Marketing Research Analyst Resume Examples 2023

Research Summary. We analyzed 379 marketing research analyst resumes to determine which ones land the most jobs. Below you'll find examples of resumes that can help you get an interview (and a job offer) from companies like By Appointment Only and RATEWATCH. Here are the key facts about marketing research analyst resumes to help you get the job:

The average marketing research analyst resume is 415 words long
The average marketing research analyst resume is 0.9 pages long based on 450 words per page.
Data analysis is the most common skill found on a marketing research analyst resume. It appears on 7.0% of resumes.

After learning about how to write a professional marketing research analyst resume, you can make sure your resume checks all the boxes with our resume builder.

Marketing Research Analyst Resume Example


Jeffrey Mason Marketing Research Analyst Contact Information Bethesda, MD (390) 555-6370 jmason@example.com Skills Cloud Html Market Information Market Research CRM Tableau SEO Project Management Communication Real Estate Employment History Marketing Research Analyst 2011 - Present CoStar Group Bethesda, MD Researched and analyzed commercial real estate data. Screened potential participants and created data analysis. Vetted and managed dozens of research projects accomplished through many research vendors including The Gallup Organization and Lein-Spiegelhoff. Marketing Analyst Internship 2010 - 2011 Live Nation Entertainment New York, NY Assisted with special events, concerts, and promotions for things such as ticket sales, street promotions and crowd participation. Secured promotional materials for upcoming shows. Planned and coordinated logistics for local special events with strong attention to detail and efficiency standards. Certified to sale family, self-employed, sole proprietorship, and small business owner business plan. Manage channel innovation budget in SAP, including P&L development, CRM management and Microstrategy analysis. Market Analyst 2006 - 2010 Ipsos Norwalk, CT Prepare, develop, and monitor marketing research projects for selected retail clients: Target, JC Penney, Kmart. Calculated the structure payoff of Citi Callable Equity Linked Investment. Directed and managed leading-edge biotechnology research projects developing devices and understanding the physiological effects of technologies. Education Bachelor's Degree Business 2003 - 2006 Pennsylvania State University Main, PA


Mary Shaw Marketing Research Analyst Contact Info Chicago, IL (480) 555-7802 mshaw@example.com Skills Product DevelopmentSales GoalsPowerpointCustomer ServiceProgram DevelopmentSASPinterestSpecial EventsFocus GroupsBusiness Development Employment History Marketing Research Analyst 2019 - Present American Express Chicago, IL Supported overflow in various departments including marketing, promotions and research projects. Managed online marketing campaigns via amex.com, cross-sell and email which resulted in 35,000 enrollments in 2006. Produced dynamic PowerPoint presentations containing multimedia attachments and graphs illustrating financial reports and project status. Travel arrangements, calendar scheduling. Marketing Coordinator 2014 - 2019 Comcast Sterling Heights, MI Used this data to work with Account Executives and focus on share growth, churn reduction and new business. Performed administrative functions for Director, Account Executives, and Engineers that included revision and generation of proposals. Support business development department while performing mandatory tasks. Marketing And Sales Coordinator 2005 - 2014 Bank of America Chicago, IL Maintained effective relationships and communication between all call center departments through clear communication. Managed vendor relationships to arrange promotional materials for giveaways and special events. Designed material for on-the-job training and facilitated customer service workshops for 250 employees. Education Bachelor's Degree Marketing 2002 - 2005 Western Michigan University Kalamazoo, MI


