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Top Marketing Research Analyst Skills

Below we've compiled a list of the most important skills for a Marketing Research Analyst. We ranked the top skills based on the percentage of Marketing Research Analyst resumes they appeared on. For example, 12.2% of Marketing Research Analyst resumes contained Market Research as a skill. Let's find out what skills a Marketing Research Analyst actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Research Analyst resumes in 2020. Read below to see the full list.

1. Market Research

high Demand
Here's how Market Research is used in Marketing Research Analyst jobs:
  • Conducted market research for a vaccine by identifying target customers and competitors and designing customer surveys.
  • Conducted market research with focus on Asian markets, assisting American companies identify business opportunities abroad.
  • Represented the company at the Automotive Market Research Council's Commercial Vehicle Economic Forecasting Meeting.
  • Conducted market research and analysis capturing industry trends, market segments and competitor data.
  • Managed primary and secondary market research for business-to-business product lines; made strategic recommendations.
  • Identified and monitored competitors' market research industry changes adversely affecting sales.
  • Originated and oversaw all domestic and international market research strategies and activities.
  • Contributed to questionnaire and moderator guide development for primary market research engagements.
  • Developed market research design by identifying objectives, selecting research methodologies.
  • Improved and organized market research specialist production schedule and research process.
  • Prepared and delivered insightful market research presentations to senior management.
  • Conducted Market Research to identify prospects and suggested marketing strategies.
  • Performed competitor market research and created matrix of comparable products.
  • Suggested advertising strategy based on market research and analysis.
  • Conducted in-depth market interviews for boutique market research company.
  • Conducted market research through qualitative and quantitative methods.
  • Performed market research and analysis of customer data.
  • Gathered market research data for executive production studios.
  • Performed secondary research and market research.
  • Executed primary market research surveys to measure the attitudes and perceptions of cement based materials used in the commercial building sector.

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2. Data Analysis

high Demand
Here's how Data Analysis is used in Marketing Research Analyst jobs:
  • Presented the data analysis and recommendation to the representative of the University of Oregon athletics department
  • Collaborated with Executive Director to develop creative marketing strategies based on all-inclusive data analysis.
  • Contributed to survey design and data analysis for both demographic and experience based surveys.
  • Administered monthly and quarterly reviews through data analysis of current market efforts.
  • Conducted basic quantitative data analysis and produce tables summarizing data.
  • Tracked industry market trends and conducted in-depth data analysis.
  • Performed data analysis and developed basic marketing plans.
  • Designed research, created methodology, performed data analysis, managed research and wrote reports.
  • Assisted the marketing department in data analysis and in compiling performance reports.
  • Optimized data collection procedures and conducted exploratory data analysis on CRM data sets to find user behavior trends.
  • Participated in various reporting for marketing and advertising Issue analysis, data analysis, interview, market research

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3. Research Projects

high Demand
Here's how Research Projects is used in Marketing Research Analyst jobs:
  • Directed primary and secondary market research projects for entire division resulting in increased sales through improved knowledge of customers and competitors.
  • Led the effort of developing, implementing and monitoring global epidemiology research projects for new product development and post-marketing surveillance.
  • Managed qualitative and quantitative marketing research projects, including analysis of data and presentation of findings to product management teams.
  • Managed primary and secondary market research projects involving questionnaire design and industry research supporting sales efforts and marketing campaign development.
  • Managed multiple concurrent market research projects and provided critical review of results and actionable recommendations to senior management.
  • Managed primary research projects, including questionnaire design, multivariate statistical analyses, and presentation of results to executives
  • Designed quantitative and qualitative research projects to assist internal clients in meeting corporate strategic goals and initiatives.
  • Established qualitative research projects for testing, assessment and creation of effective marketing materials and presentation strategies.
  • Designed and executed especial and ongoing marketing research projects both quantitative and qualitative.
  • Performed independent marketing research projects resulting in detailed analysis and reporting.
  • Coordinated and implemented qualitative and quantitative marketing research projects.
  • Conducted a range of research projects including market trend studies, competitor analysis, and research into new and potential markets.
  • Managed a team of 12 to organize and execute 20 research projects involving surveys, focus groups, and interviews.
  • Orchestrated the strategic creation and coordination of key research projects for the Media, Public Issues and Special Events areas.
  • Supervised research projects that resulted in the launch of new fragrances for Lemon and Fresh Scent Clorox Liquid Bleach.
  • Managed consumer research projects for Clorox Liquid Bleach, Clorox 2 and new bleach products.
  • Delivered findings on all research projects to field sales teams and senior management quarterly.
  • Developed 22 surveys and coordinated 17 market research projects, including direct mail materials.
  • Achieved the Top Performer award for several quarters for managing complex research projects.
  • Assisted in summary reports for research projects and conducted interview surveys.

