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Become A Marketing Research Assistant

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Working As A Marketing Research Assistant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $45,000

    Average Salary

What Does A Marketing Research Assistant Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Research Assistant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Research Assistant Career Paths

Marketing Research Assistant
Marketing Coordinator Marketing Specialist Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Coordinator Account Executive Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Assistant Account Executive Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Assistant Marketing Consultant Brand Manager
Brand Director
10 Yearsyrs
Marketing Assistant Senior Account Executive Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Office Assistant Executive Assistant Event Manager
Director Of Marketing And Events
5 Yearsyrs
Account Executive Owner Marketing Director
Marketing Operations Director
8 Yearsyrs
Executive Assistant Account Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Executive Assistant Marketing Specialist Brand Manager
Customer Marketing Manager
7 Yearsyrs
Consultant Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Specialist Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Research Analyst Marketing Analyst Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Research Analyst Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Research Analyst Marketing Consultant Social Media Manager
Marketing Strategist
6 Yearsyrs
Consultant Co-Founder Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Project Coordinator Editor Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
Project Coordinator Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
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Do you work as a Marketing Research Assistant?

Help others decide if this is a good career for them

Average Length of Employment
Research Analyst 2.0 years
Top Careers Before Marketing Research Assistant
Internship 16.9%
Volunteer 5.2%
Cashier 3.4%
Assistant 3.1%
Tutor 2.1%
Manager 2.1%
Teacher 2.0%
Top Careers After Marketing Research Assistant
Internship 10.7%
Consultant 3.4%
Volunteer 3.1%
Associate 2.7%
Manager 2.6%

Do you work as a Marketing Research Assistant?

Marketing Research Assistant Demographics

Gender

Female

56.6%

Male

30.6%

Unknown

12.9%
Ethnicity

White

55.1%

Asian

15.6%

Hispanic or Latino

14.3%

Black or African American

10.5%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

38.1%

French

11.7%

Chinese

9.6%

Mandarin

8.6%

Korean

4.1%

Japanese

3.6%

Russian

2.5%

Italian

2.5%

Cantonese

2.5%

Portuguese

2.5%

German

2.5%

Arabic

2.0%

Hindi

1.5%

Thai

1.5%

Hebrew

1.5%

Polish

1.5%

Bengali

1.0%

Persian

1.0%

Urdu

1.0%

Vietnamese

0.5%
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Marketing Research Assistant Education

Schools

New York University

8.0%

State University of New York College at New Paltz

7.4%

University of Southern California

6.3%

Brigham Young University

5.7%

University of Central Florida

5.7%

Northeastern University

5.7%

University of Minnesota - Twin Cities

5.1%

Temple University

5.1%

University of Phoenix

5.1%

University of Oregon

5.1%

Michigan State University

4.5%

University of Massachusetts - Dartmouth

4.5%

Saint Louis University-

4.0%

Northwestern University

4.0%

Arizona State University

4.0%

Fordham University

4.0%

Florida State University

4.0%

American University

4.0%

Towson University

4.0%

University of North Carolina at Wilmington

4.0%
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Majors

Marketing

27.6%

Business

25.3%

Management

5.8%

Communication

5.7%

Finance

4.9%

Economics

4.2%

Psychology

3.5%

English

3.2%

International Business

2.8%

Public Relations

2.7%

Political Science

1.9%

Advertising

1.8%

Accounting

1.6%

Journalism

1.5%

Kinesiology

1.4%

Fine Arts

1.3%

Human Resources Management

1.3%

Health Care Administration

1.2%

Business Communications

1.2%

Law

1.2%
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Degrees

Bachelors

52.9%

Masters

29.6%

Other

10.0%

Associate

2.7%

Certificate

2.5%

Doctorate

1.6%

License

0.3%

Diploma

0.3%
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Top Skills for A Marketing Research Assistant

  1. Research Projects
  2. Database
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Provided report preparation and administrative support on multiple Qualitative Market Research projects associated with the computer industry.
  • Maintained and expanded contact databases, segmenting them into categories/interests/industries for more efficient and effective targeted marketing.
  • Created unique online marketing experiments in order to discover consumer preferences and maximize capital investments in the marketing budget.
  • Managed strategy execution for email campaigns and developed in-depth sales and marketing reports based on data analysis.
  • Provided best-of-class level of customer service to ensure respondent privacy and complete research data integrity.

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