Top Marketing Research Analyst Skills

Below we've compiled a list of the most important skills for a Marketing Research Analyst. We ranked the top skills based on the percentage of Marketing Research Analyst resumes they appeared on. For example, 12.9% of Marketing Research Analyst resumes contained Market Research as a skill. Let's find out what skills a Marketing Research Analyst actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Research Analyst resumes in 2020. Read below to see the full list.

1. Market Research

high Demand
Here's how Market Research is used in Marketing Research Analyst jobs:
  • Facilitated primary market research; consulted with marketing and sales personnel to clarify objectives and recommend an appropriate methodology.
  • Create market research documentation to help Associations understand their customer data fully to make well-informed business decisions.
  • Performed market research analysis to identify ThePlatforms target customers, competitors, partners and relevant industries.
  • Conducted market research with focus on Asian markets, assisting American companies identify business opportunities abroad.
  • Conducted market research for a vaccine by identifying target customers and competitors and designing customer surveys.
  • Represented the company at the Automotive Market Research Council's Commercial Vehicle Economic Forecasting Meeting.
  • Conducted market research and analysis capturing industry trends, market segments and competitor data.
  • Analyze market research and demographic profiling to identify and capitalize on market trends.
  • Collected and analyzed secondary market research to create competitive intelligence reports and presentations.
  • Led 8-member team responsible for market research analysis and technology trending activities.
  • Originated and oversaw all domestic and international market research strategies and activities.
  • Contributed to questionnaire and moderator guide development for primary market research engagements.
  • Identified and monitored competitors' market research industry changes adversely affecting sales.
  • Developed market research design by identifying objectives, selecting research methodologies.
  • Improved and organized market research specialist production schedule and research process.
  • Conducted Market Research to identify prospects and suggested marketing strategies.
  • Prepared and delivered insightful market research presentations to senior management.
  • Performed competitor market research and created matrix of comparable products.
  • Conducted in-depth market interviews for boutique market research company.
  • Suggested advertising strategy based on market research and analysis.

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2. Data Entry

high Demand
Here's how Data Entry is used in Marketing Research Analyst jobs:
  • Performed data entry of information.
  • Utilize microcomputer software (e.g., MS Word, Morley's data entry interface, etc.)
  • Used Microsoft Excel for data entry such as product pricing adjustments and market data.
  • Performed operational tasks as needed including calendaring and data entry, using Microsoft Office, and proprietary database software.
  • Provide quantitative and qualitative data for a various clientele, markets, and organizations.-Thorough data entry of information.
  • Audited variety of specialty-type customer transactions and/or data entry of questionable transactions and data entry activities.

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3. Sales Goals

high Demand
Here's how Sales Goals is used in Marketing Research Analyst jobs:
  • Developed and implemented marketing plans aimed at achieving regional sales goals.
  • Developed and implemented strategies for forecasting and achieving sales goals.
  • Created a data system analyzing sales trends against projected sales goals allowing to easily assign quotas per sales representatives and stores.
  • Analyzed sales performance in light of sales goals, and identified areas of weakness the company could address to improve sales.
  • Developed reporting that tracked progression towards sales goals, campaign results and identified third party cost savings of over $200K.
  • Visit to trade and market accounts for negotiating brands activation and incentive for sales goals with employees and general.

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4. Customer Service

high Demand
Here's how Customer Service is used in Marketing Research Analyst jobs:
  • Presented customer insights to internal clients for product development and customer service improvements for all business channels.
  • Coordinated with facility managers, program and site leadership in implementing customer service improvements.
  • Provided practice with client focused customer service and strategic support
  • Managed John Hancock Customer Service Index Balanced Scorecard.
  • Provide a bit of customer service when needed, and/or transfer survey-takers to stores when they request it.
  • Participated on teams to identify and implement process improvements in customer service, sales, and marketing promotions.
  • Speak with Medical Directors, Pharmacist and Customer Service Departments to set up appointments.
  • Managed events; coordinated national marketing programs; improved customer service by 76%.
  • Followed up with existing clients to facilitate customer service and client satisfaction.
  • Provided Customer Service to the stores when the reps were not available.
  • Provided excellent customer service while scheduling phone interviews for clients.
  • Promoted from Customer Service Rep to Competitive Research Analyst.
  • Provide customer service in all aspects of the business.
  • Provided excellent over the phone customer service.
  • Call existing customers for survey feedback on recent customer service experience with client.
  • Provided on-going customer service and product / application training to clients.
  • Received two Bravo awards from one of our international clients for excellence in Customer Service.

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5. Online Surveys

high Demand
Here's how Online Surveys is used in Marketing Research Analyst jobs:
  • Developed, programmed and administered online surveys for internal data needs and external marketing programs.
  • Programmed, fielded and analyzed online surveys, resulting in cost reduction while maintaining quality of research.
  • Develop, program and administer online surveys for Ingram Micro customers.
  • Developed online surveys (surveymonkey) to collect, analyze data and set communications strategies.
  • Conducted interviews and gathered research information through online surveys from over 50 educators.
  • Collected data from online surveys and presented statistical analyses.