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4. Project Management

high Demand
Here's how Project Management is used in Marketing Research Analyst jobs:
  • Formulated recommendations based on competitive assessments conducted in the field of project management simulation training software.
  • Led cross-departmental project teams using project management methodology.
  • Provided direct support and project management assistance for mobile app development and redesign of Print on Demand.
  • Provided in-depth project management for the team and interacted with company owners to report research and updates.
  • Uploaded data into product and project management databases and ensured completion of specific tasks before entering following phases.
  • Created a Google Drive calendar and project management tool to keep all Partner items organized and communicated accurately.

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5. Spss

high Demand
Here's how Spss is used in Marketing Research Analyst jobs:
  • Measured sale potential of Debit Card by applying regression analysis on current sales data using SPSS/Excel.
  • Used SPSS to analyze and determine results findings from Market Research surveys.
  • Utilized SPSS, MS PowerPoint, MS Excel, MS Word.
  • Analyzed performance of all marketing programs to identify to the best opportunities for optimization, with SPSS and Qualtrics.
  • Designed, administered and analyzed results from internal employee surveys on the effectiveness of MetLife internal communications using SPSS.
  • Created spreadsheets for university retention data by running frequencies and other data sampling methods through SPSS descriptive statistical software

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6. Powerpoint

high Demand
Here's how Powerpoint is used in Marketing Research Analyst jobs:
  • Presented market summary analysis as Word document as well as PowerPoint and oral presentations.
  • Prepared Quark, MS PowerPoint and Word presentations for retail clients on strategic changes necessary for adapting to the readership markets.
  • Prepared comprehensive reports that evaluate customers, competition, and the industry using charts and graphs on Microsoft PowerPoint.
  • Prepared PowerPoint slides and materials for Fox research presentations to News Corp. execs.
  • Prepared PowerPoint presentations and reports, translating from Russian to English.
  • Generated PowerPoint presentations and final deliverables for sales directors.
  • Spearheaded marketing research for expansion into the Latin Market: Mexico and South America Utilized Excel and PowerPoint in presentations

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7. Sales Process

high Demand
Here's how Sales Process is used in Marketing Research Analyst jobs:
  • Created elements of Sales Process innovation.
  • Provided support for all phases of the sales process including lead generation, market research and feature offer creation.
  • Evaluated and implemented new database procedures that simplified the overall sales process.

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8. Data Entry

high Demand
Here's how Data Entry is used in Marketing Research Analyst jobs:
  • Used Microsoft Excel for data entry such as product pricing adjustments and market data.
  • Performed operational tasks as needed including calendaring and data entry, using Microsoft Office, and proprietary database software.
  • Audited variety of specialty-type customer transactions and/or data entry of questionable transactions and data entry activities.
  • Streamlined data entry and data processing procedures.
  • Performed data entry of information.
  • Developed queries and supervised staff in data entry and patient chart audits, CRF completion, and database locks.

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9. SAS

high Demand
Here's how SAS is used in Marketing Research Analyst jobs:
  • Called businesses to conduct surveys regarding disasters and emergencies using Survey System (computer program).
  • Used SQL server for database control, EXCEL & SAS for statistical analysis.
  • Developed predictive scoring models, profile models, customer segmentations and list selections using SAS.
  • Participated in database management, quality assurance and disaster recovery of relational database.
  • Developed SAS solution to measure and report acquisition campaign performance using statistical tests of proportions.
  • Developed PowerPoint presentations for Global Disaster Preparedness Center based on findings.

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10. Primary Research

high Demand
Here's how Primary Research is used in Marketing Research Analyst jobs:
  • Performed Secondary and Primary research studies.
  • Directed secondary and primary research.
  • Developed and maintained strong partnerships with clients, providing strategic analysis and support based on primary research.
  • Conducted Secondary and Primary Research to analyze the potential and opportunities for the New Products.
  • Conducted primary research, both qualitative and quantitative, and summarized secondary research reports for distribution to university executives.
  • Conducted primary research and published vendor profiles defining, comparing and analyzing software support services for competitive products.

