Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for marketing research analysts in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • There are over 52,538 marketing research analysts currently employed in the United States.
  • 54.9% of all marketing research analysts are women, while 45.1% are men.
  • The average age of an employed marketing research analyst is 36 years old.
  • The most common ethnicity of marketing research analysts is White (64.2%), followed by Asian (14.5%), Hispanic or Latino (11.4%) and Unknown (4.9%).
  • In 2021, women earned 96% of what men earned.
  • 10% of all marketing research analysts are LGBT.
  • Marketing research analysts are 66% more likely to work at private companies in comparison to public companies.

Marketing Research Analyst Statistics By Gender

54.9% of marketing research analysts are women and 45.1% of marketing research analysts are men.

  • Female, 54.9%
  • Male, 45.1%

Marketing Research Analysts By Gender

GenderPercentages
Female54.9%
Male45.1%

Gender Pay Gap For Marketing Research Analyst

Women Earn 96¢ For Every $1 Earned By Men

male-income
Male Income
$53,284
female-income
Female Income
$50,965

Marketing Research Analyst Gender Over Time

This data shows how men and women predominate in the marketing research analyst position over time.

Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

Marketing Research Analyst Gender By Year

YearMaleFemale
201053.50%46.50%
201151.03%48.97%
201251.27%48.73%
201347.79%52.21%
201447.82%52.18%
201550.00%50.00%
201649.24%50.76%
201749.20%50.80%
201848.23%51.77%
201946.86%53.14%
202044.36%55.64%
202145.09%54.91%

Marketing Research Analyst Male to Female Ratio

We compared this job title with other job titles to see how gender percentages varied. As you can see, timber buyer and chief estimator have the biggest difference in gender.

Job TitleMaleFemale
Wedding Coordinator9%91%
Conference Planning Manager9%91%
Human Resources Administrative Assistant9%91%
Marketing Research Analyst45%55%
Electronic Security Specialist94%6%
Chief Estimator95%5%
Timber Buyer97%3%

Marketing Research Analyst Statistics By Race

The most common ethnicity among marketing research analysts is White, which makes up 64.2% of all marketing research analysts. Comparatively, there are 14.5% of the Asian ethnicity and 11.4% of the Hispanic or Latino ethnicity.

  • White, 64.2%
  • Asian, 14.5%
  • Hispanic or Latino, 11.4%
  • Unknown, 4.9%
  • Black or African American, 4.8%
  • American Indian and Alaska Native, 0.2%

Marketing Research Analyst Race

Marketing Research Analyst RacePercentages
White64.2%
Asian14.5%
Hispanic or Latino11.4%
Unknown4.9%
Black or African American4.8%
American Indian and Alaska Native0.2%

Marketing Research Analyst Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among marketing research analysts.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Marketing Research Analyst Race By Year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201073.16%4.99%12.28%7.85%
201171.46%4.99%12.72%8.81%
201271.52%5.19%12.00%9.04%
201371.27%5.41%11.45%9.06%
201471.60%4.83%12.62%8.51%
201570.56%4.41%12.92%9.21%
201668.78%5.58%13.14%10.11%
201768.76%5.44%13.21%9.72%
201868.06%5.10%13.22%10.31%
201968.40%5.00%13.43%10.36%
202066.49%4.45%13.51%11.23%
202164.22%4.80%14.53%11.42%

Marketing Research Analyst Wage Gap By Race

Asian marketing research analysts have the highest average salary compared to other ethnicities. Black or african american marketing research analysts have the lowest average salary at $49,502.
$60,000
$58,000
$56,000
$54,000
$52,000
$50,000
$48,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$52,054
White$53,964
Black or African American$49,502
Asian$58,567
Hispanic or Latino$52,741

Average Age of a Marketing Research Analyst

We determined the average age of marketing research analysts based on ethnicity and gender.

Male
Female

Marketing Research Analyst Age By Race

RaceMale AgeFemale Age
Unknown3429.5
White3734
Black or African American33.531
Asian3535
Hispanic or Latino3133

Marketing Research Analyst Age Breakdown

This chart breaks down the ages of marketing research analyst employees. Interestingly enough, the average age of marketing research analysts is 30-40 years old, which represents 35% of the population.