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6. Research Projects

high Demand
Here's how Research Projects is used in Marketing Research Analyst jobs:
  • Directed primary and secondary market research projects for entire division resulting in increased sales through improved knowledge of customers and competitors.
  • Research projects included market share estimation, revenue forecasting, competitive intelligence research, consultancy to international organizations, etc.
  • Led the effort of developing, implementing and monitoring global epidemiology research projects for new product development and post-marketing surveillance.
  • Managed qualitative and quantitative marketing research projects, including analysis of data and presentation of findings to product management teams.
  • Managed primary and secondary market research projects involving questionnaire design and industry research supporting sales efforts and marketing campaign development.
  • Managed multiple concurrent market research projects and provided critical review of results and actionable recommendations to senior management.
  • Managed primary research projects, including questionnaire design, multivariate statistical analyses, and presentation of results to executives
  • Designed quantitative and qualitative research projects to assist internal clients in meeting corporate strategic goals and initiatives.
  • Established qualitative research projects for testing, assessment and creation of effective marketing materials and presentation strategies.
  • Designed and executed especial and ongoing marketing research projects both quantitative and qualitative.
  • Performed independent marketing research projects resulting in detailed analysis and reporting.
  • Coordinated and implemented qualitative and quantitative marketing research projects.
  • Conducted a range of research projects including market trend studies, competitor analysis, and research into new and potential markets.
  • Assist with the implementation, maintenance and analysis of customer service surveys, including service tracking programs and custom research projects.
  • Prepare, develop, and monitor marketing research projects for selected retail clients: Target, JC Penney, Kmart.
  • Managed a team of 12 to organize and execute 20 research projects involving surveys, focus groups, and interviews.
  • Orchestrated the strategic creation and coordination of key research projects for the Media, Public Issues and Special Events areas.
  • Supervised research projects that resulted in the launch of new fragrances for Lemon and Fresh Scent Clorox Liquid Bleach.
  • Managed consumer research projects for Clorox Liquid Bleach, Clorox 2 and new bleach products.
  • Delivered findings on all research projects to field sales teams and senior management quarterly.

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7. Data Analysis

high Demand
Here's how Data Analysis is used in Marketing Research Analyst jobs:
  • Presented the data analysis and recommendation to the representative of the University of Oregon athletics department
  • Collaborated with Executive Director to develop creative marketing strategies based on all-inclusive data analysis.
  • Contributed to survey design and data analysis for both demographic and experience based surveys.
  • Administered monthly and quarterly reviews through data analysis of current market efforts.
  • Conducted basic quantitative data analysis and produce tables summarizing data.
  • Tracked industry market trends and conducted in-depth data analysis.
  • Performed data analysis and developed basic marketing plans.
  • Project work included ATU, tracking, positioning studies, concept and product tests, data analysis and focus groups.
  • Perform trend and data analysis to evaluate performance of current products, programs, networks and the general media landscape.
  • Designed research, created methodology, performed data analysis, managed research and wrote reports.
  • Assisted the marketing department in data analysis and in compiling performance reports.
  • Compile data and perform data analysis on survey responses.
  • Optimized data collection procedures and conducted exploratory data analysis on CRM data sets to find user behavior trends.
  • Participated in various reporting for marketing and advertising Issue analysis, data analysis, interview, market research

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8. Competitive Analysis

high Demand
Here's how Competitive Analysis is used in Marketing Research Analyst jobs:
  • Managed a process of competitive analysis and advised management of risks and opportunities in key markets.
  • Market Research and Competitive Analysis of semiconductor industry, consumers, customers and competitors.
  • Created and established process to perform competitive analysis to ensure differentiation and market advantage.
  • Completed competitive analysis report, website ranking and SEO keyword analysis.
  • Maintain database on competitive analysis of various company s market offerings, pricing, sales and methods of operation.
  • Developed a competitive analysis which determined that Kraft South Beach Living bars were priced higher than major competitors.
  • Created competitive analysis for OTT (over-the-top) platforms in Europe and Latin America markets.
  • Managed monthly competitive analysis for all major brands of Kraft in the Argentine market.
  • Perform Market Research and Competitive Analysis using Automotive Manufacturer's Electronic Parts Catalogs.
  • Conducted competitive analysis to identify key differentiators leading to actionable recommendations.
  • Collaborated with Brand Marketing team to develop brand positioning, messaging, target consumer profile, and competitive analysis.

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9. Company Website

high Demand
Here's how Company Website is used in Marketing Research Analyst jobs:
  • Update social media and company website with technology news information.
  • Created a company website using a web content editor (Dreamweaver) and a company blog using Blogger.
  • Performed development work on company website with the use of Adobe Photoshop and Microsoft Office.
  • Maintained and updated content on company website for accuracy of promotions and correct information on products.
  • Initiated social media marketing as well as modernized company website which included e-commerce capability.
  • Maintained company website, coordinated marketing suppliers, and organized internal events.

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10. Focus Groups

high Demand
Here's how Focus Groups is used in Marketing Research Analyst jobs:
  • Maintained program cost-effectiveness, personally moderating 30+ focus groups and managing 10+ quantitative research efforts with high-quality results.
  • Conducted focus groups on consumer behavior in supermarkets and identified major factors of purchasing decision.
  • Designed and conducted focus groups regarding transformation efforts related to managers and staff.
  • Communicated directly with clients regarding demographic requirements for focus groups.
  • Conducted qualitative interviews and focus groups.
  • Analyze and report results from focus groups, and surveys to inform the client on unmet needs their customers may have.
  • Moderated six videotaped focus groups comprised of bottle feeding moms to discover unmet needs for baby bottle market.
  • Prepare and conduct focus groups with drivers to discover tools to better support them while on the road.
  • Orchestrate several methods of research including surveys, focus groups, and interviews to provide relevant consumer insights.
  • Identified key performing markets to be model markets for focus groups testing support of new program launches.
  • Create and conduct focus groups according to guidelines set out by C2C and it's clients.
  • Coordinated public focus groups to obtain qualitative research studies on various newspaper columns and sections.
  • Conduct on-site focus groups to help obtain additional market information from a large consumer base.
  • Worked with programming and sales to create primary research studies, focus groups and questionnaires.
  • Coordinated focus groups and outbound telephone surveys to better understand the complexion of customer database.
  • Worked with the Research Director in executing Focus Groups, Ethnography Study & Qualitative Study.
  • Performed market opportunity assessments, focus groups, and interviews with various key customer segments.
  • Contributed to the development of online focus groups to expand company s product offerings.
  • Moderated focus groups in various parts of the country and prepared qualitative research reports.
  • Implement individual grocery focus groups to better serve grocery retailers' needs.