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Jobs With Trending Skills

11. R

high Demand
Here's how R is used in Marketing Research Analyst jobs:
  • Interacted with internal systems departments regarding identifying and ensuring accurate data sources, resolving data/systems issues, systems enhancements and testing.
  • Designed and analyzed direct mail and email marketing programs, summarizing and presenting recommendations to senior management and external partners.
  • Led research design, plan and implementation using qualitative and quantitative research tools for conservation and sustainability focused clientele.
  • Collected and analyzed marketing events for competitive crossover vehicles, and framed an advertising approach based on market research.
  • Prepared strategic plans for new partnership opportunities and business-to-business marketing packages, based on research and business needs.
  • Worked with management and director staff to create and maintain internal marketing materials distributed through intranet SharePoint site.
  • Managed and supported the E-commerce Coordinator, whose primary responsibility is creation and sending of external promotional e-mails.
  • Developed Book of Business Summary reporting by branch which provides aggregated information regarding members use of individual branches.
  • Developed integrated targeting approach consisting of multiple segmentation framework overlays that form a coherent system to fine-tune targeting.
  • Implemented computer mapping demographic analysis program to guide insurance agencies in focusing efforts and reducing marketing expenses.
  • Completed face to face Voice-of-Customer interviews for potential expansion into new geographic locations, markets and technologies.
  • Managed Customer Relations ensuring all internal and external requests are completed in a timely and professional manner.
  • Conducted a Reader Awareness Survey to assist marketing management in optimizing successive waves of direct mail campaigns.
  • Managed incoming and outbound calls from high school alumni to provide updated information to alumni directory.
  • Performed marketing research to determine software integration requirements of potential clients in their supply chain processes.
  • Accelerated response to price sensitivities in marketplace through development of competitive shopping tool for online deployment.
  • Analyzed and inputted all marketing information into a database for further analysis by senior management.
  • Conducted consumer voice of the customer research to determine probability of consumer acceptance of packaging.
  • Identified key segment characteristics and developed evaluation criteria to determine segment attractiveness and viability.
  • Collected market intelligence and developed quarterly analysis report on trends of crossover vehicles.

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12. SQL

high Demand
Here's how SQL is used in Marketing Research Analyst jobs:
  • Edited and maintained SQL queries used to create campaign extracts, and portfolio analysis.
  • Designed relational databases with MS Access and MS SQL Server 2.
  • Utilized SQL to analyze retail sales and optimize retail category selection based on geographical location.
  • Developed and redesigned SQL databases for condensation and reporting efficiency.
  • Implemented distributor compensation program through MySQL and Microsoft Access data retrieval and compilation.
  • Performed complex SQL to determine marketing related statistics.

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13. Competitive Intelligence

high Demand
Here's how Competitive Intelligence is used in Marketing Research Analyst jobs:
  • Organized and analyzed competitive intelligence information and made recommendations to brand management and senior executives.
  • Collected and analyzed secondary market research to create competitive intelligence reports and presentations.
  • Compiled competitive intelligence and researched competitors' financial performance.
  • Preserved market literature concerning competitive intelligence and analyses.
  • Assisted in developing competitive intelligence structure and function.
  • Provided competitive intelligence for major competitors.
  • Led competitive intelligence compliance training for 680 cross-functional employees and increased compliance reporting by 46%.
  • Conducted all phases of market research and competitive intelligence.

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14. Qualtrics

high Demand
Here's how Qualtrics is used in Marketing Research Analyst jobs:
  • Utilized Qualtrics to access statistical variables.
  • Created a survey using Qualtrics administered to 70 schools across the nation for a client associated with the NCAA.
  • Utilized Qualtrics to create and program the surveys and excel to provide the analysis needed for valuable decision making.
  • Created multiple layers of logic in Qualtrics and collected and analyzed data through conjoint analysis and multiple regression.
  • Used Qualtrics and Excel for marketing studies design/distribution.
  • Created and launched online surveys using Qualtrics.

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15. Competitive Analysis

average Demand
Here's how Competitive Analysis is used in Marketing Research Analyst jobs:
  • Managed a process of competitive analysis and advised management of risks and opportunities in key markets.
  • Created and established process to perform competitive analysis to ensure differentiation and market advantage.
  • Completed competitive analysis report, website ranking and SEO keyword analysis.
  • Developed a competitive analysis which determined that Kraft South Beach Living bars were priced higher than major competitors.
  • Created competitive analysis for OTT (over-the-top) platforms in Europe and Latin America markets.
  • Managed monthly competitive analysis for all major brands of Kraft in the Argentine market.
  • Conducted competitive analysis to identify key differentiators leading to actionable recommendations.
  • Collaborated with Brand Marketing team to develop brand positioning, messaging, target consumer profile, and competitive analysis.

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16. Data Collection

average Demand
Here's how Data Collection is used in Marketing Research Analyst jobs:
  • Implemented a company-wide automatic data collection process eliminating 4 hours of daily manual data entry.
  • Performed all market and customer data collection, analysis and presentation.
  • Identified and developed appropriate instrument for data collection by refining questionnaires.
  • Authored and supervised data collection for MobiTel Management Information Reports.
  • Maintained quality standards for data collection.
  • Designed and implemented the first online, in-house research program that resulted in faster and more efficient data collection.
  • Served as a liaison between bank and database system vendors to assure proper data collection.
  • Owned the set-up of SPSS data collection - Dimension package with IBM Management.
  • Involved in the daily aspects of data collection and data processing.
  • Utilized mapping software to enhance data collection with visuals.
  • Achieved highest level of training and certification in all areas of data collection.

