Marketing research assistant demographics and statistics in the US
Marketing research assistant demographics research summary. Zippia estimates marketing research assistant demographics and statistics in the United States by using a database of 30 million profiles. Our marketing research assistant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing research assistants after extensive research and analysis:
- There are over 66,200 marketing research assistants currently employed in the United States.
- 64.8% of all marketing research assistants are women, while 35.2% are men.
- The average marketing research assistant age is 36 years old.
- The most common ethnicity of marketing research assistants is White (64.8%), followed by Asian (14.2%), Hispanic or Latino (11.3%) and Unknown (4.9%).
- In 2022, women earned 97% of what men earned.
- 10% of all marketing research assistants are LGBT.
- Marketing research assistants are 44% more likely to work at private companies in comparison to education companies.
On this page
Marketing research assistant demographics by:
Marketing research assistant gender statistics
64.8% of marketing research assistants are women and 35.2% of marketing research assistants are men.
- Female, 64.8%
- Male, 35.2%
Marketing research assistant gender ratio
| Gender | Percentages |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
Marketing research assistant gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$40,202
Female income
$38,863
Marketing research assistant gender ratio over time
This data breaks down the percentage of men and women in marketing research assistant positions over time. Currently, 64.8% of marketing research assistants are female.
Marketing research assistant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 43.21% | 56.79% |
| 2011 | 40.79% | 59.21% |
| 2012 | 41.03% | 58.97% |
| 2013 | 37.70% | 62.30% |
| 2014 | 37.74% | 62.26% |
| 2015 | 39.81% | 60.19% |
| 2016 | 39.08% | 60.92% |
| 2017 | 39.04% | 60.96% |
| 2018 | 38.13% | 61.87% |
| 2019 | 36.84% | 63.16% |
| 2020 | 34.53% | 65.47% |
| 2021 | 35.19% | 64.81% |
Marketing research assistant related jobs gender ratio
We compared marketing research assistants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Research Assistant | 35% | 65% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing research assistant demographics by race
The most common ethnicity among marketing research assistants is White, which makes up 64.8% of all marketing research assistants. Comparatively, 14.2% of marketing research assistants are Asian and 11.3% of marketing research assistants are Hispanic or Latino.
- White, 64.8%
- Asian, 14.2%
- Hispanic or Latino, 11.3%
- Unknown, 4.9%
- Black or African American, 4.7%
- American Indian and Alaska Native, 0.1%
Marketing research assistant race
| Marketing research assistant race | Percentages |
|---|---|
| White | 64.8% |
| Asian | 14.2% |
| Hispanic or Latino | 11.3% |
| Unknown | 4.9% |
| Black or African American | 4.7% |
| American Indian and Alaska Native | 0.1% |
Marketing research assistant race and ethnicity over time
See how marketing research assistant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing research assistant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.70% | 4.92% | 11.99% | 7.69% |
| 2011 | 72.00% | 4.92% | 12.42% | 8.65% |
| 2012 | 72.05% | 5.13% | 11.70% | 8.88% |
| 2013 | 71.81% | 5.34% | 11.16% | 8.90% |
| 2014 | 72.14% | 4.77% | 12.33% | 8.34% |
| 2015 | 71.10% | 4.35% | 12.62% | 9.05% |
| 2016 | 69.32% | 5.52% | 12.85% | 9.95% |
| 2017 | 69.30% | 5.38% | 12.91% | 9.56% |
| 2018 | 68.60% | 5.04% | 12.93% | 10.15% |
| 2019 | 68.94% | 4.93% | 13.14% | 10.20% |
| 2020 | 67.03% | 4.38% | 13.22% | 11.07% |
| 2021 | 64.75% | 4.73% | 14.24% | 11.25% |
Marketing research assistant wage gap by race
According to our data, asian marketing research assistants have the highest average salary compared to other ethnicities. Black or african american marketing research assistants have the lowest average salary at $38,012.
| Ethnicity | Salary |
|---|---|
| Unknown | $39,493 |
| White | $40,591 |
| Black or African American | $38,012 |
| Asian | $43,200 |
| Hispanic or Latino | $39,889 |
Average marketing research assistant age
See how the average age of marketing research assistants varies based on ethnicity and gender.