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11. Internal Clients

high Demand
Here's how Internal Clients is used in Marketing Research Analyst jobs:
  • Interpreted results and composed detailed analysis reports, presenting findings and recommendations to internal clients and supervisors.
  • Managed the full scope of engagements for multiple internal clients.
  • Supported internal clients on a variety of ad hoc projects as needed.
  • Consulted with internal clients to understand research needs and delivered actionable insights to influence business decisions.
  • Interacted with internal clients and external vendors to ensure proper data collection within budgetary guidelines.
  • Presented final reports to internal clients and management team for new product development evaluation.

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12. Market Share

high Demand
Here's how Market Share is used in Marketing Research Analyst jobs:
  • Analyzed and reported market share and demographic information in order to project potential branch locations.
  • Calculated quarterly market share for existing business and potential acquisitions.
  • Used tools such as MapPoint and Batch Geo to map new and recreate existing territories in order to increase market share.
  • Created data-entry forms, ran queries and reports for marketing department's management of targeted customers and market share information.
  • Worked directly with the Regional Sales Directors, to build their pipelines resulting in increased market share.
  • Analyzed and reported on market share and growth to the executive team to guide decision making.
  • Examined image, customer satisfaction, market share, and market potential for 7 clients.
  • Monitored key marketing and sales data and provided guidance on strategies to increase market share.
  • Market studies, competitor analyses, and acquisition evaluations for expanding market share.
  • Gathered data and compiled analysis for biannual truck count, establishing market share.
  • Mapped demographics, competitors, market share trends and opportunities using MapPoint software.
  • Conduct research and develop reports for mortgage and deposit market share analysis.
  • Evaluated the market shares and the competitive market positions of the lighting companies in southeast Chinamarket.
  • Compose market share reports and topline summaries for departments.
  • Designed Access-based pricing database Analyzed competitive pricing and promotional activities Compiled market share data

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13. Business Development

high Demand
Here's how Business Development is used in Marketing Research Analyst jobs:
  • Create international market overviews to help Business Development and Culinary teams understand market entry challenges and identify potential business opportunities.
  • Developed marketing & investment review presentations for new business development efforts to aid in positioning strategies for market penetration.
  • Drafted and updated marketing collateral materials for business development activities relating to district courts with heavy intellectual property emphasis.
  • Incorporated research to support the Business Development Organizations plans to align with corporate strategic objectives - geographically by objective.
  • Supported senior client relationship managers and C-Level executives with market research and business development efforts.
  • Managed client research expectations; developed monthly and quarterly business development research plans.
  • Assisted Business Development with company prospecting through Dun and Bradstreet demographic software.
  • Conducted research to support strategic planning, business development and business evaluation/assessment.
  • Support business development initiatives promoting company products, systems and services.
  • Conducted market research to discover new business development opportunities.
  • Profiled industries and potential markets for new business development.
  • Gained responsibility for new business development.
  • Lead the Bosch GW Team at the Bradley University Job Fair Support the Business Development Team in product line reviews.
  • Trained and developed an internal staff of 260+ on managing prospects and engaging with local companies for business development opportunities.
  • Supported all business development and sales efforts by providing a wide range of account support activities & research data.
  • Increased market share and revenue by $12 million focusing on existing product / service business development initiatives.
  • Crafted business development and growth strategies for small businesses from industry research and analysis.
  • Reported to the VP of Business Development and assisted the entire Business Development team.
  • Conduct customized research to meet internal client needs and support business development.
  • Hired through UCF as a co-op employee within the Business Development department.

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14. New Product Development

high Demand
Here's how New Product Development is used in Marketing Research Analyst jobs:
  • Authored and presented new product development research to executive team.
  • Lead global market, regulatory, and risk analysis and research for new product development teams through Stage-Gate process.
  • Worked closely with 3M scientists, technologists and labs in new product development and commercialization process.
  • Developed comprehensive documentations and recommendations based on wide-ranging market research for potential markets/applications of new product developments at various platform businesses.
  • Provided primary and secondary research increasing Voice of Customer insights for new product development and identifying new channel opportunities.
  • Assisted senior staff in new product development and design by implementing collected data into comprehensive media-based presentations.

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15. Powerpoint

average Demand
Here's how Powerpoint is used in Marketing Research Analyst jobs:
  • Created presentations with actionable recommendations using PowerPoint / Keynote.
  • Prepared Quark, MS PowerPoint and Word presentations for retail clients on strategic changes necessary for adapting to the readership markets.
  • Use of Excel and PowerPoint to compute financial ratios, predict trends, and forecast financial and volume values.
  • Create reports, maps, and MS PowerPoint presentations for sales staff, circulation, editorial & advertisers.
  • Prepared PowerPoint slides and materials for Fox research presentations to News Corp. execs.
  • Prepared PowerPoint presentations and reports, translating from Russian to English.
  • Generated PowerPoint presentations and final deliverables for sales directors.
  • Assisted in preparing final reports of findings, illustrating data graphically and translating complex findings into written text using PowerPoint.
  • Spearheaded marketing research for expansion into the Latin Market: Mexico and South America Utilized Excel and PowerPoint in presentations
  • Design charts and tables in Excel and PowerPoint to produce presentations and deliverables.

