Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for marketing research analysts in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:
- There are over 52,538 marketing research analysts currently employed in the United States.
- 54.9% of all marketing research analysts are women, while 45.1% are men.
- The average age of an employed marketing research analyst is 36 years old.
- The most common ethnicity of marketing research analysts is White (64.2%), followed by Asian (14.5%), Hispanic or Latino (11.4%) and Unknown (4.9%).
- In 2021, women earned 96% of what men earned.
- 10% of all marketing research analysts are LGBT.
- Marketing research analysts are 66% more likely to work at private companies in comparison to public companies.
Marketing Research Analyst Statistics By Gender
54.9% of marketing research analysts are women and 45.1% of marketing research analysts are men.
- Female, 54.9%
- Male, 45.1%
Marketing Research Analysts By Gender
| Gender | Percentages |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
Gender Pay Gap For Marketing Research Analyst
Women Earn 96ยข For Every $1 Earned By Men
Marketing Research Analyst Gender Over Time
This data shows how men and women predominate in the marketing research analyst position over time.
Marketing Research Analyst Gender By Year
| Year | Male | Female |
|---|---|---|
| 2010 | 53.50% | 46.50% |
| 2011 | 51.03% | 48.97% |
| 2012 | 51.27% | 48.73% |
| 2013 | 47.79% | 52.21% |
| 2014 | 47.82% | 52.18% |
| 2015 | 50.00% | 50.00% |
| 2016 | 49.24% | 50.76% |
| 2017 | 49.20% | 50.80% |
| 2018 | 48.23% | 51.77% |
| 2019 | 46.86% | 53.14% |
| 2020 | 44.36% | 55.64% |
| 2021 | 45.09% | 54.91% |
Marketing Research Analyst Male to Female Ratio
We compared this job title with other job titles to see how gender percentages varied. As you can see, timber buyer and chief estimator have the biggest difference in gender.
| Job Title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Research Analyst | 45% | 55% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Marketing Research Analyst Statistics By Race
The most common ethnicity among marketing research analysts is White, which makes up 64.2% of all marketing research analysts. Comparatively, there are 14.5% of the Asian ethnicity and 11.4% of the Hispanic or Latino ethnicity.
- White, 64.2%
- Asian, 14.5%
- Hispanic or Latino, 11.4%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.2%
Marketing Research Analyst Race
| Marketing Research Analyst Race | Percentages |
|---|---|
| White | 64.2% |
| Asian | 14.5% |
| Hispanic or Latino | 11.4% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.2% |
Marketing Research Analyst Race And Ethnicity Over Time
Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among marketing research analysts.
- White
- Asian
- Hispanic or Latino
- Black or African American
Marketing Research Analyst Race By Year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.16% | 4.99% | 12.28% | 7.85% |
| 2011 | 71.46% | 4.99% | 12.72% | 8.81% |
| 2012 | 71.52% | 5.19% | 12.00% | 9.04% |
| 2013 | 71.27% | 5.41% | 11.45% | 9.06% |
| 2014 | 71.60% | 4.83% | 12.62% | 8.51% |
| 2015 | 70.56% | 4.41% | 12.92% | 9.21% |
| 2016 | 68.78% | 5.58% | 13.14% | 10.11% |
| 2017 | 68.76% | 5.44% | 13.21% | 9.72% |
| 2018 | 68.06% | 5.10% | 13.22% | 10.31% |
| 2019 | 68.40% | 5.00% | 13.43% | 10.36% |
| 2020 | 66.49% | 4.45% | 13.51% | 11.23% |
| 2021 | 64.22% | 4.80% | 14.53% | 11.42% |
Marketing Research Analyst Wage Gap By Race
| Ethnicity | Salary |
|---|---|
| Unknown | $52,054 |
| White | $53,964 |
| Black or African American | $49,502 |
| Asian | $58,567 |
| Hispanic or Latino | $52,741 |
Average Age of a Marketing Research Analyst
We determined the average age of marketing research analysts based on ethnicity and gender.
Marketing Research Analyst Age By Race
| Race | Male Age | Female Age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing Research Analyst Age Breakdown
This chart breaks down the ages of marketing research analyst employees. Interestingly enough, the average age of marketing research analysts is 30-40 years old, which represents 35% of the population.
Marketing Research Analyst Age
| Marketing Research Analyst Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Types of Marketing Research Analyst Degree Levels
The most common degree for marketing research analysts is bachelor's degree 72% of marketing research analysts earn that degree. A close second is master's degree with 15% and rounding it off is associate degree with 7%.
