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How to hire a marketing research analyst

Marketing research analyst hiring summary. Here are some key points about hiring marketing research analysts in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire a marketing research analyst is $1,633.
  • Small businesses spend an average of $1,105 per marketing research analyst on training each year, while large companies spend $658.
  • There are currently 52,538 marketing research analysts in the US and 133,309 job openings.
  • Reno, NV, has the highest demand for marketing research analysts, with 5 job openings.
  • New York, NY has the highest concentration of marketing research analysts.

How to hire a marketing research analyst, step by step

To hire a marketing research analyst, you should create an ideal candidate profile, determine a budget, and post and promote your job. Here's a step-by-step guide on how to hire a marketing research analyst:

Here's a step-by-step marketing research analyst hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a marketing research analyst job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new marketing research analyst
  • Step 8: Go through the hiring process checklist

What does a marketing research analyst do?

The primary role of a market research analyst is to collect and analyze data on competitors and consumers. Market research analysts have to study market conditions and investigate probable service or product sales. The analysts help companies have a better understanding of the products that people would want, their price, and their possible buyers. They should have the ability to cope up with pressure and fast-paced work. Among the other skills they should develop include accuracy, excellent written and spoken communication, and strong attention to detail.

Learn more about the specifics of what a marketing research analyst does
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  1. Identify your hiring needs

    Before you post your marketing research analyst job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing research analyst for hire on a part-time basis or as a contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    You should also consider the ideal background you'd like them a marketing research analyst to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing research analyst that fits the bill.

    The following list breaks down different types of marketing research analysts and their corresponding salaries.

    Type of Marketing Research AnalystDescriptionHourly rate
    Marketing Research AnalystMarket research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.$17-38
    Analyst SalesAnalyst sales, or a sales analyst, is a professional who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses... Show more$22-47
    AnalystAnalysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes... Show more$25-47
  2. Create an ideal candidate profile

    Common skills:
    • Data Analysis
    • Research Projects
    • SPSS
    • PowerPoint
    • Data Entry
    • Project Management
    • Analyze Data
    • Primary Research
    • Data Collection
    • Tableau
    • Market Trends
    • SAS
    • Market Research Data
    • SQL
    Check all skills
    Responsibilities:
    • Maintain and manage the client-oriented database on administration side through SQL database.
    • Manage positioning research, analyze potential markets for expansion of product franchise, and publish monthly analysis of product performance.
    • Edit and maintain SQL queries used to create campaign extracts, and portfolio analysis.
    • Used SAS and UCINET to analyze a marketing data set of website interaction by product mentions.
    • Create PowerPoint presentations represent customer satisfaction analysis.
    • Collaborate with marketing team on customer-facing PowerPoint presentation detailing portal's key features.
    More marketing research analyst duties
  3. Make a budget

    Including a salary range in your marketing research analyst job description is a great way to entice the best and brightest candidates. A marketing research analyst salary can vary based on several factors:
    • Location. For example, marketing research analysts' average salary in mississippi is 58% less than in washington.
    • Seniority. Entry-level marketing research analysts earn 56% less than senior-level marketing research analysts.
    • Certifications. A marketing research analyst with a few certifications under their belt will likely demand a higher salary.
    • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a marketing research analyst's salary.

    Average marketing research analyst salary

    $54,431yearly

    $26.17 hourly rate

    Entry-level marketing research analyst salary
    $36,000 yearly salary
    Updated January 23, 2026

    Average marketing research analyst salary by state

    RankStateAvg. salaryHourly rate
    1Washington$90,884$44
    2Minnesota$75,774$36
    3District of Columbia$75,234$36
    4New Jersey$75,041$36
    5California$66,345$32
    6New York$65,374$31
    7Connecticut$62,613$30
    8Virginia$62,441$30
    9Massachusetts$60,552$29
    10Maryland$57,301$28
    11Pennsylvania$56,969$27
    12Wisconsin$55,887$27
    13Illinois$54,343$26
    14Texas$52,208$25
    15North Carolina$50,262$24
    16Georgia$45,895$22
    17Florida$40,471$19
    18Alabama$39,493$19

    Average marketing research analyst salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Meta$128,463$61.76689
    2NVIDIA$125,858$60.5150
    3Amd$112,774$54.2215
    4Precision Dynamics$108,021$51.93
    5Morgan Stanley$107,726$51.7920
    6Contextlogic Inc.$98,830$47.51
    7Telenav$97,159$46.71
    8SMUD$92,207$44.33
    9McKinsey & Company Inc$85,375$41.0525
    10Blue Cross Blue Shield of Wisconsin$85,340$41.03
    11U.S. Bank$84,024$40.407
    12Essilor USA$82,870$39.84
    13Cegedim Inc$80,887$38.89
    14SunTrust$79,834$38.38
    15The Prudential Insurance Company of America, Inc.$79,385$38.17
    16Milbank Tweed Hadley & Mc Cloy$79,220$38.09
    17Elizabeth Arden$78,441$37.71
    18SB & Company$76,671$36.86
    19Tata Group$76,319$36.6919
    20CNA Insurance$75,795$36.4411
  4. Writing a marketing research analyst job description

    A job description for a marketing research analyst role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing research analyst job description:

    Marketing research analyst job description example

    P lum Market – 375 North Maple Rd., Ann Arbor Mi 48103

    Full Time position starting at $17/hr.