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16. Data Collection

average Demand
Here's how Data Collection is used in Marketing Research Analyst jobs:
  • Implemented a company-wide automatic data collection process eliminating 4 hours of daily manual data entry.
  • Performed all market and customer data collection, analysis and presentation.
  • Identified and developed appropriate instrument for data collection by refining questionnaires.
  • Authored and supervised data collection for MobiTel Management Information Reports.
  • Maintained quality standards for data collection.
  • Designed and implemented the first online, in-house research program that resulted in faster and more efficient data collection.
  • Manage all aspects of reporting, data integrity, and data collection to best serve client needs.
  • Served as a liaison between bank and database system vendors to assure proper data collection.
  • Owned the set-up of SPSS data collection - Dimension package with IBM Management.
  • Work with divisions and regions to design data collection methods and analysis processes.
  • Company, specializing in data collections via the telephone and the web.
  • Involved in the daily aspects of data collection and data processing.
  • Utilized mapping software to enhance data collection with visuals.
  • Achieved highest level of training and certification in all areas of data collection.
  • Market research data collection, Teleservices contact center.

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17. CRM

average Demand
Here's how CRM is used in Marketing Research Analyst jobs:
  • Contributed to a cross-functional team in designing, launching and maintaining a customer relationship management (CRM) system.
  • Project Management and Systems Integration: Built, implemented and managed firm-wide Client Relationship Management (CRM) database.
  • Utilize a customer database tracking system (CRM database) to keep prospect information up-to-date and accurate.
  • Developed and maintained Balanced Scorecard ROI measurement and reporting system for a $25M CRM initiative.
  • Validated customer and partner related records in SAP CRM with information gathered at the user conference.
  • Maintain multiple CRM databases, orders, catalogs, promotions, statistics and reports.
  • Led the development and launch of internal CRM App.
  • Used Microsoft dynamics in the development of CRM.
  • Created cross functional responsibilities across Marketing, IT, Training and Development, and CRM vendor for seamless rollout
  • Scrub spreadsheets, cross-reference with the Zoho CRM, ensure all data is uploaded properly.
  • Served as one of two Admins and SMEs for CRM system.

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18. Spss

average Demand
Here's how Spss is used in Marketing Research Analyst jobs:
  • Measured sale potential of Debit Card by applying regression analysis on current sales data using SPSS/Excel.
  • Used SPSS to analyze and determine results findings from Market Research surveys.
  • Utilized and developed analysis with SPSS.
  • Utilized SPSS, MS PowerPoint, MS Excel, MS Word.
  • Analyzed performance of all marketing programs to identify to the best opportunities for optimization, with SPSS and Qualtrics.
  • Designed, administered and analyzed results from internal employee surveys on the effectiveness of MetLife internal communications using SPSS.

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19. Salesforce

average Demand
Here's how Salesforce is used in Marketing Research Analyst jobs:
  • Supported business development team with analysis of sales lead generation via Salesforce.
  • Evaluate current data needs and establishes a set of key management reports Skills Used Excel, PowerPoint, Salesforce
  • Entered & updated lead information in Salesforce.
  • Transitioned company to SilverPop to ease corporate integration to SalesForce.
  • Investigated questionable sales leads within SalesForce.com.
  • Develop automated processing of leads to prepare them for loading into SalesForce (a customer relations management system).

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20. Analyze Data

average Demand
Here's how Analyze Data is used in Marketing Research Analyst jobs:
  • Conduct quantitative and qualitative competitive intelligence research and analyze data determine TD Bank's competitive position in the market place.
  • Collect and analyze data on potential customers and competitors.
  • Conduct research, analyze data and develop marketing presentations to solicit air service to Orlando International Airport (MCO).
  • Train new account managers on how to analyze data, and create marketing plan for their country.
  • Collect and analyze data, report findings, illustrate data graphically and translate complex findings.
  • Utilized IBM DB2 as front end SQL Query Analyzer to access Central Repository and analyze data
  • Construct questionnaires, compile and analyze data, and deliver summary analysis to Associations.
  • Analyze data to research and track various statistics, abnormalities and problems as required.
  • Utilize marketing research software such as SPSS to analyze data from field work.
  • Analyze Data to export accurate, detailed information for future Revenue.
  • Analyze data from 200+ customer surveys using Excel and Access.
  • Process and analyze data into reports for senior managers.
  • Utilized SPSS statistical software to analyze data.
  • Analyze data generated from Customer Service, develop reports - Sort, scan & utilize analytical skills to improve customer service
  • Analyze data to present ndings and recommendations to top level management.
  • MARKET RESEARCH Analyze data using both quantitative and qualitative methods.

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21. New Clients

average Demand
Here's how New Clients is used in Marketing Research Analyst jobs:
  • Developed new clients for Finance and Accounting positions Used various sourcing methods to broaden business.
  • Consulted with new clients in order to implement marketing campaigns and maximize participation and utilization based on the target population.
  • Conducted qualitative and quantitative pharmaceutical market research resulting in increased revenues and new clients for the company.
  • Study automotive market conditions and competitors to examine potential new clients and markets.
  • Developed relationships with new clients for an international trading business.
  • Partnered with leadership to implement marketing strategies to engage new clients and optimize competitive advantages.

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22. Research Reports

average Demand
Here's how Research Reports is used in Marketing Research Analyst jobs:
  • Managed the distribution of competitive intelligence reports, industry reports, and secondary research reports for the department.
  • Proofed, edited and wrote qualitative and quantitative research reports regarding research data and industry trends.
  • Managed primary research by developing questionnaires, discussion guides and research reports.
  • Compiled and presented Market Research Reports to the Retail Division Manager.
  • Write and edit research reports, contracts, and creative proposals.
  • Initiated monthly research reports sent to the executive team.
  • Conducted and analyzed quantitative and qualitative consumer marketing research studies - Prepared various research reports, summaries, and presentations
  • Constructed marketing research reports in Powerpoint to identify effective advertising strategies and explore effective alternatives regarding media use.
  • Report Writing - Create weekly, monthly, and ad-hoc market research reports to the Printer Marketing Team.