Jeffrey Mason Marketing Research Analyst Bethesda, MD (390) 555-6370 jmason@example.com Experience Marketing Research Analyst2011 - Present CoStar Group•Bethesda, MD Researched and analyzed commercial real estate data. Screened potential participants and created data analysis. Vetted and managed dozens of research projects accomplished through many research vendors including The Gallup Organization and Lein-Spiegelhoff. Marketing Analyst Internship2010 - 2011 Live Nation Entertainment•New York, NY Assisted with special events, concerts, and promotions for things such as ticket sales, street promotions and crowd participation. Secured promotional materials for upcoming shows. Planned and coordinated logistics for local special events with strong attention to detail and efficiency standards. Certified to sale family, self-employed, sole proprietorship, and small business owner business plan. Manage channel innovation budget in SAP, including P&L development, CRM management and Microstrategy analysis. Market Analyst2006 - 2010 Ipsos•Norwalk, CT Prepare, develop, and monitor marketing research projects for selected retail clients: Target, JC Penney, Kmart. Calculated the structure payoff of Citi Callable Equity Linked Investment. Directed and managed leading-edge biotechnology research projects developing devices and understanding the physiological effects of technologies. Skills CloudHtmlMarket InformationMarket ResearchCRMTableauSEOProject ManagementCommunicationReal Estate Education Bachelor's Degree Business2003 - 2006 Pennsylvania State University•Main, PA

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How your resume should look:

The job title on your resume should match your application for the role.
Ensure your work experience focuses on achievements, rather than responsibilities.
Recruiters and hiring managers suggest fitting your resume on one page.

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What Should Be Included In A Marketing Research Analyst Resume

1. Add Contact Information To Your Marketing Research Analyst Resume

Your name should be the biggest text on the page and be at or near the top of the document.

Your address doesn't need to include your street name or house number - listing your city and state works just fine.

Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching).

Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

Marketing Research Analyst Resume Contact Information Example #1

Dhruv Johnson

d.johnson@email.com | 333-111-2222 | www.linkedin.com/in/dhruv-johnson

Do you want to know more?

How To Write The Perfect Resume Header

2. Add Your Relevant Education To The Resume

Your resume's education section should include:

The name of your school
The date you graduated (Month, Year or Year are both appropriate)
The name of your degree

If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

Academic awards (Dean's List, Latin honors, etc. )
GPA (if you're a recent graduate and your GPA was 3.5+)
Extra certifications
Academic projects (thesis, dissertation, etc.)

Other tips to consider when writing your education section include:

If you're a recent graduate, you might opt to place your education section above your experience section
The more work experience you get, the shorter your education section should be
List your education in reverse chronological order, with your most recent and high-ranking degrees first
If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

Majors

26.7%

24.8%

6.0%

5.7%

Marketing Research Analyst Resume Relevant Education Example #1

Bachelor's Degree In Business 2014 - 2016

Pennsylvania State University Main, PA

Marketing Research Analyst Resume Relevant Education Example #2

Bachelor's Degree In Marketing 2014 - 2016

Western Michigan University Kalamazoo, MI

3. Next, Create A Marketing Research Analyst Skills Section On Your Resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

Include 6-12 skills, in bullet point form
List mostly hard skills; soft skills are hard to test
Emphasize the skills that are most important for the job

Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example Of Marketing Research Analyst Skills For Resume

Data Entry Skills
Data entry means entering data into a company's system with the help of a keyboard. A person responsible for entering data may also be asked to verify the authenticity of the data being entered. A person doing data entry must pay great attention to tiny details.
Analyze Data Skills
Analyze data or data analysis refers to the practice of studying, organizing, and transforming data to make it more useful. It also includes the cleansing of non-useful information which helps in better decision making regarding any particular matter. Analyze data is a practice that is used widely in the field of business, social sciences, and science.
Primary Research Skills
Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.
Data Collection Skills
Data collection means to analyze and collect all the necessary information. It helps in carrying out research and in storing important and necessary information. The most important goal of data collection is to gather the information that is rich and accurate for statistical analysis.
SAS Skills
SAS stands for Statistical Analysis System which is a Statistical Software designed by SAS institute. This software enables users to perform advanced analytics and queries related to data analytics and predictive analysis. It can retrieve data from different sources and perform statistical analysis on it.

Top Skills for a Marketing Research Analyst

Source: Zippia.com

Data Analysis, 7.0%

Research Projects, 4.8%

SPSS, 4.8%

PowerPoint, 4.6%

Other Skills, 78.8%

Not sure which skills are really important?

3 Big Tips For Listing Skills On Your Resume

4. List Your Marketing Research Analyst Experience

The most important part of any resume is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of engineers" and "Managed a team of 6 engineers over a 9-month project."

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

Don't have any experience?