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17. Analyze Data

average Demand
Here's how Analyze Data is used in Marketing Research Analyst jobs:
  • Used statistical methods to analyze data and extrapolate information that was used in production processes and in marketing and advertising campaigns.
  • Developed market research protocols to obtain requisite information, analyze data, formulate conclusions and present recommendations to management.
  • Created detailed reports to enable personnel at multiple locations to analyze data and efficiently configure territories within the Sales organization.
  • Gathered and obtained information to effectively analyze data and identify credits with significant issues/deterioration that required re-underwriting.
  • Collected and analyze data on customer demographics, preference, needs, and habits to identify potential markets.
  • Collected and analyze data from customers using data processing software - Excel and SPSS.

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18. Internal Clients

average Demand
Here's how Internal Clients is used in Marketing Research Analyst jobs:
  • Managed the full scope of engagements for multiple internal clients.
  • Supported internal clients on a variety of ad hoc projects as needed.
  • Consulted with internal clients to understand research needs and delivered actionable insights to influence business decisions.
  • Interacted with internal clients and external vendors to ensure proper data collection within budgetary guidelines.
  • Provided strategic consulting services to internal clients and cross-functional teams.
  • Presented recommendations to senior management and other internal clients.

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19. Focus Groups

average Demand
Here's how Focus Groups is used in Marketing Research Analyst jobs:
  • Maintained program cost-effectiveness, personally moderating 30+ focus groups and managing 10+ quantitative research efforts with high-quality results.
  • Conducted focus groups on consumer behavior in supermarkets and identified major factors of purchasing decision.
  • Designed and conducted focus groups regarding transformation efforts related to managers and staff.
  • Communicated directly with clients regarding demographic requirements for focus groups.
  • Conducted qualitative interviews and focus groups.
  • Moderated six videotaped focus groups comprised of bottle feeding moms to discover unmet needs for baby bottle market.
  • Identified key performing markets to be model markets for focus groups testing support of new program launches.
  • Coordinated focus groups and outbound telephone surveys to better understand the complexion of customer database.
  • Worked with programming and sales to create primary research studies, focus groups and questionnaires.
  • Coordinated public focus groups to obtain qualitative research studies on various newspaper columns and sections.
  • Worked with the Research Director in executing Focus Groups, Ethnography Study & Qualitative Study.
  • Performed market opportunity assessments, focus groups, and interviews with various key customer segments.
  • Contributed to the development of online focus groups to expand company s product offerings.
  • Moderated focus groups in various parts of the country and prepared qualitative research reports.
  • Coordinated focus groups and test markets for quantitative and qualitative market research.
  • Aided in the administration of consumer surveys and focus groups.
  • Initiated and moderated focus groups and in-depth interviews.
  • Designed and set up focus groups.
  • Created and edited video content for dyads and focus groups to further illustrate findings and insights.
  • Identified variables, conducted focus groups, designed a survey, collected data and presented findings.

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20. Tableau

average Demand
Here's how Tableau is used in Marketing Research Analyst jobs:
  • Used Google Analytics and Tableau to collect relevant online activity data and translate them into key performance metrics.
  • Supported with data extracts for reporting using Tableau.

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21. Online Surveys

average Demand
Here's how Online Surveys is used in Marketing Research Analyst jobs:
  • Developed, programmed and administered online surveys for internal data needs and external marketing programs.
  • Programmed, fielded and analyzed online surveys, resulting in cost reduction while maintaining quality of research.
  • Developed online surveys (surveymonkey) to collect, analyze data and set communications strategies.
  • Collected data from online surveys and presented statistical analyses.
  • Designed and conducted online surveys of students, faculty and staff.
  • Experienced in creating and launching online surveys for customer feedback.

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22. Actionable Recommendations

average Demand
Here's how Actionable Recommendations is used in Marketing Research Analyst jobs:
  • Composed detailed reports that summarized key findings from analyses and provided actionable recommendations to improve future campaigns.
  • Developed, translated and presented key findings into actionable recommendations for decision making and strategy development.
  • Summarized research results into actionable recommendations and presented findings to teams and broader audiences.
  • Created presentations with actionable recommendations using PowerPoint / Keynote.
  • Presented findings and made actionable recommendations to clients, receiving high project satisfaction ratings.
  • Conducted competitive analyses to identify key differentiators and make actionable recommendations.

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23. Market Conditions

average Demand
Here's how Market Conditions is used in Marketing Research Analyst jobs:
  • Maintained marketing research database of 300+ branch facilities, including market conditions and customer statistics for each area.
  • Researched market conditions in local, regional and national area to determine potential sales of product and service.
  • Consulted with senior management through analysis of market conditions and business profitability for Managed Care, Actuarial, and Team Operation areas
  • Converted pricing analysis, competitor rate analysis, market conditions and internal profit requirements into rate recommendations on an ongoing basis.
  • Spurred international and domestic growth through intensive studying and interpretation of market conditions, competitors, and customer profiles.
  • Identified and monitored competitors through extensive market research while evaluating current market conditions or changes in the industry.