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23. ROI

average Demand
Here's how ROI is used in Marketing Research Analyst jobs:
  • Provided ROI analysis of all marketing campaigns and related events to monitor and forecast marketing and events trends
  • Track ROI on all campaigns and analyze results to create focused campaigns.
  • Developed sales reports and measured ROI for mailing Marketing Campaigns.
  • Utilize market research of past campaigns to measure ROI.
  • Provide ROI analysis of marketing campaigns and sales activities.
  • Execute and oversee day-to-day management of the Roig Lawyers' blog.
  • Created revenue recognition tool to track ROI over the customer lifecycle.

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24. Trade Shows

average Demand
Here's how Trade Shows is used in Marketing Research Analyst jobs:
  • Increased company visibility by coordinating industry trade shows.
  • Administered marketing surveys, did PR research and analysis in support of market plans, campaigns, trade shows.
  • Coordinated promotional activities and trade shows, worked with developers, advertisers and product managers to market products.
  • Support penetration of Korean tech companies into Northern America by arranging exhibitions, trade shows, conferences.
  • Represented Peterson's at trade shows and conferences to promote StudentEdge, and on-board new customers.
  • Plan and coordinate US and global trade shows and events, including related advertising and publicity.
  • Coordinated trade shows for the Japanese clients exhibiting at the U.S. trade shows.
  • Assist Trade Show manager with planning of major trade shows.

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25. Nielsen

average Demand
Here's how Nielsen is used in Marketing Research Analyst jobs:
  • Examined survey results of Nielsen Custom Reports to assist in the decision making related to programming, news, and sales.
  • Conducted four thousand complete survey studies for NIELSEN TV RATING among clients in business, finance, and medical fields.
  • Worked closely with Nielsen ratings services and third party processors to ensure appropriate sampling was represented in the surveying.
  • Maintain VLOOKUP Master Listing for all products with sub-sub types and additional features not broken out in Nielsen.
  • Analyzed syndicated databases (IRI and Nielsen) to track and monitor trends in the marketplace.
  • Trained new employees on the use of Nielsen systems and in preparing regular reports.
  • Provided monthly strategic Nielsen reports for both The Family Channel and FiT TV.
  • Analyzed cable and broadcast news networks' performance using Nielsen Media Research ratings.
  • Compiled MRI and Nielsen data for custom sales reports.
  • Gathered and organized data from Nielsen television ratings, which generated company databases necessary to use Medialine and Snap.
  • Recommended follow-up analysis with the Nielsen analytics team to measure brand price elasticity.
  • Partnered with third party Data providers such as Nielsen Claritas to gain greater insight on donor demographics and behavior.
  • Recruited three thousand panel members for NIELSEN NET RATINGS from every walk of life including education and healthcare professional.
  • Coordinated project for Major League Baseball tracking the ratings performance for divisional conferences in 29 Nielsen Metered Markets.
  • Produced weekly reports (based on Nielsen documents) on the IT market and competitors' profiles.

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26. SQL

average Demand
Here's how SQL is used in Marketing Research Analyst jobs:
  • Edited and maintained SQL queries used to create campaign extracts, and portfolio analysis.
  • Designed relational databases with MS Access and MS SQL Server 2.
  • Retail Portfolio Analysis: Developed/Executed SQL statements to create Retail Customer Portfolio Analysis reports by market.
  • Utilized SQL to analyze retail sales and optimize retail category selection based on geographical location.
  • Develop customer segmentation and classification based on different market characteristics using Access & SQL.
  • Developed and redesigned SQL databases for condensation and reporting efficiency.

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27. Facebook

average Demand
Here's how Facebook is used in Marketing Research Analyst jobs:
  • Created and promoted a Facebook group, resulting in 500 members receiving updates about the car and upcoming events.
  • Created and maintained social media pages for marketing: Facebook, Twitter, and Google Plus.
  • Developed social media channels organically using Facebook and Twitter resulting in 10x growth in 1.2 years.
  • Coordinated digital marketing campaigns and surveys including web, Facebook and mail outs.
  • Created and maintained our successful social media page on Facebook and Twitter.
  • Write content for newsletter, Facebook and Twitter channels.
  • Created "promoted posts" for each client's Facebook account, based on demographic research.

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28. Strategic Recommendations

average Demand
Here's how Strategic Recommendations is used in Marketing Research Analyst jobs:
  • Worked with cross-function team to develop actionable strategic recommendations.
  • Provided strategic recommendations resulting from primary and secondary research.
  • Delivered strategic recommendations based on consumer insights, which would improve marketing e orts and product o erings.
  • Monitor current market trends and analyze strategic implication, predict future opportunities/challenges and effectively communicate strategic recommendations across the organizations.
  • Analyzed market and trend data to formulate strategic recommendations for entering new markets.
  • Crafted strategic recommendations responding to deregulation & other changing market conditions.

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29. Survey Data

average Demand
Here's how Survey Data is used in Marketing Research Analyst jobs:
  • Analyzed marketing research survey data to provide information to senior management for strategic planning.
  • Analyzed qualitative survey data using Microsoft Excel based on marketing measurements.
  • Gathered and compiled demographic survey data into a computer database.
  • Conducted outbound research (over 250 per day) to C-Suite executives and directors to obtain survey data.
  • Extracted and analyzed customer survey data from Vision Critical, and developed Excel spreadsheets for leadership.
  • Recorded and analyzed customer and survey data for client reports.
  • Analyze survey data from member institutions.