- Bachelors, 72%
- Masters, 15%
- Associate, 7%
- High School Diploma, 3%
- Other Degrees, 3%
Marketing Research Analysts By Education
| Marketing Research Analyst Degree | Percentages |
|---|---|
| Bachelors | 72% |
| Masters | 15% |
| Associate | 7% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Marketing Research Analyst Jobs You Might Like
Marketing Research Analyst Wage Gap By Education
| Education | Salary |
|---|---|
| Master's Degree | $64,173 |
| Bachelor's Degree | $55,685 |
| Doctorate Degree | $64,823 |
Marketing Research Analyst Employment Statistics
This section highlights information about where marketing research analysts work. We found most marketing research analysts work for a private company. In addition, the industry that employs the most marketing research analysts is the professional industry.
Company Size
We created this chart to show you the average size of companies that typically hire marketing research analysts.
Marketing Research Analyst Jobs By Employer Size
| Company Size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 23% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 23% |
The Types Of Companies Marketing Research Analyst Work In
Employees with the marketing research analyst job title have their preferences when it comes to working for a company. For instance, most marketing research analysts prefer to work at private companies over public companies.
Marketing Research Analyst Jobs By Sector
| Company Type | Percentages |
|---|---|
| Education | 3% |
| Public | 28% |
| Private | 66% |
| Government | 3% |
Top Industries Hiring Marketing Research Analysts
Just based on the number of employees within each industry, we were able to determine the most common industries that employ marketing research analysts. Those industries include professional, technology and media.
Marketing Research Analyst Industry Statistics
| Industry | Percentages |
|---|---|
| Professional | 15% |
| Fortune 500 | 13% |
| Technology | 11% |
| Media | 9% |
| Manufacturing | 8% |
| Finance | 8% |
| Health Care | 5% |
| Transportation | 3% |
| Hospitality | 3% |
| Retail | 3% |
| Education | 3% |
| Insurance | 3% |
| Internet | 2% |
| Telecommunication | 2% |
| Government | 2% |
| Start-up | 2% |
| Real Estate | 2% |
| Pharmaceutical | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Non Profits | 1% |
Marketing Research Analyst Turnover And Employment Statistics
Marketing Research Analyst Unemployment Rate Over Time
The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of marketing research analysts changed.
- Unemployment rate
Marketing Research Analyst Unemployment Rate By Year
| Year | Marketing Research Analyst Unemployment Rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
The Average Number of Years That Marketing Research Analyst Stay in a Job
By looking over 2,047 marketing research analysts resumes, we figured out that the average marketing research analyst enjoys staying at their job for 1-2 years for a percentage of 39%.
Marketing Research Analyst Tenure
| Number or Years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 39% |
| 3-4 years | 13% |
| 5-7 years | 10% |
| 8-10 years | 4% |
| 11+ years | 4% |
Comparing The LGBT Ratio of Marketing Research Analysts with Other Job Titles
After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to marketing research analysts.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Cost Estimator | 4.41% | 14,570 |
| Logistics Planning Engineer | 8.65% | 26,509 |
| Field Crop Harvest Contractor | 8.93% | 56,294 |
| Marketing Research Analyst | 10.00% | - |
| Operations Coordinator | 11.05% | 102,598 |
| Compliance Analyst | 11.64% | 26,138 |
| Executive Director Of Development, Gift Planning | 19.25% | 125,352 |
Marketing Research Analyst LGBT Demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Cost Estimator | 4.41% | 14,570 |
| Logistics Planning Engineer | 8.65% | 26,509 |
| Field Crop Harvest Contractor | 8.93% | 56,294 |
| Operations Coordinator | 11.05% | 102,598 |
| Compliance Analyst | 11.64% | 26,138 |
| Executive Director Of Development, Gift Planning | 19.25% | 125,352 |
Foreign Languages Spoken By Marketing Research Analysts
The most common foreign language among marketing research analysts is Spanish at 32.9%. The second-most popular foreign language spoken is Chinese at 11.6% and Mandarin is the third-most popular at 11.1%.
- Spanish, 32.9%
- Chinese, 11.6%
- Mandarin, 11.1%
- French, 8.8%
- Portuguese, 4.6%
- Other, 31.0%
Marketing Research Analyst Languages Spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 32.9% |
| Chinese | 11.6% |
| Mandarin | 11.1% |
| French | 8.8% |
| Portuguese | 4.6% |
| Other | 31.0% |