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24. Research Reports

average Demand
Here's how Research Reports is used in Marketing Research Analyst jobs:
  • Managed the distribution of competitive intelligence reports, industry reports, and secondary research reports for the department.
  • Proofed, edited and wrote qualitative and quantitative research reports regarding research data and industry trends.
  • Managed primary research by developing questionnaires, discussion guides and research reports.
  • Compiled and presented Market Research Reports to the Retail Division Manager.
  • Initiated monthly research reports sent to the executive team.
  • Conducted and analyzed quantitative and qualitative consumer marketing research studies - Prepared various research reports, summaries, and presentations
  • Constructed marketing research reports in Powerpoint to identify effective advertising strategies and explore effective alternatives regarding media use.

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25. Research Analysis

average Demand
Here's how Research Analysis is used in Marketing Research Analyst jobs:
  • Performed market research analysis to identify ThePlatforms target customers, competitors, partners and relevant industries.
  • Led 8-member team responsible for market research analysis and technology trending activities.
  • Provided research analysis, reporting and recommendations based on the business's KPI metrics, market research, and economic conditions.
  • Provided competitive research analysis of customer experience and digital marketing campaigns for benchmarking purposes.
  • Gathered, analyzed, researched, and implemented data for competitive research analysis reports.
  • Based on the research analysis, communicated and suggested possible advertisement plans to capture more market share.

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26. Business Objectives

average Demand
Here's how Business Objectives is used in Marketing Research Analyst jobs:
  • Communicated with clients to document their business objectives.
  • Created social media proposals with eye-integrated strategy, driving the overall business objectives and increasing website traffic by 20%.
  • Communicated with clients to understand and document the business objectives.
  • Formulated business objectives to define direction and growth for IT outsourcing solution provider.
  • Worked directly with client to understand, define and document overarching business objectives.
  • Managed reporting of team's success in achieving business objectives.

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27. Potential Customers

average Demand
Here's how Potential Customers is used in Marketing Research Analyst jobs:
  • Conducted research and interviewed central organizations to identify competitors and potential customers.
  • Constructed questionnaire surveys to distribute to potential customers to understand their needs and wants of household furniture.
  • Discovered potential customers, evaluated their buying strength, and formulated a marketing strategy.
  • Conducted primary (ie, phone calls) and secondary research with potential customers to identify sales prospects.
  • Analyzed Google Analytics to target the demographics of potential customers.
  • Provided support to the organization through assisting in the aforementioned marketing campaigns and contacting potential customers via phone.

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28. Company Website

average Demand
Here's how Company Website is used in Marketing Research Analyst jobs:
  • Created a company website using a web content editor (Dreamweaver) and a company blog using Blogger.
  • Performed development work on company website with the use of Adobe Photoshop and Microsoft Office.
  • Maintained and updated content on company website for accuracy of promotions and correct information on products.
  • Initiated social media marketing as well as modernized company website which included e-commerce capability.
  • Maintained company website, coordinated marketing suppliers, and organized internal events.
  • Implemented customer interface into company website by creating video testimonials.

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29. Statistical Data

average Demand
Here's how Statistical Data is used in Marketing Research Analyst jobs:
  • Collected, analyzed and synthesized statistical data from third-party resources to create business, market and segment analysis reports.
  • Analyzed statistical data and provided forecast for future marketing trends.
  • Examined and analyzed statistical data to forecast future marketing trends.
  • Gathered statistical data on competitors and overall market.
  • Conducted field research and compiled statistical data.
  • Interfaced with architects and general contractors to compile statistical data on each project.

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30. Product Development

low Demand
Here's how Product Development is used in Marketing Research Analyst jobs:
  • Presented customer insights to internal clients for product development and customer service improvements for all business channels.
  • Managed continuous improvement and product development to lead innovation and meet market and economic trends.
  • Applied lean quality system for consistent product development to facilitate timely completion of orders.
  • Qualified consumers for research participation to assist manufactures in product development.
  • Created weekly tracker on innovation trends to feed product development initiatives.
  • Authored and presented new product development research to executive team.
  • Performed product development in collaboration with the research center.
  • Updated stakeholders on activities in the competitive marketplace for strategic planning in sales, marketing and product development.
  • Created, conducted, and managed all phases of primary market research within the Product Development department.
  • Worked closely with 3M scientists, technologists and labs in new product development and commercialization process.
  • Initiated and implemented product development research for the laptop group.
  • Assisted in all marketing communication functions including product development, web site development and promotional materials.
  • Consulted with marketing, sales and product development teams to successfully launch and reposition products.
  • Researched healthcare trends and market data to present to Product Development team.

