | 102,598 |
| Compliance Analyst | 11.64% | 26,138 |
| Executive Director Of Development, Gift Planning | 19.25% | 125,352 |
Similar marketing research analyst jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Cost Estimator | 4.41% | 14,570 |
| Logistics Planning Engineer | 8.65% | 26,509 |
| Field Crop Harvest Contractor | 8.93% | 56,294 |
| Operations Coordinator | 11.05% | 102,598 |
| Compliance Analyst | 11.64% | 26,138 |
| Executive Director Of Development, Gift Planning | 19.25% | 125,352 |
Foreign languages spoken by marketing research analysts
The most common foreign language among marketing research analysts is Spanish at 32.9%. The second-most popular foreign language spoken is Chinese at 11.6% and Mandarin is the third-most popular at 11.1%.
- Spanish, 32.9%
- Chinese, 11.6%
- Mandarin, 11.1%
- French, 8.8%
- Portuguese, 4.6%
- Other, 31.0%
Marketing research analyst languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 32.9% |
| Chinese | 11.6% |
| Mandarin | 11.1% |
| French | 8.8% |
| Portuguese | 4.6% |
| Other | 31.0% |