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30. Project Management

low Demand
Here's how Project Management is used in Marketing Research Analyst jobs:
  • Formulated recommendations based on competitive assessments conducted in the field of project management simulation training software.
  • Project Management experience, Competitive and financial analysis on local and international emerging technology companies.
  • Led cross-departmental project teams using project management methodology.
  • Project management to market products to newspaper advertisers.
  • Provided in-depth project management for the team and interacted with company owners to report research and updates.
  • Provided direct support and project management assistance for mobile app development and redesign of Print on Demand.

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31. Potential Customers

low Demand
Here's how Potential Customers is used in Marketing Research Analyst jobs:
  • Conducted research and interviewed central organizations to identify competitors and potential customers.
  • Create promotional materials and advertising campaigns for potential customers.
  • Constructed questionnaire surveys to distribute to potential customers to understand their needs and wants of household furniture.
  • Discovered potential customers, evaluated their buying strength, and formulated a marketing strategy.
  • Provide the sales force with potential customers in Medical and Military markets.
  • Conducted primary (ie, phone calls) and secondary research with potential customers to identify sales prospects.
  • Analyzed Google Analytics to target the demographics of potential customers.

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32. SEO

low Demand
Here's how SEO is used in Marketing Research Analyst jobs:
  • Assessed the level of SEO proficiency of over 150 Michigan small business s websites, producing custom reports for each site.
  • Improved effectiveness and relevance of client s website or landing page leveraging online analytic tools, SEM and SEO.
  • Organized and managed multiple priorities by using appropriate marketing methodologies and tools like SEO, SEM.
  • Headed SEO projects for over 30 in house corporate websites, and 10 clients' websites.
  • Assisted with multiple SEO and Google Ad-Words campaigns.
  • Leveraged prepackaged analytics software to evaluate internet marketing efforts, and optimize SEO rankings.
  • Used SEO practices through Google Analytics in tracking data for the company.
  • Supervised 3 employees and all SEO-based marketing analysis Fast tracked into management position shortly after joining company Designed employee training program
  • Set up the Hanyoung Textile Printing Company's booth in Seoul International Textile Fair atCOEX Convention and Exhibition Center.

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33. Market Conditions

low Demand
Here's how Market Conditions is used in Marketing Research Analyst jobs:
  • Study market conditions to examine potential clients
  • Maintained marketing research database of 300+ branch facilities, including market conditions and customer statistics for each area.
  • Researched market conditions in local, regional and national area to determine potential sales of product and service.
  • Research market conditions specific to area of focus to determine potential sales of product.
  • Gather data about customers, competitors and market conditions.
  • Research market conditions specific to an area.

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34. SAS

low Demand
Here's how SAS is used in Marketing Research Analyst jobs:
  • Used SAS and UCINET to analyze a marketing data set of website interaction by product mentions.
  • Called businesses to conduct surveys regarding disasters and emergencies using Survey System (computer program).
  • Used SQL server for database control, EXCEL & SAS for statistical analysis.
  • Developed predictive scoring models, profile models, customer segmentations and list selections using SAS.
  • Have participated in a mission-critical disaster and recovery plan and have advised on vendor software/hardware selection for mirror imaging of databases.
  • Participated in database management, quality assurance and disaster recovery of relational database.

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35. Twitter

low Demand
Here's how Twitter is used in Marketing Research Analyst jobs:
  • Developed social media strategy of company; introduced blogging, Twitter and YouTube into company's traditional marketing communications channels.
  • Communicated corporate health strategies by maintaining public feed for company Twitter account.
  • Utilize Twitter account in order to maximize company visibility and establish presence within the market.
  • Managed the Twitter account and created awareness for the broker that I worked for.
  • Helped raise Twitter reach from 10,000 followers to over 23,000 during tenure.
  • Managed Character.org's Twitter account, over 2,000 followers.

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36. Statistical Reports

low Demand
Here's how Statistical Reports is used in Marketing Research Analyst jobs:
  • Prepare and submit statistical reports and graphic illustrations of findings and submit to management for action plan recommendations.
  • Prepare statistical reports and presentations in graphical and actionable manner using excel for management to interpret data.
  • Processed required documentation, which included statistical reports for leading clients.
  • Prepared confidential financial and statistical reports for ministry leaders.
  • Created analytical statistical reports for Hubbell Lighting's emergency lighting brand, Dual-Lite.
  • Created and managed monthly and semi-annual statistical reports, Compensation Studies and Financial and Productivity Benchmark Studies.

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37. Outbound Calls

low Demand
Here's how Outbound Calls is used in Marketing Research Analyst jobs:
  • Managed incoming and outbound calls from high school alumni to provide updated information to alumni directory.
  • Make outbound calls to different businesses and home's to conduct research/ surveys for different companies.
  • Conducted market/group research activity; including 180-200 outbound calls a day.
  • Manage large amounts of outbound calls.
  • Collected and tracked valuable data by making a high volume of outbound calls.
  • Perform outbound calls (cold-calling) for completion of telephone interviews using C.A.T.I.

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38. Google Analytics

low Demand
Here's how Google Analytics is used in Marketing Research Analyst jobs:
  • Used Google Analytics and Tableau to collect relevant online activity data and translate them into key performance metrics.
  • Utilize Google Analytics and Webmaster Tools to check indexing status and optimize visibility of the site.
  • Analyzed website content using Google Analytics to identify drivers of website traffic.
  • Search Engine Optimization and Google Analytics and Ad Words.
  • Utilized google analytics to provide reporting and performance analysis of marketing partners.
  • Provide assessments, audits, and implementations for advanced web analytics tracking using Google Analytics and managed implementation, tagging.
  • Redesign all 19 Association websites with developers, maintain updates through CMS Kentico, and monitor traffic with Google Analytics.
  • Google Analytics and SQL) and recommending customized methodology that addresses client needs within time and budget constraints.
  • Google Adwords, Google Analytics, Spyfu )

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39. Press Releases

low Demand
Here's how Press Releases is used in Marketing Research Analyst jobs:
  • Organized and presented marketing information to executive staff for in-house promotions and press releases.
  • Partner with public relations vendor to develop case studies, white papers, press releases and social media content.
  • Direct mail campaign, Create, write and edit website, and company press releases.
  • Managed internal database, wrote player bios, and edited press releases for various projects.
  • Created and edited press releases, blog posts, ad copies and web pages.
  • Press releases, Product Presentations and Multiple Product Appearances.
  • Proofread all press releases for sales division.
  • Write press releases, pitch trade press/industry analysts, and manage corporate brochure, newsletters, tradeshows and advertisements.
  • Created dynamic, ad-hoc sales collateral and press releases utilizing raw data and analytics to present graphics and copy.