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31. Nielsen

low Demand
Here's how Nielsen is used in Marketing Research Analyst jobs:
  • Examined survey results of Nielsen Custom Reports to assist in the decision making related to programming, news, and sales.
  • Conducted four thousand complete survey studies for NIELSEN TV RATING among clients in business, finance, and medical fields.
  • Worked closely with Nielsen ratings services and third party processors to ensure appropriate sampling was represented in the surveying.
  • Analyzed syndicated databases (IRI and Nielsen) to track and monitor trends in the marketplace.
  • Trained new employees on the use of Nielsen systems and in preparing regular reports.
  • Analyzed cable and broadcast news networks' performance using Nielsen Media Research ratings.
  • Provided monthly strategic Nielsen reports for both The Family Channel and FiT TV.
  • Compiled MRI and Nielsen data for custom sales reports.
  • Gathered and organized data from Nielsen television ratings, which generated company databases necessary to use Medialine and Snap.
  • Recommended follow-up analysis with the Nielsen analytics team to measure brand price elasticity.
  • Partnered with third party Data providers such as Nielsen Claritas to gain greater insight on donor demographics and behavior.
  • Recruited three thousand panel members for NIELSEN NET RATINGS from every walk of life including education and healthcare professional.
  • Coordinated project for Major League Baseball tracking the ratings performance for divisional conferences in 29 Nielsen Metered Markets.
  • Produced weekly reports (based on Nielsen documents) on the IT market and competitors' profiles.

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32. Survey Design

low Demand
Here's how Survey Design is used in Marketing Research Analyst jobs:
  • Developed survey design and script tactics to increase average daily completion rate by 20%.
  • Conducted marketing research projects for inside clients, including survey design & statistical analysis.
  • Honed my skills in primary research methodology, including survey design* Through well- designed surveys, uncovered competitors' production costs.

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33. Business Development

low Demand
Here's how Business Development is used in Marketing Research Analyst jobs:
  • Drafted and updated marketing collateral materials for business development activities relating to district courts with heavy intellectual property emphasis.
  • Incorporated research to support the Business Development Organizations plans to align with corporate strategic objectives - geographically by objective.
  • Supported senior client relationship managers and C-Level executives with market research and business development efforts.
  • Managed client research expectations; developed monthly and quarterly business development research plans.
  • Assisted Business Development with company prospecting through Dun and Bradstreet demographic software.
  • Conducted research to support strategic planning, business development and business evaluation/assessment.
  • Conducted market research to discover new business development opportunities.
  • Profiled industries and potential markets for new business development.
  • Gained responsibility for new business development.
  • Trained and developed an internal staff of 260+ on managing prospects and engaging with local companies for business development opportunities.
  • Supported all business development and sales efforts by providing a wide range of account support activities & research data.
  • Increased market share and revenue by $12 million focusing on existing product / service business development initiatives.
  • Crafted business development and growth strategies for small businesses from industry research and analysis.
  • Reported to the VP of Business Development and assisted the entire Business Development team.
  • Hired through UCF as a co-op employee within the Business Development department.
  • Developed and maintained business development databases Identified target expansion markets
  • Secured multiple business development deals and partnerships, most notably with HippoCampus and YOUniversity TV.

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34. Analytics

low Demand
Here's how Analytics is used in Marketing Research Analyst jobs:
  • Conducted new market expansion research utilizing statistical analytics, opportunity analysis, cost-to-benefit evaluation, and numerous other categories.
  • Facilitated the integration of actionable market data and analytics.
  • Created, scheduled, drove and provided analytics on consumer and B2B e-mail campaigns.
  • Analyzed website content using Google Analytics to identify drivers of website traffic.
  • Designed an analytics program from the ground up.
  • Utilized google analytics to provide reporting and performance analysis of marketing partners.
  • Assisted in testing of newly created eVantage analytics database.

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35. Key Stakeholders

low Demand
Here's how Key Stakeholders is used in Marketing Research Analyst jobs:
  • Developed and presented important findings and suggestions to key stakeholders and relevant members.
  • Created and maintained a dedicated competitor analysis system incorporating system-wide intelligence gathering and distributing to key stakeholders.
  • Assisted key stakeholders in developing a $10M budget for their brand planning effort.
  • Conducted one-on-one interviews with key stakeholders to understand the consensus of the problems.

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36. SEO

low Demand
Here's how SEO is used in Marketing Research Analyst jobs:
  • Assessed the level of SEO proficiency of over 150 Michigan small business s websites, producing custom reports for each site.
  • Improved effectiveness and relevance of client s website or landing page leveraging online analytic tools, SEM and SEO.
  • Organized and managed multiple priorities by using appropriate marketing methodologies and tools like SEO, SEM.
  • Headed SEO projects for over 30 in house corporate websites, and 10 clients' websites.
  • Assisted with multiple SEO and Google Ad-Words campaigns.
  • Leveraged prepackaged analytics software to evaluate internet marketing efforts, and optimize SEO rankings.
  • Used SEO practices through Google Analytics in tracking data for the company.
  • Supervised 3 employees and all SEO-based marketing analysis Fast tracked into management position shortly after joining company Designed employee training program

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37. Research Information

low Demand
Here's how Research Information is used in Marketing Research Analyst jobs:
  • Provided marketing tracking and research information by collecting, analyzing, and summarizing data and trends.

