Marketing research analyst resume examples from 2026
Land interviews using Zippia's AI-powered resume builder.
All resume examples
How to write a marketing research analyst resume
Craft a resume summary statement
A resume summary is your opening statement that highlights your strongest skills and top accomplishments. It is your chance to quickly let recruiters know who you are professionally - and why they should hire you for the marketing research analyst role.
Step 1: Start with your professional title, or the one you aspire to.
Step 2: Detail your years of experience in marketing research analyst-related roles and your industry experience.
Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.
Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.
Hiring managers spend under a minute reviewing resumes on average. This means your summary needs to demonstrate your value quickly and show why you are the perfect fit for the marketing research analyst position.Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.
List the right project manager skills
Use your Skills section to show you have the knowledge and technical ability to do the job. Here is how to make the most of your skills section and make sure you have the right keywords:
- Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
- Include as many relevant hard or technical marketing research analyst skills as possible for each job you apply to.
- Be specific with the skills you have and be sure you are using the most up to date and accurate terms.
Here are example skills to include in your “Area of Expertise” on a marketing research analyst resume:
- Data Analysis
- Research Projects
- SPSS
- PowerPoint
- Data Entry
- Project Management
- Analyze Data
- Primary Research
- Data Collection
- Tableau
- Market Trends
- SAS
- Market Research Data
- SQL
- Statistical Analysis
- Sales Strategies
- Research Findings
- Qualtrics
- Internal Clients
- Competitive Analysis
- Research Reports
- Market Analysis
- R
- Market Research Studies
- Research Analysis
- Google Analytics
- Competitive Intelligence
- Statistical Data
- SEO
- Product Development
Zippia’s AI can customize your resume for you.
How to structure your work experience
Next you should include your work experience. Structure your work experience section by listing your most recent experience first, followed by earlier roles in reverse chronological order.
Start with your job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
Include only recent, relevant jobs. Avoid including work experience over 20 years to avoid ageism.
Beneath each job, you should have bullet points to emphasize why you're the perfect fit for the marketing research analyst.
How to write marketing research analyst experience bullet points
Your resume is your chance to show your biggest accomplishments. Don't just list your job responsibilities, instead take the opportunity to show why you're really good at what you do. Here is how you do that:
- Start with strong action verbs like managed, spearheaded, created, etc. Your goal is to show what you did and verbs will help demonstrate your contributions.
- Use numbers to quantify your achievements. Did you save time with a new report? Increase revenue? How large was the team you managed?
- Keep it concise. You're highlighting your achievements. Consider if all details you are sharing are relevant, or can be written more efficiently.
Here are examples from great marketing research analyst resumes:
Work history example #1
Marketing Services Coordinator
Anthem
- Converted archived CD-ROM advertisements into PDF using InDesign, improving data integrity.
- Developed re-branding strategy, incorporating both the marketing and communications teams to update the website, intranet and all collateral.
- Completed departmental production goals daily, monthly and quarterly using SharePoint application.
- Served as primary web marketing strategist for PPC/SEO/SEM and social media accounts.
- Coordinated and hosted successful client seminars, including preparing PowerPoint presentations, create invitations and promotional materials, book venues.
Work history example #2
Marketing Researcher
The Coca-Cola Company
- Conducted business analysis, project assessment and feasibility determination for new products and geographical markets.
- Conducted internet research and developed research presentations for digital marketing team.
- Prepared PowerPoint presentations for annual national sales meeting and assisted with event activities.
- Developed social media strategies, executed email marketing initiatives and analytics, and created website content for renovations.
- Coordinated online and offline marketing efforts for company websites.
Work history example #3
Marketing And Event Planning Internship
Northwestern Mutual
- Secured new business using LinkedIn and managed relationships with existing accounts.
- Maintained electronic client proposal database and pulled data to meet specific reporting needs.
- Designed highly confidential/attorney-client privileged documents and multimedia PowerPoint presentations.
- Created PowerPoint presentations used for business development and marketing material for agents.
- Performed account related research via the Internet and other PR-related sources and social media research as well as client tracking.
Work history example #4
Marketing Associate
Chick-fil-A
- Hosted events for the community and was in charge of the company Facebook to promote new items and specials.
- Used multiple computer programs such as InDesign, PhotoShop and Microsoft Office to create advertisements.
- Implemented successful social media marketing campaigns that increased online awareness and participation
- Designed and maintained all traditional advertising, online advertising, direct marketing and company website.
- Defined and setup digital marketing infrastructure, including website overhaul, email marketing, SEM, and social media.
Zippia’s AI can customize your resume for you.
Add an education section to your resume
The education section should display your highest degree first.
Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.
If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.
Here are some examples of good education entries for resumes:
Bachelor's Degree in business
Pennsylvania State University, Main, PA
2003 - 2006
Highlight your marketing research analyst certifications on your resume
Certifications can be a crucial part of your resume. Many jobs have required certifications.
To list, use the full name of the certification and the organization that issued it, along with the date of achievement.
If you have any of these certifications, be sure to include them on your marketing research analyst resume:
- Google Data Analytics Professional Certificate
- Professional Researcher Certification (PRC)
- Professional Certified Marketer (PCM)
- Certified Internet Marketer (CIM)
- Certified Economic Developer (CEcD)
- Certified Manager Certification (CM)
- Chartered Financial Analyst (CFA)
- Certified Management Accountant (CMA)
- Certified International Trade Marketing Specialist (CITMS)