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40. Sales Representatives

low Demand
Here's how Sales Representatives is used in Marketing Research Analyst jobs:
  • Collaborated with sales representatives and pricing engineers to collect and analyze business data.
  • Conduct substantial industry research and lead generation activities with sales representatives.
  • Prepared weekly status reports for executives and sales representatives.
  • Analyzed MGM/NBC television and movie ratings, leading to creation of presentations for MGM sales representatives throughout the US and Europe.
  • Maintained databases of sales representatives and their staff for all media specifically cable and spot TV.
  • Schedule appointments for sales representatives to meet with prospective customers or for customers.
  • Produce marketing lead lists for sales representatives and branches.

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41. R

low Demand
Here's how R is used in Marketing Research Analyst jobs:
  • Collected and analyzed marketing events for competitive crossover vehicles, and framed an advertising approach based on market research.
  • Prepared strategic plans for new partnership opportunities and business-to-business marketing packages, based on research and business needs.
  • Worked with management and director staff to create and maintain internal marketing materials distributed through intranet SharePoint site.
  • Communicate results to key stakeholders in order to support informed business decisions by providing in-depth analysis and recommendations.
  • Developed integrated targeting approach consisting of multiple segmentation framework overlays that form a coherent system to fine-tune targeting.
  • Completed face to face Voice-of-Customer interviews for potential expansion into new geographic locations, markets and technologies.
  • Conducted a Reader Awareness Survey to assist marketing management in optimizing successive waves of direct mail campaigns.
  • Performed marketing research to determine software integration requirements of potential clients in their supply chain processes.
  • Conducted consumer voice of the customer research to determine probability of consumer acceptance of packaging.
  • Identified key segment characteristics and developed evaluation criteria to determine segment attractiveness and viability.
  • Assist in development and implementation of well-rounded marketing strategy for the southern Illinois division.
  • Collected market intelligence and developed quarterly analysis report on trends of crossover vehicles.
  • Collaborated with marketing team on customer-facing PowerPoint presentation detailing portal's key features.
  • Presented prepared reports and charts to key stakeholders to visually show product viability
  • Launch market research studies into different industries, including researching international markets.
  • Coordinated the marketing strategies of a developing statistical process control software program.
  • Developed comprehensive retail reports by evaluating stores performance on a weekly basis.
  • Examine statistical data using computer techniques to forecast future market trend.
  • Performed as the international fashion brand ambassador for European fashion companies.
  • Identified problems, and develop goals/plans for resolution and implementation.

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42. Survey Design

low Demand
Here's how Survey Design is used in Marketing Research Analyst jobs:
  • Developed survey design and script tactics to increase average daily completion rate by 20%.
  • Conducted marketing research projects for inside clients, including survey design & statistical analysis.
  • Honed my skills in primary research methodology, including survey design* Through well- designed surveys, uncovered competitors' production costs.

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43. Buying Habits

low Demand
Here's how Buying Habits is used in Marketing Research Analyst jobs:
  • Analyzed data on customer demographics, preferences and buying habits to identify demand motivation factors.
  • Completed research analysis on lottery ticket sale trends, consumer demographics and buying habits.
  • Gathered data on customer preferences and buying habits to develop market profile.
  • Key Duties: o Tracked market trends and buying habits of financial institutions to develop promotion strategy.

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44. Questionnaire Design

low Demand
Here's how Questionnaire Design is used in Marketing Research Analyst jobs:
  • Create questionnaire design and survey programming functionality.
  • Project management, questionnaire design and focus group moderation on research studies, including: Newspaper readership.
  • Worked with client on questionnaire design and educated client on proper business to business interview procedures.
  • Advised on questionnaire design, pilot testing, and research methodology for Research proposals.
  • Design projects including sampling, questionnaire design, and survey methodology.
  • Trained consultants hired by CEO in questionnaire design and analysis.

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45. Research Information

low Demand
Here's how Research Information is used in Marketing Research Analyst jobs:
  • Support company strategic plans by providing research information.
  • Manage a team of 5 in acquiring market research information for clients.
  • Provided marketing tracking and research information by collecting, analyzing, and summarizing data and trends.

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46. Customer Demographics

low Demand
Here's how Customer Demographics is used in Marketing Research Analyst jobs:
  • Collected and analyzed data on customer demographics, preferences, and needs to identify potential factors affecting wireless service;.
  • Analyzed funds moving out of the company by competitors, customer demographics, market segment and product.
  • Collect and analyze date on customer demographics, preferences, needs, to identify demand.
  • Collected and analyzed data on customer demographics, preferences, and technology needs.

