How To Become A Marketing Research Assistant: What It Is and Career Path

What is a marketing research assistant and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Heather Tanner Ph.D.,

Heidi Jo Newberg

The average marketing research assistant salary is $40,858. The most common degree is a bachelor's degree degree with an business major. It usually takes 4-6 years of experience to become a marketing research assistant. Marketing research assistants with a Professional Certified Marketer (PCM) certification earn more money. Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to a marketing research assistant?

Heather Tanner Ph.D.

Associate Professor, The Ohio State University

Most entry-level jobs have lots of boring elements, which is frustrating when you can't wait to jump in and tackle exciting challenges. However, it would help if you showed your immediate supervisor and the company/institution that you are a good team member, capable, and willing to take on tasks (challenging and boring). Routinely ask your supervisor for new jobs or projects to expand your skillset and knowledge of the company/institution. It would help if you also manage your expectations about how quickly you'll be promoted; it can be frustratingly slow. Finally, it's essential to recognize that you need to manage your reputation - this is a workplace where you need to be perceived as a responsible and competent professional. Therefore, only share information about your personal life and leisure time as if talking to your grandparents.

ScoreMarketing Research AssistantUS Average

Salary

3.2

Avg. Salary $40,858

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.24%

Black or African American 4.73%

Hispanic or Latino 11.25%

Unknown 4.89%

White 64.75%

Gender

female 64.81%

male 35.19%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing research assistant

Explore marketing research assistant education requirements

Most common marketing research assistant degrees

Bachelor's

79.4 %

Master's

11.2 %

Associate

5.3 %

Start to develop specific marketing research assistant skills

Skills	Percentages
Research Projects	10.55%
Data Collection	7.73%
SPSS	5.59%
Data Analysis	5.29%
PowerPoint	4.94%

Complete relevant marketing research assistant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing research assistants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing research assistant based on U.S. Bureau of Labor Statistics data and data from real marketing research assistant resumes.

Research marketing research assistant duties and responsibilities

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Present findings to professors in PowerPoint.
Initiate various e-marketing activities: SEO, traffic and website analysis, and e-mail blasts both to agents and customers.
Analyze qualitative responses using SPSS and develop recommendations base upon the statistical outcome.

Prepare your marketing research assistant resume

When your background is strong enough, you can start writing your marketing research assistant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing research assistant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing research assistant resume templates

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