40+ years

30-40 years

20-30 years


Marketing Research Analyst Age

Marketing Research Analyst YearsPercentages
40+ years35%
30-40 years35%
20-30 years30%

Types of Marketing Research Analyst Degree Levels

The most common degree for marketing research analysts is bachelor's degree 72% of marketing research analysts earn that degree. A close second is master's degree with 15% and rounding it off is associate degree with 7%.

  • Bachelors, 72%
  • Masters, 15%
  • Associate, 7%
  • High School Diploma, 3%
  • Other Degrees, 3%

Marketing Research Analysts By Education

Marketing Research Analyst DegreePercentages
Bachelors72%
Masters15%
Associate7%
High School Diploma3%
Other Degrees3%

Marketing Research Analyst Jobs You Might Like

Marketing Research Analyst Wage Gap By Education

Marketing research analysts with a Doctorate degree earn more than those without, at $64,823 annually. With a Masters degree, marketing research analysts earn a median annual income of $64,173 compared to $55,685 for marketing research analysts with an Bachelors degree.
$66,000
$64,000
$62,000
$60,000
$58,000
$56,000
$54,000
Master's Degree
Bachelor's Degree
Doctorate Degree
EducationSalary
Master's Degree$64,173
Bachelor's Degree$55,685
Doctorate Degree$64,823

Marketing Research Analyst Employment Statistics

This section highlights information about where marketing research analysts work. We found most marketing research analysts work for a private company. In addition, the industry that employs the most marketing research analysts is the professional industry.

Company Size

We created this chart to show you the average size of companies that typically hire marketing research analysts.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Marketing Research Analyst Jobs By Employer Size

Company SizePercentages
< 50 employees5%
50 - 100 employees17%
100 - 500 employees23%
500 - 1,000 employees11%
1,000 - 10,000 employees21%
> 10,000 employees23%

The Types Of Companies Marketing Research Analyst Work In

Employees with the marketing research analyst job title have their preferences when it comes to working for a company. For instance, most marketing research analysts prefer to work at private companies over public companies.

Education

Public

Private

Government

Marketing Research Analyst Jobs By Sector

Company TypePercentages
Education3%
Public28%
Private66%
Government3%

Top Industries Hiring Marketing Research Analysts

Just based on the number of employees within each industry, we were able to determine the most common industries that employ marketing research analysts. Those industries include professional, technology and media.

Professional

Fortune 500

Technology

Media

Manufacturing

Marketing Research Analyst Turnover And Employment Statistics

Marketing Research Analyst Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of marketing research analysts changed.

  • Unemployment rate

Marketing Research Analyst Unemployment Rate By Year

YearMarketing Research Analyst Unemployment Rate
20107.74%
20115.95%
20126.43%
20134.82%
20144.69%
20153.53%
20164.06%
20173.47%
20183.02%
20193.21%
20205.42%
20215.17%

The Average Number of Years That Marketing Research Analyst Stay in a Job

By looking over 2,047 marketing research analysts resumes, we figured out that the average marketing research analyst enjoys staying at their job for 1-2 years for a percentage of 39%.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Marketing Research Analyst Tenure

Number or YearsPercentages
Less than 1 year29%
1-2 years39%
3-4 years13%
5-7 years10%
8-10 years4%
11+ years4%

Comparing The LGBT Ratio of Marketing Research Analysts with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to marketing research analysts.

Job TitleLGBTJob Openings
Cost Estimator4.41%14,570
Logistics Planning Engineer8.65%26,509
Field Crop Harvest Contractor8.93%56,294
Marketing Research Analyst10.00%-
Operations Coordinator11.05%102,598
Compliance Analyst11.64%26,138
Executive Director Of Development, Gift Planning19.25%125,352

Marketing Research Analyst LGBT Demographics

ProfessionPercentages of LGBT Job Openings
Cost Estimator4.41%14,570
Logistics Planning Engineer8.65%26,509
Field Crop Harvest Contractor8.93%56,294
Operations Coordinator11.05%102,598
Compliance Analyst11.64%26,138
Executive Director Of Development, Gift Planning19.25%125,352

Foreign Languages Spoken By Marketing Research Analysts

The most common foreign language among marketing research analysts is Spanish at 32.9%. The second-most popular foreign language spoken is Chinese at 11.6% and Mandarin is the third-most popular at 11.1%.