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38. Complex Findings

low Demand
Here's how Complex Findings is used in Marketing Research Analyst jobs:
  • Prepared reports of findings, illustrated data graphically, and translated complex findings into written text.

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39. ROI

low Demand
Here's how ROI is used in Marketing Research Analyst jobs:
  • Provided ROI analysis of all marketing campaigns and related events to monitor and forecast marketing and events trends
  • Developed and maintained Balanced Scorecard ROI measurement and reporting system for a $25M CRM initiative.
  • Developed sales reports and measured ROI for mailing Marketing Campaigns.
  • Created revenue recognition tool to track ROI over the customer lifecycle.
  • Filled interim marketing analyst role with responsibility for analyzing current and potential programs and events in region to identify ROI.
  • Supervised software development team creating custom marketing tools: marketing automation and marketing ROI measurement well before the current popularity.

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40. Survey Data

low Demand
Here's how Survey Data is used in Marketing Research Analyst jobs:
  • Analyzed marketing research survey data to provide information to senior management for strategic planning.
  • Analyzed qualitative survey data using Microsoft Excel based on marketing measurements.
  • Gathered and compiled demographic survey data into a computer database.
  • Conducted outbound research (over 250 per day) to C-Suite executives and directors to obtain survey data.
  • Extracted and analyzed customer survey data from Vision Critical, and developed Excel spreadsheets for leadership.
  • Recorded and analyzed customer and survey data for client reports.

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41. Trade Shows

low Demand
Here's how Trade Shows is used in Marketing Research Analyst jobs:
  • Administered marketing surveys, did PR research and analysis in support of market plans, campaigns, trade shows.
  • Coordinated promotional activities and trade shows, worked with developers, advertisers and product managers to market products.
  • Represented Peterson's at trade shows and conferences to promote StudentEdge, and on-board new customers.
  • Coordinated trade shows for the Japanese clients exhibiting at the U.S. trade shows.
  • Developed Power Point presentation.to be utilized in conjunction with Skype making presentations at national trade shows
  • Gathered this information by attending Industry Trade Shows and conducting interviews with competitors and consumers.

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42. Potential Clients

low Demand
Here's how Potential Clients is used in Marketing Research Analyst jobs:
  • Identified potential clients and created customized presentations for senior managers and executives.
  • Educated potential clients in what RateWatch is and the company's goals.
  • Compiled data base consisting of potential clients and their commercial construction needs.
  • Conducted analysis and detailed research of marketing data to target potential clients by reviewing industry publications and websites.
  • Developed, executed, and measured profitability surveys marketing campaigns promoting Mortgage Services for Potential Clients.
  • Solicited new business with existing and potential clients by utilizing strong communication skills.

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43. Press Releases

low Demand
Here's how Press Releases is used in Marketing Research Analyst jobs:
  • Organized and presented marketing information to executive staff for in-house promotions and press releases.
  • Managed internal database, wrote player bios, and edited press releases for various projects.
  • Created and edited press releases, blog posts, ad copies and web pages.
  • Created dynamic, ad-hoc sales collateral and press releases utilizing raw data and analytics to present graphics and copy.
  • Assisted in development of marketing campaign by editing and correcting marketing emails, manuals, and press releases.
  • Composed press releases and distributed to various social media outlets, free press release sites and company blog.

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44. Inbound Calls

low Demand
Here's how Inbound Calls is used in Marketing Research Analyst jobs:
  • Received inbound calls, conducted political surveys.
  • Assisted in taking inbound calls via the company hotline.

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45. Financial Institutions

low Demand
Here's how Financial Institutions is used in Marketing Research Analyst jobs:
  • Surveyed financial institutions' deposit rate information and compared information for data accuracy.
  • Contacted various financial institutions to research deposit account rates.
  • Contacted financial institutions for information on their financial rates.
  • Called financial institutions all over the country to obtain current interest rates.

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46. Sales Goals

low Demand
Here's how Sales Goals is used in Marketing Research Analyst jobs:
  • Developed and implemented marketing plans aimed at achieving regional sales goals.
  • Developed and implemented strategies for forecasting and achieving sales goals.
  • Created a data system analyzing sales trends against projected sales goals allowing to easily assign quotas per sales representatives and stores.
  • Analyzed sales performance in light of sales goals, and identified areas of weakness the company could address to improve sales.
  • Developed reporting that tracked progression towards sales goals, campaign results and identified third party cost savings of over $200K.
  • Assisted with developing marketing sales goals and metrics for e-marketing, branding, loyal incentives, and overall campaign performance.

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47. Salesforce

low Demand
Here's how Salesforce is used in Marketing Research Analyst jobs:
  • Supported business development team with analysis of sales lead generation via Salesforce.
  • Entered & updated lead information in Salesforce.
  • Transitioned company to SilverPop to ease corporate integration to SalesForce.
  • Investigated questionable sales leads within SalesForce.com.
  • Led and managed transition to SalesForce and SalesLoft program to new hires.
  • Provided system admin support and training to sales team on company CRM (SalesForce).

