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Marketing research assistant skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Timothy Weaver Ph.D.,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing research assistant skills. We ranked the top skills for marketing research assistants based on the percentage of resumes they appeared on. For example, 10.5% of marketing research assistant resumes contained research projects as a skill. Continue reading to find out what skills a marketing research assistant needs to be successful in the workplace.

15 marketing research assistant skills for your resume and career

1. Research Projects

Here's how marketing research assistants use research projects:

Provided report preparation and administrative support on multiple Qualitative Market Research projects associated with the computer industry.
Utilized statistical software to manage and organize information and monitor progress of research projects.

2. Data Collection

Data collection means to analyze and collect all the necessary information. It helps in carrying out research and in storing important and necessary information. The most important goal of data collection is to gather the information that is rich and accurate for statistical analysis.

Here's how marketing research assistants use data collection:

Prepared manuscript outlining research design, research method, data collection and recommendations based on analysis.
Provided research support and ensured data collection and customer service excellence

3. SPSS

Here's how marketing research assistants use spss:

Analyzed qualitative responses using SPSS and developed recommendations based upon the statistical outcome.
Developed tactics that will increase demand and awareness * Used statistical software SPSS and analysis of data to develop actionable steps.

4. Data Analysis

Here's how marketing research assistants use data analysis:

Managed strategy execution for email campaigns and developed in-depth sales and marketing reports based on data analysis.
Facilitated data analysis for an academic research project involving more than 175 respondents.

5. PowerPoint

Here's how marketing research assistants use powerpoint:

Developed PowerPoint presentations for Global Disaster Preparedness Center based on findings.
Developed PowerPoint presentations with related charts and graphs generated in Excel.

6. Research Data

Here's how marketing research assistants use research data:

Researched and documented kitchen habits of four key consumer demographics based on preliminary market research data.
Presented research data during a three-day creative retreat for 25 top executives of a leading European home appliance company.

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7. Survey Data

Survey Data is characterized as the resultant information that is gathered from an example of respondents that took a review. This information is complete data assembled from an intended interest group about a particular theme to lead research. There are numerous techniques utilized for overview information assortment and factual investigation.

Here's how marketing research assistants use survey data:

Organized, manipulated and maintained customer survey databases using ISPF/PDF.
Distributed and collected surveys to event attendees, then evaluated and entered extensive survey data into Excel.

8. Statistical Analysis

Here's how marketing research assistants use statistical analysis:

Constructed organizational charts and provided statistical analysis for gathered data.
Collected data information for the statistical analysis for study.

9. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how marketing research assistants use real estate:

Assisted Commercial Real Estate Brokers in the marketing and sales of specific properties within the Chicago Area.
Supported Senior Brokers in various types of research related to the commercial real estate brokerage firm operations.

10. Analyze Data

Analyze data or data analysis refers to the practice of studying, organizing, and transforming data to make it more useful. It also includes the cleansing of non-useful information which helps in better decision making regarding any particular matter. Analyze data is a practice that is used widely in the field of business, social sciences, and science.

Here's how marketing research assistants use analyze data:

Analyze data and input data into Excel.
Used statistical methods to analyze data and extrapolate information that was used in production processes and in marketing and advertising campaigns.

11. Qualtrics

Here's how marketing research assistants use qualtrics:

Created and launched online surveys using Qualtrics.
Created studies using software such as MediaLab, DirectRT, and Qualtrics Trained other research assistants in laboratory policies and procedures

12. Consumer Behavior

Here's how marketing research assistants use consumer behavior:

Collaborated with Professor Kelly Herd to facilitate large-scale consumer behavior studies.
Investigated risk taking in social contexts with implications for consumer behavior.

13. Facebook

Here's how marketing research assistants use facebook:

Designed digital marketing strategies and advertisements targeting Facebook users to build relationships with more than 50 clients in the first quarter.
Helped manage station's social media accounts (Facebook, Twitter) via updates regarding community events and station engagements.

14. Literature Reviews

Here's how marketing research assistants use literature reviews:

Executed literature review, gap analysis, and study feasibility/design/launch.
Performed literature reviews to inform future studies Designed, implemented, processed, and coded studies, and guided test subjects

15. Twitter

Here's how marketing research assistants use twitter:

Composed social media campaign and created twitter account to expand company s brand/industry recognition.
Researched social media options and advised on Facebook and Twitter postings and frequency

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What skills help Marketing Research Assistants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing research assistant resumes?

Dr. Timothy Weaver Ph.D.

Associate Professor, SUNY at University of Albany

Graduates with a range of teaching, writing, editing, and quantitative skills will be the most competitive in this market. But, the truth is that even very well qualified students are going to struggle this year.

What type of skills will young marketing research assistants need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing research assistants possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing research assistants?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing research assistant skills would you recommend for someone trying to advance their career?

Charles Richardson Ph.D.

Dean of the College of Business, Misericordia University

- Communications - written and verbal
- Business basics (everyone uses these):
Finance
Management
Marketing
- Six Sigma training
- Microsoft certification (and mastery of Office platform integration)

What technical skills for a marketing research assistant stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing research assistant skills to add to your resume

The most important skills for a marketing research assistant resume and required skills for a marketing research assistant to have include:

Research Projects
Data Collection
SPSS
Data Analysis
PowerPoint
Research Data
Survey Data
Statistical Analysis
Real Estate
Analyze Data
Qualtrics
Consumer Behavior
Facebook
Literature Reviews
Twitter

Market Research Studies
Event Planning
Research Findings
Quantitative Research
Press Releases
Linkedin
Market Trends
Business Development
Business Plan
Quantitative Data
Travel Arrangements
Research Assistants
Primary Research
Research Analysis
Research Reports

Cold Calls
SAS
Product Development
Research Paper
Survey Results
Research Support
Statistical Data
Competitive Analysis
Customer Surveys
Market Analysis
Market Surveys
Customer Demographics
Access Database
Promotional Materials
Entrepreneurship

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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