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47. Linkedin

low Demand
Here's how Linkedin is used in Marketing Research Analyst jobs:
  • Developed internal LinkedIn training materials for increased employee engagement.
  • Manage and run all client-branded social media, including but not limited to Facebook, Twitter and LinkedIn.
  • Create mailer to generate responses for analysis using MailChimp; Develop Deluxe LinkedIn & Social Media.
  • Utilized excel to evaluate thousands of corporate and individual profiles from LinkedIn and Google.
  • Write posts on Professional Development for the Continuing Education Blog and LinkedIn account.
  • Reached out via LinkedIn inviting potential contributors to write for ForwardMetrics, a Growing Global Community of Forward Thinkers

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48. Executive Management

low Demand
Here's how Executive Management is used in Marketing Research Analyst jobs:
  • Support, recommend and collaborate with marketing and executive management to analyze company's current and future position relative to competition.
  • Tailored presentations to audiences at all levels of the organization from individual contributors to executive management.
  • Created weekly update of current industry information for distribution to engineers, directors and executive management.
  • Recommended companies to executive management for potential acquisition and/or strategic partnerships.
  • Provided consumer insights and apparel industry trend reports to executive management.
  • Created weekly reports for executive management on account developments.
  • Selected by executive management as a Master Coach of the Franklin Covey 4DX process adopted by C.R.
  • Researched competitors, and created Excel tables and worksheets to present findings to the executive management.

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49. Product Demand

low Demand
Here's how Product Demand is used in Marketing Research Analyst jobs:
  • Conducted analysis of research studies across the same industry to analyze product demand and promptupdated marketing and business plan.
  • Identified potential markets and factors affecting product demand by merging syndicated data with outside resources.
  • Researched and designed product demand forecast models to estimate market size and integrated results with sales data to determine market share.
  • Gather data from contacts and analyze customer demographics, preference and buying habits in order to identify factors affecting product demand.
  • Provided key conclusions and insight about market data in reports and situation analyses to management as well as product demand forecasts.
  • Estimated a multiple regression model to forecast the product demand for the company.

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50. Financial Institutions

low Demand
Here's how Financial Institutions is used in Marketing Research Analyst jobs:
  • Surveyed financial institutions' deposit rate information and compared information for data accuracy.
  • Contacted various financial institutions to research deposit account rates.
  • Contacted financial institutions for information on their financial rates.
  • Called financial institutions all over the country to obtain current interest rates.
  • Research financial institutions for bank product information via call or website.
  • Speak with financial institutions to obtain rate information.
  • make outbound calls to financial institutions to verify interest rates for client reports

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20 Most Common Skill for a Marketing Research Analyst

Market Research17.3%
Data Entry11%
Sales Goals8.3%
Customer Service7.9%
Online Surveys6.6%
Research Projects5.6%
Data Analysis5%
Competitive Analysis4.5%

Typical Skill-Sets Required For A Marketing Research Analyst

RankSkillPercentage of ResumesPercentage
1
1
Market Research
Market Research
12.9%
12.9%
2
2
Data Entry
Data Entry
8.2%
8.2%
3
3
Sales Goals
Sales Goals
6.2%
6.2%
4
4
Customer Service
Customer Service
5.9%
5.9%
5
5
Online Surveys
Online Surveys
4.9%
4.9%
6
6
Research Projects
Research Projects
4.2%
4.2%
7
7
Data Analysis
Data Analysis
3.8%
3.8%
8
8
Competitive Analysis
Competitive Analysis
3.4%
3.4%
9
9
Company Website
Company Website
3.2%
3.2%
10
10
Focus Groups
Focus Groups
2.9%
2.9%
11
11
Internal Clients
Internal Clients
2.7%
2.7%
12
12
Market Share
Market Share
2.4%
2.4%
13
13
Business Development
Business Development
2.3%
2.3%
14
14
New Product Development
New Product Development
2%
2%
15
15
Powerpoint
Powerpoint
1.9%
1.9%
16
16
Data Collection
Data Collection
1.8%
1.8%
17
17
CRM
CRM
1.8%
1.8%
18
18
Spss
Spss
1.7%
1.7%
19
19
Salesforce
Salesforce
1.2%
1.2%
20
20
Analyze Data
Analyze Data
1.2%
1.2%
21
21
New Clients
New Clients
1.2%
1.2%
22
22
Research Reports
Research Reports
1.2%
1.2%
23
23
ROI
ROI
1.1%
1.1%
24
24
Trade Shows
Trade Shows
1.1%
1.1%
25
25
Nielsen
Nielsen
1.1%
1.1%
26
26
SQL
SQL
1.1%
1.1%
27
27
Facebook
Facebook
1.1%
1.1%
28
28
Strategic Recommendations
Strategic Recommendations
1%
1%
29
29
Survey Data
Survey Data
1%
1%
30
30
Project Management
Project Management
0.9%
0.9%
31
31
Potential Customers
Potential Customers
0.9%
0.9%
32
32
SEO
SEO
0.9%
0.9%
33
33
Market Conditions
Market Conditions
0.9%
0.9%
34
34
SAS
SAS
0.9%
0.9%
35
35
Twitter
Twitter
0.9%
0.9%
36
36
Statistical Reports
Statistical Reports
0.8%
0.8%
37
37
Outbound Calls
Outbound Calls
0.8%
0.8%
38
38
Google Analytics
Google Analytics
0.8%
0.8%
39
39
Press Releases
Press Releases
0.8%
0.8%
40
40
Sales Representatives
Sales Representatives
0.7%
0.7%
41
41
R
R
0.7%
0.7%
42
42
Survey Design
Survey Design
0.6%
0.6%
43
43
Buying Habits
Buying Habits
0.6%
0.6%
44
44
Questionnaire Design
Questionnaire Design
0.6%
0.6%
45
45
Research Information
Research Information
0.6%
0.6%
46
46
Customer Demographics
Customer Demographics
0.6%
0.6%
47
47
Linkedin
Linkedin
0.6%
0.6%
48
48
Executive Management
Executive Management
0.6%
0.6%
49
49
Product Demand
Product Demand
0.6%
0.6%
50
50
Financial Institutions
Financial Institutions
0.6%
0.6%

29,202 Marketing Research Analyst Jobs

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