  • Spanish, 32.9%
  • Chinese, 11.6%
  • Mandarin, 11.1%
  • French, 8.8%
  • Portuguese, 4.6%
  • Other, 31.0%

Marketing Research Analyst Languages Spoken

Foreign LanguagePercentages
Spanish32.9%
Chinese11.6%
Mandarin11.1%
French8.8%
Portuguese4.6%
Other31.0%

Marketing Research Analyst Jobs

Marketing Research Analyst Heatmaps

The amount you can make as a marketing research analyst can depend on where you live. For example, the highest salary of marketing research analysts is $94,461. Use our chart to find out where that salary is located.

Where Do Marketing Research Analysts Earn The Most?

Marketing research analysts earn the most in Washington, where the average marketing research analyst salary is $90,034. The map here shows where marketing research analysts earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Which State Has The Most Marketing Research Analysts?

By looking through more than 2,047 resumes, we found that the most popular places for marketing research analysts are New York, NY and Chicago, IL.

Number of Marketing Research Analysts

Number Of Marketing Research Analyst Jobs By State

RankStateNumber of JobsAverage Salary
1California6,578$57,146
2Texas3,977$51,904
3Florida3,168$40,244
4Pennsylvania2,702$56,763
5Illinois2,099$53,624
6North Carolina2,036$51,611
7Georgia1,994$45,769
8Virginia1,989$58,866
9New York1,961$65,197
10Ohio1,896$52,303
11New Jersey1,551$75,033
12Michigan1,544$61,458
13Colorado1,450$59,629
14Arizona1,208$40,405
15Missouri1,104$40,131
16Massachusetts1,074$60,715
17Tennessee1,070$44,727
18Indiana1,019$55,177
19Wisconsin970$55,804
20Oregon950$66,454
21Maryland929$57,587
22Connecticut798$62,227
23Utah600$51,761
24Washington591$90,034
25Kentucky573$47,279
26Kansas545$44,479
27South Carolina545$43,053
28Alabama529$39,728
29Iowa495$52,108
30Nebraska464$44,197
31Arkansas461$50,007
32New Hampshire448$59,450
33Oklahoma434$37,928
34Louisiana414$43,535
35New Mexico386$46,135
36Nevada372$51,745
37Mississippi320$37,821
38Maine302$53,420
39Rhode Island293$58,794
40Idaho293$55,020
41District of Columbia282$75,171
42Delaware281$70,705
43West Virginia263$45,617
44South Dakota224$52,164
45Montana209$44,097
46Hawaii198$41,279
47North Dakota196$53,416
48Vermont191$51,373
49Wyoming154$47,393
50Alaska130$61,516
51Minnesota0$75,684

Marketing Research Analyst Demographics FAQs

How Many Marketing Research Analyst Are There In The Us?

There are over 52,538 Marketing Research Analysts in the United States.

What Percentage Of Marketing Research Analysts Are Black?

4.8% of Marketing Research Analysts are Black or African American

What Race Are Most Marketing Research Analysts?

Most a are White, with 64.2% of Marketing Research Analysts belonging to this ethnicity. 14.5% of Marketing Research Analysts are Asian, 11.4% of Marketing Research Analysts are Hispanic or Latino, 4.9% of Marketing Research Analysts are Unknown, 4.8% of Marketing Research Analysts are Black or African American, and 0.2% of Marketing Research Analysts are American Indian and Alaska Native

Are Marketing Research Analyst Jobs Male - Dominated?

No, Marketing Research Analyst jobs are not male - dominated. 54% of Marketing Research Analysts are female, and 45% are male, so there are more female Marketing Research Analysts than male Marketing Research Analysts in the United States.

How Old Is The Average Marketing Research Analyst?

The average Marketing Research Analyst is 37 years old. 35% of Marketing Research Analysts are 40+ years old or older, 35% are between the ages of 30-40 years, and 30% are between 20-30 years old

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