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48. Customer Demographics

low Demand
Here's how Customer Demographics is used in Marketing Research Analyst jobs:
  • Collected and analyzed data on customer demographics, preferences, and needs to identify potential factors affecting wireless service;.
  • Analyzed funds moving out of the company by competitors, customer demographics, market segment and product.
  • Collected and analyzed data on customer demographics, preferences, and technology needs.

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49. Executive Management

low Demand
Here's how Executive Management is used in Marketing Research Analyst jobs:
  • Created weekly update of current industry information for distribution to engineers, directors and executive management.
  • Recommended companies to executive management for potential acquisition and/or strategic partnerships.
  • Provided consumer insights and apparel industry trend reports to executive management.
  • Created weekly reports for executive management on account developments.
  • Selected by executive management as a Master Coach of the Franklin Covey 4DX process adopted by C.R.
  • Researched competitors, and created Excel tables and worksheets to present findings to the executive management.

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50. Discussion Guides

low Demand
Here's how Discussion Guides is used in Marketing Research Analyst jobs:
  • Authored proposals for 22 project opportunities as well as discussion guides for over 10 projects.

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20 Most Common Skill For A Marketing Research Analyst

Market Research12.2%
Data Analysis6.8%
Research Projects6.2%
Project Management4.4%
Spss4.1%
Powerpoint4%
Sales Process3.2%
Data Entry3%

Typical Skill-Sets Required For A Marketing Research Analyst

RankSkillPercentage of ResumesPercentage
1
1
Market Research
Market Research
12.2%
12.2%
2
2
Data Analysis
Data Analysis
6.8%
6.8%
3
3
Research Projects
Research Projects
6.2%
6.2%
4
4
Project Management
Project Management
4.4%
4.4%
5
5
Spss
Spss
4.1%
4.1%
6
6
Powerpoint
Powerpoint
4%
4%
7
7
Sales Process
Sales Process
3.2%
3.2%
8
8
Data Entry
Data Entry
3%
3%
9
9
SAS
SAS
3%
3%
10
10
Primary Research
Primary Research
2.9%
2.9%
11
11
R
R
2.6%
2.6%
12
12
SQL
SQL
2.5%
2.5%
13
13
Competitive Intelligence
Competitive Intelligence
2.5%
2.5%
14
14
Qualtrics
Qualtrics
2.4%
2.4%
15
15
Competitive Analysis
Competitive Analysis
2.3%
2.3%
16
16
Data Collection
Data Collection
2.2%
2.2%
17
17
Analyze Data
Analyze Data
2.2%
2.2%
18
18
Internal Clients
Internal Clients
2.2%
2.2%
19
19
Focus Groups
Focus Groups
2.1%
2.1%
20
20
Tableau
Tableau
2%
2%
21
21
Online Surveys
Online Surveys
2%
2%
22
22
Actionable Recommendations
Actionable Recommendations
1.7%
1.7%
23
23
Market Conditions
Market Conditions
1.5%
1.5%
24
24
Research Reports
Research Reports
1.4%
1.4%
25
25
Research Analysis
Research Analysis
1.3%
1.3%
26
26
Business Objectives
Business Objectives
1.3%
1.3%
27
27
Potential Customers
Potential Customers
1.2%
1.2%
28
28
Company Website
Company Website
1.2%
1.2%
29
29
Statistical Data
Statistical Data
1.2%
1.2%
30
30
Product Development
Product Development
1.1%
1.1%
31
31
Nielsen
Nielsen
1%
1%
32
32
Survey Design
Survey Design
0.9%
0.9%
33
33
Business Development
Business Development
0.8%
0.8%
34
34
Analytics
Analytics
0.8%
0.8%
35
35
Key Stakeholders
Key Stakeholders
0.8%
0.8%
36
36
SEO
SEO
0.8%
0.8%
37
37
Research Information
Research Information
0.7%
0.7%
38
38
Complex Findings
Complex Findings
0.7%
0.7%
39
39
ROI
ROI
0.7%
0.7%
40
40
Survey Data
Survey Data
0.7%
0.7%
41
41
Trade Shows
Trade Shows
0.7%
0.7%
42
42
Potential Clients
Potential Clients
0.6%
0.6%
43
43
Press Releases
Press Releases
0.6%
0.6%
44
44
Inbound Calls
Inbound Calls
0.6%
0.6%
45
45
Financial Institutions
Financial Institutions
0.6%
0.6%
46
46
Sales Goals
Sales Goals
0.5%
0.5%
47
47
Salesforce
Salesforce
0.5%
0.5%
48
48
Customer Demographics
Customer Demographics
0.5%
0.5%
49
49
Executive Management
Executive Management
0.4%
0.4%
50
50
Discussion Guides
Discussion Guides
0.4%
0.4%

35,328 Marketing Research Analyst Jobs

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