Male
Female
Marketing research assistant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing research assistant age breakdown
The average age of marketing research assistants is 30-40 years years old, representing 35% of the marketing research assistant population.
Marketing research assistant age breakdown
| Marketing Research Assistant Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing research assistant educational attainment
The most common degree for marketing research assistants is bachelor's degree, with 79% of marketing research assistants earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 5%.
- Bachelor's, 79%
- Master's, 11%
- Associate, 5%
- High School Diploma, 3%
- Other Degrees, 2%
Marketing research assistants by degree level
| Marketing research assistant degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Master's | 11% |
| Associate | 5% |
| High School Diploma | 3% |
| Other Degrees | 2% |
Marketing research assistant jobs you might like
Marketing research assistant wage gap by degree level
According to the data, marketing research assistants with a Doctorate degree earn more than those without, at $46,668 annually. With a Master's degree, marketing research assistants earn a median annual income of $46,312 compared to $41,573 for marketing research assistants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $46,312 |
| Bachelor's Degree | $41,573 |
| Doctorate Degree | $46,668 |
Marketing research assistant employment statistics
Most marketing research assistants work for a private in the education industry.
Company size where marketing research assistants work
Below, you can see the size of companies where marketing research assistants work.
Marketing research assistant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 33% |
| > 10,000 employees | 20% |
Marketing research assistant jobs by company type
Employees with the marketing research assistant job title have their preferences when it comes to working for a company. For instance, most marketing research assistants prefer to work at private companies over education companies.
Marketing research assistant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 37% |
| Public | 19% |
| Private | 44% |
| Government | 1% |
Marketing research assistant jobs by industry
The most common industries for marketing research assistants are education, professional and media.
Marketing research assistant industry statistics
| Industry | Percentages |
|---|---|
| Education | 33% |
| Media | 10% |
| Professional | 10% |
| Manufacturing | 7% |
| Fortune 500 | 7% |
| Retail | 5% |
| Technology | 5% |
| Hospitality | 3% |
| Health Care | 3% |
| Real Estate | 3% |
| Pharmaceutical | 2% |
| Finance | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Automotive | 1% |
| Utilities | 1% |
| Energy | 1% |
| Start-up | 1% |
Marketing research assistant turnover and employment statistics
Marketing research assistant unemployment rate over time
The unemployment rate for marketing research assistants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing research assistant unemployment rate by year
| Year | Marketing research assistant unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing research assistant tenure
The average marketing research assistant stays at their job for 1-2 years, based on the 1,294 marketing research assistants resumes in Zippia's database.
Marketing research assistant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 47% |
| 1-2 years | 29% |
| 3-4 years | 8% |
| 5-7 years | 10% |
| 8-10 years | 3% |
| 11+ years | 3% |
Marketing research assistant LGBT ratio compared to similar jobs
Review the percent of marketing research assistants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Senior Logistic Specialist | 8.65% | 11,470 |
| Labour Relations Specialist | 8.93% | 40,936 |
| Marketing Research Assistant | 10.00% | - |
| Business Development Coordinator | 11.05% | 133,973 |
| Passport Application Examiner | 11.64% | 16,811 |
| Direct Response Consultant | 19.25% | 44,537 |
Similar marketing research assistant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Senior Logistic Specialist | 8.65% | 11,470 |
| Labour Relations Specialist | 8.93% | 40,936 |
| Business Development Coordinator | 11.05% | 133,973 |
| Passport Application Examiner | 11.64% | 16,811 |
| Direct Response Consultant | 19.25% | 44,537 |
Foreign languages spoken by marketing research assistants
The most common foreign language among marketing research assistants is Spanish at 38.1%. The second-most popular foreign language spoken is French at 11.7% and Chinese is the third-most popular at 9.6%.
- Spanish, 38.1%
- French, 11.7%
- Chinese, 9.6%
- Mandarin, 8.6%
- Korean, 4.1%
- Other, 27.9%
Marketing research assistant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 38.1% |
| French | 11.7% |
| Chinese | 9.6% |
| Mandarin | 8.6% |
| Korean | 4.1% |
| Other | 27.9% |