    Plum Market is an emerging leader in the Grocery Retail industry. We are committed to stocking the very best selections of All Natural, Organic, Local, and Specialty Grocery items.

    Our Team Members are passionate about delivering the highest quality food, beverage, and grocery essentials to our Customers, helping them achieve a better lifestyle. We make our Team Members and our Customers our top priority by delivering the best possible Customer retail experience.

    Our Plum Market Grocery Stores are a reflection of the very communities we serve. From our Team Members to our Customers, local vendors and product selection, we are proud of the inclusive culture in which we thrive, and strive to promote at Plum Market. If you share our enthusiasm, please apply to see how you may fit in.

    Benefits of working at Plum Market:

    Full time & Part time positions available.

    We can offer a variety of retail shifts to work with your schedule.

    You can learn about great food and grow your passion at the same time.

    We provide exceptional training to help you grow your knowledge.

    Paid time and a half for working any of these five federally recognized holidays: New Year’s Day, Labor Day, Fourth of July, Memorial Day and Thanksgiving.

    Promotional opportunities. We are a growing company and you can grow with us!

    Variety of medical, dental, and vision benefits to cover you and/or your family.

    401k with company match after a 6 month waiting period.

    20% off Team Member Discount.

    50% off Team Member Lunch Discount.

    Plum Market offers a desirable and rewarding place to work.

    Employment is contingent on a successful background check.

    Description:

    The Demo Specialist is responsible for providing exceptional Guest Service. They are responsible for executing and maintaining product demos from start to finish that are up to Plum Market’s standards.

    Who you are:

    You are passionate and excited about organic, natural and local products.

    You are able to showcase your passion and excitement to the general public.

    You model and provide exceptional Guest Service.

    You are self-motivated and able to work independently.

    You value inclusion and work to create an environment where everyone feels welcomed and every voice is heard.

    You love a challenge and the satisfaction that comes from meeting it.

    You inspire people to want to be their best selves.

    What you will bring:

    Passion for Guest Service.

    Passion and excitement about products being demoed and dedication to continually learning more about the artisanal foods we sell.

    Self-motivation.

    Detail oriented nature.

    Excellent verbal and written communication skills.

    Ability to work mid shifts, weekends and holidays.

    Ability to stand and walk for up to 4 hours without a break.

    Ability to bend and stoop to grasp objects, climb ladders, lift loads, up to 50 lbs. unassisted, push and pull carts weighing up to 100 lbs. unassisted.

    Comfortable with doing light cooking at a demo table or demo station.

    What you will do:

    Provide product samples, coupons, informational materials, or other incentives to encourage guests to buy products.

    Set up and arrange displays or demonstration areas to attract the attention of prospective Guests.

    Familiarize oneself with the product sell sheet to properly represent the product and the brand that you are demonstrating

    Record and report demonstration-related information to provide to the Demo Coordinator

    Give exceptional Service to our Guests both external and internal.

    Maintain a clean, organized and sanitized work area with food safety being of the upmost importance.

    Maintain demo equipment, props. supplies, signage and collateral

    Create, Execute, Learn, Teach, Follow up.

    Communicate effectively with Guests, Team Members, Store Leadership and Director Group.

    Potentially leading a small in-store team to uphold demo standards, all SOPs and give great Guest Service

    Adhere to all Plum Market policies and standard operating procedures.


  5. Post your job

    To find the right marketing research analyst for your business, consider trying out a few different recruiting strategies:

    • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
    • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing research analysts they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing research analysts who meet your education requirements.
    • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.
    Post your job online:
    • Post your marketing research analyst job on Zippia to find and attract quality marketing research analyst candidates.
    • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
    • Post a job on free websites.
  6. Interview candidates

    To successfully recruit marketing research analysts, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

    It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new marketing research analyst

    Once you have selected a candidate for the marketing research analyst position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    After that, you can create an onboarding schedule for a new marketing research analyst. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a marketing research analyst?

Recruiting marketing research analysts involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

You can expect to pay around $54,431 per year for a marketing research analyst, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for marketing research analysts in the US typically range between $17 and $38 an hour.

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