How To Show Your Experience On a Resume... Even When You Don't Have Any

Work History Example # 1

Marketing Research Analyst

Guaranteed Rate

Conducted fundamental analysis of technology sector and seven primary industries as part of Fidelity's equity research team.
Installed MySQL 2008 and migrated several databases onto new server, resulting in improved business continuity.
Checked internet verifying providers, understanding and applying members benefits for services rendered.
Developed Book of Business Summary reporting by branch which provides aggregated information regarding members use of individual branches.
Supported the administration and implementation of server and infrastructure systems related to storage, database, backup and disaster recovery functions.

Work History Example # 2

Marketing Analyst

Verizon

Used MS SQL and Excel on a daily basis to produce audits and to review data.
Managed contract lifecycle from RFP to installation of service and equipment.
Worked closely with sales reps, division managers to reinforce the Co-op workflow process, procedures and sales presentations.
Performed and tracked online store sales and data including monitoring equipment inventory.
Developed campaigns across multiple channels including; digital, email, direct mail, account online and newsletters.

Work History Example # 3

Finance And Marketing Analyst

Jewel-Osco

Created VBA Modules and custom forms to automate the import each Store's AutoCAD generated Cut Sheet.
Boosted consumer retention and spending 1.7% by developing strategies for demographically, ethnically, and economically diverse product-based stores.
Maintained SOX and third-party contractual compliance and reviewed reported data for accuracy and completeness.
Optimized front-end grocery business' labor costs by developing new payroll hours budgeting methodologies.
Reviewed and analyzed financial statements for accuracy and GAAP compliance to ensure operational effectiveness and compliance by business unit.

Work History Example # 4

Marketing Research Analyst

United Parcel Service

Helped create the Sales Department's Priority Lead Database to allow leads to be targeted more effectively.
Maintained records and documentation of FAA, OSHA, and Airline audit purposes.
Reviewed and evaluated clients RFQ's and bids for compliance with specifications of air freight rates.
Designed marketing materials and literature using PowerPoint and other financial software.
Analyzed and responded to RFI and RFPs for ocean transportation and logistics services.

5. Highlight Your Marketing Research Analyst Certifications On Resume

Certifications can be a powerful tool to show employers that you know your stuff. If you have any of these certifications, make sure to put them on your marketing research analyst resume:

Professional Researcher Certification (PRC)
Professional Certified Marketer (PCM)
Certified Internet Marketer (CIM)
Certified Economic Developer (CEcD)
Certified Manager Certification (CM)
Chartered Financial Analyst (CFA)
Certified Management Accountant (CMA)
Certified International Trade Marketing Specialist (CITMS)

6. Finally, Add a Marketing Research Analyst Resume Summary Or Objective Statement

A resume summary statement is a 1-3 sentence spiel at the top of your resume that quickly summarizes who you are and what you have to offer. In this section, include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to address skills and experiences that are emphasized in the job description.

Are you a recent grad?

Read our guide on how to write a resume summary statement

Five Key Resume Tips For Writing A Marketing Research Analyst Resume:

Relevant Experience

Make sure that the jobs, experience, and accolades that you include are relevant to the position you’re applying for.

Utilize marketing research software such as SPSS to analyze data from field work.

The Right Skills

This is a great time to run wild with those keywords from the job description. For example, if they’re looking for someone with experience in Market Research, be sure to list it in your resume’s skills section.

Write report algorithms in SQL to streamline transition into the SAS reporting portal.

Quantifiable Achievements

Your workplace accomplishments tell the story of the unique value you bring to an organization. Stay away from dry descriptions of job duties. Use numbers to help contextualize your achievements..

Model resulted in 4% higher ROI per market spend.

ATS-Friendly

An applicant tracking system (ATS) is a piece of software employers use to collect, scan, organize, and rank applications. The key to getting your resume past ATS and into the hands of hiring managers is smart keyword usage.

Impeccable Formatting

Formatting a resume so that it looks professional and attractive is important. With Zippia’s resume builder, you can put together a modern-looking resume in less than 10 minutes. Just choose a resume template that suits your style, answer some questions about your background, and you’ll have a resume that’ll pass muster with both the ATS and the hiring manager.

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